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X-WR-CALNAME:mediabistro.com Events
BEGIN:VEVENT
SUMMARY:Copywriting: Creative Ad Writing - ONLINE - Kim Taylor - 8 sessions, $550
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nIn this class, you\'ll learn essential copywriting terms and techniques. If you\'re already working as a writer or copywriter, you\'ll learn from a new perspective while you complete creative assignments to expand your portfolio. Class will mimic working in an ad agency to build a varied portfolio.\n\nClass will also include two visits from a graphic designer who will show you how to render your work into professional-looking, portfolio-ready ads. In this class, you will learn how to:\n\nWork with graphics and photos to make a complete ad\n\nWrite benefit-driven headlines and body copy \n\nWrite for various advertising media: print, collateral, web, outdoor, and direct mail\n\nWrite and work from a creative brief\n\nJumpstart your ad portfolio and look for jobs\n\nBy the end of class, you will have:Experience drafting copy in a fast-paced environment, and polished ad writing examples to include in your copywriting portfolio. \n\nStudents who have taken this class have landed jobs at:Saatchi & Saatchi, Euro RSCG 4D, and Mr. Youth.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nKim Taylor is a freelance copywriter for a variety of agencies and brands including Alternatives Design, Meyer Associates NY, David Levy, Brand Jam, and American Express Platinum Travel. Prior to this, she was a product namer and copywriter for Landor/Young and Rubicam for more than a decade and worked in Time Inc.\'s Strategic Communications division. She has an M.A. in media studies from the New School and writes for a variety of websites and periodicals.  \n\nTestimonials\n\n"Kim is an invaluable instructor. She has built a course with structure and milestones that lead students to graduate with a portfolio of work. She leads the class so everyone will produce work they are proud of. I highly recommend Kim to anyone even remotely interested in advertising." -- Catherine Katsafouros\n\n"Kim is very enthusiastic, knowledgeable, and extremely supportive. I gained exposure to many different types of copywriting and walked away with great samples for my portfolio." -- Liz Levy\n\n"Kim was well-versed in copywriting and she chose great exercises for us to work on. Her critiques were very helpful and she made the class challenging and enjoyable." -- Eileen Mullarkey\n\n"The class exceeded my expectations and has made me confident and enthusiastic going forward in a career in copywriting." -- Jaime Fernandez\n\n"The class was intensive, but Kim made it fun. We all ended up with portfolios we could be proud of. I now have a solid grasp of a wide array of copywriting styles." -- Caroline Cooney\n\n"Kim is an out of the box instructor who goes above and beyond. She really opened up my creative pores in a way I never thought possible." -- Kathleen Livingston\n\n"Kim was a tremendous resource. I gained confidence and now have a working portfolio to exhibit." -- Dan Lanzilli\n\n"I came out of class feeling so much more confident in my writing abilities. I now have a portfolio that I\'m proud of and look forward to adding to. Thanks Kim!" -- Meredith Bell\n\n"Thanks to Kim, I felt confident moving from journalism to advertising and left class with a solid portfolio to show employers. I put her advice into action and a few months later, I was offered a job as a copywriter. Thanks Kim!" -- Emily M. White\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_7815@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130122T125325
DTSTAMP;TZID=US-Eastern:20130122T125325
DTSTART;TZID=US-Eastern:20130529T200000
DTEND;TZID=US-Eastern:20130529T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Copywriting-Creative-Ad-Writing-crs7815.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Digital Project Management - ONLINE - Grace Begany - 8 sessions, $550
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Project Management and Social Media Marketing.\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to successfully manage an existing project or new product launch from conception to completion. We\'ll cover the creative, analytical, and organizational skills you need to connect the dots between different departments and keep projects on task. \n\nYou’ll learn how to stay on top of the constantly evolving digital landscape to ensure that your projects take advantage of the latest trends and technologies. We’ll discuss the most common approaches to digital projects, including traditional, agile, and extreme methodologies, and how to evaluate what makes sense for a given project. We’ll also cover how to anticipate and avoid major issues and roadblocks, and what to do when things go wrong.\n\n \n\nIn this class, you will learn how to:\n\nOversee new product development from conception to execution\n\nCreate specs, wireframes, and other key project management documents\n\nCollect feedback and implement improvements based on analytics, beta and A/B testing, and focus groups\n\nEvaluate the best approach and methodology for any project\n\nFoster the use of digital analytics as part of the digital project process\n\nBy the end of class, you will have:\n\nHands-on experience creating project management documents using Microsoft Project and Visio and an understanding of best practices used to manage new or existing digital projects.\n\n \n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nGrace Begany is a technology project management consultant with over 15 years experience directing digital projects. She works with clients on all phases of their technology project, from concept through launch and beyond, including ongoing digital measurement activities.\n\nPrior to this, she was director of online and software development for Kaplan, Inc, where she spearheaded many large-scale online, mobile, and web analytics initiatives. She has also managed digital projects for a publicly-held healthcare communications company and a software development start-up.\n\nTestimonials\n\n"Grace was fantastic. She came to chats prepared, and initiated conversation and questions. Her comments were helpful and encouraging. I wouldn\'t hesitate to take another course from her." -- Pam Remai\n\n"Grace is very knowledgeable on how to do your job as a project manager. She was very detailed-oriented and supportive. I appreciated her constructive criticism on assignments." -- Deborah Roman\n\n"Grace was incredibly well-prepared, articulate, and welcoming. She made sure students had time to ask questions and allowed us to share answers and experiences. I would definitely sign up for another class with her!" -- Maureen Schultz\n\n"I thought Grace was clear, inquisitive, and provided assignments rigorous enough to gain knowledge without over-burdening us. Her feedback was always timely and constructive, and the chat sessions were useful. She was also very conscientious of providing additional resources." -- Stefan Frank\n\n"Grace is an excellent instructor. She answered questions thoroughly and clearly has a great background in digital product management." -- Kristen Lodge\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_7828@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130125T144933
