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X-WR-CALNAME:mediabistro.com Events
BEGIN:VEVENT
SUMMARY:Online Marketing - ONLINE - Mandy Gresh - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIn order to run a successful online marketing campaign, you need to understand how to conceive, structure, and measure your efforts across several different outlets -- from landing pages to social media to mobile. In this course, you\'ll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your message. We’ll review the fundamentals of online marketing including search engine marketing, keyword optimization, targeted display advertising, and mobile outreach. You\'ll develop the key components of a successful online marketing campaign while learning how to create display ads, distribute email newsletters, and develop a social media marketing strategy. We’ll also discuss how to measure ROI and track the effectiveness of your campaign.In this class, you will learn how to: \n\nUse the four pillars of marketing within an online campaign\n\nIncorporate paid search and best practices of search engine marketing\n\nCreate successful display ads and track ROI on landing pages\n\nImplement the anatomy of a successful email marketing campaign\n\nIdentify the appropriate social media and mobile applications for your marketing strategy\n\nBy the end of class, you will have: An understanding of best practices to launch an interactive marketing campaign and how to use online channels to achieve measurable results.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nMandy Gresh is Vice President, Brand Channel Management at Big Fuel Communications LLC, a full-service marketing and communications company. She leads the team of social media channel and community Managers who moderate and produce content for clients including Gatorade, Starwood Hotels & Resorts, Budweiser, T-Mobile, GoSmart Mobile and Chase United Credit Cards.\n\nMandy has also worked as a digital marketing and content consultant for clients including American Express Publishing, the Canadian Tourism Commission, Ladies Who Launch and Wanderfly (now owned by TripAdvisor). During this time she was also a coach and mentor to more than 100 women in the process of starting their own business or going through career transitions.\n\nTestimonials\n\n"I commend Mandy on an excellent job formatting this class in a way that everyone could understand. She took the time to define the vocabulary of online marketing, had us actually use the various marketing platforms and methods, and made herself available if we had questions. Great class -- I recommend it to everyone thinking about getting into online marketing." -- Tricia Chatterton-Goldrick\n\n"Mandy went above and beyond what I was hoping to get out of the course. She gave the perfect amount of lecture time and the homework assignments were thought provoking but not unmanageable." -- Michelle Snell\n\n"Mandy was an exceptional instructor. She was very knowledgeable and eager to help while always offering great tips. Thank you!" -- Susan Sonderegger\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181254
UID:event_8087@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130617T144809
DTSTAMP;TZID=US-Eastern:20130617T144809
DTSTART;TZID=US-Eastern:20130910T200000
DTEND;TZID=US-Eastern:20130910T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Online-Marketing-crs8087.html?c=ical
END:VEVENT
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SUMMARY:Young Adult Novel Writing: Master Class - ONLINE - Micol Ostow - 8 sessions, $660
DESCRIPTION:\n\nPRICE\n$660 ($635 for AvantGuild)\n\nCOURSE DETAILS\nYou\'ve taken your young adult manuscript as far as you can, but there\'s another level to reach before securing a book deal. This workshop is for writers who are seeking to do the serious revision that will bring a good idea to its fullest realization.In this intensive workshop -- limited to 12 students -- you\'ll hone your story arc, character development, setting, voice, point of view, level of diction, and every element of your manuscript. Each week you will receive detailed feedback from the instructor and your classmates as you work toward polishing your YA or middle grade manuscript for submission to agents and book publishers. You\'ll learn how to navigate the publishing world to be in the best position to get published.By the end of class, you will have:Up to 80 polished pages of your young adult novel and steps for submitting it to literary agents. This class is purely workshop-based and does not contain written lectures.\n\nAdmission Requirements:This class is for students working toward a polished manuscript. Apply with a note to explain your interest in this topic and goals for the course. Please include a two-page writing sample.\n\nThe online classroom has several components:\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nMicol Ostow began her novel, Emily Goldberg Learns to Salsa, when she was a student in the Mediabistro class she now teaches. That book was named a NYPL Book for the Teen Age. Her newest release, So Punk Rock (and Other Ways to Disappoint Your Mother), was named a Booklist Top Ten Arts Books for Youth of 2009 and Top Ten Religion Books for Youth of 2009 selection.\n\nMost recently, Micol signed a two-book deal with Egmont US for her novel family, a fictionalized look at the Manson family murders of 1969, and an unnamed book project to come. She has written more than 40 published works for children, tweens, and teens.\n\nClick here to listen to a podcast with Micol about writing and her YA course.  \n\nTestimonials\n\n"Micol was a thorough, well-prepared, and joyful instructor. She openly shared her experiences as a writer." -- Joanne Donovan\n\n"I had an idea for a book when I stepped into Micol\'s class, but she taught me how to flesh it out and make it into an actual novel.After a few of her classes and numerous revisions, I was able to send my book out into the world - and recently signed with an amazing literary agent!" -- Danielle Rumore\n\n"I\'ve been trying finish my book for years, and this class helped me focus on completing it. I\'ve met several editors and agents through the class. None of this would have happened without Micol. Micol = Awesome." -- Darci Manley\n\n"Micol is one of those teachers you\'re lucky to find. With her guidance, I landed a four book deal while taking her class." -- Shani Petroff\n\n"Micol is the best. If you\'re serious about writing a young adult novel, I highly recommend her course." -- Taylor Morris\n\n"Thanks to Micol\'s guidance, I\'ve finished my novel and am shopping it to agents. I couldn\'t have done it without this class -- and especially Micol!" -- Jocelyn Davies\n\n"Micol inspires with her sense of story, her knowledge of the industry, and her ability to elicit the best. She takes students through a spin of her rolodex, inviting fellow published authors, editors, and marketers as guest speakers." -- Melita Garza\n\n"I\'m taking the class again because I\'ve come to rely on all the great feedback she, and the class, gives." -- Molly Reisner\n\n"Micol\'s class is perfect for the writer that wants to walk away with a finished manuscript." -- Alecia Whitaker Pace\n\n"I\'d recommend Micol\'s class in a heartbeat. By the end of the course, you\'ll have a huge number of pages, a good sense of the business, and a cadre of supportive and creative fellow writers." -- Lisa Selin Davis\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181254
