Back to Home > Courses and Seminars > Beauty Writing and Editing: Intro

Beauty Writing and Editing: Intro

Taught by a beauty editor for Glamour, Lucky, and Teen People

Beauty Writing and Editing: Intro
Click to Apply

WHEN 6 weeks, May 13 - June 24
Online chats: Tuesdays, 9-10 pm ET

WHERE Online. Click here for more information.

LEVEL Intro

PRICE
$425 ($399 for )
more info

Course Details

Beauty editors are the do-everything glamazons of the magazine industry. One morning you may interview a big name actress about her obsession with liquid eyeliner, and then after lunch with a PR person, you spend your afternoon resolving the proper credit and caption of a new lipgloss. The perks are great (you'll never actually buy shampoo again). The hours are long. But beauty departments are all hands on, all the time. You learn everything -- from running photo shoots to writing and editing copy to going on market appointments, product launches and press trips.

In this course, you'll learn the difference between being a self-proclaimed "beauty-product junkie" and a discriminating beauty editor, how to find great interview sources, and how to make your beauty writing come alive and not sound like instructions on a shampoo bottle.

In this class, you will learn about:

  • What beauty writing is and how to get started
  • Writing captions and merchandise descriptions
  • How to make a press release work to your advantage
  • Edit tests and how to prepare for them
  • The different magazine, catalog and website voices
  • Beauty company profiles and histories
  • Generating ideas for beauty stories and writing your own item

By the end of the course, students can expect to have:
A professional piece of work, a repertoire of formats and story angles that will get you through almost any assignment, and the ability to critique your own work and function as your own editor.

Admission requirements:
Please submit a letter of interest (including a brief work history).

The online classroom has several interactive components:

  • Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
  • Students post completed assignments for feedback and discussion by the instructor and class.
  • Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
  • Technical support is available from mediabistro.com staff.

Related Courses

Tell me when courses like this are scheduled.

Instructor Bio

Lori Bergamotto's Courses

Beauty Writing and Editing: Intro – (Class starts May 13)

Lori Bergamotto
Lori Bergamotto began her career interning at Glamour magazine before moving up to beauty assistant and assistant beauty editor. She also worked as associate beauty editor and senior beauty editor at Lucky and as beauty director at Teen People.

Since the closing of Teen People, Lori has helped produce In Style magazine's holiday gift guide and written freelance articles for Real Simple, Real Simple Travel, San Diego Magazine, In Style, In Style Weddings, In Style Home, In Style Makeover, Lucky, and Glamour.

She has been featured as a beauty expert on TV, with appearances on MTV, VH1, CNN, CBS's Early Show, and NBC's Weekend Today.

Testimonial


My style of beauty writing has drastically improved upon taking this class. Lori really opened my eyes not only to highly effective beauty writing, but also to the industry itself. She also provided valuable tools and tips for breaking into this tough industry. --Lee Buttery,

"Lori Bergamotto was very enthusiatic and encouraging. Her expert knowledge of the field was extremely helpful and we got lots of insider hints. I highly recommend her class." --Donna DeRosa
Click to Apply

* Discounts on mediabistro.com courses are just one of the wonderful benefits of being in AvantGuild, our premium membership program. For just $49 a year, you'll receive instant access to our How to Pitch articles and other premium articles, transcripts from selected seminars and panels, and discounts on virtually everything we do (including eClasses and the Freelance Marketplace)! Click here to join now.