Mediabistro instructors are all active, working professionals at the top of their fields teaching the latest industry trends. Every class includes live interaction, personalized feedback, and a focus on completing professional-quality work.
Online classes have a dedicated instructor, assignments, live video discussions, and open forums. You’ll get a high level of attention and personalized feedback from your instructor while interacting with fellow students. If you can’t join live, discussions and materials are archived for you to view at any time.
SYSTEM REQUIREMENTS You will need access to a computer and speakers or headphones to participate.
In this class, you'll learn essential copywriting terms and techniques. If you're already working as a writer or copywriter, you'll learn from a new perspective while you complete creative assignments to expand your portfolio. Class will mimic working in an ad agency to build a varied portfolio.
Class will also include two visits from a graphic designer who will show you how to render your work into professional-looking, portfolio-ready ads.
In this class, you will learn how to:
Work with graphics and photos to make a complete ad
Write benefit-driven headlines and body copy
Write for various advertising media: print, collateral, web, outdoor, and direct mail
Write and work from a creative brief
Jumpstart your ad portfolio and look for jobs
By the end of class, you will have:
Experience drafting copy in a fast-paced environment, and polished ad writing examples to include in your copywriting portfolio.
Students who have taken this class have landed jobs at:
Kim Taylor is a freelance copywriter for a variety of agencies and brands including Alternatives Design, Meyer Associates NY, David Levy, Brand Jam, and American Express Platinum Travel. Prior to this, she was a product namer and copywriter for Landor/Young and Rubicam for more than a decade and worked in Time Inc.'s Strategic Communications division. She has an M.A. in media studies from the New School and writes for a variety of websites and periodicals.
"Kim is an invaluable instructor. She has built a course with structure and milestones that lead students to graduate with a portfolio of work. She leads the class so everyone will produce work they are proud of. I highly recommend Kim to anyone even remotely interested in advertising."
"Kim is very enthusiastic, knowledgeable, and extremely supportive. I gained exposure to many different types of copywriting and walked away with great samples for my portfolio."
"Kim was well-versed in copywriting and she chose great exercises for us to work on. Her critiques were very helpful and she made the class challenging and enjoyable."
"The class exceeded my expectations and has made me confident and enthusiastic going forward in a career in copywriting."
"The class was intensive, but Kim made it fun. We all ended up with portfolios we could be proud of. I now have a solid grasp of a wide array of copywriting styles."
"Kim is an out of the box instructor who goes above and beyond. She really opened up my creative pores in a way I never thought possible."
"Kim was a tremendous resource. I gained confidence and now have a working portfolio to exhibit."
"I came out of class feeling so much more confident in my writing abilities. I now have a portfolio that I'm proud of and look forward to adding to. Thanks Kim!"
"Thanks to Kim, I felt confident moving from journalism to advertising and left class with a solid portfolio to show employers. I put her advice into action and a few months later, I was offered a job as a copywriter. Thanks Kim!"