Marketing with Facebook Insights

Use Facebook's analytics tool to track and optimize your marketing efforts

  • sections:
  • Discussions Thursdays 9-10pm ET, 2 sessions full schedule

Could you imagine how much information you would be missing if you ran a website but never looked at Google Analytics or Omniture to measure its success? The same is true of Facebook. Don't fly blind using subjective ideas to inform your business decisions. In this two-part class, social analytics expert Geoffrey Colon will guide you in using data to better enable your Facebook content strategy. 
Understand how insights work, what to read, how to measure key perfomance indicators, and make  your data actionable. You'll analyze your Activity to gain a better understanding of your audience and advocates. Learn how to pull reports and data to measure week over week and month over month activity to gain success. 

In this class, you will learn how to:

  • Measure key performance indicators
  • Navigate the five core parts of Facebook Insights: Likes, Reach, Visits, Posts, and People
  • Build lists of your biggest advocates
  • Use the "Pages to Watch" feature for comparative analysis, best days and times to post
  • Experiment with the six forms of content by using the 'Posts' functionality

By the end of class, you will have:

The skills and a plan to use Facebook Insights to track and maximize your content strategy

Geoffrey Colon is group marketing manager of social media at Microsoft/BingAds. He is also a subject matter expert on social business and disruptive innovation. Prior to this, he was vice president of Social@Ogilvy at Ogilvy & Mather, where he created and executed tactical social strategies for a variety of business divisions within IBM. He wrote several of the top thought leadership pieces for the agency including one on content as the new currency for Fast Company.

Geoffrey was also supervisor of digital communities at 360i and social media specialist at Bond Strategy and Influence. Past clients include American Express, Coca-Cola, Lysol, Kraft, Smirnoff, Spotify, The Food Network, Netflix, USA Network, A&E, History, HGTV, and Invisalign.

  • "I recommend Geoffrey Colon's Facebook marketing class. He has a vast knowledge of the topic and will make the subject relatable to whatever you're trying to brand. Whether it be e commerce, music or selling your own product and so on. I didn't realize how much of an important tool facebook was. I learned that you can use it to discover the demograph of my fans and how to target them."

    Valerie Gentile

  • "This course not only met my expectations, but exceeded them. This is in large part due to the instructor Geoff Colon. He has an extensive background in social media having run numerous Facebook brand pages and many other related experiences. Not only does he provide real world insights, but is forward thinking in the digital world."

    Tim Sweeney

  • "Geoffrey was friendly, knowledgeable, and available for questions. He was up-to-date with the latest Facebook developments, and his enthusiasm was contagious. Geoffrey was great!"

    Laura Buchholz

  • "Geoffrey is extremely knowledgeable and an insider in the ad industry. His class was engaging and his lectures interesting and insightful. I recommend you take any course he is instructing."

    Jeffrey Boyle

  • "Geoffrey was very knowledgeable and helpful. If someone has a business and would like to learn more on how to use Facebook as a marketing tool, this is the class."

    Angie Keenan