UID:event_8020@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130510T120724
DTSTAMP;TZID=US-Eastern:20130510T120724
DTSTART;TZID=US-Eastern:20130910T210000
DTEND;TZID=US-Eastern:20130910T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Young-Adult-Novel-Writing-Master-Class-crs8020.html?c=ical
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SUMMARY:Food Writing - New York, NY - Gabriella Gershenson - 6 sessions, $470
DESCRIPTION:\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nThere’s a world of publishing opportunities available to food writers in print, websites, blogs, and review sites. The key is knowing where to look for assignments and how to make the most of opportunities. In this intensive class, we’ll review online and print publications where you can pitch your work –- and how to land assignments that will get attention from foodies. You’ll learn the anatomy of a successful food piece, how to conceive of story ideas, and how to create a portfolio. We’ll discuss steps to build authority in the food writing community, including creating a food blog or website, and how doing so can leverage your personal brand.Students will leave class with the confidence to kick-start their food writing career and a complete portfolio of articles.In this class, you will learn how to: \n\nCreate a portfolio to showcase your work and build name recognition\n\nRead a food magazine or website with a critical eye\n\nDraft a pitch that gets an editor’s attention\n\nAdapt your writing to different platforms\n\nPosition yourself as an authority\n\nBy the end of class, you will have:A complete portfolio including a news product, interview, profile of a food personality, restaurant roundup, travel piece, and food blog entry.\n\nStudents who have taken this class have been published in:The NY Daily News, The Boston Globe, Time Out NY, the Village Voice, Relish, Vegetarian Times, Clean Eating, Edible Queens, and more.\n\nINSTRUCTOR BIO\nGabriella Gershenson is a senior editor at Saveur magazine. She has been a regular guest on WOR\'s Food Talk and NYC TV\'s Eat Out New York and was a featured judge on the Food Network reality show 24 Hour Restaurant Battle\n\nGabriella has appeared on The Best Thing I Ever Ate and hosts the Hungry TV web series Dueling Dishes. She has also written for The New York Times, San Francisco Chronicle, The Boston Globe, and NPR.org.\n\nTestimonials\n\n"I wasn\'t really sure what to expect going into a Mediabistro class, but it blew away my expectations. Having an actual food editor teach the class was invaluable. Gabriella not only guided us in how to break into food writing, but took time to provide individual critiques. She put in just as much work as her students did." -- Melissa Brody\n\n"Gabriella was outstanding. She was able to nurture the innate talents of class members without coddling. She was unfailingly generous with her time both in class and via email outside of it and tapped her own network of writers and editors to bring interesting, experienced speakers to class. We all developed a real sense of community, rooting for each other to succeed." -- Noel Eisenberg\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181254
UID:event_7992@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130429T130729
DTSTAMP;TZID=US-Eastern:20130429T130729
DTSTART;TZID=US-Eastern:20130911T184500
DTEND;TZID=US-Eastern:20130911T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Food-Writing-crs7992.html?c=ical
END:VEVENT
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SUMMARY:Blogging: Advanced - ONLINE - Jim Hopkinson - 4 sessions, $385
DESCRIPTION:\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to connect with other bloggers via social media efforts, continue to maintain your blog so search engines rank its relevancy, and how to write for the search engines.We\'ll also review how to use your blog to leverage new career opportunities -- be it speaking on a panel, publishing an ebook, or consulting for major brands.\n\nIn this class, you will learn how to:\n\nRead analytics reports and interpret key performance indicators\n\nUse effective tagging, SEO writing, and responding to comments\n\nIntegrate social media platforms (Twitter, Facebook, LinkedIn, YouTube) \n\nMonetize your blog through ads, sponsorships, affiliates, and digital products by packaging your overall brand\n\nLeverage your blog toward a larger platform, such as publishing, speaking, and consulting\n\nBy the end of class, you will have:An understanding of how to use analytics to improve your content and a content plan for increasing traffic and exposure.\n\nAdmission Requirements:Apply with a note to explain your interest in this topic and your previous blogging experience. This class will not focus on CSS, advanced HTML, or design templates. Prior use with Google Analytics is helpful, but not required.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for Wired.com and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for ESPN.com and Mobile ESPN. \n\nJim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the WallStreetJournal.com, Forbes.com, Monster.com, Yahoo Finance, and the New York Post.\n\nTestimonials\n\n"I can\'t stress enough what a great experience this was. Jim\'s professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it." -- Tracy Wetzel\n\n"Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student\'s questions. He is an accessible, communicative, special teacher. -- Gayle Goodman\n\n"I learned much more than I bargained for in Jim\'s class. Jim\'s strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I\'d definitely take another course with Jim, for sure!" -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181254
UID:event_8033@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130523T132722
DTSTAMP;TZID=US-Eastern:20130523T132722
DTSTART;TZID=US-Eastern:20130911T200000
