BEGIN:VCALENDAR
PRODID:-//mediabistro.com//RemoteApi//EN
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
X-ORIGINAL-URL:http://www.mediabistro.com/courses/ical/
X-WR-CALNAME:mediabistro.com Events
BEGIN:VEVENT
SUMMARY:Blogging: Advanced - ONLINE - Jim Hopkinson - 4 sessions, $385
DESCRIPTION:\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to connect with other bloggers via social media efforts, continue to maintain your blog so search engines rank its relevancy, and how to write for the search engines.We\'ll also review how to use your blog to leverage new career opportunities -- be it speaking on a panel, publishing an ebook, or consulting for major brands.\n\nIn this class, you will learn how to:\n\nRead analytics reports and interpret key performance indicators\n\nUse effective tagging, SEO writing, and responding to comments\n\nIntegrate social media platforms (Twitter, Facebook, LinkedIn, YouTube) \n\nMonetize your blog through ads, sponsorships, affiliates, and digital products by packaging your overall brand\n\nLeverage your blog toward a larger platform, such as publishing, speaking, and consulting\n\nBy the end of class, you will have:An understanding of how to use analytics to improve your content and a content plan for increasing traffic and exposure.\n\nAdmission Requirements:Apply with a note to explain your interest in this topic and your previous blogging experience. This class will not focus on CSS, advanced HTML, or design templates. Prior use with Google Analytics is helpful, but not required.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for Wired.com and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for ESPN.com and Mobile ESPN. \n\nJim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the WallStreetJournal.com, Forbes.com, Monster.com, Yahoo Finance, and the New York Post.\n\nTestimonials\n\n"I can\'t stress enough what a great experience this was. Jim\'s professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it." -- Tracy Wetzel\n\n"Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student\'s questions. He is an accessible, communicative, special teacher. -- Gayle Goodman\n\n"I learned much more than I bargained for in Jim\'s class. Jim\'s strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I\'d definitely take another course with Jim, for sure!" -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004412
UID:event_7775@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130110T144555
DTSTAMP;TZID=US-Eastern:20130110T144555
DTSTART;TZID=US-Eastern:20130528T200000
DTEND;TZID=US-Eastern:20130528T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Blogging-Advanced-crs7775.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Content Management - ONLINE - Katie Herrell - 2 sessions, $275
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Project Management.\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\nWriters and editors need to create and edit content online, but thanks to advanced content management systems, you don’t need programming knowledge to do it.\n\nWhether you are looking to implement a content management system, or CMS, for a personal project or need to get up to speed for your job, this class will give you hands-on experience working with WordPress and Drupal, two of the leading content management systems. You\'ll learn and practice the standard features you’ll encounter in any content management system.  \n\nIn this class, you will learn how to:\n\nNavigate WordPress and Drupal\n\nMake the most of the features of a WYSIWYG editor\n\nPrepare and publish online content, incorporating links, photos, keywords, and related content\n\nUse shortcuts and additional features to get the most out of a CMS\n\nUnderstand the differences among content management platforms, and how to know which is right for you\n\nBy the end of class, you will have:A thorough understanding of how to navigate a content management system and experience creating, editing, and publishing content.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nKatie Herrell is the senior online producer for Active Interest Media\'s Outdoor Group (Backpacker.com, Climbing.com, Urbanclimbermag.com, and Nationalparktrips.com) out of Boulder, CO. \n\nShe has worked in digital magazine production for over ten years at Runnersworld.com, Prevention.com, Menshealth.com, and others. Katie has also published pieces in Bicycling, Sunset, 5280 (Denver\'s Mile-High magazine), Backpacker, and The Onion newspaper. \n\nTestimonials\n\n"Katie knows her stuff and is skilled at customizing the message to her students\' needs. If she doesn\'t know the answer to your question right away, she will find it." -- Jennifer Newens\n\n"Katie really knew the topic, lived it, and was able to share insight into online production that you can\'t read in a book. Her style was open and she welcomed any and all questions from the class!" -- Tracy Wetzel\n\n"Katie\'s informative, interactive course was tailored to the class\'s needs and helped me gain skills I need to thrive." -- Dawn Antoline\n\n"Writers and editors don\'t have to be afraid of online production thanks to Katie\'s patient and imaginative instruction. She will take you step by step into a world that is neither technically daunting, nor boring, but full of creativity and intellectual excitement." -- Anne Roark\n\n"Katie is terrific! She\'s an excellent communicator and is really interested in each student\'s goals, interests, and experience levels. Her approachable demeanor made learning the content a fun challenge. She\'s an expert and definitely one instructor you won\'t want to miss out on!" -- Vanessa Ziff\n\n"If you feel intimidated to learn about online production, then Katie is the best resource you have. For any level, she explains the information so clearly." -- Rikki Reyna\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004412
