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Writing about Health, Wellness, and Spirituality for Both Mainstream and Niche Magazines
Course DetailsWhen an article called "10 Things Your Yoga Instructor Won't Tell You" appears in SmartMoney, you know that health and well-being isn't pigeonholed to a few specialty publications. With business, cooking, and travel magazines publishing alternative health stories, it's easy to see that interest from the mainstream is at an all-time high. Further proof? The newsstand, filled with titles like Spirituality & Health, Body & Soul, Organic Style, Alternative Medicine, Luxury Spa Finder, and Breathe. And the list goes on. As interest in health and spirituality explodes, Baby Boomers age, and our health care system slowly breaks down, titles both new and old are looking to fill their pages with stories on yoga, health, spirituality, and complementary medicine. But not only should you learn how to write about health and spirituality for the health magazines. Articles about yoga, meditation, acupuncture, and fitness are being published in all kinds of magazines. To break into what is no longer a niche market, you must learn where to find stories, how to pursue interesting holistic topics, and, most of all, how to present them to a mainstream editor as essential for publication.In this seminar, you can expect to learn:
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Instructor BioNora Isaacs's Courses No courses available at this time.  Nora started her career as an publishing intern. She then went on to Columbia Journalism School, where she focused on magazine editing and writing, penning her master's thesis on spoken word poetry. Since then, she's held staff editorial positions at Men's Journal, American Photo, and Yoga Journal. She also spent several years as a business and technology writer, covering the fast-paced dot-com boom in northern California. During her years at Yoga Journal -- where she served as both a senior editor and managing editor at different times -- she played a major role in the content redesign of several key departments and features. While at Yoga Journal, her editorial team won two Maggie awards for Best Health, Beauty and Fitness Magazine and two Folio: Awards for Editorial Excellence. As a freelancer, she's won an American Society of Business Publication Editors award and contributed to the book Writer's Guide to Magazine Writers and Editors. Nora teaches yoga, lives, and writes in San Francisco. Testimonials I have been a professional journalist for 10 years and have taken dozens of classes and attended many seminars, conferences, etc. I went into Writing about Health, Wellness and Spirituality with low expectations but am happy to report that I was delighted with the class! It gave me a really good first impression of mediabistro courses and the people who use the resource. It was a superb networking opportunity and an exciting forum. Nora was a very patient, attentive instructor, who demonstrated leadership. She clearly had genuine passion for her work, which inspired me. -- Karen Kefauver , Writing about Health, Wellness, and Spirituality for Mainstream and Niche magazines alum"The information that Nora offered in this course was exactly what I was looking for. My own professional experience, outside of magazines likely could have got my foot in the door, but it's as if Nora opened the door and took me around on a tour of the office!" -- Jennifer Rodrigue "Nora Issacs' Writing for Health and Wellness course is excellent. I learned how to get an editor's attention, create a story angle, the best resources to keep informed about the health world, and made great connections with other writers and editors. Nora is extremely kind, patient, thorough, and she definitely knows her stuff!" -- Kathleen Mitchell |
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