DTEND;TZID=US-Eastern:20130911T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Blogging-Advanced-crs8033.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Salesforce - ONLINE - Erin Leonard - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing. \n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nKeeping track of your clients, prospects, and Customer Relationship Management, or CRM, is essential. This class will teach you the basics of Salesforce.com, the cloud computing system used by sales people, marketers, customer service teams, and business analysts. We\'ll show you how to use the system, with a key focus on leads, opportunities, contacts, accounts, reports, dashboards, and chatter. \n\nIn this class, you will learn how to:\n\nEfficiently and effectively use navigation and search\n\nOrganize and track accounts, contacts, opportunities, and leads\n\nGather snapshots and summaries of your business through reports and dashboards\n\nCollaborate with anyone, anywhere using Chatter \n\nBy the end of class, you will have:\n\nThe skills to access, personalize, and navigate Salesforce, as well as a working understanding of objects and how they work together within Salesforce.Note: You will need access to Salesforce to complete assignments. You can download a free 30-day trial at salesforce.com. Email us with questions.\n\n \n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nErin Leonard is a sales trainer with IAC at CityGrid Media, where she is responsible for the management and coordination of learning and development as well as sales enablement, instructional design, and facilitation of web and classroom training. She previously served in sales and account management roles with industry experience in technology and online media and advertising.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181254
UID:event_8076@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130613T134826
DTSTAMP;TZID=US-Eastern:20130613T134826
DTSTART;TZID=US-Eastern:20130911T210000
DTEND;TZID=US-Eastern:20130911T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Salesforce-crs8076.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Women\'s Magazine Writing - ONLINE - Sarah Smith - 10 sessions, $660
DESCRIPTION:\n\nPRICE\n$660 ($635 for AvantGuild)\n\nCOURSE DETAILS\nFrom Glamour to Good Housekeeping to theknot.com, women\'s magazines and websites are among the most lucrative and high-profile markets. In this intensive workshop, you will learn how to wow editors with the stories they want (and need).Each week, you\'ll produce a different story, each a type of article that is a mainstay at women\'s magazines and websites. You\'ll also workshop pitch letters, editing them to perfection to ensure they get read by editors. Your goal in this class is to pitch articles immediately after workshopping them. The pieces that you will complete include a short service piece, a Q & A, a health article, a personal essay, a long service piece, and a human interest piece (an "as told to" or narrative).In this class, you will learn how to:\n\nWrite in the voice of the magazine or website in which you want to be published\n\nKnow which sections are easiest to break into and are most "freelancer-friendly"\n\nFind sources\n\nRewrite and self-edit\n\nConnect with other writers in the industry\n\nBy the end of class, you will have:A complete portfolio of publishable articles that will impress any editor.Students who have taken this class have been published in:Real Simple, For Me, Woman\'s Day, Self, Seventeen, Pregnancy, Fit Pregnancy, Everyday with Rachael Ray, Cooking Light, and Redbook.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nSarah Smith is a deputy editor at Redbook, where she oversees the Body (health, nutrition, and fitness) and Life (relationships, travel, money, and more) sections. She also spent 8 years at the National Magazine Award–winning Parenting and was the editorial director of the bi-monthly magazine KIWI, where she edited the cookbook Allergy Friendly Food for Families. \n\nSarah has 15 years of experience helping writers turn pitches and ideas into great essays, features, and short articles.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181254
UID:event_8058@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130610T120152
DTSTAMP;TZID=US-Eastern:20130610T120152
DTSTART;TZID=US-Eastern:20130911T210000
DTEND;TZID=US-Eastern:20130911T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Womens-Magazine-Writing-crs8058.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Nonfiction Book Proposal - New York, NY - Ryan D. Harbage - 8 sessions, $550
DESCRIPTION:\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nNonfiction books -- a market easier to break into than fiction -- are the backbone of publishing. Whether self-help, travel, health, memoir, business, current affairs, or any other number of categories, there\'s no shortage of readers for nonfiction that teaches, transforms, and captivates readers interested in a particular subject. In this class, you\'ll learn how to convey your idea in a winning book proposal and why taking the time to do so will make or break your chances of getting it noticed and sold. You\'ll also learn what is appropriate for writers who have an idea for a book, but would like to know the complete and correct execution of this vital marketing product.In this class, you will learn how to:\n\nIdentify whether your idea is a good one\n\nThink through the essential ingredients of a book proposal\n\nFormat the proposal\n\nWrite your proposal letter\n\nUnderstand the nuts and bolts of the nonfiction publishing industry\n\nBy the end of class, you will have:A marketable nonfiction book proposal package ready to send out to agents, including a query letter and sample chapter.Students who have taken this class have published with:Simon and Schuster, Perseus/Running Press, and Simon Spotlight.\n\nINSTRUCTOR BIO\nRyan D. Harbage is a literary agent at The Fischer-Harbage Agency, Inc, where his clients include Ethan Brown, Courtney Eldridge, Bill Eppridge, Aliya King, Amy Sullivan, and Jackson Taylor. Previously, Ryan edited several bestselling books for Little, Brown & Company, the Penguin Group, and Simon Spotlight Entertainment, which he helped create and launch. His opinions on books and writing have appeared in The New York Times, The Los Angeles Times, The Chicago Tribune, The Atlanta Journal-Constitution, Poets & Writers, and Publisher\'s Weekly.