WHEN Tuesday, June 20, 7-10 p.m. WHERE San Diego LGBT Community Center Group Room 3 3909 Centre Street San Diego, Calif. (619)692-2077 MORE INFO Email learnwest@mediabistro.com, or call (310) 659-5668. PRICE $65 ($50 for ) more info

Course Details

Copywriting is defined as writing words with the specific purpose of selling products or services. Websites, brochures, newsletters, advertisements and user manuals are all examples of written materials used by businesses, and most of these materials are written by copywriters -- many of them freelancers.

Having impeccable grammar and perfect punctuation isn't enough to make you a successful freelance copywriter. You'll also need the research skills to write about a variety of subjects, the flexibility to change your style and tone frequently, the understanding to grasp the perspective of the audience you're writing for and the ability to handle client expectations in a professional manner. You'll also need to know how to find copywriting jobs that pay well and offer ongoing work.

If you've ever wondered what it takes to work as a freelance copywriter, this seminar is for you.

In this seminar, you can expect to learn:

• What kind of work is available to freelance copywriters and how to find it
• The nuts and bolts of setting up a freelance business -- from office equipment and software to taxes and licensing
• How to determine if you can afford to quit your day job
• How to compile a portfolio of writing samples that will get you work
• High visibility/low cost marketing strategies
• Where to find resources for freelance writers
• How to construct contracts and negotiate fees
• The five essential traits that successful freelance copywriters possess

Instructor Bio

Nancy Smay's Courses

Nancy Smay is a freelance writer with more than 10 years of copywriting and marketing experience for private and corporate clients, and publishing credits in national consumer and trade magazines including Wine Adventure and Extended Retail Solutions. Her background includes an English literature degree from UCLA and copywriting positions in public relations and publishing. Smay also served as Marketing Director for 24/7 Media and Simile Software in New York City, writing a variety of consumer, corporate, and investor-focused materials.
Nancy currently freelances full-time from her home in San Diego, California. Her client base includes numerous public relations and advertising firms as well as private clients. She has written material for Lexus, Sony, Anchor Blue, Zalemark, St. Mary Medical Center, Harcourt Brace & Company, and Coriolis Group Books.