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Crisis Communications: One-Day Intensive

Control the PR message during a meltdown for your company or client

Course is closed.
Crisis Communications: One-Day Intensive

WHEN Friday, December 11, 10 am-4 pm

WHERE New York (Midtown East)

This course is ideal for PR, marketing, and communications professionals, agents, lawyers, entrepreneurs, non-profits, and anyone who wants to learn how to put out media fires.

Lunch will be provided.

PRICE
$349 ($324 for )
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Details

You never know when a crisis will hit, but you do know that it will require immediate action. A quick but uncoordinated response can backfire. Worse, you could say nothing at all. But there are steps you can take to protect, improve, and manage your company's perception in the media and the public.

This intensive course will reveal overt and covert tactics and strategies for dealing with the media before, during, and after a crisis. You'll learn when it's best to talk on-camera, how to draft a written response, how to prepare for confrontational interviews, and how to answer controversial questions. Learn how to put yourself on even footing with reporters and how to address accusations against you and your business and walk away unscathed. Whether you are a large or small business owner, it's possible to influence the way your story is told. The challenge lies in learning how to position yourself, your character, and your story before the media has a chance to write it.

Course Syllabus


Crisis Communications (PDF)
View a sample syllabus for this class here.

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Instructor Bio

Mark Macias
Mark Macias has worked as an investigative producer inside the legal departments of NBC, CBS, American Journal, and Inside Edition. He is an expert on which investigative and consumer stories should be killed, aired, or altered.

As the senior producer of special projects at WCBS, Mark pursued stories on a former US Congressman, national rental car agencies, public corporations, restaurant chains, small business owners, and government. He also produced stories for 3 On Your Side. He has worked at WNBC as executive producer of special projects. He is the author of Beat the Press: Your Guide to Managing the Media and has received five Emmy nominations.

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Testimonials

Mark really knows what he is talking about. His course was particularly helpful for pitching TV ideas. -- Jip Golden

"Mark was a fantastic instructor. He knows his stuff, keeps it interesting, and gave many examples to illustrate concepts and keep the lessons relevant." -- Stephanie Grayson

"Mark is very well versed in crisis communications and knows how to explain it to others. I highly recommend him to anyone wanting to learn more about this." -- Drew Levinson

"I flew in from out of state and I can honestly say this was the best training I've ever attended. Mark kept us engaged and answered all our concerns. To learn so much in one day is amazing." -- Janet Deleon

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