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Jumpstart Your Ad Portfolio
For writers and designers -- break into the ad world
Course Details
Ok, you want a job in advertising. But where to get started? A solid portfolio of work is what will get you in the door, and where this course will help set you up for success. Both writers and designers (with no real ad-world experience necessary) are encouraged to come learn about writing convincingly, thinking visually, answering a creative brief on strategy, and most importantly how to refine at least one print ad campaign for your portfolio. In this 12-week course, you will learn: This class will mimic how projects are assigned in an ad agency. Each week you will be required to provide creative ad concepts according to the assignment, which you will present to the group. Class time will consist of work review, instruction and brainstorming exercises. Weekly assignments may include pairing up in creative teams. Instructor BioJennifer Eggers's Courses Creative Marketing: One-Day Intensive – New York  One of Jennifer's most visible copywriting projects was once placed at the World Trade Center site in Lower Manhattan. She wrote the text for a series of panels created for the Port Authority of New York and New Jersey that told the story of the World Trade Center's place in history. Testimonials Jennifer is an experienced professional and her instruction was thorough and inspiring. Our class was a safe, welcoming place to get feedback and try out ideas. It was great to see everyone's confidence in this field grow and I now count my classmates among my first industry contacts. -- Kelly Kingman"I would happily attend another of Jen's classes. I left Jen's copywriting class mentally pumped that I finally found my purpose. Hello, advertising! Here I come." -- Michele Santo "Jen is an excellent instructor and offers great insight into the specifics of the copywriting industry. I feel very confident in putting together a professional portfolio and getting it viewed very soon." -- Chris Romano "Jennifer put together a really thorough course instruction kit that I will use very often. She inspired new ways of formulating my process and reminded me of the work it takes to get the best idea." -- Melissa Odegaard "Jennifer is knowledgeable, enthusiastic,and engaging. It's clear she enjoys teaching the class." -- Nena Donovan Levine "This class was a great way to gather with contemporaries and see what others in the field struggle with. Jennifer helped us work with our real life issues and showed us that a new perspective is the key to finding a great copy angle." -- Katelyn Hayes |
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