UID:event_7798@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130118T122340
DTSTAMP;TZID=US-Eastern:20130118T122340
DTSTART;TZID=US-Eastern:20130529T210000
DTEND;TZID=US-Eastern:20130529T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Content-Management-crs7798.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Digital Project Management - ONLINE - Grace Begany - 8 sessions, $550
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Project Management and Social Media Marketing.\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to successfully manage an existing project or new product launch from conception to completion. We\'ll cover the creative, analytical, and organizational skills you need to connect the dots between different departments and keep projects on task. \n\nYou’ll learn how to stay on top of the constantly evolving digital landscape to ensure that your projects take advantage of the latest trends and technologies. We’ll discuss the most common approaches to digital projects, including traditional, agile, and extreme methodologies, and how to evaluate what makes sense for a given project. We’ll also cover how to anticipate and avoid major issues and roadblocks, and what to do when things go wrong.\n\n \n\nIn this class, you will learn how to:\n\nOversee new product development from conception to execution\n\nCreate specs, wireframes, and other key project management documents\n\nCollect feedback and implement improvements based on analytics, beta and A/B testing, and focus groups\n\nEvaluate the best approach and methodology for any project\n\nFoster the use of digital analytics as part of the digital project process\n\nBy the end of class, you will have:\n\nHands-on experience creating project management documents using Microsoft Project and Visio and an understanding of best practices used to manage new or existing digital projects.\n\n \n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nGrace Begany is a technology project management consultant with over 15 years experience directing digital projects. She works with clients on all phases of their technology project, from concept through launch and beyond, including ongoing digital measurement activities.\n\nPrior to this, she was director of online and software development for Kaplan, Inc, where she spearheaded many large-scale online, mobile, and web analytics initiatives. She has also managed digital projects for a publicly-held healthcare communications company and a software development start-up.\n\nTestimonials\n\n"Grace was fantastic. She came to chats prepared, and initiated conversation and questions. Her comments were helpful and encouraging. I wouldn\'t hesitate to take another course from her." -- Pam Remai\n\n"Grace is very knowledgeable on how to do your job as a project manager. She was very detailed-oriented and supportive. I appreciated her constructive criticism on assignments." -- Deborah Roman\n\n"Grace was incredibly well-prepared, articulate, and welcoming. She made sure students had time to ask questions and allowed us to share answers and experiences. I would definitely sign up for another class with her!" -- Maureen Schultz\n\n"I thought Grace was clear, inquisitive, and provided assignments rigorous enough to gain knowledge without over-burdening us. Her feedback was always timely and constructive, and the chat sessions were useful. She was also very conscientious of providing additional resources." -- Stefan Frank\n\n"Grace is an excellent instructor. She answered questions thoroughly and clearly has a great background in digital product management." -- Kristen Lodge\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004412
UID:event_7828@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130125T144933
DTSTAMP;TZID=US-Eastern:20130125T144933
DTSTART;TZID=US-Eastern:20130529T200000
DTEND;TZID=US-Eastern:20130529T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Digital-Project-Management-crs7828.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:SEO: Advanced - ONLINE - Lisa Aragon - 2 sessions, $275
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Project Management.\n\n\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\nIn this course, you’ll complete a comprehensive SEO audit of your current website and develop a strategic plan to get your website to the top of search engine results. You’ll also learn how to measure and sustain your marketing efforts to continually improve your search engine optimization program. \n\nAdvanced techniques included in the coursework include using location-based metatags to ensure that your content can be easily found and using analytics to track the effectiveness of your strategies. You’ll learn how to integrate web tools with your site, analyze the effectiveness of keywords, and complete assessments of your bounce rate and entrance and exit paths. We’ll discuss how to use social media strategies and other tactics to manage your online reputation management. You’ll also learn about recent changes in search strategy spurred by Google + and Google’s new Panda and Penguin algorithm updates.