Webcast: How to Create a Social Media Strategy for Your Business

WHEN Tuesday, February 9, 2-3 pm ET WEBCAST INFORMATION: After you sign up, you will get instructions for logging in on the day of the webcast. PRICE $65 ($50 for ) more info Add to Calendar iCal | Outlook

Details

Social media can bring you and your organization huge returns -- but it takes more than good luck to make money online. You need a combination of strategy and tactics to create a programatic approach to social media. You need to know the data points that will help you drive smart decisions, how to find them, and how to come to an agreement on goals. This webcast will teach you tried and tested programs to include in your social media strategy.

In this webcast, you will learn:

• How to tune in and listen to what's being said about your brand
• What data you need when designing your social media program
• Which social networks appeal to your demographic
• What content is best-suited to build your social presence
• How to sell executives on the program you create
• How to handle personal and professional social media personas

What is a mediabistro.com webcast?
mediabistro.com webcasts are live educational multimedia presentations about media issues. Each webcast runs about an hour and integrates a PowerPoint presentation with audio, followed by audience questions.

To attend the webcast, simply apply here and we'll email you the login information. At the scheduled time, log in and join the presentation.

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Instructor Bio

Jennifer Neeley Lindsay provides strategic counsel on social media to organizations of all kinds. She is co-founder of ResumeMastery.com, a resume-writing company which partners with recruiting firms and consults with individuals. Prior to this, she was director of digital services at Eastwick Communications, where she spearheaded all aspects of social media functions and programs.

Jennifer is also a two-time Emmy nominee, having worked at ABC-TV's San Francisco affiliate as a senior producer and online journalist and as a reporter, producer, and executive producer for the CBS affiliate in Fresno, California. Jennifer still puts her broadcast background to good use as host of the weekly podcast The A-List, which features the social and traditional media elite.

Jennifer Lindsay's Courses
No courses available at this time.