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X-ORIGINAL-URL:http://www.mediabistro.com/courses/ical/
X-WR-CALNAME:mediabistro.com Events
BEGIN:VEVENT
SUMMARY:Digital Project Management - New York, NY - Nina Duffy - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Project Management and Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThe words project management are cropping up on job listings, as companies need dedicated overseers to keep complex projects on track. Knowing the skills and processes that successful project managers use can help you get your next job or move ahead in your current role. In this course, you\'ll learn how to successfully manage an existing project or new product launch from conception to completion. We will cover the creative, analytical, and organizational skills you need to connect the dots between different departments and keep projects on task. In this class, you will learn how to:\n\nUnderstand the roles and responsibilities of a project manager\n\nOversee new product development from conception to execution\n\nCreate specs, wireframes, and other key project management documents\n\nCollect feedback and implement improvements based on analytics, beta and A/B testing, and focus groups\n\nManage an existing product or project\n\nBy the end of class, you will have:Hands-on experience creating project management documents using Microsoft Project and Visio, and an understanding of best practices used to manage new or existing digital projects.\n\n \n\nINSTRUCTOR BIO\nNina Duffy is associate director of project management at Ryan Partnership, where she is responsible for managing production schedule, budget, and workflow from strategy through site architecture, design concepts, and implementation. Her clients include Nestle, Advil, Robitussin, Dimetapp, Chap-Stick, Dole, Hellmann\'s, Knorr, Breyers Ice Cream, and Slim-Fast.\n\nShe also led the development of award-winning, profitable site redesigns and successful interactive promotions for iVillage.com, A&E Television, Priceline.com and Brides.com.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_7952@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130322T160254
DTSTAMP;TZID=US-Eastern:20130322T160254
DTSTART;TZID=US-Eastern:20130619T184500
DTEND;TZID=US-Eastern:20130619T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Digital-Project-Management-crs7952.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Travel Writing - New York, NY - James Sturz - 8 sessions, $550
DESCRIPTION:\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nTravel writing is a conduit to other genres, from food and art to politics and technology. The skills and experience you\'ll gain covering travel can be applied to any writing project you take on.Throughout this class, we\'ll extensively workshop your pitches and articles, and you\'ll finish with a series of solid pieces ready to sell. With the guidance of James Sturz, Vanity Fair staffer-turned author, students will dissect the anatomy of travel pieces, from travel-related news items to service round-ups to personal essays. Each week, you’ll produce an article and pitch letter, and will be expected to investigate unfamiliar neighborhoods, seek out experts in the field, and demonstrate the highest levels of research and reporting. Students will have the option to create a travel blog or website showcasing their work.\n\nIn this class, you will learn how to:\n\nUnderstand the rules of reporting, interviewing, and finding sources\n\nKnow what travel editors look for \n\nFind travel story ideas and pitch them successfully\n\nTurn one trip into dozens of story ideas\n\nKnow where to pitch outside of travel publications\n\nBy the end of class, you will have:Two salable travel pieces and pitch letters.\n\nStudents who have taken this class have been published in:National Geographic Traveler, Travel & Leisure, Outside, Sunset, Bon Appetit, Entrepreneur, San Francisco, Time Out New York, and Budget Travel\n\nThis course generally requires a commitment of at least eight hours a week of outside work.\n\nINSTRUCTOR BIO\nJames Sturz spent three years on staff at Vanity Fair. In addition to his novel Sasso, set in southern Italy, he has written for more than 70 newspapers and magazines including The New York Times Magazine, International Herald Tribune, Wall Street Journal, The Atlantic, The New Republic, New York Magazine, The Boston Globe, Boston Magazine, Travel + Leisure, Conde Nast Traveler, National Geographic Adventure, Outside, Afar, Caribbean Travel & Life, Islands, Executive Travel, Scuba Diving, Sport Diver, Robb Report, Entertainment Weekly, Us Weekly, Men\'s Health, Playboy, Glamour, Marie Claire, Redbook, The New York Observer, Cigar Aficionado and Saveur. James has also served as a guest editor for the adventure magazine Blue, as a contributing editor for Manhattan File and Lexus magazines, and as a contributing writer for the websites Shermans Travel and Leite\'s Culinaria. Additionally, he is a PADI-certified divemaster, a panelist for National Geographic\'s Center for Sustainable Destinations, and the winner of a 2008 Solas Award in travel writing. His work has been translated into a ten languages.\n\nJames has appeared on Inside Edition, Real Personal, The Book Show, and Good Day New York. His journalism has also been anthologized in the sociology textbook Human Sexuality and in the volumes Italy: The Best Travel Writing from The New York Times and Best Food Writing 2007.\n\nTestimonials\n\n"Thanks to James, I now know the proper way to propose stories. He provided great comments on my articles and gave me the impetus to submit my ideas for publication." -- Kathleen Kent\n\n"After taking James\' class, I could take my writing to the next level. Since completing the class I have landed travel pieces in The New York Times, Out Traveler, Flaunt, Clear, and Genre and LogoTV.com." -- Cator Sparks\n\n"James is a great instructor. He\'s a smart, well-spoken guy who knows what he\'s talking about and can answer your questions. This was by far the best class of its kind that I\'ve taken. " -- St. John Frizell, copy director, Bon Appetit\n\n"I grabbed a last-minute flight from Portland, Maine, so I could attend. I\'d do it again in a heartbeat. James clinched the aspects of the business that I thought I knew, and opened my eyes to all that I did not know." -- Pat Friedman\n\n"James is fantastic. If you want to become a travel writer, consider this course your first journey." -- Ethan Todras-Whitehill\n\n"Since James\' class, I\'ve been assigned travel stories for Plenty, Nymag.com, and Experience Curacao. He didn\'t just make me a better travel writer. He made me a better writer, period." -- Jennifer van der Kwast\n\n"James was very accomplished, professional, and had good insight. He gave you a good gist of travel writing and pitch basics. You get two classes in one." -- Janie Ho\n\n"James is sharp and to the point. He\'s  a great writer and a warm teacher." -- Hiram Pines\n\n"James was generous sharing his travel writing experience and insider information. This was a very valuable session of non-stop tips and wisdom." -- Amy Murphy\n\n"James is a terrific instructor. He\'s knowledgeable, articulate, animated, thoughtful, and funny. He taught me a lot about the travel writing business." -- Nancy Kline\n\n"James is candid and incredibly knowledgeable. He gives useful and enlightening feedback on material presented in class, and instills confidence for pitching work." -- Julie Potter\n\n"James is a terrific, audience-friendly instructor." -- Judy Ostrow\n\n"As an established travel writer, James can teach you to cultivate a story idea, sell it, and write it in a creative and provocative way. I\'d take a class with him again." -- Bobby Calise\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_7835@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130201T110728