\n\nIn this class, you will learn how to:\n\nUse keyword tools to determine the most effective keywords for your content \n\nImplement link strategies that widen your site’s reach\n\nUse the Google suite of tools to work with your site: Analytics, Webmaster Tools, Keyword Tool\n\nPerform an SEO audit and a competitor analysis\n\nUnderstand how search algorithms function\n\nBy the end of class, you will have:A comprehensive strategic plan to continue to measure and develop your search engine optimization expertise.\n\nAdmission Requirements:This course is recommended for people who have a working knowledge of SEO techniques or have taken SEO Writing. Apply with a note to explain your interest in this topic and your previous experience.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nLisa Aragon is the co-founder and digital architect for Double Dutch & Company, a micro digital agency that embodies serious marketing play to digitally connect clients with their target audience. She harnesses her agency and strategic collaboration experience with a slew of Fortune 500 companies to better equip startups, emerging businesses, and companies trying to build digital campaigns. \n\nPrior to this, Lisa worked at AOL and Washingtonian interactive agencies TIG Global and New Media Strategies. She also led account teams at the award-winning Arizona firms Terralever, Sitewire, and The Lightly Agency.\n\nTestimonials\n\n"I knew only the bare bones basics of SEO and SEM when I started class. I now know skills I implemented immediately with new websites I\'ve started. Lisa is an amazing instructor and I\'d definitely take another class with her. I loved it." -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004412
UID:event_7809@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130118T162101
DTSTAMP;TZID=US-Eastern:20130118T162101
DTSTART;TZID=US-Eastern:20130529T210000
DTEND;TZID=US-Eastern:20130529T220000
LOCATION:Online 
URL:http://www.mediabistro.com/SEO-Advanced-crs7809.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Semantic Technology & Business Conference: June 2-5 - San Francisco, CA - Lisa Aragon - 4 days, $1495
DESCRIPTION: WHAT: Explore challenges and opportunities impacting technologists\n\nHave a question? Email us at events@mediabistro.com or call (212) 547-7867.\n\nPRICE\n$1495 ($1495 for AvantGuild)\n\nCOURSE DETAILS\nSemTechBiz 2013 is the most authoritative conference on semantic technology for enterprise computing professionals. It covers every major technology and application are you\'ll need to know. Click here to go to the SemTechBiz site for the complete program.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004412
UID:event_7770@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130108T173710
DTSTAMP;TZID=US-Eastern:20130108T173710
DTSTART;TZID=US-Eastern:20130602T000000
DTEND;TZID=US-Eastern:20130602T000000
LOCATION:Hilton San Francisco Union Square: 333 O\'Farrell Street San Francisco, CA 94102 
URL:http://www.mediabistro.com/Semantic-Technology-Business-Conference-June-2-5-crs7770.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Digital Production for Writers and Editors - New York, NY - Victoria Reitano - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Journalism.\n\n \n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nYou’ve mastered writing and editing for publications. But can you crop and resize photos, navigate a content management system, or understand what makes a great user experience?\n\nThanks to improvements in computer software and content management systems, you don’t have to be a web developer or tech person to create dynamic digital content. Through assignments and discussions, you will learn how to think past the written word and create content that is multi-dimensional and editorially relevant, uses the web to its full potential, create stories that have social media campaigns built in, and increases your value as an employee.\n\nIn this class, you will learn how to:\n\nNavigate and create content in a basic Content Management System, such as WordPress\n\nCrop, resize, and optimize photos, create graphics, and enhance static text through basic HTML/CSS\n\nUnderstand what makes a user-friendly website and how to create UGC contests that maximize and enhance your social presence\n\nKnow which web technologies to follow and which to ignore\n\nMeasure effectiveness and revenue potential through traffic and user engagement analytics\n\nBy the end of class, you will have:A thorough understanding of how to conceptualize, articulate, and execute digital content that enhances your site’s editorial mission and is technologically sound.\n\nINSTRUCTOR BIO\nVictoria Reitano is a digital producer at the Emmy-award winning, nationally syndicated LIVE with Kelly and Michael. At LIVE, she manages the Google+ page, the GetGlue page, and produces content for the web to supplement on-air segments. Prior to this, she wrote and produced web content at ThisOldHouse.com. \n\nVictoria\'s also assigned, wrote, edited, and produced packages for Patch.com, UniversityChic.com, The Staten Island Advance\'s website, USAToday\'s college website and SDTimes.com.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004412
UID:event_7885@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130226T115303
DTSTAMP;TZID=US-Eastern:20130226T115303
DTSTART;TZID=US-Eastern:20130604T184500
DTEND;TZID=US-Eastern:20130604T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Digital-Production-for-Writers-and-Editors-crs7885.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Digital Ad Sales - ONLINE - Simon Schatzmann - 6 sessions, $470
