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Intro to Marketing

Build a marketing tool kit and learn how to conduct research

Course is closed.
Intro to Marketing

WHEN 6 weeks, July 23 - August 20
Chats Wednesdays, 9-10 pm ET

WHERE Online. Click here for more information.

LEVEL Intro

AvantGuild members are eligible for a special $40 discount on this class. See our expanding list of AvantGuild benefits and sign up for mediabistro.com's membership program to get this special course discount.

PRICE
$425 ($385 for )
more info

Course Details

Have you ever wondered how books, new products, and businesses stand out from the glut of competition they face in today's marketplace? The answer to this question can be summed up in two words: effective marketing. This introduction to marketing course will help you build up your marketing tool kit whether you are looking to break into a marketing career or simply sharpen your skills.

We will cover the basics of marketing, including understanding the 4 P's (price, product, placement, and promotion) to conducting marketing research in order to better understand customers needs and wants.

In this class, you will learn about:

  • Career opportunities in marketing
  • How to write marketing plans
  • The 4 P's of marketing and why understanding them helps to better market a product or service
  • How marketing, advertising, and public relations come together in the marketing mix
  • How to develop a SWOT analysis to pinpoint marketing objectives
  • Consumer behavior and why consumers behave the way they do
  • How to write clear, concise, and powerful marketing copy
  • Ways to create comprehensive marketing plans

By the end of class, you will have:
A marketing plan, a brochure, a postcard, and a developed SWOT analysis.

Admission Requirements:
Please submit a letter of interest (including a brief work history).

The online classroom has several interactive components:

  • Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
  • Students post completed assignments for feedback and discussion by the instructor and class.
  • Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
  • Technical support is available from mediabistro.com staff.

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Instructor Bio

Al Martin's Courses

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Al Martin
Al Martin is president of What Works Communications, a boutique marketing communications firm based in Austin, Texas. He has worked on a wide variety of marketing communications programs for companies as diverse as Kaplan Publishing, Georgia-Pacific, SC Johnson, Wendy's International, AMF Bowling, and Lowe's Home Improvement Warehouse. With a wide range of expertise, Al provides clients with strategic marketing solutions in industries as varied as books, financial services, consumer products, food and nutrition, corporate communications, and community relations.

Testimonials


Al is a superb instructor who orchestrates insightful and productive online classes. I walked away with a much stronger foundation in the wonderful world of marketing. -- Jessica Wangsness

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