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X-ORIGINAL-URL:http://www.mediabistro.com/courses/ical/
X-WR-CALNAME:mediabistro.com Events
BEGIN:VEVENT
SUMMARY:LinkedIn 101 - ONLINE - Delia Camasca - 2 sessions, $275
DESCRIPTION:\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\n\n\nLinkedIn is the key social network for recruitment, research, career development, and networking. In this class, you’ll learn how to create and customize a profile that will help the right people find you, how to reach out to leads and contacts, how to cultivate online relationships, and how to use LinkedIn’s tools to enhance your current career or work on a job search.\n\nIn this class, you will learn how to:\n\nBuild a strategic profile on LinkedIn using keywords and SEO techniques\n\nFind new contacts and build relationships\n\nResearch people and companies\n\nUse LinkedIn\'s tools to achieve your goals\n\nBy the end of class, you will have:\n\nA clear, targeted LinkedIn profile and presence and a plan for achieving your career and research goals via LinkedIn.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDelia Camasca specializes in talent acquisition, recruiting for NBC Universal, Disney ABC Media Networks, Lifetime Networks, and Warner Brothers/DC Comics. She has served as a consultant for DataXu, an advertising media technology company, and is currently consulting for HBO. She\'s recruited all levels of marketing, new media, advertising, editorial, news, journalists, broadcast and cable production staff and creative professionals.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130813T200928
UID:event_8021@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130515T114316
DTSTAMP;TZID=US-Eastern:20130515T114316
DTSTART;TZID=US-Eastern:20130819T200000
DTEND;TZID=US-Eastern:20130819T210000
LOCATION:Online 
URL:http://www.mediabistro.com/LinkedIn-101-crs8021.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Blogging: Advanced - ONLINE - Jim Hopkinson - 4 sessions, $385
DESCRIPTION:\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to connect with other bloggers via social media efforts, continue to maintain your blog so search engines rank its relevancy, and how to write for the search engines.We\'ll also review how to use your blog to leverage new career opportunities -- be it speaking on a panel, publishing an ebook, or consulting for major brands.\n\nIn this class, you will learn how to:\n\nRead analytics reports and interpret key performance indicators\n\nUse effective tagging, SEO writing, and responding to comments\n\nIntegrate social media platforms (Twitter, Facebook, LinkedIn, YouTube) \n\nMonetize your blog through ads, sponsorships, affiliates, and digital products by packaging your overall brand\n\nLeverage your blog toward a larger platform, such as publishing, speaking, and consulting\n\nBy the end of class, you will have:An understanding of how to use analytics to improve your content and a content plan for increasing traffic and exposure.\n\nAdmission Requirements:Apply with a note to explain your interest in this topic and your previous blogging experience. This class will not focus on CSS, advanced HTML, or design templates. Prior use with Google Analytics is helpful, but not required.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for Wired.com and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for ESPN.com and Mobile ESPN. \n\nJim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the WallStreetJournal.com, Forbes.com, Monster.com, Yahoo Finance, and the New York Post.\n\nTestimonials\n\n"I can\'t stress enough what a great experience this was. Jim\'s professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it." -- Tracy Wetzel\n\n"Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student\'s questions. He is an accessible, communicative, special teacher. -- Gayle Goodman\n\n"I learned much more than I bargained for in Jim\'s class. Jim\'s strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I\'d definitely take another course with Jim, for sure!" -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130813T200928
UID:event_8033@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130523T132722
DTSTAMP;TZID=US-Eastern:20130523T132722
DTSTART;TZID=US-Eastern:20130911T200000
DTEND;TZID=US-Eastern:20130911T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Blogging-Advanced-crs8033.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Blogging - ONLINE - Claire Zulkey - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Journalism and Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nA blog can help you stand out, whether you\'re an author building your marketing platform, a freelance writer creating an online portfolio of clips, or a business owner growing your customer base.\n\nLearn how to design, promote, and maintain a blog to build your authority as a writer, forge connections with an audience, or drive sales for your brand. \n\nIn this class, you will learn how to:\n\nChoose a blogging platform that\'s right for you\n\nDesign, organize, and archive your blog using categories, tags, and photos\n\nUse effective tagging, SEO writing, and comment management to develop an audience\n\nIntegrate social media platforms (Twitter, Facebook, Flickr, Digg, Stumbleupon)\n\nBuild connections with your blogging community with link sharing\n\nBy the end of class, you will have:A blog complete with a mission statement, profile page, a basic knowledge of HTML, and 8-10 blog posts.