DESCRIPTION:\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nAre you struggling to make the transition from print to digital sales? With advertising budgets going increasingly online and mobile, this course will teach you the skills you need to stay ahead of the game. Learn the fundamentals of digital sales, including how ads are delivered and priced and how performance is tracked. You will develop a deeper understanding of industry terminology, standards, and trends. You’ll be able to craft competitive digital proposals and successfully manage their delivery.\n\nIn this class, you will learn how to:\n\nCreate and sell competitive digital proposals\n\nUnderstand industry terminology, standards, and trends\n\nAnalyze and measure the performance of ad campaigns\n\nUnderstand the client POV to create effective proposals\n\nManage research and creative for digital ad campaigns\n\nBy the end of class, you will have:A framework in place for selling digital ad campaigns.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nSimon Schatzmann is the CEO/President of the start-up entertainment company Fortune Girls/Zeus Media. Prior to this, he was vice president of online sales, e-commerce, and digital strategy for The New Yorker and held publishing positions at Nickelodeon Publishing, MTV Networks, and Pokemon USA. Simon has worked on multiple magazine launches and specializes in Internet sales, digital strategy, custom media and publishing, brand licensing and extensions, and new business development.\n\nTestimonials\n\n"This was an excellent course on launching your own magazine and the business side of a magazine, from conception to publication. Simon was perfect for the course and was knowledgeable and a valuable resource." -- D. Cole\n\n"Simon went above and beyond to make sure all of us received the help we needed. He\'s informative, engaging, and has a wealth of knowledge for those of us who are novices in the publishing industry." -- Octavia Dingle\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004412
UID:event_7855@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130220T162047
DTSTAMP;TZID=US-Eastern:20130220T162047
DTSTART;TZID=US-Eastern:20130604T210000
DTEND;TZID=US-Eastern:20130604T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Digital-Ad-Sales-crs7855.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Infographics and Data Visualization - ONLINE - Alberto Cairo - 4 sessions, $385
DESCRIPTION:\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nData is a science. But it’s also an art. Learn how you can use an infographic as a key strategy element for your content business. We’ll focus on how to think visually about data, and how to use an infographic to drive engagement, sales, or awareness for your brand. You\'ll also learn how to get a sense of website analytics, internal data, and content to build a data visualization that engages and informs. \n\nIn this class, you will learn how to:\n\nUse infographics to engage an audience in your brand, cause, or mission\n\nCreate and evaluate the merits of a data visualization  \n\nWork with free online tools to produce infographics  \n\nOverhaul your company\'s analytics and data for compelling content \n\nUnderstand the language of marketers, designers, and content producers -- and what you need from each  to produce your infographic \n\nBy the end of class, you will have: \n\nA spec for a data visualization and an understanding of the online tools available for infographics.  \n\n \n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nAlberto Cairo is the author of The Functional Art: an Introduction to Information Graphics and Visualization, published by PeachPit Press, a division of Pearson Education. He was the director for infographics and multimedia at Editora Globo, the magazine division of the biggest media group in Brazil, where he acted as an executive editor for the weekly news magazine Época and as an internal consultant for 12 other publications.\n\nAlberto led the creation of the interactive infographics department at El Mundo, where his team won more infographics international awards than any other news organization worldwide between 2001 and 2005. He teaches information graphics and visualization at the School of Communication at the University of Miami and was an assistant professor at the School of Journalism, University of North Carolina-Chapel Hill.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004412
UID:event_7922@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130306T153021
DTSTAMP;TZID=US-Eastern:20130306T153021
DTSTART;TZID=US-Eastern:20130604T200000
DTEND;TZID=US-Eastern:20130604T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Infographics-and-Data-Visualization-crs7922.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:AllTwitter Marketing Conference: June 4 - San Francisco, CA - Alberto Cairo - 1 day, $249
DESCRIPTION:\n\nPRICE\n$249 ($249 for AvantGuild)\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004413
UID:event_7913@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130305T131015
DTSTAMP;TZID=US-Eastern:20130305T131015
DTSTART;TZID=US-Eastern:20130604T000000
DTEND;TZID=US-Eastern:20130604T000000
LOCATION:The Westin 50 3rd Street, San Francisco, CA 94103\n\n
