Event Planning

Produce fantastic parties and promotions with the director of special events at ABC Television

  • sections:
  • Wednesdays 6:45-9:45pm ET, 4 sessions full schedule

In this course, you'll learn how to create successful events from conception to completion. You'll discover how to think, plan, problem solve, and produce like a professional event planner.

Through weekly assignments, you'll write essential event documents including production reports and timelines, proposals for strategic collaborations and partnerships, and new business presentations. This class will follow the process of planning an event from beginning to end.

In this class, you will learn how to:

  • Create production documents including production reports, timelines, budgets, and event recaps
  • Develop invitations, advertisements, calendar listings, and media alerts
  • Create and manage an event budget
  • Write effective sponsorship decks
  • Think creatively to build strategic collaborations

By the end of class, you will have:

The skills to create successful events for a brand, business, or client.

Nicole Halton has been a professional event planner for 13 years. Nicole  is currently director of corporate events for Disney/ABC Television Group. For 8 years, she has been leading and collaborating on major events throughout the country for ABC Network, Disney and ABC Family Sales. Nicole is also currently an Adjunct Professor at NYU, teaching an Introduction to Special Events class. She was also nominated for Corporate Event Planner of the Year from BizBash magazine in 2012.

She previously served as events director at SPARTY!, a full service event marketing company that creates and executes custom spa experiences. There, she planned events for clients including Shaquille O'Neal, Vogue magazine and The Emmy Awards. She also worked at GM R* Works, the exclusive sales promotion agency of General Motors, where she worked events including the NCAA, NFL, PGA, NBA, NASCAR, MLB, Tribeca Film Festival, EssenceMusic Festival, Fashion Rocks, and the ESPY Awards.

testimonials
  • "Nicole is superb -- both charming and enthusiastic at the same time. The course flew by and I became happily enriched with more skills."

    Timothy Kirk

  • "Nicole is an expert in event planning. It was a great pleasure to listen to her experiences and the advice she offered. Thanks to Nicole for motivating a jumpstart into a potential career."

    Kristi Appleby

  • "Nicole is fantastic! She truly loves what she does and it shows. She was energetic, creative, supportive, and knowledgable. She was a pleasure to learn from."

    Michele Miller

  • "Nicole provided extensive information, resources, and tools to be an effective event planner. She made herself available and created an exciting learning environment! I came all the way from Maryland and it was worth every mile, penny, and train ride!"

    Elecia James

  • "Nicole's experience in event planning allowed her to guide class discussions and share insights on problems that we might have as professional event planners while still letting the members of the class contribute. I hope I'll be half as good an event planner as Nicole when I grow up."

    Adam Tracey