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Copywriting Basics
Writing for the ad world
Course Details
Most of the words between the covers of a magazine aren't written by the editors; they're written by copywriters. Copywriters write the ads, the "advertorials," and all the sales materials a magazine uses to sell pages, make money, and stay in business. Add that to all the work copywriters do in every industry and across media, and you have a whole lot of words to be written. It's a fun world that takes brains and wit. Businesses and ad agencies are desperate for people that can write clear, persuasive sentences -- and they're willing to compensate you generously. This class will teach you how to parlay your skills as a writer into copywriting cash, and stake your claim on Madison Avenue. In this 3-hour seminar, you will learn: Instructor Bio One of Jennifer's most visible copywriting projects was once placed at the World Trade Center site in Lower Manhattan. She wrote the text for a series of panels created for the Port Authority of New York and New Jersey that told the story of the World Trade Center's place in history. Jennifer Eggers's Courses Testimonials Jennifer is an experienced professional and her instruction was thorough and inspiring. Our class was a safe, welcoming place to get feedback and try out ideas. It was great to see everyone's confidence in this field grow and I now count my classmates among my first industry contacts. -- Kelly Kingman"I would happily attend another of Jen's classes. I left Jen's copywriting class mentally pumped that I finally found my purpose. Hello, advertising! Here I come." -- Michele Santo "Jen is an excellent instructor and offers great insight into the specifics of the copywriting industry. I feel very confident in putting together a professional portfolio and getting it viewed very soon." -- Chris Romano "Jennifer put together a really thorough course instruction kit that I will use very often. She inspired new ways of formulating my process and reminded me of the work it takes to get the best idea." -- Melissa Odegaard "Jennifer is knowledgeable, enthusiastic,and engaging. It's clear she enjoys teaching the class." -- Nena Donovan Levine "This class was a great way to gather with contemporaries and see what others in the field struggle with. Jennifer helped us work with our real life issues and showed us that a new perspective is the key to finding a great copy angle." -- Katelyn Hayes |
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