\n\nTestimonials\n\n"Ryan was savvy, focused, knowledgeable, and provided a great template for a winning proposal. My proposal sealed a deal with Penguin to publish my first solo book!" -- Bruce Frankel\n\n"I went home from Ryan\'s class feeling pumped, polished my proposal, and by morning, all the agents had responded. I now have a book deal and the perfect editor who completely gets my vision." -- Kate Torgovnick, author \n\n"Any aspiring writer should sign up for this class. RYan gives great insight into the do\'s and don\'ts in dealing with agents and editors in all genres." -- Mercedes Vizcaino\n\n"I came away enthused about the industry, about my prospects as a future author, and jazzed to have been surrounded by so many bright, creative peers." -- Emma Johnson\n\n"Ryan offers an insider\'s view of the publishing industry and, as an agent, provides a useful step-by-step guide. His classes are peppered with tips you won\'t find in a manual." -- Marissa Charles\n\n"Ryan is very experienced and knowledgeable. I left feeling much clearer about what I need to do to complete my proposal and get it to agents." -- Lisa Zamosky\n\n"With the help of Ryan and this class I was able to finish my nonfiction book proposal and signed with a fantastic agent!" -- Katie Sweeney\n\n"Ryan is clear, logical, bright, and very knowledgeable. He communicated openly and explained a vast range of information about what makes a good book proposal. He also offered meaningful insights into the publishing industry." -- Deborah Everett\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181254
UID:event_8019@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130509T164401
DTSTAMP;TZID=US-Eastern:20130509T164401
DTSTART;TZID=US-Eastern:20130912T184500
DTEND;TZID=US-Eastern:20130912T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Nonfiction-Book-Proposal-crs8019.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Search and Online Marketing - New York, NY - Grace Mangum - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIf you don\'t come up at the top of a search, your audience may never find you. This course will teach you how to use SEO and search marketing, social media, and digital outreach methods to drive traffic to your website. You\'ll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.In this class, you will learn how to:\n\nUnderstand the difference between SEO and SEM\n\nDetermine the most important factors of search rankings\n\nReport on web traffic and keep your website code clean\n\nReach out to bloggers and other webmasters to have them link to your site\n\nManage SEO and social media projects\n\nBy the end of class, you will have:An understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.\n\nINSTRUCTOR BIO\nGrace Mangum is the GM Digital for Source Media, where she is responsible for the digital strategy, product development, and marketing of 13 of the company\'s 28 brands. She is a Webby Award-winning digital strategist and marketing executive with experience in digital program, product and content development, editorial, and integrated marketing strategies.\n\nGrace has developed digital strategies, marketing programs, campaigns and products for Lifetime Television, IFC (Independent Film Channel), BBC America, and The New York Observer. \n\nTestimonials\n\n"I loved how Grace would explain a technique/technology/approach and then show how it works in internet marketing. She engages her students in lively discussions, which really helped us grasp the knowledge she is sharing." -- Sherry Bloom\n\n"Grace covered a lot of material, but made sure we comprehended topics before moving on. She also made a point to understand our individual objectives for taking the class and gave us guidance on tactics tailored to our specific industries. I look forward to taking another class with Grace." -- Kimberly Connolly\n\n"I am not very technically minded, and I was worried I wouldn\'t understand the course material, but Grace was excellent at explaining things in an interesting way and using real-life examples to bring theory to life." -- Laura Garrity\n\n"Grace made this class an amazing experience. She taught in a way that made sense not only to me, but to everyone in class. She is intelligent,  creative, and really cared. I truly feel that I learned more than in any other class I\'ve taken. I now feel that I can take everything I learned from class and use it in my career." -- Melissa Emert-Hutner\n\n"Grace does a great job keeping the class engaged. She is energetic, in the know, and able to advise us on best practices tailored to our various industries. This is the second class of Grace\'s I\'ve taken, and I highly recommend her." -- Kimberly Connolly\n\n"I highly recommend Grace. She is highly knowledgeable, organized, and thorough." -- Lisa Iddings\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181254
UID:event_8043@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130528T134952
DTSTAMP;TZID=US-Eastern:20130528T134952
DTSTART;TZID=US-Eastern:20130912T184500
DTEND;TZID=US-Eastern:20130912T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Search-and-Online-Marketing-crs8043.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Blogging - ONLINE - Claire Zulkey - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Journalism and Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nA blog can help you stand out, whether you\'re an author building your marketing platform, a freelance writer creating an online portfolio of clips, or a business owner growing your customer base.\n\nLearn how to design, promote, and maintain a blog to build your authority as a writer, forge connections with an audience, or drive sales for your brand. \n\nIn this class, you will learn how to:\n\nChoose a blogging platform that\'s right for you\n\nDesign, organize, and archive your blog using categories, tags, and photos\n\nUse effective tagging, SEO writing, and comment management to develop an audience\n\nIntegrate social media platforms (Twitter, Facebook, Flickr, Digg, Stumbleupon)\n\nBuild connections with your blogging community with link sharing\n\nBy the end of class, you will have:A blog complete with a mission statement, profile page, a basic knowledge of HTML, and 8-10 blog posts.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nClaire Zulkey is a contributor to the Los Angeles Times and AV Club. She is also the author of An Off Year. Claire\'s blog, Zulkey.com, is produced by NPR affiliate WBEZ. She lives in Chicago and she runs the literary humor reading series Funny Ha-Ha.\n\nTestimonials\n\n"Claire was very informative and fun! Her experience as a writer was inspiring, and she gave a ton of information for us to take away from the course. I didn\'t want the class to end, as I looked forward to it each week!" -- Julie Lemerond\n\n"Claire was one of the best instructors I\'ve had thus far at Mediabistro. She was extremely knowledgeable, gave good, solid feedback, and provided the collaborative learning environment I was looking for. She went above and beyond. I highly recommend her to anyone who wants to take this class." -- Tricia Chatterton-Goldrick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181254