URL:http://www.mediabistro.com/AllTwitter-Marketing-Conference-June-4-crs7913.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Twitter Marketing - New York, NY - Jim Hopkinson - 6 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing and Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to maximize the impact Twitter can have on your business or personal brand. You’ll gain practical, hands-on knowledge about how to build your Twitter presence and engage in relevant conversations shaping your industry. We’ll cover essential skills including how to filter out the noise and focus on meaningful dialogue that’s appropriate for your business. We’ll demonstrate how to build audience by writing tweets that will get retweeted or shared with new groups of people. We\'ll also  review proven Twitter techniques for yielding conversions into page views and actual sales. You\'ll learn how to review analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you’re reaching your followers when they’re listening. In this class, you will learn how to:\n\nBrand yourself on Twitter using a keyword-rich bio, an authoritative tone, and a meaningful strategy\n\nOptimize your follower count and increase your targeted audience\n\nDissect the anatomy of a successful tweet\n\nUse TweetDeck, HootSuite, and other services to manage your tweet schedule\n\nIntegrate your Twitter strategy with Facebook, LinkedIn, and other social media platforms to maximize web presence\n\nBy the end of class, you will have:A well-crafted Twitter presence, a strategy for understanding and increasing your audience, and an in-depth understanding of the techniques that make Twitter a powerful social media tool.\n\nINSTRUCTOR BIO\nJim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for Wired.com and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for ESPN.com and Mobile ESPN. \n\nJim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the WallStreetJournal.com, Forbes.com, Monster.com, Yahoo Finance, and the New York Post.\n\nTestimonials\n\n"I can\'t stress enough what a great experience this was. Jim\'s professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it." -- Tracy Wetzel\n\n"Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student\'s questions. He is an accessible, communicative, special teacher. -- Gayle Goodman\n\n"I learned much more than I bargained for in Jim\'s class. Jim\'s strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I\'d definitely take another course with Jim, for sure!" -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004413
UID:event_7849@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130219T161350
DTSTAMP;TZID=US-Eastern:20130219T161350
DTSTART;TZID=US-Eastern:20130605T184500
DTEND;TZID=US-Eastern:20130605T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Twitter-Marketing-crs7849.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:AllFacebook Marketing Conference: June 5 - San Francisco, CA - Jim Hopkinson - 1 day, $249
DESCRIPTION:\n\nPRICE\n$249 ($249 for AvantGuild)\n\nCOURSE DETAILS\nFor details, see our AllFacebook Marketing Conference website.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004413
UID:event_7912@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130305T130623
DTSTAMP;TZID=US-Eastern:20130305T130623
DTSTART;TZID=US-Eastern:20130605T000000
DTEND;TZID=US-Eastern:20130605T000000
LOCATION:The Westin 50 3rd Street, San Francisco, CA 94103\n\n
URL:http://www.mediabistro.com/AllFacebook-Marketing-Conference-June-5-crs7912.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Multimedia Journalism - ONLINE - Darragh Worland - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Journalism.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nIn this class, you\'ll learn how to translate news stories into fascinating multimedia packages. We\'ll take a look at the best multimedia news stories on the web and get a feel for how photos, audio, and video can enhance the written word. You\'ll come up with a story you think would best be told in a multimedia format and create original content for that package including photos, slideshows, and short video and audio pieces all published on your own blog showcasing your work.Each week\'s assignments are designed to advance you toward the the completion of a published multimedia package. You\'ll need access to an audio/voice recorder, a digital camera, the capability to record video, and a computer with enough speed and space to download some software.In this class, you will learn how to:\n\nOrganize your story into a complete multimedia package\n\nShoot video for the web\n\nMake an audiovisual slideshow\n\nDetermine where to get free and/or cheap online software to create an at-home studio\n\nBuild a multimedia portfolio on a blog\n\nBy the end of class, you will have:A complete multimedia story package published on a blog showcasing your work.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDarragh Worland is a multiplatform journalist who has worked for major news media in print at Metro and the New York Sun, in television at ABC News, Reuters Video News, and NY1, and for the web at Foxnews.com and NY1.com, where she has written both news and features. \n\nAs a senior multimedia producer for MSN Money, Darragh pitched, shot, and edited financial news video, wrote scripts, and coordinated the creation of charts and graphics for features during the financial crisis. She also teaches DV camera classes to producers, writers, and correspondents at ABC News. Darragh helped launch the first multimedia reporting course for graduate students at NYU\'s Department of Journalism and runs the multimedia lab in the newsroom for the Local East Village blog, a collaboration between NYU and The New York Times. \n\nTestimonials\n\n"Darragh provided actionable information I can directly apply to both my current job and my career in general." -- Melanie Medina\n\n"This class was a great