Health and Fitness Reporting

Become a hard hitting health and fitness writer

  • sections:
  • Discussions Wednesdays 8-9pm ET, 6 sessions full schedule

Learn how to create snappy, science-backed copy—plus the best ways to pitch and sell your articles 

Let’s face it: health and fitness content is at an all-time high. New magazines and websites crop up everyday covering every facet under the sun. Want to get a piece of the writer action? Good news: With a little ingenuity and the right resources, you too, can get your pieces published and featured in major magazines. This course will supply you with all the inside secrets you need to best pitch and package your health and fitness articles. 

In this class, you will learn how to:

  • Optimally position, pitch and package your health and fitness articles for publication in major websites and magazines
  • Accurately locate, read and interpret scientific studies then weave their findings into innovative health and fitness copy
  • Identify and properly interview the best sources for health and fitness articles
  • Write short, sellable front-of-book blurbs and longer feature articles
  • Best organize your source materials/story data to create bullet-proof back-up

By the end of class, you will have:

The skills you’ll need to create innovative and accurate health and fitness articles as well as two completed pieces of ‘pitch-ready’ copy for potential publication.

Sarah Burns has 14 years of experience creating cutting edge health content for print and online. An accomplished editor, Sarah has also written extensively about health and fitness for several award-winning venues including Prevention, SELF, Fitness, Woman's Day, Natural Health and Glamour.  As the deputy health editor of, (one of the top 10 largest health sites for women online at the time) Sarah helped significantly raise the site's editorial profile, working to increase health page views and traffic month over month. Additionally, Sarah has served as a health and fitness editor at as well as Good Housekeeping, All You, Weight Watchers and American Baby magazines. Today, Sarah is a journalism professor and editorial consultant who consistently conceives and delivers innovative health and fitness content.