DTSTAMP;TZID=US-Eastern:20130201T110728
DTSTART;TZID=US-Eastern:20130625T184500
DTEND;TZID=US-Eastern:20130625T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Travel-Writing-crs7835.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Create Quick Video for the Web - New York, NY - Karen Nourse and </br>Zachary Bennett - 1 session, $275
DESCRIPTION:\n\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to write video scripts and story outlines, shoot and edit it, and broadcast your work on video-sharing sites like YouTube.com. We\'ll explore excellent examples of online video, discuss the cameras and microphones you\'ll need, and teach you to shoot, edit, and encode.\n\nIn this class, you will learn how to:\n\nImprove content with video\n\nUnderstand which programs you need to know\n\nTag your entries to attract new viewers\n\nKnow which formulas you can count on to work for this medium\n\nDevelop a style that keeps viewers coming back for more\n\nBy the end of class, you will have:The skills to shoot, edit and encode video for the web. You will get hands-on experience with a Canon HDV camera, a walkthrough of Final Cut, and skills in shooting and editing.\n\nNote: Equipment will be provided. Students do not need to own cameras.\n\nINSTRUCTOR BIO\nKaren Nourse and Zachary Bennett have over 15 years of experience in digital video and media. Karen teaches digital video at Parsons: The New School for Design in the Design and Technology graduate program and Zachary has helped setup digital studios for NBC, IVillage and Guideposts.com. Additionally, he edited the acclaimed series Spain on the Road Again for PBS with Mario Batali and Gwyneth Paltrow.\n\nThey have both been instrumental in creating and enhancing video blogs, web series, and specials for clients including The New Yorker, Vogue, IVillage, OnNetworks, MSN, Guideposts, Weight Watchers, Barefoot Books, and Break.com.\n\nTestimonials\n\n"I have rarely had teachers with this combination of warmth, personality, and knowledge. Karen and Zachary know how to share and inspire." -- Rick Rodgers\n\n"Karen and Zachary are approachable, knowledgeable, and have great insight. They shared so many crucial details about videography I didn\'t know before this class." -- Ebony Clark\n\n"This course will give you everything you need to know to make the right decisions and financial investment to get started in digital media. You\'ll also learn costly mistakes to avoid." -- Victoria Wurdinger\n\n"Karen and Zachary are very willing to share their hard-earned experience to help students produce compelling videos for the web. This was an action-packed course with a great deal of practical information." -- Kathleen McGrath\n\n"This class was terrific. Karen and Zachary are excellent teachers and I highly recommend their class. You will walk away with new skills and the confidence to proceed!" -- Meryl Zegarek\n\n"This course has inspired me. My mind is bubbling with ideas that I can\'t wait to try out." -- Jocelyn Sambira\n\n"There was so much synergy between Karen and Zachary. They were truly inspirational and shared so much. I highly recommend this course and the instructors!" -- Lisandra Vazquez\n\n"Karen and Zachary have a wide range of information that is informative and practical. Their style made it pleasant to learn in a small class enviornment." -- Christine Frisbee\n\n"I recommend Karen and Zach to anyone interested in videomedia/multimedia. They are great teachers and provide details on all levels for how to create a good video." -- Anh Stack\n\n"Karen and Zach are highly skilled video creators and have that rare gift of being able to communicate information in a manner where one can learn and also enjoy the process. This is a 5 star class." -- Barbara Taff\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_7905@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130304T131349
DTSTAMP;TZID=US-Eastern:20130304T131349
DTSTART;TZID=US-Eastern:20130629T100000
DTEND;TZID=US-Eastern:20130629T160000
LOCATION:KZ Films 521 W 26th Street, 8th floor\n\nNY, NY 10001
URL:http://www.mediabistro.com/Create-Quick-Video-for-the-Web-crs7905.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Memoir Writing - New York, NY - Rosie Schaap - 8 sessions, $550
DESCRIPTION:\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nRemember The Glass Castle? It\'s time for you to write your New York Times bestseller.This class is geared towards anyone ready to write a memoir but needs to learn how to tell it -- and sell it. You\'ll participate in a stimulating, supportive environment where you can workshop your memoir-in-progress and receive invaluable feedback. Through weekly assignments and lectures, you will learn how to turn your idea into a book deal and produce up to 50 pages of text and an outline. You will also learn about craft, style, and the development of your unique voice.\n\nIn this class, you will learn how to:\n\nFind your authentic voice and unlock memories\n\nKnow what the \'theme\' of your story is\n\nFind the most effective structure for your story\n\nApproach literary agents\n\nUnderstand techniques for selling a memoir before you have finished writing it\n\nBy the end of class, you will have:An outline, 50 pages of a memoir, and a plan for approaching literary agents and publishing houses. Students who have taken this class have published with:Crown, Random House, and have gotten agents at William Morris and Brandt & Hochman.\n\nINSTRUCTOR BIO\nRosie Schaap is the author of the memoir Drinking With Men, selected as an Amazon.com Editor\'s Pick, one of O magazine\'s "10 Books to Pick Up Now" and BookPage\'s Top Nonfiction Pick. \n\nRosie writes the monthly "Drink" column for The New York Times Magazine and has also been a bartender, fortuneteller, librarian, editor, preacher, community organizer, and a manager of homeless shelters. A contributor to This American Life and poetryfoundation.org, her essays and articles have appeared in The Atlantic, Lucky Peach, Marie Claire, and Saveur. She has taught writing at the City University of New York and the Cathedral of Saint John the Divine, and is currently working on a book about whiskey.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_7929@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130311T173735
DTSTAMP;TZID=US-Eastern:20130311T173735
DTSTART;TZID=US-Eastern:20130701T184500
