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Writing and Editing for the Web
Learn how to write knockout copy that keeps 'em coming back
Course Details
Thanks to Blogger, Wikipedia, and MySpace, anyone can put content up on the internet. The trick is in getting people to read what you write -- and to pay you for it. Bloggers are scoring book deals, best screenplay nominations, and fulltime gigs. Magazines and newspapers that used to merely replicate their print product on the Web are now rushing to develop original content and hiring exclusive online staffs. Websites need content. What used to be the domain of techies and specialists is now the lucrative marketplace of competent writers and editors. Web writers and editors must not only know what makes a good story, but how to package it, how to position it, and how to make the most of available technology. This class will cover the basics of how to write and edit for an online audience, as well as how web editors think about their sites. Design, production, marketing, and editorial overlap online far more than they do in traditional publishing -- we'll discuss how to thrive in a medium with few clear boundaries, and how much technology you need to understand. In this class, you will learn: Admission requirements:
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Instructor BioTiffany Black's Courses Intro to Social Media – (Class starts January 20)
Writing and Editing for the Web – (Class starts January 19)
Writing and Editing for the Web Essentials – New York (Seminar on December 2)  Testimonials Tiffany is excellent. Thanks to her suggestions and feedback, I feel much more prepared to transition into web writing after several years in print. Just a few days into the course, my boss noted the difference in my web voice. -- Beth Lacey Gill"Tiffany was an absolute rock star! She was extremely knowledgeable and always had excellent suggestions. She was also very responsive in answering questions. I appreciate her dedication and all of the effort she put into the course." -- Elizabeth Siska "Tiffany is enthusiastic, smart, and encouraging. She is generous with her knowledge of the media world and ways to break into it." -- Nena Donovan Levine "Tiffany is a powerhouse of knowledge. She disseminates the information in a lively, entertaining, thorough, and enticing manner. I was really inspired and challenged. She was confident and friendly and I really appreciated that combination." -- Patrick Connolly "Tiffany was fantastic! She did a terrific job breaking down complicated concepts for people like me who are completely unfamiliar with them. I would love to take another class with her." -- Gloria Gonzalez "Tiffany translated her web experience and knowledge into a focused presentation, making it easy to understand as well as enjoyable." -- Valerie Shestakow "Tiffany was fantastic. Her knowledge of the field was exhaustive, and her presentation was extremely well-organized and easy to follow. This was my first course with mediabistro, and I'm hooked." -- Barry Moskowitz "Tiffany is an enthusiastic, articulate, and savvy instructor who knows the business of Web production. Her presentation is clear, and her course materials are comprehensive. Tiffany creates a supportive classroom environment. What more could you ask for in a teacher?" -- Laura Kidder "Tiffany was fantastic -- very knowledgeable and personable. It was great to see the process as a whole, from writing the content to posting it and making sure that everyone from the editor to the designer to the advertiser is happy!" -- Helena Carey "Tiffany was very clear and easy to follow and demonstrated her expertise through high-profile, real-life job experience." -- Alexander Kippen "Tiffany was very engaging and enthusiastic. She drew on her own experiences, which was very insightful." -- Paul Suwan "Tiffany is a great instructor. She ensures the class is familiar with all the terms and jargon used in the industry." -- Kwesi Cameron "Tiffany was a very accommodating instructor. Every week I felt confident that I was gaining new skills or improving in areas that are of direct and demonstrable value to the job market." -- Marla Dial "Tiffany packed the session with real-life scenarios and an easy-to-understand landscape of web terminology. I got ideas on how to improve both my clients' and my own outreach online. I would recommend this class to anyone -- even those who already have a good grasp of the web." -- Michelle Mulligan "Tiffany provided really helpful materials, including reference resources. Her guidance, encouragement, and support were great. I'm encouraged to try my hand at web writing with a more developed and accurate critical eye to edit. I definitely recommend Tiffany." -- G. Comer |
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