Jumpstart Your Ad Portfolio

For writers and designers -- break into the ad world

Course is closed.
Jumpstart Your Ad Portfolio

DURATION/TIME
12 weeks
Tuesdays
September 5 - November 28
7-10 pm

LEVEL
Intro 

LOCATION
New York (Soho) 

PRICE
$610 ($575 for )
more info

Course Details

Ok, you want a job in advertising. But where to get started? A solid portfolio of work is what will get you in the door, and where this course will help set you up for success. Both writers and designers (with no real ad-world experience necessary) are encouraged to come learn about writing convincingly, thinking visually, answering a creative brief on strategy, and most importantly how to refine at least one print ad campaign for your portfolio.

In this 12-week course, you will learn:

  • How to write better copy
  • How to make copy and design work together
  • How to get ideas
  • How to make your portfolio sing
  • How to present your ad concepts
  • How to start knocking on doors

This class will mimic how projects are assigned in an ad agency. Each week you will be required to provide creative ad concepts according to the assignment, which you will present to the group. Class time will consist of work review, instruction and brainstorming exercises. Weekly assignments may include pairing up in creative teams.

Admission Requirements:
Please submit a letter of interest (including a brief work history).

Instructor Bio

Jennifer Eggers's Courses

No courses available at this time.

Jennifer Eggers
Jennifer Eggers is an independent copywriter and creative director. She has worked at branding and design agencies including Anomaly, G2 Worldwide, Wolff Olins, O Group, Spring Design Partners, and Lorelli Associates. Jennifer prefers to work from strategy-to-page, helping clients find their voice in advertising, collateral, packaging, brand extensions, and online. Past and current clients include ABSOLUT Vodka, WaMu, Virgin America, Coca Cola, The New York Times, Pantone, Ciba Vision, Topps, The Muhammad Ali Center, Krups, and Canon.

One of Jennifer's most visible copywriting projects was once placed at the World Trade Center site in Lower Manhattan. She wrote the text for a series of panels created for the Port Authority of New York and New Jersey that told the story of the World Trade Center's place in history.


Testimonials


Having completed Jennifer's course I feel I am completely equipped to enter the field of copywriting. Jennifer is an experienced professional and her instruction was thorough and inspiring. She gave us assignments across a spectrum of media that kept us trying new approaches. Our class was a safe, welcoming place to get feedback and try out ideas. It was great to see everyone's confidence in this field grow and I now count my classmates among my first industry contacts. -- Kelly Kingman, freelancer

"I would be happy to attend another of Jen's classes or any other mediabistro class for that matter. I appreciate the fact that the instructor understands the struggle of starting in the biz either full time or freelance and offers a wealth of knowledge to make head way. Thanks again! I left Jen's copywriting class mentally pumped that I find finally found my purpose. Hello, advertising! Here I come and I'm in this for the long run. Let the mental marathon begin." -- Michele Santo

"Jen is an excellent instructor and offers great insight into the copywriting field specifically and the advertising industry in general. Coming into the class having no experience in Copywriting, I feel very confident in putting together a professional portfolio and getting it viewed very soon. I had a great time taking this class. Thanks Jen!" -- Chris Romano

AvantGuild* Discounts on mediabistro.com courses are just one of the wonderful benefits of being in AvantGuild, our premium membership program. For just $59 a year, you'll receive instant access to our How to Pitch articles and other premium articles, transcripts from selected seminars and panels, and discounts on virtually everything we do (including eClasses and the Freelance Marketplace)! Click here to join now.