Copywriting: Creative Ad Writing

Build an advertising portfolio and get work

  • sections:
  • Discussions Mondays 8-9pm ET, 6 sessions full schedule

In this class, you'll learn essential copywriting terms and techniques. If you're already working as a writer or copywriter, you'll learn from a new perspective while you complete creative assignments to expand your portfolio. Class will mimic working in an ad agency to build a varied portfolio.

Class will also include two visits from a graphic designer who will show you how to render your work into professional-looking, portfolio-ready ads.

In this class, you will learn how to:

  • Work with graphics and photos to make a complete ad
  • Write benefit-driven headlines and body copy
  • Write for various advertising media: print, collateral, web, outdoor, and direct mail
  • Write and work from a creative brief
  • Jumpstart your ad portfolio and look for jobs

By the end of class, you will have:

Experience drafting copy in a fast-paced environment, and polished ad writing examples to include in your copywriting portfolio.

Students who have taken this class have landed jobs at:

Saatchi & Saatchi, Euro RSCG 4D, and Mr. Youth.

Kim Taylor is a freelance copywriter for a variety of agencies and brands including Alternatives Design, Meyer Associates NY, David Levy, Brand Jam, and American Express Platinum Travel. Prior to this, she was a product namer and copywriter for Landor/Young and Rubicam for more than a decade and worked in Time Inc.'s Strategic Communications division. She has an M.A. in media studies from the New School and writes for a variety of websites and periodicals.

testimonials
  • "Copywriting: Creative Ad Writing is a great place to create a portfolio, learn about the ad writing and creation business and get feedback on your portfolio. I loved that by the end of class, we were all a team, helping one another out and sharing job tips and interview strategies."

    Candace Nelson

  • "Kim is an invaluable instructor. She has built a course with structure and milestones that lead students to graduate with a portfolio of work. She leads the class so everyone will produce work they are proud of. I highly recommend Kim to anyone even remotely interested in advertising."

    Catherine Katsafouros

  • "Kim is very enthusiastic, knowledgeable, and extremely supportive. I gained exposure to many different types of copywriting and walked away with great samples for my portfolio."

    Liz Levy

  • "Kim was well-versed in copywriting and she chose great exercises for us to work on. Her critiques were very helpful and she made the class challenging and enjoyable."

    Eileen Mullarkey

  • "The class exceeded my expectations and has made me confident and enthusiastic going forward in a career in copywriting."

    Jaime Fernandez

  • "The class was intensive, but Kim made it fun. We all ended up with portfolios we could be proud of. I now have a solid grasp of a wide array of copywriting styles."

    Caroline Cooney

  • "Kim is an out of the box instructor who goes above and beyond. She really opened up my creative pores in a way I never thought possible."

    Bill Livingston

  • "Kim was a tremendous resource. I gained confidence and now have a working portfolio to exhibit."

    Daniel Lanzilli

  • "I came out of class feeling so much more confident in my writing abilities. I now have a portfolio that I'm proud of and look forward to adding to. Thanks Kim!"

    Meredith Bell

  • "Thanks to Kim, I felt confident moving from journalism to advertising and left class with a solid portfolio to show employers. I put her advice into action and a few months later, I was offered a job as a copywriter. Thanks Kim!"

    Emily White