UID:event_8022@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130515T120116
DTSTAMP;TZID=US-Eastern:20130515T120116
DTSTART;TZID=US-Eastern:20130912T210000
DTEND;TZID=US-Eastern:20130912T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Blogging-crs8022.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Copy Editing: Intermediate - ONLINE - Angela Watford - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Copy Editing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nSo you know a colon from a semicolon -- but how about an en dash from an em dash? This class is for those familiar with the basics of copy editing and ready for the next level. If you are a junior-level copy editor or have some editorial experience, this class will provide a deeper understanding of the rules that anchor style choices.\n\nIn this class, you will learn how to:\n\nUse more complex grammar and punctuation errors with a focus on proper comma usage\n\nEvaluate the merits of the popular style guides and other resources\n\nUnderstand the role and responsibilities of the copy editor\n\nFact-check\n\nJudge proper word usage\n\nBy the end of class, you will have: Copy editing skills to make consistent style choices in your editing or writing. \n\nAdmission Requirements:Apply with a note clearly stating your copy editing experience.\n\nBeginners: Check out our Intro class.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nAngela Watford is a freelance copy editor for national magazines, websites, and publishing houses including BET.com, InStyle, Luckymag.com, Essence, and Glamour. She was formerly the deputy managing editor for Vibe Magazine and the copy chief for Star Magazine.\n\nAngela has held staff copy editing positions at Life & Style Weekly and Newsday. She is the founder of Eyes Dotted Professional Editing Services, which provides editing and writing services for businesses including Coca Cola and Carol\'s Daughter.\n\nTestimonials\n\n"This was a helpful, interesting, and sometimes challenging class that will sharpen your skills." -- Phyllis Sender\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181254
UID:event_8002@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130506T120824
DTSTAMP;TZID=US-Eastern:20130506T120824
DTSTART;TZID=US-Eastern:20130912T200000
DTEND;TZID=US-Eastern:20130912T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Copy-Editing-Intermediate-crs8002.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Multimedia Journalism - ONLINE - Darragh Worland - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Journalism.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nIn this class, you\'ll learn how to translate news stories into fascinating multimedia packages. We\'ll take a look at the best multimedia news stories on the web and get a feel for how photos, audio, and video can enhance the written word. You\'ll come up with a story you think would best be told in a multimedia format and create original content for that package including photos, slideshows, and short video and audio pieces all published on your own blog showcasing your work.Each week\'s assignments are designed to advance you toward the the completion of a published multimedia package. You\'ll need access to an audio/voice recorder, a digital camera, the capability to record video, and a computer with enough speed and space to download some software.In this class, you will learn how to:\n\nOrganize your story into a complete multimedia package\n\nShoot video for the web\n\nMake an audiovisual slideshow\n\nDetermine where to get free and/or cheap online software to create an at-home studio\n\nBuild a multimedia portfolio on a blog\n\nBy the end of class, you will have:A complete multimedia story package published on a blog showcasing your work.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDarragh Worland is a multiplatform journalist who has worked for major news media in print at Metro and the New York Sun, in television at ABC News, Reuters Video News, and NY1, and for the web at Foxnews.com and NY1.com, where she has written both news and features. \n\nAs a senior multimedia producer for MSN Money, Darragh pitched, shot, and edited financial news video, wrote scripts, and coordinated the creation of charts and graphics for features during the financial crisis. She also teaches DV camera classes to producers, writers, and correspondents at ABC News. Darragh helped launch the first multimedia reporting course for graduate students at NYU\'s Department of Journalism and runs the multimedia lab in the newsroom for the Local East Village blog, a collaboration between NYU and The New York Times. \n\nTestimonials\n\n"Darragh provided actionable information I can directly apply to both my current job and my career in general." -- Melanie Medina\n\n"This class was a great introduction to multimedia. Darragh was always interested in our projects, knew her subject well, and guided us through the maze of programs and applications." -- Jessica Robertson\n\n"This is a great way to put your toes in the water of multimedia journalism. You\'ll learn programs to build your multimedia journalism toolbelt. Darragh is well-informed, thorough, helpful, and friendly." -- Sehnita Joshua Mattison\n\n"Darragh is a gifted teacher who is very giving of both her time and expertise. This was a truly wonderful class." -- Susan McLennan\n\n"Darragh is an excellent instructor. She has great advice to offer any journalist trying their hand at multimedia. Her knowledge and real life experience offer an enriching and supportive environment." -- Brenda Porter-Rockwell\n\n"Darragh is an experienced multimedia instructor who provides a balanced introduction to a challenging process. She was available with help and suggestions every step of the way." -- Joe Cox\n\n"Darragh\'s class was the first online course I\'d ever taken and I was a bit nervous. Would I learn as much as I could in-person? Would it be worth the time and money? I can unreservedly say, yes, yes, and yes! The scope of the content and the instructor\'s level of engagement and responsiveness was fantastic. I completed the class with a finished multimedia piece and tons of tangible skills." -- Brooke ONeill\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181254
UID:event_8037@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130524T112937
DTSTAMP;TZID=US-Eastern:20130524T112937
DTSTART;TZID=US-Eastern:20130912T210000
DTEND;TZID=US-Eastern:20130912T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Multimedia-Journalism-crs8037.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Personal Essay Writing: Advanced - ONLINE - Liza Monroy - 8 weeks, $550