introduction to multimedia. Darragh was always interested in our projects, knew her subject well, and guided us through the maze of programs and applications." -- Jessica Robertson\n\n"This is a great way to put your toes in the water of multimedia journalism. You\'ll learn programs to build your multimedia journalism toolbelt. Darragh is well-informed, thorough, helpful, and friendly." -- Sehnita Joshua Mattison\n\n"Darragh is a gifted teacher who is very giving of both her time and expertise. This was a truly wonderful class." -- Susan McLennan\n\n"Darragh is an excellent instructor. She has great advice to offer any journalist trying their hand at multimedia. Her knowledge and real life experience offer an enriching and supportive environment." -- Brenda Porter-Rockwell\n\n"Darragh is an experienced multimedia instructor who provides a balanced introduction to a challenging process. She was available with help and suggestions every step of the way." -- Joe Cox\n\n"Darragh\'s class was the first online course I\'d ever taken and I was a bit nervous. Would I learn as much as I could in-person? Would it be worth the time and money? I can unreservedly say, yes, yes, and yes! The scope of the content and the instructor\'s level of engagement and responsiveness was fantastic. I completed the class with a finished multimedia piece and tons of tangible skills." -- Brooke ONeill\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004413
UID:event_7881@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130225T152158
DTSTAMP;TZID=US-Eastern:20130225T152158
DTSTART;TZID=US-Eastern:20130606T210000
DTEND;TZID=US-Eastern:20130606T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Multimedia-Journalism-crs7881.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Social Media Marketing Boot Camp: June 6 - ONLINE - Darragh Worland - 6 sessions, $470
DESCRIPTION:\n\nPRICE\n$470 ($445 for AvantGuild)\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004413
UID:event_7925@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130308T125548
DTSTAMP;TZID=US-Eastern:20130308T125548
DTSTART;TZID=US-Eastern:20130606T140000
DTEND;TZID=US-Eastern:20130606T153000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-Marketing-Boot-Camp-June-6-crs7925.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Social Media Marketing Boot Camp: Single Session Pass - ONLINE - Darragh Worland - 1 session, $95
DESCRIPTION:\n\nPRICE\n$95 ($90 for AvantGuild)\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004413
UID:event_8001@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130503T150642
DTSTAMP;TZID=US-Eastern:20130503T150642
DTSTART;TZID=US-Eastern:20130606T140000
DTEND;TZID=US-Eastern:20130606T153000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-Marketing-Boot-Camp-Single-Session-Pass-crs8001.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:User Experience Design - ONLINE - Chris Palle - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Project Management.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nCompanies need content creators, marketers, consultants, and strategists who understand how to create well-designed, engaging websites and digital products. Learn how to apply the principles of user experience to increase engagement and turn visitors into loyal users and customers.\n\nIn this class, you will learn how to:\n\nImprove the usability of products and services\n\nConduct user research to understand what your customers want\n\nTest and implement changes to your site or product\n\nIdentify key performance indicators to meet business objectives and increase return on investment\n\nAudit your website and think from the perspective of the user\n\nBy the end of class, you will have:A strategic plan to improve the usability of your website or digital product, and a firm understanding of best practices for user experience.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nChris Palle has over fifteen years of strategic, creative, and analytical User Experience-related practice, having worked at the ad agencies TribalDDB, Ogilvy, G2, and EMC Digital. His accounts included Earthlink, J.M. Smuckers, Hershey\'s Chocolate, AllyBank, and Merrill Lynch. He also led social commerce and content management product teams for BMG Columbia House, McGraw-Hill, and Delivery.com.\n\nIn addition to his UX work, Chris has taught and lectured on design and social media at NYU and serves as a Local Leader for the Interaction Design Association\'s New York City chapter.\n\nTestimonials\n\n"Chris is an excellent instructor. I went from knowing nothing about UX to gaining a working overview of this exciting field. I look at websites in a totally different light now." -- Suzanne Friedman\n\n"Chris was great. He was very knowledgeable about UX and shared his passion with us. I highly recommend taking a class from Chris. He wanted us to ask a lot of questions and answered them thoroughly." -- Kristen Lodge\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004413
UID:event_7936@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130313T154539
DTSTAMP;TZID=US-Eastern:20130313T154539
DTSTART;TZID=US-Eastern:20130606T200000
DTEND;TZID=US-Eastern:20130606T210000
LOCATION:Online 
URL:http://www.mediabistro.com/User-Experience-Design-crs7936.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Inside Social Apps: June 6-7 - San Francisco, CA - Chris Palle - 2 days, $495