DTEND;TZID=US-Eastern:20130701T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Memoir-Writing-crs7929.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Brand Writing - New York, NY - Greg Monaco - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting or Public Relations.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nWhether you\'re a brand manager, marketer, copywriter, or public relations representative, this course will give you the tools to create powerful, seamless messages across multiple platforms and determine the most effective ways to communicate with your company\'s customer. Learn how and why people become loyal to certain brands and how to make adjustments that keep the company evolving along with the customer.\n\nIn this course, you will learn how to:\n\nIdentify core values and brand DNA\n\nPinpoint key competitors and conduct a SWOT analysis\n\nTell a seamless brand story across all collateral\n\nDevelop social media, email, and loyalty strategies\n\nKnow when brand partnership is an appropriate strategy\n\nBy the end of class, you will have:\n\nA brand writing dossier that includes a mission statement, a repositioning brief, email and social media examples, a sample press release, and a marketing proposal.\n\nINSTRUCTOR BIO\nGreg Monaco is a founding partner of Monaco Lange, a branding agency responsible for innovative and insightful work, with clients including the Girl Scouts of the USA, Purina, Yahoo!, and Circle K. Prior to this, Greg was a senior copywriter for Ogilvy & Mather, where clients included IBM, American Express, and Motorola. \n\nGreg is a member of Marketing Executives Networking Group, Marketing Chair for The Mead School, and Board Member of the Leadership Institute. He is a contributor to the AmEx Open Forum, and also a former pro-soccer player.\n\n\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_7958@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130403T153721
DTSTAMP;TZID=US-Eastern:20130403T153721
DTSTART;TZID=US-Eastern:20130702T183000
DTEND;TZID=US-Eastern:20130702T213000
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Brand-Writing-crs7958.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Online Marketing - New York, NY - Andrew Becks - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing.\n\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIn order to run a successful online marketing campaign, you need to understand how to conceive, structure, and measure your efforts across several different outlets -- from landing pages to social media to mobile. In this course, you\'ll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the Web to successfully deliver your message.We’ll review the fundamentals of online marketing including search engine marketing, keyword optimization, targeted display advertising, and mobile outreach. You\'ll develop the key components of a successful online marketing campaign while learning how to create display ads, distribute email newsletters, and develop a social media marketing strategy. We’ll also discuss how to measure ROI and track the effectiveness of your campaign.In this class, you will learn how to: \n\nApply the four pillars of marketing to an online campaign\n\nUse paid search and search engine marketing\n\nCreate successful display ads and track ROI on landing pages\n\nLaunch successful email marketing campaign\n\nIdentify the appropriate social media and mobile applications for your marketing strategy\n\nBy the end of class, you will have:An understanding of best practices to launch an interactive marketing campaign and how to use online channels to achieve measurable results.\n\nINSTRUCTOR BIO\nAndrew Becks is director of audience development for Scripps Networks Interactive, where he supports the Food Network and Cooking Channel. Prior to this, he was the database marketing manager, where he managed email and database marketing efforts for the company\'s digital media and television brands.\n\nAndrew also worked in several digital marketing and information technology roles with the casual-dining restaurant chain Ruby Tuesday. In his free time, he works as a freelance digital marketer and web/database developer.\n\nTestimonials\n\n"Andrew was a very thorough, passionate instructor who took time to ensure that everyone understood the content of the course and got what they wanted. He did a great job and I would recommend this course to others who are interested in web analytics." -- Michelle Snell\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_7939@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130314T134228
DTSTAMP;TZID=US-Eastern:20130314T134228
DTSTART;TZID=US-Eastern:20130709T184500
DTEND;TZID=US-Eastern:20130709T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Online-Marketing-crs7939.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Copywriting: Creative Ad Writing - New York, NY - Kim Taylor - 8 sessions, $550
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nIn this class, you\'ll learn essential copywriting terms and techniques. If you\'re already working as a writer or copywriter, you\'ll learn from a new perspective while you complete creative assignments to expand your portfolio. Class will mimic working in an ad agency to build a varied portfolio.\n\nClass will also include two visits from a graphic designer who will show you how to render your work into professional-looking, portfolio-ready ads. In this class, you will learn how to:\n\nWork with graphics and photos to make a complete ad\n\nWrite benefit-driven headlines and body copy \n\nWrite for various advertising media: print, collateral, web, outdoor, and direct mail\n\nWrite and work from a creative brief\n\nJumpstart your ad portfolio and look for jobs\n\nBy the end of class, you will have:Experience drafting copy in a fast-paced environment, and polished ad writing examples to include in your copywriting portfolio. \n\nStudents who have taken this class have landed jobs at:Saatchi & Saatchi, Euro RSCG 4D, and Mr. Youth.\n\nINSTRUCTOR BIO\nKim Taylor is a freelance copywriter for a variety of agencies and brands including Alternatives Design, Meyer Associates NY, David Levy, Brand Jam, and American Express Platinum Travel. Prior to this, she was a product namer and copywriter for Landor/Young and Rubicam for more than a decade and worked in Time Inc.\'s Strategic Communications division. She has an M.A. in media studies from the New School and writes for a variety of websites and periodicals.  \n\nTestimonials\n\n"Kim is an invaluable instructor. She has built a course with structure and milestones that lead students to graduate with a portfolio of work. She leads the class so everyone will produce work they are proud of. I highly recommend Kim to anyone even remotely interested in advertising." -- Catherine Katsafouros\n\n"Kim is very enthusiastic, knowledgeable, and extremely supportive. I gained exposure to many different types of copywriting and walked away with great samples for my portfolio." -- Liz Levy\n\n"Kim was well-versed in copywriting and she chose great exercises for us to work on. Her critiques were very helpful and she made the class challenging and enjoyable." -- Eileen Mullarkey\n\n"The class exceeded my expectations and has made me confident and enthusiastic going forward in a career in copywriting." -- Jaime Fernandez\n\n"The class was intensive, but Kim made it fun. We all ended up with portfolios we could be proud of. I now have a solid grasp of a wide array of copywriting styles." -- Caroline Cooney\n\n"Kim is an out of the box instructor who goes above and beyond. She really opened up my creative pores in a way I never thought possible." -- Kathleen Livingston\n\n"Kim was a tremendous resource. I gained confidence and now have a working portfolio to exhibit." -- Dan Lanzilli\n\n"I came out of class feeling so much more confident in my writing abilities. I now have a portfolio that I\'m proud of and look forward to adding to. Thanks Kim!" -- Meredith Bell\n\n"Thanks to Kim, I felt confident moving from journalism to advertising and left class with a solid portfolio to show employers. I put her advice into action and a few months later, I was offered a job as a copywriter. Thanks Kim!" -- Emily M. White\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_7915@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130305T152634
DTSTAMP;TZID=US-Eastern:20130305T152634
DTSTART;TZID=US-Eastern:20130711T184500
DTEND;TZID=US-Eastern:20130711T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Copywriting-Creative-Ad-Writing-crs7915.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Magazine Writing - New York, NY - Sarah Smith - 8 sessions, $550
DESCRIPTION:\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nDiscover how to work as a writer in a changing industry by completing two publishable pieces. This class will show you where opportunities are and which are right for you. You\'ll workshop two pieces in any format including news stories, roundups, services pieces, listicles, profiles, personal essays, interviews, and features.\n\nIn addition to writing and reporting exercises, we\'ll also show you the business side of getting published: where to pitch, how to query a publication, and how to work with editors so they\'ll want to work with you.\n\nIn this class, you will learn how to:\n\nCreate captivating stories editors will want and readers will love\n\nKnow which magazines and sections will buy your story\n\nCraft compelling pitch letters\n\nApproach editors and build relationships\n\nCreate content for online publications\n\nBy the end of class, you will have:Two polished articles with corresponding pitch letters.\n\nStudents who have taken this class have been published in: Wired, In Touch Weekly, ESPN the Magazine, Time Out New York, Washington Post, The Boston Globe, Cookie, Town & Country Travel, Boston, Woman\'s Day, Family Circle, Psychology Today, Paste, and Bust.\n\nINSTRUCTOR BIO\nSarah Smith is a deputy editor at Redbook, where she oversees the Body (health, nutrition, and fitness) and Life (relationships, travel, money, and more) sections. She also spent 8 years at the National Magazine Award–winning Parenting and was the editorial director of the bi-monthly magazine KIWI, where she edited the cookbook Allergy Friendly Food for Families. \n\nSarah has 15 years of experience helping writers turn pitches and ideas into great essays, features, and short articles.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_7878@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130225T120448
DTSTAMP;TZID=US-Eastern:20130225T120448
DTSTART;TZID=US-Eastern:20130715T184500
DTEND;TZID=US-Eastern:20130715T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Magazine-Writing-crs7878.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Copywriting for the Web - New York, NY - Amanda McCormick - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nFrom information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.\n\nThrough weekly assignments, you\'ll learn how to carry concepts past headlines, recreate real-life sensations online, and craft copy that lingers in the consciousness long after the user has left a site. Copywriters new or seasoned will find techniques to move effective communication from the printed page to the Web and mobile devices.\n\nIn this class, you will learn how to:\n\nWrite benefit-driven web copy that\'s both engaging and succinct\n\nCreate copy for social networks and curated content for branded communities\n\nTalk with art directors about new digital options\n\nFigure out which media (traditional or new) is best for your marketing message\n\nAdapt your style for social media messaging, mobile content, or a proper landing page\n\nBy the end of class, you will have:Experience (and portfolio samples) to apply to web, mobile and social media copywriting.\n\nINSTRUCTOR BIO\nAmanda McCormick has created high impact branding initiatives for clients ranging from major media companies to emerging technology startups to nonprofits. Past assignments for SocialFlow, Lifetime Television, the Book of the Month Club, Lexis-Nexis, the British Tourist Board, Film Society of Lincoln Center and Virgin Atlantic Airways have appeared in print, outdoor venues, TV and online. She also provides digital, content and brand strategy to a variety of clients through her consulting firm, Jellybean Boom. \n\nTestimonials\n\n"If you need an extra boost with your copywriting skills, this is the class to take. Amanda evaluates everyone\'s experience and incorporates great examples and homework to really get you thinking. Simply an amazing class!" -- Nicole Monahan\n\n"Amanda brings energy, enthusiasm, and professional experience. I\'d definitely take another class with her. Digital space and social networking are changing daily, so we need someone like her to help us wade through it." -- Rachel Wallack\n\n"Amanda believes in you, brainstorming to make your ideas more marketable. She also shares her experience with interesting, relevant stories that bring her lessons to life." -- Carole Lotito\n\n"I was very impressed with Amanda\'s depth of knowledge. There was never a question she couldn\'t answer and she was engaging, witty, and drew everyone in. She perfectly bridged the creative and technological sides of web copywriting." -- Vanessa Read\n\n"Amanda\'s class was engaging, informative, and practical. I came away with a wealth of knowledge I can use in everyday situations in my industry." -- Angela Havrilla\n\n"I have nothing but positive things to say about Amanda! She is a great teacher and covers a lot of subject material. She is honest and fair regarding homework critiques. Her funny sense of humor makes the classes even more enjoyable. Thanks, Amanda, for a great class!" -- Michelle Snell\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_7955@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130329T120538
DTSTAMP;TZID=US-Eastern:20130329T120538
DTSTART;TZID=US-Eastern:20130716T184500
