Digital Content Strategy

Apply your editorial skills to one of the fastest-growing digital media fields

  • sections:
  • Discussions Tuesdays 8-9pm ET, 4 sessions full schedule

An effective content strategist is part editor, part marketer, part business analyst. When you understand content strategy, you can build a revenue model that sustains a digital media business.

This course will help you define and expand your content business by using audience data to drive creative decisions. You'll create a strategy that considers brand identity, audience habits, cultural trends, and revenue initiatives.

In this class, you will learn how to:

  • Create editorial content that aligns with the overall business goals
  • Develop a content distribution strategy that works across web, social media, mobile, e-books, and emerging platforms
  • Understand the content types that best reach your viewers including video, audio, graphics, and interactive features
  • Analyze and measure content performance to evaluate your strategy
  • Understand content management and metadata strategies to best organize, sort, and repurpose content

By the end of class, you will have:

A strategic plan for creating, distributing, analyzing, and managing your digital content, a greater understanding of your audience, and a plan to reach users on a variety of digital platforms.

Dan Blank is the founder of WeGrowMedia.com, where he provides writers and publishers with a strategy to impact communities through branding, content, and marketing. Dan spent a decade at Reed Business Information as director of content strategy & development. He now works with media companies, speaks at publishing conferences, and trains writers in developing their digital strategies. You can find him on Twitter at @DanBlank.

testimonials
  • "This was a good overview of digital content management. I got the big picture and resources to help me move forward. I am glad I took the class."

    Kathryn Madsen

  • "Dan teaches a dynamic and fundamental class that allows you to immediately apply a new skill set. He is an expert who can teach you how to take your content to the next level. Dan's feedback is detailed and purposeful, and he takes the time to respond to each and every question."

    Dena Feingold

  • "Dan is clear, concise, engaged, and super responsive. He is very constructive and clearly loves the topic he is teaching. Dan made everyone feel comfortable no matter their skill level and was friendly and welcoming. I learned so much!"

    Kelly McMasters

  • "Dan's class was a great introduction to digital content strategy. Sessions were focused, well-organized, and information-rich. It was a great bonus learning from an instructor who is not only a working professional but also a successful thought leader in his industry. Dan rocks! Highly recommend."

    Frances Kepes