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nClaire Zulkey is a contributor to the Los Angeles Times and AV Club. She is also the author of An Off Year. Claire\'s blog, Zulkey.com, is produced by NPR affiliate WBEZ. She lives in Chicago and she runs the literary humor reading series Funny Ha-Ha.\n\nTestimonials\n\n"Claire was very informative and fun! Her experience as a writer was inspiring, and she gave a ton of information for us to take away from the course. I didn\'t want the class to end, as I looked forward to it each week!" -- Julie Lemerond\n\n"Claire was one of the best instructors I\'ve had thus far at Mediabistro. She was extremely knowledgeable, gave good, solid feedback, and provided the collaborative learning environment I was looking for. She went above and beyond. I highly recommend her to anyone who wants to take this class." -- Tricia Chatterton-Goldrick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130813T200928
UID:event_8022@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130515T120116
DTSTAMP;TZID=US-Eastern:20130515T120116
DTSTART;TZID=US-Eastern:20130912T210000
DTEND;TZID=US-Eastern:20130912T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Blogging-crs8022.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Twitter Marketing - ONLINE - Jim Hopkinson - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing and Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to maximize the impact Twitter can have on your business or personal brand. You’ll gain practical, hands-on knowledge about how to build your Twitter presence and engage in relevant conversations shaping your industry. We’ll cover essential skills including how to filter out the noise and focus on meaningful dialogue that’s appropriate for your business. We’ll demonstrate how to build audience by writing tweets that will get retweeted or shared with new groups of people. We\'ll also  review proven Twitter techniques for yielding conversions into page views and actual sales. You\'ll learn how to review analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you’re reaching your followers when they’re listening. In this class, you will learn how to:\n\nBrand yourself on Twitter using a keyword-rich bio, an authoritative tone, and a meaningful strategy\n\nOptimize your follower count and increase your targeted audience\n\nDissect the anatomy of a successful tweet\n\nUse TweetDeck, HootSuite, and other services to manage your tweet schedule\n\nIntegrate your Twitter strategy with Facebook, LinkedIn, and other social media platforms to maximize web presence\n\nBy the end of class, you will have:A well-crafted Twitter presence, a strategy for understanding and increasing your audience, and an in-depth understanding of the techniques that make Twitter a powerful social media tool.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for Wired.com and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for ESPN.com and Mobile ESPN. \n\nJim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the WallStreetJournal.com, Forbes.com, Monster.com, Yahoo Finance, and the New York Post.\n\nTestimonials\n\n"I can\'t stress enough what a great experience this was. Jim\'s professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it." -- Tracy Wetzel\n\n"Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student\'s questions. He is an accessible, communicative, special teacher. -- Gayle Goodman\n\n"I learned much more than I bargained for in Jim\'s class. Jim\'s strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I\'d definitely take another course with Jim, for sure!" -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130813T200928
UID:event_8015@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130509T103341
DTSTAMP;TZID=US-Eastern:20130509T103341
DTSTART;TZID=US-Eastern:20130916T200000
DTEND;TZID=US-Eastern:20130916T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Twitter-Marketing-crs8015.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Facebook Marketing - ONLINE - Geoffrey Colon - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nFacebook marketing strategy goes beyond getting Likes. In this course, you\'ll learn how to apply proven Facebook marketing strategies and techniques, build a fan base, and grow your business with a meaningful Facebook presence. We\'ll look at best practices to see what works, and explore how to effectively use Facebook to bring your business the best returns.\n\nIn this class, you will learn how to:\n\nSet up and enhance your company Facebook page\n\nUnderstand best practices for marketing through Facebook and how to measure its success\n\nAnalyze data using Facebook Insights\n\nExecute a monthly content strategy\n\nIncorporate Facebook applications into your marketing strategy with the new open action verb graph\n\nBy the end of class, you will have:A Facebook marketing strategy and a clear understanding of how to reach customers using the site.