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Intro to Public Relations

Jump-start your PR career

Course is closed.
Intro to Public Relations

WHEN 4 weeks, Wednesdays, November 18 - December 16, 6:45-9:45 pm

WHERE New York (Midtown East)

LEVEL Intro

CERTIFICATE CREDIT This course counts towards the Mediabistro Public Relations Certificate.

PRICE
$350 ($325 for )
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Course Details

Public relations is a powerful tool. It can create tremendous interest in a product or launch a leading brand. Whether you are publicizing your own jewelry collection on weekends or spearheading a multi-million dollar public relations campaign, this class will give you a full range of skills and make all your efforts more targeted and effective.

In this class, you will learn:

  • How to create a comprehensive PR plan that works
  • How to set your product apart and make it truly compelling for the press
  • What the media is looking for and how to get coverage in magazines, newspapers, TV, and online
  • How to conduct a great press interview that gets your message across
  • How to develop winning PR materials, pitch letters, and press releases

By the end of this class, you will have:
A realistic PR plan with clear objectives, strategies, timelines, and results, a pitch letter, and a news release you can use in job interviews.

Course Syllabus


 Intro to Public Relations (PDF)
View a sample syllabus for this class here.

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Instructor Bio

Lisa Germinsky's Courses

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Lisa Germinsky
Lisa Germinsky is a freelance writer and PR consultant. She's worked in-house for Playboy magazine as well as global brands including Tommy Hilfiger, Hugo Boss, and Gap. Lisa continues to consult and develop press materials for a range of clients including Audi, Amazon, CW Network, and F.A.O. Schwartz. Her feature writing appears on the sites BlackBook, Salon, and Tonic, and she recently finished scripting a romantic comedy called Breakfast In Bed.

Testimonials


Lisa is very knowledgeable and honest about her experiences in PR. I appreciated her candidness about what to expect in this industry. She opened my eyes to the field and business. -- Pamela Salmon

AvantGuild* Discounts on mediabistro.com offerings are just one of the wonderful benefits of being in AvantGuild, our premium membership program. For just $55 a year, you'll receive instant access to our How to Pitch articles and other premium articles, transcripts from selected seminars and panels, and discounts on virtually everything we do (including eClasses and the Freelance Marketplace)! Click here to join now.