Copywriting for Social Media

Maximize your clicks, shares, retweets and pins

  • sections:
  • Discussions Mondays 8-9pm ET, 2 sessions full schedule

Seemingly overnight, sites like Upworthy, Distractify and Buzzfeed have taken over our Facebook feeds.  But, there is a method behind the chummy headlines and catchy hooks.  In this class, we'll unpack real research on social sharing so you can apply it directly to your copy and extract maximum social discovery and spread for each message you create.

In this class, you will learn how to:

  • The latest research on what makes people share
  • Revise your copy to enhance its shareability
  • Analyze successful viral publications and apply insights to your own specific work
  • Test and evaluate your work

By the end of class, you will have:

A toolkit for understanding your adueinces' emotional triggers and how you can leverage them to spark social sharing.  A plan for testing and evaluating your goals against meaningful metrics.

Driven by a passion for equipping brands and businesses with powerful digital tools and communications strategies, Amanda McCormick has worked with a wide variety of organizations including the New York City Ballet, the Film Society of Lincoln Center, startups Bitly and SocialFlow, Bertlesmann and Lifetime Television. She has crafted custom training programs on digital and communications topics for AOL, Comedy Central, VH1, Time Inc and many others. She blogs about the intersection of technology and branding at her blog, Jellybean Boom, and she is a frequent speaker on technology, social media and writing on the web.

  • "If you need an extra boost with your copywriting skills, this is the class to take. Amanda evaluates everyone's experience and incorporates great examples and homework to really get you thinking. Simply an amazing class!"

    Nicole Monahan

  • "Amanda brings energy, enthusiasm, and professional experience. I'd definitely take another class with her. Digital space and social networking are changing daily, so we need someone like her to help us wade through it."

    Rachel Cooperman

  • "Amanda believes in you, brainstorming to make your ideas more marketable. She also shares her experience with interesting, relevant stories that bring her lessons to life."

    Carole Lotito

  • "I was very impressed with Amanda's depth of knowledge. There was never a question she couldn't answer and she was engaging, witty, and drew everyone in. She perfectly bridged the creative and technological sides of web copywriting."

    Vanessa Read

  • "Amanda's class was engaging, informative, and practical. I came away with a wealth of knowledge I can use in everyday situations in my industry."

    Angela Havrilla

  • "I have nothing but positive things to say about Amanda! She is a great teacher and covers a lot of subject material. She is honest and fair regarding homework critiques. Her funny sense of humor makes the classes even more enjoyable. Thanks, Amanda, for a great class!"

    Michelle Snell