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nGeoffrey Colon is group marketing manager of social media at Microsoft/BingAds. He is also a subject matter expert on social business and disruptive innovation. Prior to this, he was vice president of Social@Ogilvy at Ogilvy & Mather, where he created and executed tactical social strategies for a variety of business divisions within IBM. He wrote several of the top thought leadership pieces for the agency including one on content as the new currency for Fast Company. \n\nGeoffrey was also supervisor of digital communities at 360i and social media specialist at Bond Strategy and Influence. Past clients include American Express, Coca-Cola, Lysol, Kraft, Smirnoff, Spotify, The Food Network, Netflix, USA Network, A&E, History, HGTV, and Invisalign. \n\nTestimonials\n\n"Geoffrey was friendly, knowledgeable, and available for questions. He was up-to-date with the latest Facebook developments, and his enthusiasm was contagious. Geoffrey was great!" -- Laura Buchholz\n\n"Geoffrey is extremely knowledgeable and an insider in the ad industry. His class was engaging and his lectures interesting and insightful. I recommend you take any course he is instructing." -- Jeffrey Boyle\n\n"Geoffrey was very knowledgeable and helpful. If someone has a business and would like to learn more on how to use Facebook as a marketing tool, this is the class." -- Angie Keenan\n\n
LAST-MODIFIED;TZID=US-Eastern:20130813T200928
UID:event_8005@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130507T111653
DTSTAMP;TZID=US-Eastern:20130507T111653
DTSTART;TZID=US-Eastern:20130919T210000
DTEND;TZID=US-Eastern:20130919T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Facebook-Marketing-crs8005.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Writing and Editing for the Web - ONLINE - Rachel Bertsche - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Copy Editing, Digital Journalism, and Ad Copywriting.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThanks to Facebook, Twitter, and blogs, almost anyone can publish content online. The trick is getting people to read what you write -- and pay you for doing it.This course will show you how to write, edit, and produce engaging online content. We\'ll discuss how to thrive in a high-tech medium with the editorial skills you already have. We’ll highlight the main differences between writing and editing for the Web versus print. We\'ll also talk about the trends in online journalism and what they mean for professional writers and editors.\n\nIn this class, you will learn how to:\n\nUnderstand the basics of usability including rules to follow when creating your site\n\nNavigate your blog presence\n\nUse message boards, social networks, and online communities to find sources\n\nCome up with interactive elements for your Web content\n\nUnderstand emerging trends, including online video, social networking, and microblogging\n\nBy the end of class, you will have: The skills to write engaging Web content that connects with readers and expands your audience.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nRachel Bertsche spent three and a half years as a producer at Oprah.com, where she wrote original content and helped adapt TV, magazine, and book club content for the web. She has written for websites including CNN, AOL, Huffington Post, MSN, Vulture (New York magazine\'s entertainment site), MarieClaire.com, Daily Candy, and Blogher. Rachel\'s memoir, MWF Seeking BFF, was released by Ballantine (Random House) in January 2012. She blogs daily at \n\nmwfseekingbff.com. Read more of her work at rachelbertsche.com.\n\nTestimonials\n\n"Any print journalist looking to make a smooth and informed transition to web journalism will find Rachel\'s instruction essential for the journey." -- Mike Knights\n\n"Rachel gets an A+. She is very knowledgeable, her lectures were interesting and informative, and she provided helpful and detailed feedback. She was always very encouraging and positive." -- Stacy Whitman\n\n"Thank you Rachel for sharing your lessons learned and experience as an online editor. Your feedback on assignments was helpful and having a blog as a result of the course is fantastic." -- Sally Mayberry\n\n"This course is a great starting point for someone looking to write/edit web content. Rachel is FANTASTIC! She makes the content digestible and intuitive, and she gives insightful yet succinct feedback." -- Krystn Powers\n\n"Rachel is extremely knowledgeable about web writing, but just as importantly, she knows how to TEACH it! I enjoyed the course and learned a lot in a fairly short time." -- James Erickson\n\n
LAST-MODIFIED;TZID=US-Eastern:20130813T200928
UID:event_8016@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130509T143019
DTSTAMP;TZID=US-Eastern:20130509T143019
DTSTART;TZID=US-Eastern:20130923T210000
DTEND;TZID=US-Eastern:20130923T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Writing-and-Editing-for-the-Web-crs8016.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Community Management - ONLINE - Emily Miethner - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nCommunity management requires an adeptness with online tools and a thorough understanding of your brand and the needs of its audience. Since community managers are at the front lines of the brand experience, interacting with users every day, they’re often the first to notice a problem and the first to propose a solution.