DESCRIPTION:\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nThis intensive 8-week online class is for experienced students who are ready to dig deeper and demand more from themselves and each other. We\'ll be looking at examples of published work from magazines, anthologies, and websites and discussing how they succeed. Students will generate and workshop short drafts of new ideas -- and work on revising longer work that has you stuck.\n\nIn this class, you will learn how to:\n\nIdentify what makes your experience compelling for others\n\nExplore the hidden narratives that can and should shape your work\n\nUse "ordinary" details and events to create extraordinary insights\n\nReshape your tale using the techniques of fiction while retaining the integrity of the truth\n\nApproach editors and submit your work\n\nBy the end of class, you will have:Five short pieces to expand into essays and at least one complete personal essay.\n\nStudents who have taken this class have been published in:The New York Times, Modern Love, Christian Science Monitor, Washington Post, Newsweek, Self, Salon.com, Runner\'s World, the San Francisco Chronicle, and the London Times.\n\nAdmission RequirementsApply with a note to explain your interest in this topic and goals for the course. Please include a two-page writing sample.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nLiza Monroy is author of the novel Mexican High. Her articles and essays have appeared in The New York Times, The New York Times Magazine, The Los Angeles Times Magazine, Newsweek, Jane, The Village Voice, and Time Out New York. The daughter of a U.S. Foreign Service officer, she has lived, worked, and studied in Mexico, Italy, Holland, the Czech Republic, Greece, and the United States. Her writing has also appeared in anthologies including the New York Times The Best of Modern Love. She\'s been a travel writer for MTV and was recently awarded a residency by the Kerouac Project of Orlando. Visit her on the web at lizamonroy.com.\n\nphoto by Jeff Bachner\n\nTestimonials\n\n"Liza brings a wealth of knowledge. She suggested publications where our pieces would fit and has an address book of editors to die for. I sent my piece out the next day and it was published within a week." -- Tara Bishop\n\n  \n\n"The class gave me tools applicable to my whole life as a writer. It\'s like the course that keeps on giving!" -- Amy Nathan\n\n"I loved Liza\'s class. Her openness to share names and places for submissions was most welcome." -- Diane Singer\n\n"Liza\'s class was a gem. I gained invaluble insight and she was so full of knowledge and advice. She knows this market and wants to help you succeed." --  Amy Tucker Carroll\n\n"Liza\'s astute and efficient observations about material made for an engaging and beneficial class." -- Neil Gordon\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181254
UID:event_7907@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130304T144747
DTSTAMP;TZID=US-Eastern:20130304T144747
DTSTART;TZID=US-Eastern:20130912T200000
DTEND;TZID=US-Eastern:20130912T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Personal-Essay-Writing-Advanced-crs7907.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Search and Online Marketing - ONLINE - Nate Cooper - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIf you don\'t come up at the top of a search, your audience may never find you. This course will teach you how to use SEO and search marketing, social media, and digital outreach methods to drive traffic to your website. You\'ll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.In this class, you will learn how to:\n\nUnderstand the difference between SEO and SEM\n\nDetermine the most important factors of search rankings\n\nReport on web traffic and keep your website code clean\n\nReach out to bloggers and other webmasters to have them link to your site\n\nManage SEO and social media projects\n\nBy the end of class, you will have:An understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nNate Cooper is a blogging strategist and writer. Through his company, Pedestrian Consulting, he has led training for corporate clients including the Gap and NBC. He is a regular contributor to contently.com, and his writing has appeared on Mashable. Prior to this, Nate worked in event marketing for Apple.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181255
UID:event_7995@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130429T144837
DTSTAMP;TZID=US-Eastern:20130429T144837
DTSTART;TZID=US-Eastern:20130912T200000
DTEND;TZID=US-Eastern:20130912T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Search-and-Online-Marketing-crs7995.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Social Media 101: Sept 12 - ONLINE - Nate Cooper - 5 sessions, $330
DESCRIPTION:WHAT Conference & Workshop\n\nPRICE\n$330 ($300 for AvantGuild)\n\nCOURSE DETAILS\nLearn best practices for Facebook, LinkedIn, Twitter, Google+, Foursquare, YouTube, and Flickr. For details, see our Social Media 101 website.\n\nMore advanced students who want to create a social media strategy should consider our Social Media Marketing Boot Camp. \n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181255
UID:event_8008@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130508T111638
DTSTAMP;TZID=US-Eastern:20130508T111638
DTSTART;TZID=US-Eastern:20130912T140000
DTEND;TZID=US-Eastern:20130912T150000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-101-Sept-12-crs8008.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Social Media 101: Single Session Pass - ONLINE - Nate Cooper - 1 session, $95
DESCRIPTION:\n\nPRICE\n$95 ($90 for AvantGuild)\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181255
UID:event_8009@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130508T114148
DTSTAMP;TZID=US-Eastern:20130508T114148
DTSTART;TZID=US-Eastern:20130912T140000
