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Social Media for Journalists: One-Day Intensive

A full-day training session to learn Twitter, Tweetdeck, Facebook, Friendfeed, Flickr, YouTube, and Wikipedia

Course is closed.
Social Media for Journalists: One-Day Intensive

WHEN Friday, June 19, 10 am-4 pm

WHERE New York (Midtown East)

Lunch will be provided at this event.

PRICE
$499 ($475 for )
more info

Course Details

Professional and amateur reporters are using social media services like Twitter and Facebook to monitor and cover the news. A first draft history more nuanced and diverse than ever before has surfaced on the Net, forever changing the way news organizations operate and how we consume news media. In this one-day intensive, learn how to update your news gathering, online publishing, and social networking skills through a series of hands-on exercises and live demonstrations designed to teach you how to leverage Web 2.0 to consume and report the news.

In this class, we will explore:

  • How to use RSS to monitor blogs, news, and Twitter based on keywords and phrases
  • How to select and use the right words and phrases to reach audiences through Google and increase Search Engine Optimization (SEO)
  • How to set up a blog, upload photos and video, install widgets, monitor traffic, and RSS usage
  • How to distribute video to YouTube, Myspace, Metacafe, Blip.Tv, and more with one click
  • How to stream live online video with a simple, consumer camcorder and free Web 2.0 services
  • How to upload content and engage in online conversations using mobile, handheld devices
  • Social networking: Demos of social media clients like FriendFeed and TweetDeck

Bring your laptop and follow along through a series of live demonstrations, online exercises and real-world case studies to learn everything you need to know about how social media is changing the news media business.

Wireless internet access will be provided.

Admission Requirements:
Attendees must provide their own laptop with wireless Internet access capability. Participants should also have administrative privileges to download and install third-party software on the hard drive of their computers. Participants also will need the ability to access the Internet in the absence of their own secure proxy server, should have Microsoft Internet Explorer 7 or higher, Firefox 3 or higher, Flash Player 9 or higher, and a secondary Google Gmail account that can be used to sign up for Web-based services.

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Instructor Bio

Eric Schwartzman's Courses

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Eric Schwartzman
Eric Schwartzman established Schwartzman & Associates, Inc. to offer technology, media, and entertainment clients a full range of pr services with an emphasis on integrating the Web into media, community, analyst, and industry relations. He is also the founder and president of iPressroom, which helps organizations extend the impact of their public relations, corporate communications, and marketing programs.

Eric edits the blog Spinfluencer, which focuses on how public relations, the news media, and emerging technologies influence perception and shape popular opinion. He hosts the award winning podcast On the Record...Online, which was honored with the Award of Excellence from the Society for New Communications Research and the PRSA PRism Award.

He has worked as a senior marketer at Wildfire, a leading special effects company, and as internal executive officer at the interactive games manufacturer Laser Storm. He also worked as director of promotions at Rogers & Cowan. He directed event pressroom activities at the Grammy Awards and the Soul Train Awards and worked in pressrooms at the MTV Video Awards, MTV Movie Awards, FOX Teen Awards, the People's Choice Awards.

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