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Intro to Public Relations

What you need to know to get your foot in the door

Intro to Public Relations
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WHEN 4 weeks, May 29 - June 26
Chats Thursdays, 8-9 pm ET

WHERE Online. Click here for more information.

LEVEL Intro

PRICE
$350 ($325 for )
more info

Course Details

Over the last decade, we've seen an unprecedented surge of interest in public relations. A surge that is creating an incredible abundance of PR jobs in firms, corporations, non-profits, and even in consulting. But what are the key skills every PR firm is looking for? This class is designed for those wanting to break into PR, enhance their skills, and develop PR programs. You will learn everything you need to ace that all-important first job.

In this class, you will learn how to:

  • Develop a targeted, dynamic tactical PR plan that generates key results
  • Painlessly develop and write polished PR materials
  • Develop powerfully dynamic biographies for yourself, your clients, and your associates
  • Create a targeted media outreach program geared to the needs of your client
  • Write clear media advisories
  • Develop attention-getting media pitch letters
  • Create and format the all-important news release plus insider's tips on how to get it noticed

By the end of this class, you can expect to have:
A tactical public relations plan, a corporate biography, a pitch letter, and a news release you can use in job interviews

Admission Requirements:
Please submit a letter of interest (including a brief work history).

The online classroom has several interactive components:

  • Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
  • Students post completed assignments for feedback and discussion by the instructor and class.
  • Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
  • Technical support is available from mediabistro.com staff.

Related Courses

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• Interviewing Skills – ONLINE (Class starts June 3)
• Brand Yourself – ONLINE (Class starts June 11)
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Instructor Bio

S.j Sebellin-Ross's Courses

Advanced Public Relations – (Class starts May 22)
Intermediate Public Relations – (Class starts July 10)
Intro to Public Relations – (Class starts May 29)

S.j Sebellin-Ross
S.j Sebellin-Ross is a senior independent marketing and public relations consultant and writer with nearly twenty years of experience. She manages and writes marketing and public relations communications for clients including IBM, Visa, the Toronto Stock Exchange, and Ronald McDonald Children's Charities. SJ also writes feature articles for leading publications, including The Washington Post, The New York Times, and CNET.com. She is the author of a top-selling marketing book, and speaks before and delivers executive training seminars to organizations including The Association of Journalists.

Testimonials


It was clear to me from the first assignment through the final chat session that S.j Sebellin-Ross is deeply knowledgeable in the public relations field. S.j also displays a genuine concern for her students and their growth professionally, through her insightful comments about our assignments and suggestions on additional online resources she felt we might find useful. I hope to take additional courses with her in the future! --Tim Pulice

SJ Sebellin-Ross is very constructively critical, presents thorough and easy-to-follow lectures, and offers timely and actionable responses to assignments and questions. All around - great. -Maayan Heller
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