DTEND;TZID=US-Eastern:20130912T150000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-101-Single-Session-Pass-crs8009.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Brand Writing - ONLINE - Derek Scheips - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting or Public Relations.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nWhether you\'re a brand manager, marketer, copywriter, or public relations representative, this course will give you the tools to create powerful, seamless messages across multiple platforms  and determine the most effective ways to communicate with your company\'s customer. Learn how and why people become loyal to certain brands and how to make adjustments that keep the company evolving along with the customer.\n\nIn this course, you will learn how to:\n\nIdentify core values & brand DNA\n\nPinpoint key competitors and conduct a SWAP analysis\n\nTell a seamless brand story across all collateral\n\nDevelop social media, email, and loyalty strategies\n\nKnow when brand partnership is an appropriate strategy\n\nBy the end of class, you will have:\n\nA brand writing dossier that includes a mission statement, a repositioning brief, email and social media examples, a sample press release, and a marketing proposal.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDerek Scheips has more than a decade of experience as a digital copywriter and web content strategist for global brands including Microsoft, IBM, Citibank, Sony, and Pfizer. At Ogilvy, Rapp Collins, MRM, Draft/FCB, and Wunderman, he\'s worked closely with teams to create copy that\'s compelling and compatible for Web 3.0.\n\nTestimonials\n\n"Derek\'s class was a very informative introduction to copywriting. Thanks to this course, I was able to secure several freelance copywriting clients within a week of our final project." -- Jennifer Clinehens\n\n"I appreciated Derek\'s experience and willingness to share what he\'s learned to give  us a leg up. His lectures were full of information that will be useful to me for a long time." -- Sally Moe\n\n"Derek is an exceptional instructor. He is extremely knowledgeable, resourceful, patient, and really wants his students to be successful. He provides the tools and information to help attain your web copywriting goals. Take his course!" -- Sandy Cogan\n\n"Derek is very friendly and approachable. He is very casual and always makes the chats fun. This was a very enjoyable class." -- Courtney Adams\n\n"Derek is a wonderful instructor. He is an expert in his field and relayed material in a clear, concise, and easy to understand fashion. He was a pleasure to learn from and I hope to take another one of his courses soon!" -- Lisa Plummer\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181255
UID:event_7993@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130429T131523
DTSTAMP;TZID=US-Eastern:20130429T131523
DTSTART;TZID=US-Eastern:20130916T200000
DTEND;TZID=US-Eastern:20130916T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Brand-Writing-crs7993.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Twitter Marketing - ONLINE - Jim Hopkinson - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing and Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to maximize the impact Twitter can have on your business or personal brand. You’ll gain practical, hands-on knowledge about how to build your Twitter presence and engage in relevant conversations shaping your industry. We’ll cover essential skills including how to filter out the noise and focus on meaningful dialogue that’s appropriate for your business. We’ll demonstrate how to build audience by writing tweets that will get retweeted or shared with new groups of people. We\'ll also  review proven Twitter techniques for yielding conversions into page views and actual sales. You\'ll learn how to review analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you’re reaching your followers when they’re listening. In this class, you will learn how to:\n\nBrand yourself on Twitter using a keyword-rich bio, an authoritative tone, and a meaningful strategy\n\nOptimize your follower count and increase your targeted audience\n\nDissect the anatomy of a successful tweet\n\nUse TweetDeck, HootSuite, and other services to manage your tweet schedule\n\nIntegrate your Twitter strategy with Facebook, LinkedIn, and other social media platforms to maximize web presence\n\nBy the end of class, you will have:A well-crafted Twitter presence, a strategy for understanding and increasing your audience, and an in-depth understanding of the techniques that make Twitter a powerful social media tool.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for Wired.com and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for ESPN.com and Mobile ESPN. \n\nJim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the WallStreetJournal.com, Forbes.com, Monster.com, Yahoo Finance, and the New York Post.\n\nTestimonials\n\n"I can\'t stress enough what a great experience this was. Jim\'s professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it." -- Tracy Wetzel\n\n"Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student\'s questions. He is an accessible, communicative, special teacher. -- Gayle Goodman\n\n"I learned much more than I bargained for in Jim\'s class. Jim\'s strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I\'d definitely take another course with Jim, for sure!" -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181255
UID:event_8015@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130509T103341
DTSTAMP;TZID=US-Eastern:20130509T103341
DTSTART;TZID=US-Eastern:20130916T200000
DTEND;TZID=US-Eastern:20130916T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Twitter-Marketing-crs8015.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Copy Editing: Intro - ONLINE - Rebecca Smith Hurd - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Copy Editing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nThis course is for anyone who wants to break into copy editing or feel more confident wrangling words. We\'ll cover the basics, from understanding copy editing marks to avoiding rookie grammar mistakes. You\'ll have the tools needed to enter the field and an understanding of how to create smooth, readable copy. And you\'ll have another skill you can add to your resume and put into action.\n\nIn this class, you will learn how to:\n\nDetermine when a sentence needs tweaking or is best left alone\n\nUnderstand copy editing lingo, including proofreading symbols and common terms\n\nNavigate stylebooks and prepare for a copy editing test\n\nFind the best reference materials for a copy editing assignment\n\nTailor a resume and find copy editing jobs\n\nBy the end of class, you will have:Knowledge of the copy editing field and the tools to pursue a job as a copy editor.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM \n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nRebecca Smith Hurd is a word nerd whose journalism career spans nearly 25 years. Her experience includes a six-year stint as assistant managing editor of Wired, which during her tenure  won a National Magazine Award for general excellence and was recently named Magazine of the Decade by Adweek. \n\nFor the past five years, she\'s maintained a successful freelance business as an editor, writer, and communications consultant. Her clients include print and online media organizations, nonprofit groups, and design consultancies. Rebecca specializes in delivering clear, concise, and compelling copy on deadline, and she enjoys teaching others to do the same. She holds a bachelor\'s degree in news reporting and editing from San Jose State University.