DESCRIPTION:WHAT Inside Social Apps brings together today\'s leading developers of social and mobile apps and games for a 2 day summit on the future and game growth and monetization on social and mobile platforms.\n\nHave a question? Email us at events@mediabistro.com or call (212) 547-7891.\n\nPRICE\n$495 ($495 for AvantGuild)\n\nCOURSE DETAILS\nLearn the future and game growth and monetization on social and mobile platforms. For details, see our Inside Social Apps website.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004413
UID:event_7767@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130108T120908
DTSTAMP;TZID=US-Eastern:20130108T120908
DTSTART;TZID=US-Eastern:20130606T000000
DTEND;TZID=US-Eastern:20130606T000000
LOCATION:Hilton San Francisco Union Square - 333 O\' Farrell Street, San Francisco, CA 94102 
URL:http://www.mediabistro.com/Inside-Social-Apps-June-6-7-crs7767.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Twitter Marketing - ONLINE - Jim Hopkinson - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing and Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to maximize the impact Twitter can have on your business or personal brand. You’ll gain practical, hands-on knowledge about how to build your Twitter presence and engage in relevant conversations shaping your industry. We’ll cover essential skills including how to filter out the noise and focus on meaningful dialogue that’s appropriate for your business. We’ll demonstrate how to build audience by writing tweets that will get retweeted or shared with new groups of people. We\'ll also  review proven Twitter techniques for yielding conversions into page views and actual sales. You\'ll learn how to review analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you’re reaching your followers when they’re listening. In this class, you will learn how to:\n\nBrand yourself on Twitter using a keyword-rich bio, an authoritative tone, and a meaningful strategy\n\nOptimize your follower count and increase your targeted audience\n\nDissect the anatomy of a successful tweet\n\nUse TweetDeck, HootSuite, and other services to manage your tweet schedule\n\nIntegrate your Twitter strategy with Facebook, LinkedIn, and other social media platforms to maximize web presence\n\nBy the end of class, you will have:A well-crafted Twitter presence, a strategy for understanding and increasing your audience, and an in-depth understanding of the techniques that make Twitter a powerful social media tool.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for Wired.com and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for ESPN.com and Mobile ESPN. \n\nJim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the WallStreetJournal.com, Forbes.com, Monster.com, Yahoo Finance, and the New York Post.\n\nTestimonials\n\n"I can\'t stress enough what a great experience this was. Jim\'s professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it." -- Tracy Wetzel\n\n"Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student\'s questions. He is an accessible, communicative, special teacher. -- Gayle Goodman\n\n"I learned much more than I bargained for in Jim\'s class. Jim\'s strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I\'d definitely take another course with Jim, for sure!" -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004413
UID:event_7892@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130301T110531
DTSTAMP;TZID=US-Eastern:20130301T110531
DTSTART;TZID=US-Eastern:20130610T200000
DTEND;TZID=US-Eastern:20130610T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Twitter-Marketing-crs7892.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Marketing with Social Video - ONLINE - Jennifer Starkey - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nRemember Old Spice’s first video campaign? We do, and so do millions of other people. In this course, you’ll learn to use video as a marketing tool. We\'ll show you how to think of video as a key element of an online marketing campaign. Throught class, you’ll work on an outline of a video marketing campaign for your brand, business, or client. Learn ho to bring a social video campaign through all the product stages, from conception to execution to measuring success.\n\nIn this class, you will learn how to:\n\nDissect and comprehend the elements that make a video go viral\n\nUnderstand what it takes to script, edit, and shoot a video\n\nEvaluate production costs and work within your budget\n\nCreate a social video contest with user-generated content and tie it to marketing goals\n\nAssess the merits of VEVO, YouTube, Facebook, and BrightCove\n\nMeasure the effectiveness of your video campaign\n\nBy the end of the class, you will have:An outline for executing your own social video campaign and an understanding of the elements that go into creating a successful social video.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJennifer Starkey is the manager of audience development and social media for SourceMedia, a diversified media company for the financial services industry. With a deep understanding of the marketing challenges of both business-to-consumer and business-to-business brands, Jennifer develops strategic digital marketing campaigns and initiatives for nearly 30 media websites and publications including American Banker, Accounting Today, The Bond Buyer, and Financial Planning. She recently worked on The 5th Vespa Sweepstakes for Health Data Management and has worked on national integrated marketing communications campaigns for Niagara USA tourism and within the healthcare and retail industries.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004413
UID:event_7926@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130311T111251
