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Intro to Public Relations

What you need to know to get your foot in the door

Intro to Public Relations
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WHEN 4 weeks, December 7 - January 11
Online Chats Mondays, 8-9 pm ET

WHERE Online. Click here for more information.

LEVEL Intro

CERTIFICATE CREDIT This course counts towards the Mediabistro Public Relations Certificate.

PRICE
$350 ($325 for )
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Details

Over the last decade, we've seen an unprecedented surge of interest in public relations. But what are the key skills every PR firm is looking for? This class is designed for those wanting to break into PR, enhance their skills, and develop PR programs. You will learn everything you need to help land that all-important first job.

In this class, you will learn how to:

  • Develop a targeted, dynamic tactical PR plan that generates key results
  • Write polished PR materials
  • Create a targeted media outreach program geared to the needs of your client
  • Draft attention-getting media pitch letters
  • Create and format the all-important news release and get the insider tips on how to get it noticed

By the end of this class, you will have:
A tactical public relations plan, a corporate biography, a pitch letter, and a news release you can use in job interviews

The online classroom has several interactive components:

  • Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
  • Students post completed assignments for feedback and discussion by the instructor and class.
  • Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
  • Technical support is available from mediabistro.com staff.

Course Syllabus


 Intro to Public Relations (PDF)
View a sample syllabus for this class here.

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Instructor Bio

S.j Sebellin-Ross
S.j Sebellin-Ross is a senior independent marketing and public relations consultant and writer with nearly twenty years of experience. She manages and writes marketing and public relations communications for clients including IBM, Visa, the Toronto Stock Exchange, and Ronald McDonald Children's Charities. S.j also writes feature articles for leading publications, including The Washington Post, The New York Times, and CNET.com. She is the author of a top-selling marketing book, and delivers executive training seminars to organizations including The Association of Journalists.

S.j Sebellin-Ross's Courses
Intro to Public Relations – (Class starts December 7)
Intro to Public Relations – (Class starts January 11)
Public Relations: From Crisis Communications to Social Media – (Class starts November 30)
Public Relations: Plans and Press – (Class starts February 22)

Testimonials

S.j is deeply knowledgeable in the public relations field. She displays a genuine concern for her students and their growth professionally. I hope to take additional courses with her in the future! -- Tim Pulice

"S.j gave me the necessary tools to assist me in my career goals. No question was turned down." -- Ebony Clark

"This class was an incredible learning experience. I learned a lot and definitely plan to take more classes." -- Robin Ochoa

"S.j. is constructively critical, presents thorough and easy-to-follow lectures, and offers timely and actionable responses to assignments and questions. All around great." -- Maayan Heller

"S.j. was great! She was candid and informative, but with a fun sense of humor." -- Gloria Krupa

"S.j. was an engaging instructor who obviously knows her stuff! She presents information succinctly and answered my many questions with grace and wit." -- Jessica Sellers

"S.j. made the course very worthwhile. She really knows PR and was direct and targeted in her instruction and comments." -- Elizabeth Tober Lyon

"S.j. delivers a suitcase full of useful tools for her students to carry with them in the world of PR." -- Tamryn Hennessy

"There isn't a question that S.j. struggles to answer! She offers relevant, effective feedback on assignments and chat sessions that have the feel of breezy, stimulating coffee shop conversation." -- Jessica Wangsness

"I loved taking this class with S.j. I obtained an internship at a PR firm in NY before the class ended." -- Tracey Boyd

"S.j. was very knowledgeable and produced great lectures. She gave me new tools that I put into immediate use. I look forward to taking more courses with her." -- Tiana Webb-Evans

"S.j oozes knowledge and information about today's media industry. Her classes are concise and very informative and will serve me as a reference for years to come." -- Mark Stokes

"S.j. is a great instructor who helped break down the basics. Great course -- two thumbs up!" - Lorna Umphrey

"S.j. was great! She really knows her stuff and gave great advice both on the writing and career aspects of PR." -- Jeanette Khan
Click to Register

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