How to Find, Understand, and Translate a Medical Study

Course is closed.

WHEN
Tuesday, Jan. 31, 7-10 p.m.

WHO
Ideal for any journalist who wants to write new, edgy stories about health, fitness, and spirituality

WHERE
Crowne Plaza Hotel
Union Square
480 Sutter St.
San Francisco, CA 94108
415-398-8900

PRICE
$65 ($50 for )
more info

Course Details

From 100-word front-of-book pieces on diet in Self magazine to 15-page spreads on the future of American health in Newsweek, science and health articles are everywhere. True, they're sometimes disguised as investigative reports, or nutrition and exercise features, but they all come from the same place: medical research. The journalists writing these stories know something you don't: how to find the newest medical studies almost instantly after publication, how to understand them, and how to decode them for readers in the style of a certain magazine or newspaper.

Developments in medicine and science constitute a tremendous growth market, but many writers are afraid to touch them. They don't realize that if you want to write with authority on technical topics, all you really need to know is how to get to the source. That means learning how to find the latest research when it's published, discover great nuggets in dense scientific literature, and do an effective interview with the authors -- even if you know little about their field. In this seminar, learn how to read journal articles and interview their authors with authority and confidence. In just a few hours, you'll discover how to differentiate correlation from causation, and how to sort the speculation from the data.

Among other important topics, the seminar will cover:

  • Where to troll for great science stories
  • How to analyze and interpret a study
  • Differences between types of studies
  • How to read a journal article
  • What to look for in the "results" section
  • How to identify and deal with author conflicts of interest
  • How to judge the credibility of the author
  • How to interview scientists and get great quotes
  • How to figure out who else to interview
  • What to do when scientists disagree
  • How to spot lies with statistics
...and so much more

Instructor Bio

Sally Lehrman's Courses

No courses available at this time.

Sally Lehrman
Sally Lehrman is an award-winning reporter and writer on medicine and science policy who has written for some of the top names in national print and broadcast media including Scientific American, Nature, Health, Salon.com, and the DNA Files, distributed by NPR. Her honors have included the 1995-96 John S. Knight Fellowship; a shared 2002 Peabody award, Peabody/Robert Wood Johnson Award for excellence in health and medical programming, and Columbia/Du Pont Silver Baton (for the DNA Files). She is author of News in a New America, a fresh take on developing an inclusive U.S. news media, and two chapters for textbooks on covering the sciences. She serves as at-large director and national diversity chair for the Society of Professional Journalists and is a USC Annenberg Institute for Justice and Journalism Expert Fellow on race. She works in her home office with her assistant Daisy, a Saint Bernard.

Testimonials


Sally's course was extremely valuable. She helped me pitch an article to Wired!. Sally ran the course as a workshop, was very organized, and gave terrific feedback. -- Michael Chorost, author of Rebuilt: How Becoming Part Computer Made Me More Human

From Sally's class, I sold three assignments! The class was a constructive idea-generating environment that honed my editing skills to boot." -- Narasu Nebbapragada, freelance writer and technology magazine editor

"Not only was Sally's course an opportunity to share my work with a group of passionate, colorful, and opinionated individuals, it also provided guidance for packaging and selling my work." -- Paul Lee Cannon

"Sally's class was phenomenal. She has a huge amount of experience, which she shares to help you successfully pitch to and write for magazines, as well as to simply run the business side of a freelance career." -- Liza Boyd

"Sally brings enthusiasm and focus to her classes. I look forward to taking more classes from her in the future." -- Marie Watts, Adjunct Business Professor, Brooks College

"The environment Sally created was comfortable and supportive. She fostered a truly interactive experience." -- Bruce Johansen

"Sally presented useful, practical steps to preparing yourself for a freelance career. I now have blueprint and reference materials while I get my freelancing career off the ground." -- Joy Buchanan

"Sally helped me strengthen my writing, which resulted in not only several freelance gigs but also a widely-read book and a great job as editor of a Bay Area monthly." -- Lori Hope, author, editor, and speaker, lorihope.co

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