DTSTAMP;TZID=US-Eastern:20130125T144933
DTSTART;TZID=US-Eastern:20130529T200000
DTEND;TZID=US-Eastern:20130529T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Digital-Project-Management-crs7828.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Email Marketing - ONLINE - Amanda McCormick - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing and Public Relations.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to build and manage qualified distribution lists in a way that engages your users -- without spamming them. We\'ll discuss how to design email templates to best support your brand while including and following the proper legal disclaimers. You\'ll also learn how to use analytics tools to monitor campaign engagement and effectiveness as well as ways to respect your users’ privacy while introducing them to your products or services.\n\nIn this class, you will learn how to: \n\nCreate and manage distribution lists, including resources for mass mailings\n\nEvaluate optimal time, date, and frequency to decrease unsubscribes and increase your open rate \n\nDevelop and execute copywriting and design techniques, including subject lines\n\nIntegrate social media tools into email campaigns to function as a part of your overall digital strategy\n\nPrevent blacklisting from servers\n\nBy the end of class, you will have:An email campaign designed to build traffic and increase sales.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nAmanda McCormick has created high impact branding initiatives for clients ranging from major media companies to emerging technology startups to nonprofits. Past assignments for SocialFlow, Lifetime Television, the Book of the Month Club, Lexis-Nexis, the British Tourist Board, Film Society of Lincoln Center and Virgin Atlantic Airways have appeared in print, outdoor venues, TV and online. She also provides digital, content and brand strategy to a variety of clients through her consulting firm, Jellybean Boom. \n\nTestimonials\n\n"If you need an extra boost with your copywriting skills, this is the class to take. Amanda evaluates everyone\'s experience and incorporates great examples and homework to really get you thinking. Simply an amazing class!" -- Nicole Monahan\n\n"Amanda brings energy, enthusiasm, and professional experience. I\'d definitely take another class with her. Digital space and social networking are changing daily, so we need someone like her to help us wade through it." -- Rachel Wallack\n\n"Amanda believes in you, brainstorming to make your ideas more marketable. She also shares her experience with interesting, relevant stories that bring her lessons to life." -- Carole Lotito\n\n"I was very impressed with Amanda\'s depth of knowledge. There was never a question she couldn\'t answer and she was engaging, witty, and drew everyone in. She perfectly bridged the creative and technological sides of web copywriting." -- Vanessa Read\n\n"Amanda\'s class was engaging, informative, and practical. I came away with a wealth of knowledge I can use in everyday situations in my industry." -- Angela Havrilla\n\n"I have nothing but positive things to say about Amanda! She is a great teacher and covers a lot of subject material. She is honest and fair regarding homework critiques. Her funny sense of humor makes the classes even more enjoyable. Thanks, Amanda, for a great class!" -- Michelle Snell\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_7819@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130122T152859
DTSTAMP;TZID=US-Eastern:20130122T152859
DTSTART;TZID=US-Eastern:20130529T200000
DTEND;TZID=US-Eastern:20130529T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Email-Marketing-crs7819.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:SEO: Advanced - ONLINE - Lisa Aragon - 2 sessions, $275
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Project Management.\n\n\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\nIn this course, you’ll complete a comprehensive SEO audit of your current website and develop a strategic plan to get your website to the top of search engine results. You’ll also learn how to measure and sustain your marketing efforts to continually improve your search engine optimization program. \n\nAdvanced techniques included in the coursework include using location-based metatags to ensure that your content can be easily found and using analytics to track the effectiveness of your strategies. You’ll learn how to integrate web tools with your site, analyze the effectiveness of keywords, and complete assessments of your bounce rate and entrance and exit paths. We’ll discuss how to use social media strategies and other tactics to manage your online reputation management. You’ll also learn about recent changes in search strategy spurred by Google + and Google’s new Panda and Penguin algorithm updates.\n\nIn this class, you will learn how to:\n\nUse keyword tools to determine the most effective keywords for your content \n\nImplement link strategies that widen your site’s reach\n\nUse the Google suite of tools to work with your site: Analytics, Webmaster Tools, Keyword Tool\n\nPerform an SEO audit and a competitor analysis\n\nUnderstand how search algorithms function\n\nBy the end of class, you will have:A comprehensive strategic plan to continue to measure and develop your search engine optimization expertise.\n\nAdmission Requirements:This course is recommended for people who have a working knowledge of SEO techniques or have taken SEO Writing. Apply with a note to explain your interest in this topic and your previous experience.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nLisa Aragon is the co-founder and digital architect for Double Dutch & Company, a micro digital agency that embodies serious marketing play to digitally connect clients with their target audience. She harnesses her agency and strategic collaboration experience with a slew of Fortune 500 companies to better equip startups, emerging businesses, and companies trying to build digital campaigns. \n\nPrior to this, Lisa worked at AOL and Washingtonian interactive agencies TIG Global and New Media Strategies. She also led account teams at the award-winning Arizona firms Terralever, Sitewire, and The Lightly Agency.\n\nTestimonials\n\n"I knew only the bare bones basics of SEO and SEM when I started class. I now know skills I implemented immediately with new websites I\'ve started. Lisa is an amazing instructor and I\'d definitely take another class with her. I loved it." -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_7809@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130118T162101
DTSTAMP;TZID=US-Eastern:20130118T162101
DTSTART;TZID=US-Eastern:20130529T210000
DTEND;TZID=US-Eastern:20130529T220000
