WHEN Tuesday, July 18, 7-10 p.m. WHERE Chancellor Hotel Union Square San Francisco, Calif. MORE INFO Email learnwest@mediabistro.com, or call (310) 659-5668. PRICE $65 ($50 for ) more info

Course Details

Frustrated by how long it takes to come up with a good book idea? Learn how editors and book packagers think, and you will soon be selling a book a year, or more! In fact, your seminar instructor, Jennifer Basye Sander, a former Random House senior editor, and the co-author of The Complete Idiot's Guide to Getting Published, sold six new book projects last year.

Have you ever heard something on the news and thought, "Hey, that would make a good book! But how?" Or spotted a hole in the market for a particular type of book but weren't sure how to proceed? Learn how to take those ideas and make them real. Be warned – this is not a class about talent, creativity, or originality. This class is a down-and-dirty look at how you can ramp up your output and increase your income from publishing projects. After just three hours you will be turning the world around you into book ideas that sell and sell.

In this class you can expect to learn:

• How to determine the marketability of an idea
• Techniques to develop ideas quickly
• How to sell books you won't have to write
• How to turn trends into books
• What packagers do, and how to become one

Instructor Bio

Jennifer Sander's Courses

Jennifer Basye Sander has been creating successful book products since 1983, the day she published her first book, The Sacramento Women's Yellow Pages, as a way of escaping a failing career in California politics. Since that day, she has worked in all aspects of the book publishing business, everything from book retailing to book publicity, from authoring New York Times bestselling books herself, to acquiring them for a large trade publisher.
The books that she has developed have achieved in excess of forty million dollars in retail sales. As the senior editor and chief book developer for Prima Publishing, she developed over seventy new titles. Her most successful book ideas were the Cozy Series of gift-sized cookbooks (over 500,000 copies in print) and the 101 Home Based Businesses for Women series (over 400,000 copies in print). She is also the author, co-author, or ghostwriter of more than a twenty books herself, including the recent gift book hits Wear More Cashmere and The Martini Diet.

Testimonials

I made millions from the book idea Jennifer created for me! She spotted a market niche in my industry that I had overlooked, now I've built a lucrative corporate consulting company around my book. She is hands down the smartest person I know. -- Maria Bailey, CEO, BSM Media

"Bountifully helpful, Jennifer is one of the smartest and funniest people in the publishing business. She is the insider's insider on two levels ? as a former top acquisitions editor of a big publishing house, and as the author, co-author, and packager of over a hundred titles. Jennifer routinely creates bestselling book ideas for herself, her friends, and her clients and knows the publishing world well." -- Mark Victor Hansen, co-author, Chicken Soup for the Soul series

"I was blown back by Jennifer's full-metal-jacket approach to packaging and selling book proposals. She gives you the down-and-dirty secrets on book publishing as a business. Let's just say: It's not all snowflakes on kittens and warm woollen mittens out there." -- Andrea Mock, freelance technical writer

"I found this class to be extremely useful and informative. Jennifer was well-prepared and very forthcoming with information regarding many aspects of the book publishing business." -- Van Torma, freelance writer