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SUMMARY:Copywriting: Creative Ad Writing - ONLINE - Dave Nieker - 8 sessions, $550
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nIn this class, you\'ll learn essential copywriting terms and techniques. If you\'re already working as a writer or copywriter, you\'ll learn from a new perspective while you complete creative assignments to expand your portfolio. Class will mimic working in an ad agency to build a varied portfolio.\n\nClass will also include two visits from a graphic designer who will show you how to render your work into professional-looking, portfolio-ready ads. In this class, you will learn how to:\n\nWork with graphics and photos to make a complete ad\n\nWrite benefit-driven headlines and body copy \n\nWrite for various advertising media: print, collateral, web, outdoor, and direct mail\n\nWrite and work from a creative brief\n\nJumpstart your ad portfolio and look for jobs\n\nBy the end of class, you will have:Experience drafting copy in a fast-paced environment, and polished ad writing examples to include in your copywriting portfolio. \n\nStudents who have taken this class have landed jobs at:Saatchi & Saatchi, Euro RSCG 4D, and Mr. Youth.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDave Nieker is an award-winning copywriter whose work can be heard in a recent television spot for VIZIO All-in-One PCs and work for Chandon California Wineries. Other accomplishments include rebranding of the Hilton HHonors guest loyalty program, a series of radio spots for First Security Bank, and print and web work for the Florida Keys Tourism Council. \n\nDave has also produced work for Young and Rubicam Seattle, Engine Interactive, and Publicis in The West. He\'s written direct mail for FCB Direct, DDB Direct, and written copy for Microsoft, T-Mobile, drugstore.com, and WizKidsGames. You can view samples of his work at popcopy.com.\n\nTestimonials\n\n"Dave clearly knows his stuff and has the work to show for it. I will definitely take his advice!" -- Tim Gaskill\n\n"Dave was knowledgeable, patient, thorough, and I walked away feeling more confident about getting started in my career as a copywriter." -- Rebecca Waer\n\n"Dave provided the understanding, guidelines, tools, and confidence to create a portfolio and pursue copywriting." -- Lucy Bruttomesso\n\n"Dave is a fantastic teacher. His knowledge, experience, and expertise are first class and his teaching makes you feel like you can go and start applying for jobs." -- Georgia Cassimatis\n\n"Dave is a funny and knowledgeable instructor. He demystifies copywriting and gives you the skills to get your career started." -- Casa Wilson\n\n"Even though I\'m a working copywriter, Dave\'s overview of the industry and ad writing was extremely helpful. I feel much more confident in my craft." -- Shannon Flaherty\n\n"I highly recommend this class. I was able to immediately apply its lessons to my job. David really knows his stuff!" -- Maureen Vaught\n\n"For anyone wanting to learn the foundation of how to be a copywriter, this is the class for you. Dave\'s process is detail-oriented and he explains copywriting in a way you can understand. I will continue to use this class as a resource while I begin to build my career." -- Kimberly Goode\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T112024
UID:event_7948@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130320T153557
DTSTAMP;TZID=US-Eastern:20130320T153557
DTSTART;TZID=US-Eastern:20130724T200000
DTEND;TZID=US-Eastern:20130724T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Copywriting-Creative-Ad-Writing-crs7948.html?c=ical
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