LOCATION:Online 
URL:http://www.mediabistro.com/SEO-Advanced-crs7809.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Copywriting for the Web: Advanced - ONLINE - Amanda McCormick - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nWhether you’re developing copy for a website, Facebook Page, Twitter feed, or mobile device, advanced copywriting means leveraging relationships with your brand\'s most engaged customers and fans. Great copywriting creates brand evangelists, plain and simple.\n\n \n\nThrough weekly assignments, you\'ll learn how to craft engaging copy, choose the right platform for your message, and ensure that your client is found by search engines.\n\n \n\nIn this class, you will learn how to:\n\nCreate online copy that generates leads and sales\n\nUnderstand emerging technologies and where they fit into the copywriter\'s craft\n\nChoose the social and mobile platforms that will offer benefit to your brand and set a copy strategy for each platform\n\nBuild superlative relationships with your customers through multiple online channels \n\nOptimize your copy for search engines (SEO) from title to metatags to alt tags on images to keyword density in copy \n\nBy the end of class, you will have:\n\nMultiple samples of web and social media copy to add to your portfolio, and a deep understanding of how to write and deliver compelling online copy.\n\n \n\nAdmission Requirements:\n\nStudents should have a least one year copywriting experience, or have completed our Copywriting for the Web course. Apply with a note to explain your interest in this topic and a brief work history with details about your copywriting experience.\n\n \n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nAmanda McCormick has created high impact branding initiatives for clients ranging from major media companies to emerging technology startups to nonprofits. Past assignments for SocialFlow, Lifetime Television, the Book of the Month Club, Lexis-Nexis, the British Tourist Board, Film Society of Lincoln Center and Virgin Atlantic Airways have appeared in print, outdoor venues, TV and online. She also provides digital, content and brand strategy to a variety of clients through her consulting firm, Jellybean Boom. \n\nTestimonials\n\n"If you need an extra boost with your copywriting skills, this is the class to take. Amanda evaluates everyone\'s experience and incorporates great examples and homework to really get you thinking. Simply an amazing class!" -- Nicole Monahan\n\n"Amanda brings energy, enthusiasm, and professional experience. I\'d definitely take another class with her. Digital space and social networking are changing daily, so we need someone like her to help us wade through it." -- Rachel Wallack\n\n"Amanda believes in you, brainstorming to make your ideas more marketable. She also shares her experience with interesting, relevant stories that bring her lessons to life." -- Carole Lotito\n\n"I was very impressed with Amanda\'s depth of knowledge. There was never a question she couldn\'t answer and she was engaging, witty, and drew everyone in. She perfectly bridged the creative and technological sides of web copywriting." -- Vanessa Read\n\n"Amanda\'s class was engaging, informative, and practical. I came away with a wealth of knowledge I can use in everyday situations in my industry." -- Angela Havrilla\n\n"I have nothing but positive things to say about Amanda! She is a great teacher and covers a lot of subject material. She is honest and fair regarding homework critiques. Her funny sense of humor makes the classes even more enjoyable. Thanks, Amanda, for a great class!" -- Michelle Snell\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_7806@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130118T155507
DTSTAMP;TZID=US-Eastern:20130118T155507
DTSTART;TZID=US-Eastern:20130603T200000
DTEND;TZID=US-Eastern:20130603T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Copywriting-for-the-Web-Advanced-crs7806.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Digital Ad Sales - ONLINE - Simon Schatzmann - 6 sessions, $470
DESCRIPTION:\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nAre you struggling to make the transition from print to digital sales? With advertising budgets going increasingly online and mobile, this course will teach you the skills you need to stay ahead of the game. Learn the fundamentals of digital sales, including how ads are delivered and priced and how performance is tracked. You will develop a deeper understanding of industry terminology, standards, and trends. You’ll be able to craft competitive digital proposals and successfully manage their delivery.\n\nIn this class, you will learn how to:\n\nCreate and sell competitive digital proposals\n\nUnderstand industry terminology, standards, and trends\n\nAnalyze and measure the performance of ad campaigns\n\nUnderstand the client POV to create effective proposals\n\nManage research and creative for digital ad campaigns\n\nBy the end of class, you will have:A framework in place for selling digital ad campaigns.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nSimon Schatzmann is the CEO/President of the start-up entertainment company Fortune Girls/Zeus Media. Prior to this, he was vice president of online sales, e-commerce, and digital strategy for The New Yorker and held publishing positions at Nickelodeon Publishing, MTV Networks, and Pokemon USA. Simon has worked on multiple magazine launches and specializes in Internet sales, digital strategy, custom media and publishing, brand licensing and extensions, and new business development.\n\nTestimonials\n\n"This was an excellent course on launching your own magazine and the business side of a magazine, from conception to publication. Simon was perfect for the course and was knowledgeable and a valuable resource." -- D. Cole\n\n"Simon went above and beyond to make sure all of us received the help we needed. He\'s informative, engaging, and has a wealth of knowledge for those of us who are novices in the publishing industry." -- Octavia Dingle\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_7855@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130220T162047
DTSTAMP;TZID=US-Eastern:20130220T162047
DTSTART;TZID=US-Eastern:20130604T210000
DTEND;TZID=US-Eastern:20130604T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Digital-Ad-Sales-crs7855.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Infographics and Data Visualization - ONLINE - Alberto Cairo - 4 sessions, $385