DTEND;TZID=US-Eastern:20130716T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Copywriting-for-the-Web-crs7955.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Copy Editing: Intro - New York, NY - Marisa Carroll - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Copy Editing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThis course is for anyone who wants to break into copy editing or feel more confident wrangling words. We\'ll cover the basics, from understanding copy editing marks to avoiding rookie grammar mistakes. You\'ll have the tools needed to enter the field and an understanding of how to create smooth, readable copy. And you\'ll have another skill you can add to your resume and put into action.\n\nIn this class, you will learn how to:\n\nDetermine when a sentence needs tweaking or is best left alone\n\nUnderstand copy editing lingo, including proofreading symbols and common terms\n\nNavigate stylebooks and prepare for a copy editing test\n\nFind the best reference materials for a copy editing assignment\n\nTailor a resume and find copy editing jobs\n\nBy the end of class, you will have:The tools to get work as a copy editor.\n\nINSTRUCTOR BIO\nMarisa Carroll is the copy chief at Seventeen magazine. Prior to this, she was a staff copy editor at Harper\'s Bazaar and a deputy copy chief at Us Weekly. She has been an adjunct instructor of rhetoric at The College of New Jersey and holds a master\'s degree in communication studies from The University of Iowa. Marisa\'s essays about film and television have appeared in The Essential Sopranos Reader and Magill\'s Cinema Annual. Her favorite punctuation mark is the em dash.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_7928@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130311T120408
DTSTAMP;TZID=US-Eastern:20130311T120408
DTSTART;TZID=US-Eastern:20130717T184500
DTEND;TZID=US-Eastern:20130717T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Copy-Editing-Intro-crs7928.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Personal Essay Writing - New York, NY - Whitney Joiner - 8 sessions, $550
DESCRIPTION:\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nFrom Anna Quindlen to Adam Gopnik, the work of personal essayists is increasingly filling the pages of magazines and websites, offering readers a glimpse of inner worlds and casting a light on the larger world around them. This class will focus on writing and selling first-person narratives, starting with short opinion and slice-of-life pieces appropriate for The New York Times op-ed page, and moving on to longer, reported pieces written in the first-person. Assignments will be workshopped and ready for pitching. In this class, you will learn how to:\n\nFind a narrative voice to anchor your essay\n\nTell a personal story without being whiney\n\nTell someone else\'s story\n\nKnow what to leave in and what to leave out\n\nSelf-edit and assess your voice, style, and tone\n\nBy the end of class, you will have:At least two complete and salable personal essays.\n\nStudents who have taken this class have been published in:The New York Times, Modern Love, Christian Science Monitor, The Washington Post, Newsweek, Self, Salon.com, Runner\'s World, the San Francisco Chronicle, and the London Times.\n\nINSTRUCTOR BIO\nWhitney Joiner is a senior editor at Marie Claire, where she edits well features, personal essays, and the magazine\'s Love/Sex section. A former editor at Seventeen and Salon.com, she\'s also the co-author of The Drama Years: Real Girls Talk About Surviving Middle School--Bullies, Brands, Body Image, and More. Whitney\'s contributed to ELLE, Glamour, The New York Times, and Teen Vogue.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_7975@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130411T152924
DTSTAMP;TZID=US-Eastern:20130411T152924
DTSTART;TZID=US-Eastern:20130723T184500
DTEND;TZID=US-Eastern:20130723T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Personal-Essay-Writing-crs7975.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Web Analytics - New York, NY - Grace Mangum - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, Digital Journalism, and Digital Project Management.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nRemember when people cared about website hits? Now that that\'s over, we can focus on tracking the website metrics that can drive sales, engagement, and traffic.\n\nIn this class, we\'ll cover the plethora of web analytics data available today, and how you can use those metrics to build a multifaceted digital strategy for your brand or business. Through weekly assignments using Google Analytics, you\'ll learn what to look for in analytics reports, what the data means, and how you can use your findings to improve your online initiatives.\n\nIn this class, you will learn how to:\n\nRead an analytics dashboard\n\nGather information about your site visitors from analytics data\n\nIdentify your best performing Internet marketing channel\n\nUnderstand your lead generation or sales funnel\n\nKnow what drives conversion to improve results\n\nBy the end of class, you will have:The ability to analyze your data and a firm understanding of its impact on your business.\n\nNote: We recommend students have access to Google Analytics to get the most from assignments. Email us with questions.\n\nINSTRUCTOR BIO\nGrace Mangum is the GM Digital for Source Media, where she is responsible for the digital strategy, product development, and marketing of 13 of the company\'s 28 brands. She is a Webby Award-winning digital strategist and marketing executive with experience in digital program, product and content development, editorial, and integrated marketing strategies.\n\nGrace has developed digital strategies, marketing programs, campaigns and products for Lifetime Television, IFC (Independent Film Channel), BBC America, and The New York Observer. \n\nTestimonials\n\n"I loved how Grace would explain a technique/technology/approach and then show how it works in internet marketing. She engages her students in lively discussions, which really helped us grasp the knowledge she is sharing." -- Sherry Bloom\n\n"Grace covered a lot of material, but made sure we comprehended topics before moving on. She also made a point to understand our individual objectives for taking the class and gave us guidance on tactics tailored to our specific industries. I look forward to taking another class with Grace." -- Kimberly Connolly\n\n"I am not very technically minded, and I was worried I wouldn\'t understand the course material, but Grace was excellent at explaining things in an interesting way and using real-life examples to bring theory to life." -- Laura Garrity\n\n"Grace made this class an amazing experience. She taught in a way that made sense not only to me, but to everyone in class. She is intelligent,  creative, and really cared. I truly feel that I learned more than in any other class I\'ve taken. I now feel that I can take everything I learned from class and use it in my career." -- Melissa Emert-Hutner\n\n"Grace does a great job keeping the class engaged. She is energetic, in the know, and able to advise us on best practices tailored to our various industries. This is the second class of Grace\'s I\'ve taken, and I highly recommend her." -- Kimberly Connolly\n\n"I highly recommend Grace. She is highly knowledgeable, organized, and thorough." -- Lisa Iddings\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_7908@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130304T150039
