Mediabistro instructors are all active, working professionals at the top of their fields teaching the latest industry trends. Every class includes live interaction, personalized feedback, and a focus on completing professional-quality work.
Online classes have a dedicated instructor, assignments, live video discussions, and open forums. You’ll get a high level of attention and personalized feedback from your instructor while interacting with fellow students. If you can’t join live, discussions and materials are archived for you to view at any time.
SYSTEM REQUIREMENTS You will need access to a computer and speakers or headphones to participate.
From information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.
Through weekly assignments, you'll learn how to carry concepts past headlines, recreate real-life sensations online, and craft copy that lingers in the consciousness long after the user has left a site. Copywriters new or seasoned will find techniques to move effective communication from the printed page to the Web and mobile devices.
In this class, you will learn how to:
Write benefit-driven web copy that's both engaging and succinct
Create copy for social networks and curated content for branded communities
Talk with art directors about new digital options
Figure out which media (traditional or new) is best for your marketing message
Adapt your style for social media messaging, mobile content, or a proper landing page
By the end of class, you will have:
Experience (and portfolio samples) to apply to web, mobile and social media copywriting.
Derek Scheips has more than a decade of experience as a digital copywriter and web content strategist for global brands including Microsoft, IBM, Citibank, Sony, and Pfizer. At Ogilvy, Rapp Collins, MRM, Draft/FCB, and Wunderman, he's worked closely with teams to create copy that's compelling and compatible for Web 3.0.
"Derek's class was a very informative introduction to copywriting. Thanks to this course, I was able to secure several freelance copywriting clients within a week of our final project."
"I appreciated Derek's experience and willingness to share what he's learned to give us a leg up. His lectures were full of information that will be useful to me for a long time."
"Derek is an exceptional instructor. He is extremely knowledgeable, resourceful, patient, and really wants his students to be successful. He provides the tools and information to help attain your web copywriting goals. Take his course!"
"Derek is very friendly and approachable. He is very casual and always makes the chats fun. This was a very enjoyable class."
"Derek is a wonderful instructor. He is an expert in his field and relayed material in a clear, concise, and easy to understand fashion. He was a pleasure to learn from and I hope to take another one of his courses soon!"