DESCRIPTION:\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nData is a science. But it’s also an art. Learn how you can use an infographic as a key strategy element for your content business. We’ll focus on how to think visually about data, and how to use an infographic to drive engagement, sales, or awareness for your brand. You\'ll also learn how to get a sense of website analytics, internal data, and content to build a data visualization that engages and informs. \n\nIn this class, you will learn how to:\n\nUse infographics to engage an audience in your brand, cause, or mission\n\nCreate and evaluate the merits of a data visualization  \n\nWork with free online tools to produce infographics  \n\nOverhaul your company\'s analytics and data for compelling content \n\nUnderstand the language of marketers, designers, and content producers -- and what you need from each  to produce your infographic \n\nBy the end of class, you will have: \n\nA spec for a data visualization and an understanding of the online tools available for infographics.  \n\n \n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nAlberto Cairo is the author of The Functional Art: an Introduction to Information Graphics and Visualization, published by PeachPit Press, a division of Pearson Education. He was the director for infographics and multimedia at Editora Globo, the magazine division of the biggest media group in Brazil, where he acted as an executive editor for the weekly news magazine Época and as an internal consultant for 12 other publications.\n\nAlberto led the creation of the interactive infographics department at El Mundo, where his team won more infographics international awards than any other news organization worldwide between 2001 and 2005. He teaches information graphics and visualization at the School of Communication at the University of Miami and was an assistant professor at the School of Journalism, University of North Carolina-Chapel Hill.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_7922@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130306T153021
DTSTAMP;TZID=US-Eastern:20130306T153021
DTSTART;TZID=US-Eastern:20130604T200000
DTEND;TZID=US-Eastern:20130604T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Infographics-and-Data-Visualization-crs7922.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Pinterest: Market Your Brand - ONLINE - Jennifer Gaonach - 1 session, $49
DESCRIPTION:\n\nPRICE\n$49 ($39 for AvantGuild)\n\nCOURSE DETAILS\nIn just three years since its launch, Pinterest has grown to 48.7 million users. If your brand isn’t properly reaching this audience, you’re missing out on a great marketing opportunity on the social visual platform.\n\nIn this webcast, Jennifer Gaonach, the former digital consumer marketing director for Conde Nast, will show you how her team has used Pinterest to reach new audiences as she presents a case study of Epicurious.com. \n\nYou\'ll learn how to:\n\nUnderstand the key metrics of this marketing platform \n\nCreate a Pinterest playbook\n\nBecome a member of the Pinterest community\n\nExpand growth through group boards, sweepstakes, and contests\n\nUse new and upcoming features to stay ahead of the competition and get your content noticed by your audience\n\nHow this works:\n\nYou\'ll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked\n\nYou\'ll have the chance to ask questions and get advice from the speaker in real time\n\nYou\'ll receive a copy of the speaker\'s presentation slides and access to a recording of the presentation\n\n \n\nINSTRUCTOR BIO\nJennifer Gaonach oversees online consumer marketing for several of Conde Nast\'s top lifestyle brands, including Epicurious, Gourmet, and Brides. Prior to that, she managed last-minute merchandising at Travelocity, worked for several tech startups (including one of the first social networks), and began her career in book publishing at Simon & Schuster and Random House.  \n\nJennifer has run several affiliate programs in travel and retail, and as worked with sponsors including Macys, Ann Taylor, Bed Bath & Beyond, Sandals Resorts, JP Morgan Chase, and American Express. She has been recognized with marketing awards from MIN and OMMA, and has been named Condé Nast marketer of the year.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_8025@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130516T110507
DTSTAMP;TZID=US-Eastern:20130516T110507
DTSTART;TZID=US-Eastern:20130605T160000
DTEND;TZID=US-Eastern:20130605T170000
LOCATION:Online 
URL:http://www.mediabistro.com/Pinterest-Market-Your-Brand-crs8025.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Public Speaking - New York, NY - Joel Schwartzberg - 2 sessions, $275
DESCRIPTION:\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\nGreat public speakers aren\'t born; they\'re trained.In the first part of this course, we\'ll focus on nuts-and-bolts tips and techniques for becoming a more confident and competent public speaker. In the second part, students will be assessed on their abilities to apply the learning to specific presentations and coached to address areas of improvement. In this class, you will learn how to:\n\nCaptivate and engage an audience\n\nUse "Power Periods" and oral techniques to project competence\n\nWalk, gesture, and position your body to convey strength\n\nInteract with displays, notes, and PowerPoint presentations\n\nCome up with customized ways to improve your own personal public speaking style\n\nBy the end of class, you will have: The skills to speak confidently and with authority to engage any audience.\n\nINSTRUCTOR BIO\nJoel Schwartzberg teaches public speaking to corporate, group, and individual clients. He won the 1990 United States Championship in After-Dinner Speaking, the 1990 State Championship in Persuasive Speaking, and was ranked among the ten top public speakers in the country. After coaching public speaking/forensic teams at the University of Pennsylvania, Seton Hall University, and the City University of New York, he was inducted into the National Forensic Association Hall of Fame in 2002.\n\nJoel has written about public speaking for The Huffington Post and is a contributor to Public Speaking Superpowers, which will be released this fall. His essays have appeared in The New York Times Magazine, The New York Daily News, Newsweek, New Jersey Monthly, The New York Post, Babble.com, and Chicken Soup for the Soul. He is also the author of the award-winning essay collection The 40-Year-Old Version. Visit his website at successcoacher.com.\n\nTestimonials\n\n"Joel offered excellent drills to help attendees stand, speak, and gesture before an audience with confidence. I recommend Joel and this class to anyone interested in fine-tuning their public speaking style." -- Anne Hollyday\n\n"Joel conducts a fun, hands-on class where everyone walks away a more confident speaker." -- Nicole Niebisch\n\n"In only two sessions, I feel that I am already a stronger public speaker as a result of Joel\'s instruction. He creates a kind environment for confidence-building exercises and provides thoughtful, precise feedback. I would absolutely take another class with this instructor."-- Molly Maymar\n\n"Joel was funny, patient, and encouraging. He provides a number of tricks to get over speaking anxiety, to sound confident and project strength, and to win over any audience."  -- Lionel Beehner, mediabistro.com instructor\n\n"Joel was extremely helpful and engaging. He peppered his presentation with humor and made the room feel at ease. It was well worth the money." --  Debbie Sirico\n\n"Joel delivered an enormous amount of information in an extremely palatable -- not to mention memorable -- way." -- Laura Harrison McBride\n\n"Joel was an enthusiastic and accomplished speaker. I came away with great information that I can put to use right away." -- Valerie Peterson\n\n"Joel is an inspiring, energetic, and well-informed teacher who generously shared  tips from his years of experience. I recommend this class to anyone." -- Karen Sorensen\n\n"Joel had great energy and was a great speaker. He was a perfect instructor and I enjoyed taking his class." -- Beverly Anderson\n\n"Joel did an excellent job sharing his skills. I definitely will remember all the techniques and become a more effective public speaker." -- Khristina Godlewski\n\n"Joel was friendly and helpful throughout the course, offering timely, clear, and detailed feedback. I have already applied what I learned and achieved great results!" -- Nicola Lees\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_7882@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130225T154415
DTSTAMP;TZID=US-Eastern:20130225T154415
DTSTART;TZID=US-Eastern:20130606T184500
DTEND;TZID=US-Eastern:20130606T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Public-Speaking-crs7882.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:User Experience Design - ONLINE - Chris Palle - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Project Management.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nCompanies need content creators, marketers, consultants, and strategists who understand how to create well-designed, engaging websites and digital products. Learn how to apply the principles of user experience to increase engagement and turn visitors into loyal users and customers.\n\nIn this class, you will learn how to:\n\nImprove the usability of products and services\n\nConduct user research to understand what your customers want\n\nTest and implement changes to your site or product\n\nIdentify key performance indicators to meet business objectives and increase return on investment\n\nAudit your website and think from the perspective of the user\n\nBy the end of class, you will have:A strategic plan to improve the usability of your website or digital product, and a firm understanding of best practices for user experience.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nChris Palle has over fifteen years of strategic, creative, and analytical User Experience-related practice, having worked at the ad agencies TribalDDB, Ogilvy, G2, and EMC Digital. His accounts included Earthlink, J.M. Smuckers, Hershey\'s Chocolate, AllyBank, and Merrill Lynch. He also led social commerce and content management product teams for BMG Columbia House, McGraw-Hill, and Delivery.com.\n\nIn addition to his UX work, Chris has taught and lectured on design and social media at NYU and serves as a Local Leader for the Interaction Design Association\'s New York City chapter.\n\nTestimonials\n\n"Chris is an excellent instructor. I went from knowing nothing about UX to gaining a working overview of this exciting field. I look at websites in a totally different light now." -- Suzanne Friedman\n\n"Chris was great. He was very knowledgeable about UX and shared his passion with us. I highly recommend taking a class from Chris. He wanted us to ask a lot of questions and answered them thoroughly." -- Kristen Lodge\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_7936@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130313T154539
DTSTAMP;TZID=US-Eastern:20130313T154539
DTSTART;TZID=US-Eastern:20130606T200000
DTEND;TZID=US-Eastern:20130606T210000
LOCATION:Online 
URL:http://www.mediabistro.com/User-Experience-Design-crs7936.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Crowdfunding for Media: The State of the Art - ONLINE - David Marlett - 1 session, $49
DESCRIPTION:\n\nPRICE\n$49 ($39 for AvantGuild)\n\nCOURSE DETAILS\nIt\'s all over the news -- platforms like Kickstarter and IndieGoGo are making it possible to raise money through reward/donation crowdfunding. With so many developments in this new investment system, it\'s hard to keep up and understand how to get involved. \n\nIn this webcast, David Marlett, executive director of the National Crowdfunding Association, will use examples from the audience to explain how just about any project can be successfully crowdfunded. David will also outline how upcoming legal changes will allow for equity crowdfunding and Reg D/accredited investor crowdfunding.\n\nYou\'ll learn how to:\n\nChoose the right platform and reach out to investors for your potential project\n\nRaise the right amount of money and provide appropriate investor rewards\n\nIdentify entrepreneurs whose businesses might make good investments\n\nUnderstand upcoming legal changes that will affect crowdfunding\n\nHow this works:\n\nYou\'ll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked\n\nYou\'ll have the chance to ask questions and get advice from the speaker in real time\n\nYou\'ll receive a copy of the speaker\'s presentation slides and access to a recording of the presentation\n\n\n\nINSTRUCTOR BIO\nDavid Marlett is a writer, producer, and director at his production company, BlueRun Media, and CEO of its financing arm, BlueRun Crowdfund.  BlueRun Crowdfund provides innovative consulting, financing, management, and reward-fulfillment services to the film crowdfunding and finance industry. In addition, he is the founder and executive director of the National Crowdfunding Association, the world\'s largest trade association for crowdfunding, and the founder and chairman of the board of the World Crowdfund Federation.\n\n\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_8031@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130517T172334
DTSTAMP;TZID=US-Eastern:20130517T172334
DTSTART;TZID=US-Eastern:20130612T160000
DTEND;TZID=US-Eastern:20130612T170000
LOCATION:Online 
URL:http://www.mediabistro.com/Crowdfunding-for-Media-The-State-of-the-Art-crs8031.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Search and Online Marketing - New York, NY - Grace Mangum - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIf you don\'t come up at the top of a search, your audience may never find you. This course will teach you how to use SEO and search marketing, social media, and digital outreach methods to drive traffic to your website. You\'ll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.In this class, you will learn how to:\n\nUnderstand the difference between SEO and SEM\n\nDetermine the most important factors of search rankings\n\nReport on web traffic and keep your website code clean\n\nReach out to bloggers and other webmasters to have them link to your site\n\nManage SEO and social media projects\n\nBy the end of class, you will have:An understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.\n\nINSTRUCTOR BIO\nGrace Mangum is the GM Digital for Source Media, where she is responsible for the digital strategy, product development, and marketing of 13 of the company\'s 28 brands. She is a Webby Award-winning digital strategist and marketing executive with experience in digital program, product and content development, editorial, and integrated marketing strategies.