Mediabistro instructors are all active, working professionals at the top of their fields teaching the latest industry trends. Every class includes live interaction, personalized feedback, and a focus on completing professional-quality work.
Online classes have a dedicated instructor, assignments, live video discussions, and open forums. You’ll get a high level of attention and personalized feedback from your instructor while interacting with fellow students. If you can’t join live, discussions and materials are archived for you to view at any time.
SYSTEM REQUIREMENTS You will need access to a computer and speakers or headphones to participate.
An effective content strategist is part editor, part marketer, part business analyst. When you understand content strategy, you can build a revenue model that sustains a digital media business.
This course will help you define and expand your content business by using audience data to drive creative decisions. You'll create a strategy that considers brand identity, audience habits, cultural trends, and revenue initiatives.
In this class, you will learn how to:
Create editorial content that aligns with the overall business goals
Develop a content distribution strategy that works across web, social media, mobile, e-books, and emerging platforms
Understand the content types that best reach your viewers including video, audio, graphics, and interactive features
Analyze and measure content performance to evaluate your strategy
Understand content management and metadata strategies to best organize, sort, and repurpose content
By the end of class, you will have:
A strategic plan for creating, distributing, analyzing, and managing your digital content, a greater understanding of your audience, and a plan to reach users on a variety of digital platforms.
Dan Blank is the founder of WeGrowMedia.com, where he provides writers and publishers with a strategy to impact communities through branding, content, and marketing.
Dan spent a decade at Reed Business Information as director of content strategy & development. He now works with media companies, speaks at publishing conferences, and trains writers in developing their digital strategies. You can find him on Twitter at @DanBlank.
"This was a good overview of digital content management. I got the big picture and resources to help me move forward. I am glad I took the class."
"Dan teaches a dynamic and fundamental class that allows you to immediately apply a new skill set. He is an expert who can teach you how to take your content to the next level. Dan's feedback is detailed and purposeful, and he takes the time to respond to each and every question."
"Dan is clear, concise, engaged, and super responsive. He is very constructive and clearly loves the topic he is teaching. Dan made everyone feel comfortable no matter their skill level and was friendly and welcoming. I learned so much!"
"Dan's class was a great introduction to digital content strategy. Sessions were focused, well-organized, and information-rich. It was a great bonus learning from an instructor who is not only a working professional but also a successful thought leader in his industry. Dan rocks! Highly recommend."