DTSTAMP;TZID=US-Eastern:20130304T150039
DTSTART;TZID=US-Eastern:20130724T184500
DTEND;TZID=US-Eastern:20130724T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Web-Analytics-crs7908.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Inside Bitcoins: July 30 - New York, NY - Grace Mangum - 1 day, $249
DESCRIPTION:WHEN: July 30, 2013\n\nWHERE: New Yorker Hotel, 481 8th Avenue, New York, NY 10001\n\n \n\n \n\nPRICE\n$249 ($249 for AvantGuild)\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_7997@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130503T112914
DTSTAMP;TZID=US-Eastern:20130503T112914
DTSTART;TZID=US-Eastern:20130730T000000
DTEND;TZID=US-Eastern:20130730T000000
LOCATION:New Yorker Hotel 481 8th Avenue, New York, NY 10001
URL:http://www.mediabistro.com/Inside-Bitcoins-July-30-crs7997.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Event Planning - New York, NY - Nicole Halton - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Public Relations.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nIn this course, you\'ll learn how to create successful events from conception to completion. You\'ll discover how to think, plan, problem solve, and produce like a professional event planner. Through weekly assignments, you\'ll write essential event documents including production reports and timelines, proposals for strategic collaborations and partnerships, and new business presentations. This class will follow the process of planning an event from beginning to end.\n\nIn this class you\'ll learn how to:\n\nCreate production documents including production reports, timelines, budgets, and event recaps\n\nDevelop invitations, advertisements, calendar listings, and media alerts \n\nCreate and manage an event budget\n\nWrite effective sponsorship decks\n\nThink creatively to build strategic collaborations\n\nBy the end of class, you will have: The skills to create successful events for a brand, business, or client.\n\nINSTRUCTOR BIO\nNicole Halton is director of corporate events for Disney/ABC Television Group. Her events have included ABC Family Upfront Party and Presentation, the Disney Camp Rock 2 premiere event, the ABC Daytime Casino Party, ABC Family Screening events, and Super Soap Weekend at Walt Disney World.\n\nShe previously served as events director at SPARTY!, a full service event marketing company that creates and executes custom spa experiences. There, she planned events for clients including Shaquille O\'Neal, Vogue magazine, The Emmy Awards, and Access Hollywood. She also worked at GM R* Works, the exclusive sales promotion agency of General Motors, where she worked events with world class properties and sponsors including the NCAA, NFL, PGA, NBA, NASCAR, MLB, Tribeca Film Festival, Essence Music Festival, Fashion Rocks, and the ESPY Awards.\n\nTestimonials\n\n"Nicole is superb -- both charming and enthusiastic at the same time. The course flew by and I became happily enriched with more skills.\' -- Timothy Kirk\n\n"Nicole is an expert in event planning. It was a great pleasure to listen to her experiences and the advice she offered. Thanks to Nicole for motivating a jumpstart into a potential career." -- Kristi Appleby\n\n"Nicole is fantastic! She truly loves what she does and it shows. She was energetic, creative, supportive, and knowledgable. She was a pleasure to learn from." -- Michele Miller\n\n"Nicole provided extensive information, resources, and tools to be an effective event planner. She made herself available and created an exciting learning environment! I came all the way from Maryland and it was worth every mile, penny, and train ride!" -- Elecia James\n\n"Nicole\'s experience in event planning allowed her to guide class discussions and share insights on problems that we might have as professional event planners while still letting the members of the class contribute. I hope I\'ll be half as good an event planner as Nicole when I grow up." -- Adam Tracey\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_7944@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130319T114421
DTSTAMP;TZID=US-Eastern:20130319T114421
DTSTART;TZID=US-Eastern:20130806T184500
DTEND;TZID=US-Eastern:20130806T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Event-Planning-crs7944.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Grammar and Punctuation - New York, NY - Josee Rose - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Copy Editing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nRemember sixth grade English class? We don\'t either. Get a grammar refresher and learn the rules that matter and those you can break. This course will help you navigate best grammar and style practices to produce clear, concise and engaging copy for editorial, business, or creative writing.\n\nIn this class, you will learn how to:\n\nUnderstand the various parts of speech\n\nMake sure your subjects, verbs, and objects agree\n\nEnsure that punctuation serves the sentence\n\nCraft a perfect sentence\n\nDefine of exactly what style is and why it differs from style guide to style guide\n\nBy the end of class, you will have: Training in the fundamentals of grammar to improve your current and future writing projects.\n\nINSTRUCTOR BIO\nJosee Rose is a copy editor at Dow Jones Newswires, where she writes market-moving headlines and edits breaking-news stories. Prior to this, she was a blogger, art director, and contributing reporter at The Wall Street Journal. In her spare time, Josee recaps television shows for WSJ.com\'s Speakeasy blog. She\'s also written about Jersey Shore, Smash, Girls, and Glee and will start writing about The Newswroom in July.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_8034@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130523T160224
DTSTAMP;TZID=US-Eastern:20130523T160224
DTSTART;TZID=US-Eastern:20130806T184500
DTEND;TZID=US-Eastern:20130806T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Grammar-and-Punctuation-crs8034.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Public Speaking - New York, NY - Joel Schwartzberg - 2 sessions, $275