\n\nGrace has developed digital strategies, marketing programs, campaigns and products for Lifetime Television, IFC (Independent Film Channel), BBC America, and The New York Observer. \n\nTestimonials\n\n"I loved how Grace would explain a technique/technology/approach and then show how it works in internet marketing. She engages her students in lively discussions, which really helped us grasp the knowledge she is sharing." -- Sherry Bloom\n\n"Grace covered a lot of material, but made sure we comprehended topics before moving on. She also made a point to understand our individual objectives for taking the class and gave us guidance on tactics tailored to our specific industries. I look forward to taking another class with Grace." -- Kimberly Connolly\n\n"I am not very technically minded, and I was worried I wouldn\'t understand the course material, but Grace was excellent at explaining things in an interesting way and using real-life examples to bring theory to life." -- Laura Garrity\n\n"Grace made this class an amazing experience. She taught in a way that made sense not only to me, but to everyone in class. She is intelligent,  creative, and really cared. I truly feel that I learned more than in any other class I\'ve taken. I now feel that I can take everything I learned from class and use it in my career." -- Melissa Emert-Hutner\n\n"Grace does a great job keeping the class engaged. She is energetic, in the know, and able to advise us on best practices tailored to our various industries. This is the second class of Grace\'s I\'ve taken, and I highly recommend her." -- Kimberly Connolly\n\n"I highly recommend Grace. She is highly knowledgeable, organized, and thorough." -- Lisa Iddings\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_7894@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130301T143928
DTSTAMP;TZID=US-Eastern:20130301T143928
DTSTART;TZID=US-Eastern:20130613T184500
DTEND;TZID=US-Eastern:20130613T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Search-and-Online-Marketing-crs7894.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Brand Writing - ONLINE - Derek Scheips - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting or Public Relations.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nWhether you\'re a brand manager, marketer, copywriter, or public relations representative, this course will give you the tools to create powerful, seamless messages across multiple platforms  and determine the most effective ways to communicate with your company\'s customer. Learn how and why people become loyal to certain brands and how to make adjustments that keep the company evolving along with the customer.\n\nIn this course, you will learn how to:\n\nIdentify core values & brand DNA\n\nPinpoint key competitors and conduct a SWAP analysis\n\nTell a seamless brand story across all collateral\n\nDevelop social media, email, and loyalty strategies\n\nKnow when brand partnership is an appropriate strategy\n\nBy the end of class, you will have:\n\nA brand writing dossier that includes a mission statement, a repositioning brief, email and social media examples, a sample press release, and a marketing proposal.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDerek Scheips has more than a decade of experience as a digital copywriter and web content strategist for global brands including Microsoft, IBM, Citibank, Sony, and Pfizer. At Ogilvy, Rapp Collins, MRM, Draft/FCB, and Wunderman, he\'s worked closely with teams to create copy that\'s compelling and compatible for Web 3.0.\n\nTestimonials\n\n"Derek\'s class was a very informative introduction to copywriting. Thanks to this course, I was able to secure several freelance copywriting clients within a week of our final project." -- Jennifer Clinehens\n\n"I appreciated Derek\'s experience and willingness to share what he\'s learned to give  us a leg up. His lectures were full of information that will be useful to me for a long time." -- Sally Moe\n\n"Derek is an exceptional instructor. He is extremely knowledgeable, resourceful, patient, and really wants his students to be successful. He provides the tools and information to help attain your web copywriting goals. Take his course!" -- Sandy Cogan\n\n"Derek is very friendly and approachable. He is very casual and always makes the chats fun. This was a very enjoyable class." -- Courtney Adams\n\n"Derek is a wonderful instructor. He is an expert in his field and relayed material in a clear, concise, and easy to understand fashion. He was a pleasure to learn from and I hope to take another one of his courses soon!" -- Lisa Plummer\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_7853@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130220T135620
DTSTAMP;TZID=US-Eastern:20130220T135620
DTSTART;TZID=US-Eastern:20130617T200000
DTEND;TZID=US-Eastern:20130617T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Brand-Writing-crs7853.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Copywriting: Advanced - ONLINE - Casey Soloff - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIf you\'re a junior to mid-level copywriter or marketing professional who wants to expand your skills, this class will focus on how to improve your ad writing across print, web, mobile, and social platforms to create new clips, manage relationships with art directors, and land more work.\n\nIn this class, you will learn how to:\n\nCreate concise messages that conquer short attention spans and distractions\n\nDraft concise messages that conquer short attention spans and distractions\n\nDifferentiate between ad and promo writing\n\nUse SEO basics to improve visibility of client work\n\nBrainstorm and collaborate with art directors, account managers, and other copywriters\n\nBy the end of class, you will have:Two to four samples to add to your portfolio immediately. Admission Requirements:Students should have completed Copywriting: Creative Ad Writing or have proven ad experience. Apply with a note to explain your interest in this topic and your previous copywriting experience.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n \n\nINSTRUCTOR BIO\nCasey Soloff has produced copy for Digitas, Razorfish, R/GA, and HUGE. His clients include Mercedes Benz, Pfizer, the Pepsi Refresh Project, PNC, Intel, and American Express. \n\nCasey holds degrees from Tufts University and Florida International University, and is a graduate of the Miami Ad School.\n\nTestimonials\n\n"Casey made the class and content relevant and interesting. Not only were assignments fun (and funny!), he also encouraged us to step outside of our roadblocks and helped set us up for success beyond the class. I would definitely recommend the class." -- Sarah La Rosa\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_7924@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130307T154621
