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Public Relations Essentials

Break into the PR big leagues

Public Relations Essentials
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WHEN Wednesday, May 28, 7-10 pm

WHERE BCA, Stanford Calderwood Pavilion, 527 Tremont Street, Boston, MA 02116

DIRECTIONS Click here

PRICE
$65 ($50 for )
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Course Details

Breaking into PR can be a long process -- years of college often followed by tedious internships, assistantships, and other administrative positions before you're given an opportunity to do "real" PR work.

Experience is a great teacher, but there is a reason why learning from your mistakes is called "the hard way." If you're tired of learning things the hard way (or of not learning at all), then attend this course for entry-level or aspiring PR professionals.

In this seminar, you'll learn:

  • How to write the press releases, pitch letters and other docs that get the most attention
  • How to create news from nothing: surveys, celebrities, satellite media tours, and radio media tours
  • How to crack the old media landscape: print, local television and radio
  • How to crack the new media landscape: national television, web, podcast, celebrity and reality programming
  • How to write killer email subject lines so that you don't get ground up in the spam filter
  • How to get a PR client
  • What to charge
  • The ten mistakes that prevent PR professionals from getting the story they want

Related Courses

Tell me when courses like this are scheduled.
• Pitch Letter Essentials – Boston (Seminar on June 18)
View all courses in Journalism | Career Development | PR | Boston, MA

Instructor Bio

Dick Pirozzolo's Courses

Public Relations Essentials – Boston (Seminar on May 28)

Dick Pirozzolo
Dick Pirozzolo is Principal of Pirozzolo Company Public Relations, where he offers public relations, marketing communication, and media placement services to corporations and government agencies in Japan, Vietnam, Germany, Great Britain, and Israel as well as the US. Working with Vietnam Government leaders, he played a prominent role in fostering trade and normalizing relations between the US and Vietnam. He served WBZ-TV, Boston, as public relations advisor and was a daily newspaper reporter with the Worcester Telegram. Dick has arranged publicity for a spectrum of industries including technology, the Internet, IT systems, homebuilding, television broadcasting, food and institutional and retail financial services.

Following the events of 9/11, Dick was named media liaison for industry talks in New York on new security measures and technology. He has generated publicity in BusinessWeek, Forbes, The Wall Street Journal, and CBS Evening News. His byline has appeared in The Affluent Page, a national lifestyle magazine, The Boston Herald, Yankee, and the Washington Times. He is author of five nonfiction books.
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