Course Details

Many companies in a variety of industries, from midsize firms to major corporations, keep their employees and clients informed and entertained with regular company newsletters. The problem is, depending on the kind of firm, the company may not have anyone on staff able to write a quality newsletter that serves everyone's needs.

That's where freelance writers enter the picture. As companies look outside their walls for professional communicators, they need to locate a writer capable of crafting newsletters that keep their staff members in the know. You can be the writer in shining armor that saves these companies in need.

In this seminar, you can expect to learn:

• What formats are used for company newsletters
• What sort of information goes into newsletters
• What tone works for the newsletters of different varities of firms
• How to acquire information from your newsletter client
• How to detect what your client needs in their individual newsletter
• How to promote yourself to companies in need of newsletter writers

Instructor Bio

John Scott Lewinski's Courses

John Scott Lewinski writes interactive games, screenplays, books, sketch comedy, and magazine articles. His interactive writing includes contributions to the multi-million selling games LucasArts' Star Wars: Demolition, Broderbund's Riven, The Sequel to Myst, Command & Conquer II - Tiberian Sun, Command & Conquer - Red Alert, and The Journeyman Project 3, Legacy of Time. His articles on game writing and interactive industry trends appear in Amazing Stories Magazine, Animation Arena magazine, and Game Developer magazine.

John Scott is senior staff writer and a columnist for Scr(i)pt Magazine. His book Developers Guide to Computer Game Design is available from Wordware Publishing.

Testimonials

The seminar was very informative and Mr. Lewinski had a solid understanding of the material. As a self-taught copywriting freelancer, it was nice to finally have some formal training. -- John Burke, copywriter/graphic designer

"I found John's presentation quite informative and interesting. As someone experienced with the trade, John was encouraging and told us that breaking into freelance copywriting is very doable. He explained the different kinds of copywriting contexts and the approaches needed for each (and the in-class brainstorming and exercises provided good lessons for these). He also discussed ethical issues that we needed to consider as copywriters. Lastly, he provided a list of websites that lists freelance opportunities, which I found helpful." -- Dennis Moran, copy editor and page designer, Santa Barbara News-Pres