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How to Build Buzz in Public Relations

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How to Build Buzz in Public Relations

WHEN
Tuesday, August 1
6:30-9:30 pm

WHERE
mediabistro.com
494 Broadway
(Spring & Broome)
New York, NY 10012

WHO
Entry-level or aspiring PR professionals

PRICE
$65 ($50 for )
more info

Course Details

Today, everyone uses the term buzz, but few know what it really means and how to make it work for their company or clients. Whether you own your own company, are looking to work in PR, or currently work in PR, learning the art of creating buzz is an essential skill. What's more, buzz can be created with nothing more than a telephone, a few stamps, and a sharp eye for opportunity.

In this seminar, you will learn how to:

  • Train yourself to think like a publicist
  • Identify and co-opt influencers
  • Build word-of-mouth networks
  • Develop PR plans with tactics that get results

Instructor Bio

Nathan Richter's Courses

Public Relations Essentials – New York (Seminar on February 17)

Nathan Richter
Nathan Richter is managing director at Wakefield, one of the fastest growing survey research and communications consultancies in the country, where he specializes in helping PR professionals meet the needs of the media. Previously, Nathan worked at DeVries Public Relations, one of the country's leading consumer public relations agencies.

He has developed successful consumer product and consumer lifestyle campaigns for Procter & Gamble, Bank of America, and E & J Gallo Winery. His stories have appeared in the country's largest media outlets including ABC's Good Morning America, The New York Times, USA Today, and The Wall Street Journal.

Testimonials


Nathan was exceptional -- informative, creative, strategic, and entertaining. He was the epitome of a great PR person. I found myself brainstorming in the middle of class and getting my creative juices flowing. -- Kelly Rubin, freelance publicist

"Nathan's seminar was a wonderful, high-paced refresher course for people in the field of public relations. It really helped me work on the areas I needed to develop more strategically." -- Maria Cucciniello, Neiman Marcus, Public Relations Manager

"Nate has provided me with the most important information that I could take from this class -- industry standard. His own personal experience enhanced the class since he has had experience within various areas of public relations." -- Tiffany Minott

"Nathan presented the class in an easygoing and easy to understand manner." -- Laura Prabucki, Fox News Producer/Writer

"Nathan was energetic, interesting, and was easily able to answer everyone's questions. I would highly recommend this seminar, and Nathan, to anyone interested in broadening their knowledge of PR." -- Devon Patterson, Genova, Burns & Vernoia

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