DTSTAMP;TZID=US-Eastern:20130311T111251
DTSTART;TZID=US-Eastern:20130612T200000
DTEND;TZID=US-Eastern:20130612T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Marketing-with-Social-Video-crs7926.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Search and Online Marketing - New York, NY - Grace Mangum - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIf you don\'t come up at the top of a search, your audience may never find you. This course will teach you how to use SEO and search marketing, social media, and digital outreach methods to drive traffic to your website. You\'ll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.In this class, you will learn how to:\n\nUnderstand the difference between SEO and SEM\n\nDetermine the most important factors of search rankings\n\nReport on web traffic and keep your website code clean\n\nReach out to bloggers and other webmasters to have them link to your site\n\nManage SEO and social media projects\n\nBy the end of class, you will have:An understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.\n\nINSTRUCTOR BIO\nGrace Mangum is the GM Digital for Source Media, where she is responsible for the digital strategy, product development, and marketing of 13 of the company\'s 28 brands. She is a Webby Award-winning digital strategist and marketing executive with experience in digital program, product and content development, editorial, and integrated marketing strategies.\n\nGrace has developed digital strategies, marketing programs, campaigns and products for Lifetime Television, IFC (Independent Film Channel), BBC America, and The New York Observer. \n\nTestimonials\n\n"I loved how Grace would explain a technique/technology/approach and then show how it works in internet marketing. She engages her students in lively discussions, which really helped us grasp the knowledge she is sharing." -- Sherry Bloom\n\n"Grace covered a lot of material, but made sure we comprehended topics before moving on. She also made a point to understand our individual objectives for taking the class and gave us guidance on tactics tailored to our specific industries. I look forward to taking another class with Grace." -- Kimberly Connolly\n\n"I am not very technically minded, and I was worried I wouldn\'t understand the course material, but Grace was excellent at explaining things in an interesting way and using real-life examples to bring theory to life." -- Laura Garrity\n\n"Grace made this class an amazing experience. She taught in a way that made sense not only to me, but to everyone in class. She is intelligent,  creative, and really cared. I truly feel that I learned more than in any other class I\'ve taken. I now feel that I can take everything I learned from class and use it in my career." -- Melissa Emert-Hutner\n\n"Grace does a great job keeping the class engaged. She is energetic, in the know, and able to advise us on best practices tailored to our various industries. This is the second class of Grace\'s I\'ve taken, and I highly recommend her." -- Kimberly Connolly\n\n"I highly recommend Grace. She is highly knowledgeable, organized, and thorough." -- Lisa Iddings\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004413
UID:event_7894@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130301T143928
DTSTAMP;TZID=US-Eastern:20130301T143928
DTSTART;TZID=US-Eastern:20130613T184500
DTEND;TZID=US-Eastern:20130613T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Search-and-Online-Marketing-crs7894.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Tech Writing - ONLINE - Alice Truong - 6 sessions, $470
DESCRIPTION:\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nYou don\'t need a tech degree to write about the industry. In fact, this  fast-growing beat seeks out people with a journalism background. From sites including TechCrunch, CNET, Gizmodo, Wired, Engadget, and Mashable,  there\'s a multitidude of opportunities for both new writers and seasoned journalists. In this course, you’ll work with a tech journalism pro to learn the key elements that make up compelling trend pieces, profiles, and gadget reviews. By the end of this course, you\'ll have tech stories ready to be published in tech news outlets.\n\nIn this class, you will learn how to:\n\nFind and develop sources for your articles\n\nResearch and track emerging trends in tech\n\nReach out to companies to get on distribution lists\n\nWrite trend, profile, and gadget review pieces\n\nPitch print and online outlets to get published\n\nBy the end of class, you will have:At least two articles ready to be published in to tech news outlets.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nAlice Truong writes about technology and gadgets as a columnist and special contributor at USA Today. She is also a reviews editor for DVICE, the tech and gadgets blog for SyFy Channel. Prior to this, she reported in Chicago, Washington D.C., New York and Hong Kong as a staff reporter for the Wall Street Journal. \n\nAlice has also contributed tech articles to Yahoo, Forbes.com, and Discovery News, where she also served as an editor and researcher for Discovery\'s documentary series How We Invented the World.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T004413
UID:event_7976@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130412T114949
DTSTAMP;TZID=US-Eastern:20130412T114949
DTSTART;TZID=US-Eastern:20130617T210000
DTEND;TZID=US-Eastern:20130617T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Tech-Writing-crs7976.html?c=ical
END:VEVENT
END:VCALENDAR