DESCRIPTION:\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\nGreat public speakers aren\'t born; they\'re trained.In the first part of this course, we\'ll focus on nuts-and-bolts tips and techniques for becoming a more confident and competent public speaker. In the second part, students will be assessed on their abilities to apply the learning to specific presentations and coached to address areas of improvement. In this class, you will learn how to:\n\nCaptivate and engage an audience\n\nUse "Power Periods" and oral techniques to project competence\n\nWalk, gesture, and position your body to convey strength\n\nInteract with displays, notes, and PowerPoint presentations\n\nCome up with customized ways to improve your own personal public speaking style\n\nBy the end of class, you will have: The skills to speak confidently and with authority to engage any audience.\n\nINSTRUCTOR BIO\nJoel Schwartzberg teaches public speaking to corporate, group, and individual clients. He won the 1990 United States Championship in After-Dinner Speaking, the 1990 State Championship in Persuasive Speaking, and was ranked among the ten top public speakers in the country. After coaching public speaking/forensic teams at the University of Pennsylvania, Seton Hall University, and the City University of New York, he was inducted into the National Forensic Association Hall of Fame in 2002.\n\nJoel has written about public speaking for The Huffington Post and is a contributor to Public Speaking Superpowers, which will be released this fall. His essays have appeared in The New York Times Magazine, The New York Daily News, Newsweek, New Jersey Monthly, The New York Post, Babble.com, and Chicken Soup for the Soul. He is also the author of the award-winning essay collection The 40-Year-Old Version. Visit his website at successcoacher.com.\n\nTestimonials\n\n"Joel offered excellent drills to help attendees stand, speak, and gesture before an audience with confidence. I recommend Joel and this class to anyone interested in fine-tuning their public speaking style." -- Anne Hollyday\n\n"Joel conducts a fun, hands-on class where everyone walks away a more confident speaker." -- Nicole Niebisch\n\n"In only two sessions, I feel that I am already a stronger public speaker as a result of Joel\'s instruction. He creates a kind environment for confidence-building exercises and provides thoughtful, precise feedback. I would absolutely take another class with this instructor."-- Molly Maymar\n\n"Joel was funny, patient, and encouraging. He provides a number of tricks to get over speaking anxiety, to sound confident and project strength, and to win over any audience."  -- Lionel Beehner, mediabistro.com instructor\n\n"Joel was extremely helpful and engaging. He peppered his presentation with humor and made the room feel at ease. It was well worth the money." --  Debbie Sirico\n\n"Joel delivered an enormous amount of information in an extremely palatable -- not to mention memorable -- way." -- Laura Harrison McBride\n\n"Joel was an enthusiastic and accomplished speaker. I came away with great information that I can put to use right away." -- Valerie Peterson\n\n"Joel is an inspiring, energetic, and well-informed teacher who generously shared  tips from his years of experience. I recommend this class to anyone." -- Karen Sorensen\n\n"Joel had great energy and was a great speaker. He was a perfect instructor and I enjoyed taking his class." -- Beverly Anderson\n\n"Joel did an excellent job sharing his skills. I definitely will remember all the techniques and become a more effective public speaker." -- Khristina Godlewski\n\n"Joel was friendly and helpful throughout the course, offering timely, clear, and detailed feedback. I have already applied what I learned and achieved great results!" -- Nicola Lees\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_7950@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130321T115559
DTSTAMP;TZID=US-Eastern:20130321T115559
DTSTART;TZID=US-Eastern:20130808T184500
DTEND;TZID=US-Eastern:20130808T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Public-Speaking-crs7950.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:SEO Writing - New York, NY - Jack Murnighan - 2 sessions, $275
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Project Management.\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\nIn this intensive course, join fellow editors, writers, and bloggers to learn how to implement SEO writing techniques immediately to ensure your content reaches your intended audience. We\'ll cover how to improve your organic page ranking to drive traffic to your website, the anatomy of a search engine, and link-building techniques to maximize the visibility of your content.\n\nStudents will conduct keyword research to analyze their audience and develop a search strategy for increasing page views.\n\nIn this class, you will learn how to: \n\nIdentify your audience and conduct keyword research accordingly\n\nUse Google Trends and the Google Keyword Tool to understand keyword densities\n\nUse social networking sites to distribute your work and build your authority for search engine ranking\n\nApply techniques for effective tagging\n\nNavigate through the ever-changing landscape of Search to maintain visibility\n\nBy the end of class, you will have: The skills to use keyword research and analysis to drive traffic to your blog or website.\n\nRequirements: Students must bring their own Mac or PC laptop to class.\n\nINSTRUCTOR BIO\nJack Murnighan is the director of analytics and content strategy for Babble.com. Prior to this, he was editor-in-chief of Nerve.com. Jack is the author of four books, including Much Ado About Loving and Beowulf on the Beach: What to Love and What to Skip in Literature\'s 50 Greatest Hits. He appears frequently on NPR and has had essays and short stories included in eleven anthologies and a variety of magazines. Jack has a Ph.D. in medieval literature, but long ago cast off his mortarboard to reach out to a popular audience.\n\nTestimonials\n\n"For those looking for a good and quick background in SEO writing, this is the class for you. Jack was informative and flexible to the needs to each of his students. That made all the difference." -- Joy Abella\n\n"I didn\'t know the first thing about SEO before this class, but now I have lots of tools to actually get visitors to my website." -- Jocelyn Cox\n\n"Who knew SEO writing was not only a science, but also an art with creativity? The subject matter was a lot more interesting than I expected, owed in large part to Jack\'s engaging personality and vast knowledge on the topic." -- Erica Horowitz\n\n"After our first class I immediately incorporated what I learned into my company\'s website. Just a week later, I saw our company\'s ranking move from 5th 1st. I have new confidence in writing SEO and was able to dive right in." -- Shannon Stockbridge\n\n"Jack was extremely knowledgeable and inspiring. He put his students at ease. I very much enjoyed this course and highly recommend it." -- Irina Gonzalez\n\n"Jack is a wonderful teacher. He gives great insight, thoughtful comments, and practical advice." -- Leslie Hunter-Gadsden\n\n"Jack is a very gifted teacher. He\'s attentive to individual needs and truly believes that his students have unique voices. He had just the right balance of encouragement and discipline." -- Abraham Riesman\n\n"Jack gave me the tools to effectively utilize SEO in my writing. As a result, I have a much better understanding of SEO and how to use it in my work. This course taught us the essentials of what everyone needs to know if they are planning to produce any written content for the web." --Tamara Knezevic\n\n"Jack was an amazing instructor. He was engaging and went above and beyond. He was honest, candid, and downright brilliant. I would definitely take a class from him again." -- Tracy Peterson\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_7957@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130403T150137
DTSTAMP;TZID=US-Eastern:20130403T150137
DTSTART;TZID=US-Eastern:20130820T184500
DTEND;TZID=US-Eastern:20130820T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/SEO-Writing-crs7957.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Pitch Your Magazine Article - New York, NY - Maureen Dempsey - 2 sessions, $275