DTSTAMP;TZID=US-Eastern:20130307T154621
DTSTART;TZID=US-Eastern:20130619T200000
DTEND;TZID=US-Eastern:20130619T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Copywriting-Advanced-crs7924.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Strategic Mobile Marketing - ONLINE - Kayla Green - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing. \n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nWith the proliferation of smart mobile devices, marketers have more access to consumers than ever. In this course, you\'ll learn how to conceive, implement, and manage a mobile marketing strategy. We\'ll examine the growth of the mobile marketplace, from text messages to apps to the rise of HTML5 as the next web standard. We\'ll also cover how to use analytics to determine where to focus your mobile efforts to maximize engagement with your branded content.  In this class, you will learn how to: \n\nOptimize content and email marketing efforts for mobile devices\n\nUse analytics to determine where to focus mobile efforts\n\nUnderstand the anatomy of a mobile landing page\n\nKnow when to use text message (SMS) and multimedia message (MMS) campaigns\n\nAudit a multi-faceted mobile strategy\n\nBy the end of class, you will have:A thorough understanding of mobile marketing and a campaign strategy.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nKayla Green is the digital strategy director for Saatchi & Saatchi, where she works on strategic initiatives for Toyota, with a focus on digital. Kayla joined the SaatchiLA team from iconmobile, a WPP-owned mobile technology and marketing organization where she ran client services for Colgate-Palmolive, Ford, Kimberly-Clark, and Microsoft. Named one of Mobile Marketer\'s \'25 Women to Watch\' in 2012, Kayla is also the Los Angeles chapter co-chair and San Francisco chapter founder of SheSays, a global organization for women in digital communications.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_7940@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130314T164433
DTSTAMP;TZID=US-Eastern:20130314T164433
DTSTART;TZID=US-Eastern:20130619T200000
DTEND;TZID=US-Eastern:20130619T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Strategic-Mobile-Marketing-crs7940.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Vine: Create Quick Social Videos to Market Your Brand - ONLINE - Gemma Craven - 1 session, $49
DESCRIPTION:\n\nPRICE\n$49 ($39 for AvantGuild)\n\nCOURSE DETAILS\nSince its launch in January 2013, Vine has added sound and motion to Twitter, making microblogging even more fun and interactive. These six-second videos are a great way to get noticed on the web and get the word out about your brand, project, or business. \n\nIn this webcast, Gemma Craven, executive vice president and New York group director of Social@Ogilvy, will show you how her team has used Vine to demonstrate tricky concepts and bring information to life for brands like State Street asset management and Twitter’s own ad API. She’ll show you what works and what doesn’t work on Vine and answer your questions about how to make the video app work for you and your brand. \n\nYou\'ll learn how to:\n\nCreate Vine videos that will stand out and get noticed \n\nChoose effective content and visuals that will work for your audience\n\nWrite a script, storyboard, and shoot your video\n\nUse mentions and hashtags to draw attention to your Vines on Twitter \n\nEmbed Vine posts on the web to enhance your site\n\nHow this works:\n\nYou\'ll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked\n\nYou\'ll have the chance to ask questions and get advice from the speaker in real time\n\nYou\'ll receive a copy of the speaker\'s presentation slides and access to a recording of the presentation\n\n \n\nINSTRUCTOR BIO\nGemma Craven is the executive vice president, New York group director of Social@Ogilvy, where she has worked with AMEX, AOL, British Airways, IBM, IKEA, Microsoft, Nestle, Unilever, and UPS. She co-hosts a weekly podcast for Ogilvy, Weekly Word on Social, talking about how to apply social media best practices to business strategy. She is on the board of directors for the Word of Mouth Marketing Association.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_8029@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130517T155449
DTSTAMP;TZID=US-Eastern:20130517T155449
DTSTART;TZID=US-Eastern:20130619T160000
DTEND;TZID=US-Eastern:20130619T170000
LOCATION:Online 
URL:http://www.mediabistro.com/Vine-Create-Quick-Social-Videos-to-Market-Your-Brand-crs8029.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Digital Ad Sales: Getting and Closing the Deal - ONLINE - Spyro Poulos - 1 session, $49
DESCRIPTION:\n\nPRICE\n$49 ($39 for AvantGuild)\n\nCOURSE DETAILS\nThe advertising landscape is changing, with new opportunities to run ads online in addition to traditional print, television, and out of home campaigns. But the process for selling digital ads is different, and to land clients you\'ll need to know how to approach them and convince them to use some of their ad budgets online. From knowing who to reach out to, what to include in a proposal, and how to close the deal, this webcast will take you through the digital ad sales process.\n\nYou\'ll learn how to:\n\nNavigate a corporate and agency org chart\n\nUnderstand the role of the media buying/planning agency, the CMO, and niche positions\n\nWhen and why to go to the client directly\n\nBreak down a brand portfolio like P&G or Ford Motor \n\nStay ahead of the planning cycle\n\nUnderstand the process of selection on the agency and client side\n\nHow this works:\n\nYou\'ll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked\n\nYou\'ll have the chance to ask questions and get advice from the speaker in real time\n\nYou\'ll receive a copy of the speaker\'s presentation slides and access to a recording of the presentation\n\n\n\nINSTRUCTOR BIO\nSpyro Poulos works with AdData Express, training ad sales professionals (most of them digital) in how to use their services to create new sales opportunities. He has been in ad sales for the last 15 years, working for New Times Media (now Voice Media), Paper magazine, TOKION (a Japanese publisher), the Aperture Foundation, and Harris Media. He has sold every type of media imaginable (online, print, OOH, event) but at every property he worked with, he was responsible for creating and monetizing their web/digital properties and creating the advertising agency relationships each of them still rely on for their digital revenue.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_8028@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130517T150528
DTSTAMP;TZID=US-Eastern:20130517T150528
DTSTART;TZID=US-Eastern:20130626T160000
DTEND;TZID=US-Eastern:20130626T170000
LOCATION:Online 
