Facebook Marketing

Build a fan base and grow your business with a Facebook page

  • sections:
  • Discussions Thursdays 9-10pm ET, 4 sessions full schedule

Facebook marketing strategy goes beyond getting Likes.

In this course, you'll learn how to apply proven Facebook marketing strategies and techniques, build a fan base, and grow your business with a meaningful Facebook presence. We'll look at best practices to see what works, and explore how to effectively use Facebook to bring your business the best returns.

In this class, you will learn how to:

  • Set up and enhance your company Facebook page
  • Understand best practices for marketing through Facebook and how to measure its success
  • Analyze data using Facebook Insights
  • Execute a monthly content strategy
  • Incorporate Facebook applications into your marketing strategy with the new open action verb graph

By the end of class, you will have:

A Facebook marketing strategy and a clear understanding of how to reach customers using the site.

Geoffrey Colon is group marketing manager of social media at Microsoft/BingAds. He is also a subject matter expert on social business and disruptive innovation. Prior to this, he was vice president of Social@Ogilvy at Ogilvy & Mather, where he created and executed tactical social strategies for a variety of business divisions within IBM. He wrote several of the top thought leadership pieces for the agency including one on content as the new currency for Fast Company.

Geoffrey was also supervisor of digital communities at 360i and social media specialist at Bond Strategy and Influence. Past clients include American Express, Coca-Cola, Lysol, Kraft, Smirnoff, Spotify, The Food Network, Netflix, USA Network, A&E, History, HGTV, and Invisalign.

  • "Geoffrey was friendly, knowledgeable, and available for questions. He was up-to-date with the latest Facebook developments, and his enthusiasm was contagious. Geoffrey was great!"

    Laura Buchholz

  • "Geoffrey is extremely knowledgeable and an insider in the ad industry. His class was engaging and his lectures interesting and insightful. I recommend you take any course he is instructing."

    Jeffrey Boyle

  • "Geoffrey was very knowledgeable and helpful. If someone has a business and would like to learn more on how to use Facebook as a marketing tool, this is the class."

    Angie Keenan