Email Marketing

Create campaigns that engage subscribers, increase awareness, drive traffic and sales

  • sections:
  • Discussions Mondays 8-9pm ET, 6 sessions full schedule

Learn how to create effective, strategic email marketing campaigns in line with company goals and objectives including branding, acquisition, lead generation, and direct sales. Discover the best approaches for content development, messaging, and deployment to drive engagement with your consumers without spamming them. We'll also discuss how to design email templates to best support your brand, whether accessed on a desktop or via mobile, while including and following proper legal disclaimers. Throughout this course, we'll also take a look at examples of successful email campaigns to help inspire your own digital strategy.

In this class, you will learn how to:

  • Create cohesive campaigns in line with overall objectives, digital executions, and traditional marketing materials
  • Develop copywriting and design techniques, including subject lines and content for higher open rates and click-through
  • Integrate social media tools into email campaigns to function as a part of your overall digital strategy
  • Develop and manage distribution lists including mass mailings (MailChimp, Constant Contact, Exact Target, etc)
  • Evaluate optimal time, date, and frequency to decrease unsubscribes and increase your open rate
  • Prevent blacklisting from servers

By the end of class, you will have:

An email campaign designed to build traffic and increase sales.

Mandy Greshis Vice President, Brand Channel Management at Big Fuel Communications LLC, a full-service marketing and communications company. She leads the team of social media channel and community Managers who moderate and produce content for clients including Gatorade, Starwood Hotels & Resorts, Budweiser, T-Mobile, GoSmart Mobile and Chase United Credit Cards. Mandy has also worked as a digital marketing and content consultant for clients including American Express Publishing, the Canadian Tourism Commission, Ladies Who Launch and Wanderfly (now owned by TripAdvisor). During this time she was also a coach and mentor to more than 100 women in the process of starting their own business or going through career transitions.

  • "Mandy was an energetic, approachable and knowledgeable instructor. I looked forward to hearing her insights each week as she was full of solid tips and suggestions!"

    Brittny-Jade Saunders

  • "Mandy Gresh is extremely knowledgable about online marketing, with many years of experience in the industry. Mandy provides good tips and strategies for all facets of online marketing."

  • "I commend Mandy on an excellent job formatting this class in a way that everyone could understand. She took the time to define the vocabulary of online marketing, had us actually use the various marketing platforms and methods, and made herself available if we had questions. Great class -- I recommend it to everyone thinking about getting into online marketing."

    Tricia Chatterton-Goldrick

  • "Mandy went above and beyond what I was hoping to get out of the course. She gave the perfect amount of lecture time and the homework assignments were thought provoking but not unmanageable."

    Michelle Snell

  • "Mandy was an exceptional instructor. She was very knowledgeable and eager to help while always offering great tips. Thank you!"

    Susan Sonderegger

  • "Mandy really knows her stuff. This was a fun class packed with great info."

    Mary Kate Mellow

  • "Mandy was an excellent instructor. I did not have a marketing background, but she was patient, understanding, and willing to go the extra mile. She even did a case study to help us understand how various marketing strategies are used in real world scenarios. She's truly an outstanding person and I hope I am lucky enough to take another class she is teaching. "

    Gregory Smiling