URL:http://www.mediabistro.com/Digital-Ad-Sales-Getting-and-Closing-the-Deal-crs8028.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Brand Writing - New York, NY - Greg Monaco - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting or Public Relations.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nWhether you\'re a brand manager, marketer, copywriter, or public relations representative, this course will give you the tools to create powerful, seamless messages across multiple platforms and determine the most effective ways to communicate with your company\'s customer. Learn how and why people become loyal to certain brands and how to make adjustments that keep the company evolving along with the customer.\n\nIn this course, you will learn how to:\n\nIdentify core values and brand DNA\n\nPinpoint key competitors and conduct a SWOT analysis\n\nTell a seamless brand story across all collateral\n\nDevelop social media, email, and loyalty strategies\n\nKnow when brand partnership is an appropriate strategy\n\nBy the end of class, you will have:\n\nA brand writing dossier that includes a mission statement, a repositioning brief, email and social media examples, a sample press release, and a marketing proposal.\n\nINSTRUCTOR BIO\nGreg Monaco is a founding partner of Monaco Lange, a branding agency responsible for innovative and insightful work, with clients including the Girl Scouts of the USA, Purina, Yahoo!, and Circle K. Prior to this, Greg was a senior copywriter for Ogilvy & Mather, where clients included IBM, American Express, and Motorola. \n\nGreg is a member of Marketing Executives Networking Group, Marketing Chair for The Mead School, and Board Member of the Leadership Institute. He is a contributor to the AmEx Open Forum, and also a former pro-soccer player.\n\n\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_7958@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130403T153721
DTSTAMP;TZID=US-Eastern:20130403T153721
DTSTART;TZID=US-Eastern:20130702T183000
DTEND;TZID=US-Eastern:20130702T213000
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Brand-Writing-crs7958.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Web Analytics - ONLINE - Andrew Becks - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, Digital Journalism, and Digital Project Management.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nRemember when people cared about website hits? Now that that\'s over, we can focus on tracking the website metrics that can drive sales, engagement, and traffic.\n\nIn this class, we\'ll cover the plethora of web analytics data available today, and how you can use those metrics to build a multifaceted digital strategy for your brand or business. Through weekly assignments using Google Analytics, you\'ll learn what to look for in analytics reports, what the data means, and how you can use your findings to improve your online initiatives.\n\nIn this class, you will learn how to:\n\nRead an analytics dashboard\n\nGather information about your site visitors from analytics data\n\nIdentify your best performing Internet marketing channel\n\nUnderstand your lead generation or sales funnel\n\nKnow what drives conversion to improve results\n\nBy the end of class, you will have:The ability to analyze your data and a firm understanding of its impact on your business.\n\nNote: We recommend students have access to Google Analytics to get the most from assignments. Email us with questions.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nAndrew Becks is director of audience development for Scripps Networks Interactive, where he supports the Food Network and Cooking Channel. Prior to this, he was the database marketing manager, where he managed email and database marketing efforts for the company\'s digital media and television brands.\n\nAndrew also worked in several digital marketing and information technology roles with the casual-dining restaurant chain Ruby Tuesday. In his free time, he works as a freelance digital marketer and web/database developer.\n\nTestimonials\n\n"Andrew was a very thorough, passionate instructor who took time to ensure that everyone understood the content of the course and got what they wanted. He did a great job and I would recommend this course to others who are interested in web analytics." -- Michelle Snell\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_7966@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130404T112453
DTSTAMP;TZID=US-Eastern:20130404T112453
DTSTART;TZID=US-Eastern:20130708T210000
DTEND;TZID=US-Eastern:20130708T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Web-Analytics-crs7966.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Online Marketing - New York, NY - Andrew Becks - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing.\n\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIn order to run a successful online marketing campaign, you need to understand how to conceive, structure, and measure your efforts across several different outlets -- from landing pages to social media to mobile. In this course, you\'ll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the Web to successfully deliver your message.We’ll review the fundamentals of online marketing including search engine marketing, keyword optimization, targeted display advertising, and mobile outreach. You\'ll develop the key components of a successful online marketing campaign while learning how to create display ads, distribute email newsletters, and develop a social media marketing strategy. We’ll also discuss how to measure ROI and track the effectiveness of your campaign.In this class, you will learn how to: \n\nApply the four pillars of marketing to an online campaign\n\nUse paid search and search engine marketing\n\nCreate successful display ads and track ROI on landing pages\n\nLaunch successful email marketing campaign\n\nIdentify the appropriate social media and mobile applications for your marketing strategy\n\nBy the end of class, you will have:An understanding of best practices to launch an interactive marketing campaign and how to use online channels to achieve measurable results.\n\nINSTRUCTOR BIO\nAndrew Becks is director of audience development for Scripps Networks Interactive, where he supports the Food Network and Cooking Channel. Prior to this, he was the database marketing manager, where he managed email and database marketing efforts for the company\'s digital media and television brands.\n\nAndrew also worked in several digital marketing and information technology roles with the casual-dining restaurant chain Ruby Tuesday. In his free time, he works as a freelance digital marketer and web/database developer.\n\nTestimonials\n\n"Andrew was a very thorough, passionate instructor who took time to ensure that everyone understood the content of the course and got what they wanted. He did a great job and I would recommend this course to others who are interested in web analytics." -- Michelle Snell\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T220725
UID:event_7939@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130314T134228
DTSTAMP;TZID=US-Eastern:20130314T134228
DTSTART;TZID=US-Eastern:20130709T184500
DTEND;TZID=US-Eastern:20130709T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Online-Marketing-crs7939.html?c=ical
END:VEVENT
END:VCALENDAR