\n\nTestimonials\n\n"Rebecca\'s material was fresh, the assignments interesting, and she was a fun, dynamic, informative speaker. My experience has made me eager to sign up for other classes with mediabistro." -- Trina Enriquez, copy editor, Sunset Magazine\n\n"Rebecca provides valuable information about copy editing and hilarious anecdotes from the publishing world. Her teaching style engages, informs, and entertains." -- Evan James\n\n"I highly recommend Rebecca. She designed a thorough and challenging curriculum and taught it with wit and warmth. She was highly accessible and always on point." -- Corey Williams\n\n"Rebecca has a vast expanse of knowledge and is more than happy to let students pick her brain while challenging them to improve." -- Lindsay Sandor\n\n"Rebecca covered everything from style, to rules of grammar and punctuation, to how to get the job. I definitely recommend this class." -- McKenzie Granata\n\n"Rebecca offers an information-packed, professional course. Her communications were succinct and to-the-point and her edits useful." -- Phyllis Gold\n\n"Rebecca made both the novice and experienced student feel equally capable and always offered helpful advice and encouragement. Definitely a class act!" -- L. Talbot\n\n"Rebecca was attentive, knowledgeable, and provided great feedback. She leveraged her real-life experience to construct meaningful lessons." -- John Ball\n\n"Thank you so much Rebecca for your sharp eye and gentle approach. You\'ve really given me a new way of thinking about editing and writing." -- Leah Hagan\n\n"Rebecca was an excellent instructor. She made the coursework interesting and informative. Her attitude was always cordial and inviting. I look forward to taking more courses from mediabistro." -- Robert Wassom\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181255
UID:event_7994@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130429T142429
DTSTAMP;TZID=US-Eastern:20130429T142429
DTSTART;TZID=US-Eastern:20130917T200000
DTEND;TZID=US-Eastern:20130917T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Copy-Editing-Intro-crs7994.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Nonfiction Book Writing - ONLINE - Leslie T. Sharpe - 12 sessions, $675
DESCRIPTION:\n\nPRICE\n$675 ($650 for AvantGuild)\n\nCOURSE DETAILS\nIn this class, you will learn how to manage the tricky process of writing a nonfiction book from an instructor who has overseen the development of nonfiction titles of all kinds, including memoir, narrative journalism, self-help, social and political issue, business, and narrative nonfiction.\n\nFind out where to start, how to stay motivated, how to write for a specific audience, and how to establish a powerful voice. You\'ll get guidance while receiving invaluable feedback on your writing. Class will be a combination of lectures and weekly manuscript workshops.\n\nIn this class, you will learn how to:\n\nResearch your topic efficiently and effectively\n\nCreate a dramatic structure that makes your book a page turner\n\nFind and sustain the right voice\n\nDistinguish your book in a crowded marketplace\n\nNavigate the publishing industry\n\nBy the end of class, you will have:A draft of your nonfiction book manuscript, an outline for completion, and an understanding of how to navigate the publication process.\n\nStudents who have taken this class have published:Too Good to Be True: The Rise and Fall of Bernie Madoff (Penguin), The Creative Girl\'s Guide To Having It All: How to Brave the Odds and Make Your Way in a Creative Career (Perseus/Running Press), Something New: Wedding Etiquette for Rule Breakers, Traditionalists, and Everyone In Between (Simon Spotlight), Escape from Corporate America: A Practical Guide to Creating the Career of Your Dreams (Ballantine), and Read My Hips (Harmony)\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nLeslie T. Sharpe is the author of Editing Fact and Fiction: A Concise Guide to Book Editing, which has been regarded as a "modern editing classic" and the industry standard. Leslie started her editing career at Farrar, Straus & Giroux and has been a senior editor, managing editor, and editorial consultant in book publishing, specializing in literary fiction and nonfiction.\n\nShe was a regular contributor to Newsday\'s "Urban \'I\'" column, and her essays and articles have also appeared in The New York Times, Village Voice, San Francisco Chronicle, Chicago Tribune, International Herald Tribune, Christian Science Monitor, Psychology Today, and Spitball: The Literary Baseball Magazine. She teaches nonfiction writing at Columbia University.\n\nTestimonials\n\n"Leslie is the writing teacher you\'ve always dreamed about -- smart, supportive, and supremely helpful. She\'s better than any writing coach I\'ve ever used!" -- Jeremy Hunter\n\n"I thoroughly enjoyed the wealth of knowledge Leslie shared with us. This class is by far the best I have ever taken." -- Sarah Francis\n\n"Leslie is a fantastic teacher, editor, and writer. I was amazed at her passion and knowledge and the personal effort she put into each student." -- Kevin Begos\n\n"Leslie\'s class has been a tremendous help in providing a road map for putting together a proposal. Her experience and feedback have been invaluable in helping me polish my writing." -- Irene Thompson\n\n"Learning how to complete a book with Leslie is like learning how to host a talk show with Oprah. She is phenomenal. You\'d be lucky to experience just how insanely good Leslie is at her craft." -- China Okasi\n\n\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181255
UID:event_8048@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130529T114208
DTSTAMP;TZID=US-Eastern:20130529T114208
DTSTART;TZID=US-Eastern:20130917T210000
DTEND;TZID=US-Eastern:20130917T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Nonfiction-Book-Writing-crs8048.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Public Relations Intensive: Sept 17 - ONLINE - Leslie T. Sharpe - 4 sessions, $360
DESCRIPTION:WHAT Conference & Workshop\n\nPRICE\n$360 ($330 for AvantGuild)\n\nCOURSE DETAILS\nLearn best practices for Facebook, LinkedIn, Twitter, Google+, Foursquare, YouTube, and Flickr. For details, see our Social Media 101 website.\n\nMore advanced students who want to create a social media strategy should consider our Social Media Marketing Boot Camp. \n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T181255
UID:event_8052@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130530T152840
DTSTAMP;TZID=US-Eastern:20130530T152840
DTSTART;TZID=US-Eastern:20130917T140000
DTEND;TZID=US-Eastern:20130917T150000
LOCATION:Online 
URL:http://www.mediabistro.com/Public-Relations-Intensive-Sept-17-crs8052.html?c=ical
END:VEVENT
END:VCALENDAR