Event Planning

Produce fantastic parties and promotions with the director of special events at ABC Television

  • sections:
  • Tuesdays 6:45-9:45pm ET, 6 sessions full schedule

In this course, you'll learn how to create successful events from conception to completion. You'll discover how to think, plan, problem solve, and produce like a professional event planner.

Through weekly assignments, you'll write essential event documents including production reports and timelines, proposals for strategic collaborations and partnerships, and new business presentations. This class will follow the process of planning an event from beginning to end.

In this class, you will learn how to:

  • Create production documents including production reports, timelines, budgets, and event recaps
  • Develop invitations, advertisements, calendar listings, and media alerts
  • Create and manage an event budget
  • Write effective sponsorship decks
  • Think creatively to build strategic collaborations

By the end of class, you will have:

The skills to create successful events for a brand, business, or client.

Nicole Halton is director of corporate events for Disney/ABC Television Group. Her events have included ABC Family Upfront Party and Presentation, the Disney Camp Rock 2 premiere event, the ABC Daytime Casino Party, ABC Family Screening events, and Super Soap Weekend at Walt Disney World. She previously served as events director at SPARTY!, a full service event marketing company that creates and executes custom spa experiences. There, she planned events for clients including Shaquille O'Neal, Vogue magazine, The Emmy Awards, and Access Hollywood. She also worked at GM R* Works, the exclusive sales promotion agency of General Motors, where she worked events with world class properties and sponsors including the NCAA, NFL, PGA, NBA, NASCAR, MLB, Tribeca Film Festival, Essence Music Festival, Fashion Rocks, and the ESPY Awards.

testimonials
  • "Nicole is superb -- both charming and enthusiastic at the same time. The course flew by and I became happily enriched with more skills."

    Timothy Kirk

  • "Nicole is an expert in event planning. It was a great pleasure to listen to her experiences and the advice she offered. Thanks to Nicole for motivating a jumpstart into a potential career."

    Kristi Appleby

  • "Nicole is fantastic! She truly loves what she does and it shows. She was energetic, creative, supportive, and knowledgable. She was a pleasure to learn from."

    Michele Miller

  • "Nicole provided extensive information, resources, and tools to be an effective event planner. She made herself available and created an exciting learning environment! I came all the way from Maryland and it was worth every mile, penny, and train ride!"

    Elecia James

  • "Nicole's experience in event planning allowed her to guide class discussions and share insights on problems that we might have as professional event planners while still letting the members of the class contribute. I hope I'll be half as good an event planner as Nicole when I grow up."

    Adam Tracey