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Copywriting A to Z

Writing for the ad world.

Course is closed.

WHEN
Monday, April 17
6:30-9:30 pm

WHERE
mediabistro.com
494 Broadway
(Spring and Broome)
New York, NY 10012

WHO
Ideal for any writer considering breaking into copywriting.

PRICE
$65 ($50 for )
more info

Course Details

Most of the words between the covers of a magazine aren't written by the editors; they're written by copywriters. Copywriters write the ads, the "advertorials," and all the sales materials a magazine uses to sell pages, make money, and stay in business. So why is "copywriting" still a dirty word?

Let the editors have the glory and prestige; copywriters make do with the kind of prestige you can fold -- and pay the rent with. Magazines and ad agencies are desperate for people that can write clear, persuasive sentences -- and they're willing to compensate you generously, as long as you don't mind getting your hands dirty working for the "other side." This class will teach you how to parlay your skills as a writer into copywriting cash, and how to sell your words without selling your soul.

In this 3-hour seminar, you can expect to learn about:

  • Breaking into the ad world: what a copywriting portfolio looks like
  • The process, jargon and people to befriend
  • How to write copy for ads, media kits, sell sheets, and brochures
  • Which rules of grammar to keep, and which to ignore
  • How to write headlines and taglines that work
  • The copywriter's dilemma: how to work for both "church" and "state"

Instructor Bio

Jennifer Eggers's Courses

No courses available at this time.

Jennifer Eggers
Jennifer Eggers is an independent copywriter and creative director. She has worked at branding and design agencies including Anomaly, G2 Worldwide, Wolff Olins, O Group, Spring Design Partners, and Lorelli Associates. Jennifer prefers to work from strategy-to-page, helping clients find their voice in advertising, collateral, packaging, brand extensions, and online. Past and current clients include ABSOLUT Vodka, WaMu, Virgin America, Coca Cola, The New York Times, Pantone, Ciba Vision, Topps, The Muhammad Ali Center, Krups, and Canon.

One of Jennifer's most visible copywriting projects was once placed at the World Trade Center site in Lower Manhattan. She wrote the text for a series of panels created for the Port Authority of New York and New Jersey that told the story of the World Trade Center's place in history.


Testimonials


Jennifer is an experienced professional and her instruction was thorough and inspiring. Our class was a safe, welcoming place to get feedback and try out ideas. It was great to see everyone's confidence in this field grow and I now count my classmates among my first industry contacts. -- Kelly Kingman

"I would happily attend another of Jen's classes. I left Jen's copywriting class mentally pumped that I finally found my purpose. Hello, advertising! Here I come." -- Michele Santo

"Jen is an excellent instructor and offers great insight into the specifics of the copywriting industry. I feel very confident in putting together a professional portfolio and getting it viewed very soon" -- Chris Romano

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