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PR Professionals: How to Become the Writer's Best Friend

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PR Professionals: How to Become the Writer's Best Friend

WHEN
Monday, Aug. 28, 6:45-9:45 p.m. 

WHERE
offices of mediabistro.com
7494 Santa Monica Blvd., Suite 303
West Hollywood, Calif.

MORE INFO
Email learnwest@mediabistro.com, or call (310) 659-5668.

PRICE
$65 ($50 for )
more info

Course Details

What makes writers tick? What ticks them off? Publicists have to learn the delicate balance involved in wooing a writer to cover an artist, event, or story. In this 3-hour seminar, you'll learn how to get a leg-up on their competitors from the perspective of a working freelance writer; how to set up an effective plan of action you can follow to get what you want from writers; and how to use writer-targeting, useful emailing techniques to pique interest rather than pester.

Make today the day you stop sending out dozens of random emails, hoping to hit the jackpot. Learn to go beyond your roster of journalists and expand and build a reputation among writers. The age-old mystery of the writer's m.o. is revealed and decoded in this tell-all seminar.

In this 3-hour seminar, you can expect to learn:
  • Do's and don'ts in the writer/publicist relationship
  • How to effectively pitch writers and get responses
  • How to target writers
  • How to get a writer personally involved so he/she has a personal investment in you
  • How to get a writer's attention without making them feel badgered
  • How to build a long-term relationship with a working writer
  • How to increase your roster of amenable, approachable writers

Instructor Bio

Shana Ting Lipton's Courses

No courses available at this time.

Shana Ting Lipton
London-born Los Angeles writer Shana Ting Lipton has been covering pop and sub-culture for 15 years. Her work has appeared in publications such as Blackbook, Salon.com, Wired, Variety, People, Movieline, New York, Glamour (Italy), Dazed & Confused, and the Los Angeles Times?for which she has penned several cover stories.

After graduating from Barnard College in 1995, she continued to live and work in New York City. In 1998, she moved to Amsterdam, where she wrote about the European arts and design scenes for four years. Lipton's topics have always been diverse?from Dutch prisons, organic and transgenic architecture, and H.I.V. relationships to Playboy bunnies, camera phone culture, and spirituality addicts. Her articles have been syndicated and translated into Korean, Mandarin, French, Italian, Dutch and German. You can catch her adapted "What's Hot This Weekend" LATimes.com column on KTLA's evening news every Thursday.

Testimonials


"I greatly enjoyed Shana Ting Lipton's Pop Culture class. I got a good understanding about the differences between pop culture and entertainment writing. We did some writing exercises, and Shana had some instructive comments on what we did. I utilized a couple of the pointers that Shana mentioned in the class to help secure and execute my first article for the Los Angeles Times Calendar section." -- Michael Berick, freelance writer

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