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Advanced Social Networking for Media Professionals

Super-charge your social media presence

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Advanced Social Networking for Media Professionals

WHEN Wednesday, March 31, 6:45-9:45 pm

WHERE University Settlement, 273 Bowery (at E. Houston), New York, NY 10002

PRICE
$65 ($50 for )
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Details

In this advanced seminar, designed specifically for social media pros, you'll learn how to make the most of Twitter, Facebook LinkedIn, and Google Buzz. Participants should know all the basics and be ready to dive into a session filled with practical, actionable tips and case studies.

In addition to instructor Sree Sreenivasan, this seminar will also feature special guest speaker Soraya Darabi, product lead at drop.io and former manager of social-media marketing at The New York Times. With 470,000+ followers on Twitter, Soraya will explain what works well and what doesn't on social media.

In this seminar, you will learn:

  • The best ways to increase your followers, fans, and connections
  • How to get the "right" followers, fans, and connections
  • How to deepen your connection with your audience via social media
  • New tools you must absolutely know and use
  • How to build your personal brand
  • How to find, on deadline, specific types of people you need for work
  • Metrics: why you need to understand them and how you can do just that
  • Sustainable social media -- how to keep from drowning in information and make time to participate efficiently
  • How to make the business case for Twitter at your company
  • How social media can help you generate business leads and get consulting assignments
  • How to find and collaborate with experts who can help you with project execution
  • Changes in Facebook privacy and general functionality that you need to know
  • If the premium membership in LinkedIn is worth it
  • What's next in the world of social media

Related

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Instructor Bio

Sree Sreenivasan
Sree Sreenivasan specializes in explaining technology to non-techies. He is one of AdAge's 25 media people to follow on Twitter and was one of 22 professors named to the "Top 100 Twitterers in Academia" by OnlineSchools.org. He is also a judge for the Shorty Awards, which honors the best people and organizations on Twitter. He teaches social media workshops at CNN, WNBC, the Boston Globe, and St. Louis Post-Dispatch.

Sree is a professor and dean of student affairs at Columbia University's Graduate School of Journalism, where he has been on the faculty for 17 years. He is a contributing editor at DNAinfo.com, a Manhattan-news startup he helped launch in 2009. For more than eight years, he served as technology reporter for WABC-TV and WNBC-TV and appears on CNN, NBC's Today Show, and CNBC. He has written articles for The New York Times, BusinessWeek, Rolling Stone, National Journal, Bloomberg, Forbes, and Popular Science.

You can find him on Twitter at http://twitter.com/sreenet and on the Web at http://sree.net/

photo by Shaju John

Sree Sreenivasan's Courses
Improve Your Web Life: New Sites, New Uses, New You (Video)
Sree Sreenivasan: Blogs Every Media Professional Should Know (Video)
Web 101: Understanding Blogs, Wikis, Social Networking, and Mobile Internet (Video)
Web 2.0 Terms Every Media Professional Should Know (Video)

Testimonials

It was refreshing to see that Sree is equally at ease in a classroom setting as he is in front of the cameras. Sree is energetic, personable, and has a gift for explaining things in a way that makes sense to all. --Debra Williams

"Sree's course was extremely insightful and packed full of useful information. He kept the course going at a rapid-fire pace without leaving anyone behind. I highly recommend his course, even if you think you know all you need to know about blogs." -- Taylor Morris

"Now I know why Sree is a rock star on the Web. He's knowledgeable, engaging, and entertaining. He could easily teach a different class every night." -- Sherrie Ann De Leon

"Sree packs lots of information into a totally engaging, fast-paced class. I strongly recommend this class for anyone who wants to understand social networking and how to apply it to their professional endeavors." -- TaRessa Stovall

"Sree has a great and extensive understanding of today's major social media players. He shares what each is, how to use it best, how to make it work for you, and how to best contribute to it." -- Victoria Chapman

"Sree is an excellent instructor who is well experienced, very knowledgable, and has helpful insight. I highly recommend any course he teaches." -- Kelly Byrd

"Sree outlined LinkedIn, Facebook, and Twitter beautifully. He is a techie who lays it out in plain-speak. I would definitely attend another class." -- Melanie Young

"This was a fantastic, enjoyable class that's as helpful for the beginner as it is for those with more social media experience. You can't get a better teacher than Sree." -- Mike Patrick

"Sree was wonderful. He has a real knack for imparting an understanding of social networks and technology for the young and old." -- Peter Zehren

"Sree was absolutely terrific! He made a topic that is very difficult for many people to fully grasp very comprehensive." -- Melissa Schwartz

"No wonder Sree is a person to watch. He is the master of helping students of all ages and interests fine-tune their social media skills." -- Janet Gottlieb

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