DESCRIPTION:\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\nEditors spend just a minute or two reading your pitch letter. How do you stand out from the slush pile? In this two-night intensive course, Maureen Dempsey, an editor with a broad range of print and digital experience, will talk you through the steps to write and send an effective pitch. You\'ll write pitches, get feedback, and research publications and editors who are looking for new writers. \n\n \n\nIn this class, you will learn how to:\n\nGenerate pitch ideas \n\nResearch appropriate outlets for your articles\n\nWrite timely, attention-getting pitches\n\nFollow up with editors to ensure that your queries get results\n\nBy the end of class, you will have:\n\nPitch ideas for multiple print and digital publications and a polished pitch that\'s ready to send to editors.\n\nINSTRUCTOR BIO\nMaureen Dempsey is the features editor at InStyle.com. Prior to this, Maureen was web editor at Vogue.com and executive editor at YourTango.com. She has also held editorial positions at Marie Claire, Shop Etc., and Fast Company. Her work has appeared on Elle.com, Lemondrop.com, Luckymag.com, HybridMom.com, BettyConfidential.com, and StyleList.com. \n\nTestimonials\n\n"I encourage writers to take Maureen\'s class. She effectively uses examples of her own writing to illustrate a point, is very generous with her time, and makes herself available outside of class. I look forward to putting what I\'ve learned into practice." -- Eileen O\'Connor\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_8071@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130613T113354
DTSTAMP;TZID=US-Eastern:20130613T113354
DTSTART;TZID=US-Eastern:20130821T184500
DTEND;TZID=US-Eastern:20130821T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Pitch-Your-Magazine-Article-crs8071.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:TV News Reporting - New York, NY - Stephanie Tsoflias - 4 sessions, $485
DESCRIPTION:\n\nPRICE\n$485 ($460 for AvantGuild)\n\nCOURSE DETAILS\nTo land a job as a TV reporter, you need a demo reel. Period. \n\nIn this course, you’ll learn the fundamentals of television reporting while you manage tight deadlines, draft news scripts, and deliver news content. You\'ll prepare two taped appearances to add to your demo reel -- shot by a professional news camera operator. We’ll review piece-structuring techniques, how to deliver live coverage, and how to set up and conduct an on-camera interview. \n\nIn this class, you will learn how to:\n\nDraft a TV news script that’s informative and entertaining\n\nWrite and speak for a television audience\n\nDeliver a news stand-up\n\nSet up feature pieces\n\nUnderstand the editing process and translate your needs to editors\n\nBy the end of class, you will have:Two taped appearances.\n\nStudents who have taken this class have landed reporting jobs at:CBS Interactive, Fox Business Channel, Fox Philadelphia, and News 12.\n\nINSTRUCTOR BIO\nStephanie Tsoflias is a reporter for WPIX-TV in New York City. She has also worked as a reporter and anchor for for WZVN and WBBH, the NBC/ABC duopoly in Fort Myers, Florida. While in Florida,  Stephanie made national news herself when a black bear made an appearance on live TV during the noon newscast.\n\nShe has also conducted an exclusive one-on-one interview with Vice President Joe Biden on the campaign trail and produces and hosts a crime prevention segment called Know Your Enemy.  Stephanie\'s stories can also be seen on Fox News Channel, CNN, and MSNBC.\n\nTestimonials\n\n"I recommend this course to anyway looking for an introduction to television news -- whether your interest is reporting, editing, or writing. Stephanie is so skilled and easy to learn from. I can\'t say enough about Stephanie and her professionalism. Thank you for offering me the opportunity to learn from her!" -- Julie Parise\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_7959@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130403T160106
DTSTAMP;TZID=US-Eastern:20130403T160106
DTSTART;TZID=US-Eastern:20130909T184500
DTEND;TZID=US-Eastern:20130909T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/TV-News-Reporting-crs7959.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Young Adult Novel Writing - New York, NY - Kate McKean - 12 sessions, $675
DESCRIPTION:\n\nPRICE\n$675 ($650 for AvantGuild)\n\nCOURSE DETAILS\nWe live in the golden age of young adult literature, with young people buying books at the fastest rate in decades. Think Hunger Games, Twilight, or Harry Potter. YA novels are now respected as important money-makers at publishing houses, and they win honors such as the Printz, Newbery, and National Book Awards. The goal of this class is to finish your YA or middle grade novel in 12 weeks.\n\nIn this class, you will learn:\n\nHow to write a proposal that doesn\'t end up in the slush pile\n\nWhat topics are teen cliches, and how to stay away from them\n\nWhether or not you need an agent and, if so, how to get one\n\nHow to write for teens without being condescending\n\nHow to evaluate your story arc for a teen audience\n\nBy the end of class, you will have:A complete first draft of your YA or middle grade novel.\n\nStudents who have taken this class have published with:Simon & Schuster, Razorbill, Viking, Random House, Simon Pulse, and Grosset & Dunlap, and sold 4-book deals to Penguin and 2-book deals to HarperCollins.\n\nINSTRUCTOR BIO\nKate McKean is an agent at the Howard Morhaim Literary Agency. Her list focuses on fiction for both adults and teens as well as practical and narrative nonfiction, especially craft and humor. Her recent sales include a 3-book paranormal romance series by debut author Delilah S. Dawson, Lucas Klaus\' YA novel Everything You Need to Survive the Apocalypse, and UNSTUCK: 52 Ways to Get (and Keep) Your Creativity Flowing by Noah Scalin.\n\nKate is an adjunct professor at New York University and has taught fiction writing workshops for Slice Literary Magazine and English courses for the University of Southern Mississippi. She earned her Master\'s degree in Fiction Writing at the University of Southern Mississippi.\n\nTestimonials\n\n"This class is a great place to get feedback about new work or work-in-progress. Kate fostered a creative environment with solid one-on-one feedback on my work. The class gave me the tools to finish my manuscript and take it to the next level." -- Samantha Rowan\n\n"Kate is terrific! She brings a great combination of business savvy and artistic skill to the class. She\'s smart, funny, and draws the best out of her students. I\'m so happy I took the course!" -- Jessica Balun\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T055937
UID:event_7977@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130412T131602
DTSTAMP;TZID=US-Eastern:20130412T131602
DTSTART;TZID=US-Eastern:20130909T184500
DTEND;TZID=US-Eastern:20130909T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Young-Adult-Novel-Writing-crs7977.html?c=ical
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