\n\n \n\nIn this class, we’ll prepare you for a multi-faceted career in community management at a startup, established company, or organization. We’ll review the fundamentals of the role, including how to respond to positive and negative feedback on Twitter an Facebook, how to develop a customer service strategy using case management tools, and how to build loyal brand evangelists. \n\n \n\nIn this class, you will learn how to:\n\nIncentivize positive and negative feedback from customers about your product, service, or content\n\nEngage your audience on social networks like Twitter and Facebook\n\nUnderstand the benefits and limitations of customer service management tools including Salesforce, Fogbugz, and Get Satisfaction\n\nRespond to users by email in a way that’s informative and maintains an authentic voice \n\nBuild new audiences on Tumblr, Pinterest, and through in-person events\n\nBy the end of class, you will have:An understanding of how to create and maintain connections with your customer base to drive sales and engagement. \n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nEmily Miethner is a community manager and social media strategist for RecordSetter, an online site tracking and setting goals for world records. As Founder and President of NY Creative Interns, the largest Meetup for college students and recent grads in the country, she has produced dozens of events promoted entirely through social media platforms.\n\nEmily has spoken about the power of community building at Columbia University, SXSW Interactive, Internet Week, and New York University. She is a board member of Techies Give Back, and has been featured in The New York Times, U.S. News, and Fast Company.\n\n\n\n
LAST-MODIFIED;TZID=US-Eastern:20130813T200928
UID:event_8084@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130617T114721
DTSTAMP;TZID=US-Eastern:20130617T114721
DTSTART;TZID=US-Eastern:20131007T210000
DTEND;TZID=US-Eastern:20131007T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Community-Management-crs8084.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Geo-Targeted Social Media Marketing - ONLINE - Jenna Rose Robbins - 2 sessions, $275
DESCRIPTION:\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\nThe internet is infinitely large, but it’s also a bit like a small-town newspaper. People in your local area are using Google search, ratings sites like Yelp, and directories like YellowPages.com to learn about the best products and services. In this class, we’ll show you how to make sure that your business appears at the top of search results on the most popular sites and how to own your local niche. \n\nIn this class, you will learn how to:\n\nGet your business listed on the major social and local sites including Facebook, Yellow Pages, Yelp, and Mapquest\n\nDetermine the most relevant sites for your business type and geographic area\n\nUse keywords and precise language to make sure your business stands out from the crowd\n\nMaintain your listings and monitor sites for comments and user reviews\n\nBy the end of class, you will have:Accurate, eye-catching listings for your small business on a variety of social sites and a strategy for posting and maintaining information about your business.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJenna Rose Robbins is the founder of Siteseeing Media, which offers social media and web consulting services for small- to medium-sized businesses. Prior to this, she was head of marketing for FIJI Water and editor at AOL and Disney.\n\nJenna helps companies refine their web presence, both by making their company more prominent online and by ensuring the proper message is conveyed to consumers.\n\nTestimonials\n\n"Jenna eats, breathes, and sleeps web writing, editing, and site production. For anyone needing to update their web savvy, Jenna is your woman!" -- Marsha Johnston\n\n"Jenna is an inspiring teacher. She is very informed, enthusiastic, and generous with information. -- Ashtoreth Valecourt\n\n"Jenna is very honest and offers tons of suggestions. If you are looking for a jumping off point or want to update new skills, Jenna will encourage you." -- Kirsten Gum\n\n"Jenna has a wealth of experience which she generously shares. Her perspective is invaluable. I look forward to taking more courses from this fine instructor and congenial professional." -- Gregory Vogel\n\n"Jenna was an amazing instructor. Her class was extraordinary. She was funny and her delivery was fabulous and fluid. I would go to any class where she was the instructor." -- Ruth Robinson\n\n"Jenna was engaging with a great combination of knowledge and humor." -- Stephanie Chizik\n\n"Jenna is a no-nonsense, savvy, straight to the point, knowledgeable woman who knows her way around the web." -- Sue Facter\n\n"Jenna knows how to demystify technical content that many writers find intimidating." -- Jo Scott-Coe\n\n"Jenna was a wonderful instructor! She was not only extremely knowledgeable, but she gave helpful tips and suggestions." -- Emily Lerner\n\n"Jenna is a real professional with a strong background that she uses to illustrate points and breath life into the subject. She is easy to follow and carefully explains every idea." -- Victoria Talbot\n\n"Jenna\'s course was absolutely what I needed to bridge the gap from print to online writing. She is a master in her craft." -- Lulu Berton\n\n
LAST-MODIFIED;TZID=US-Eastern:20130813T200928
UID:event_8147@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130729T143903
DTSTAMP;TZID=US-Eastern:20130729T143903
DTSTART;TZID=US-Eastern:20131015T210000
DTEND;TZID=US-Eastern:20131015T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Geo-Targeted-Social-Media-Marketing-crs8147.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Social Media Metrics - ONLINE - Danielle Brigida - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThis class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your social media activity and make sense of the data you collect. You\'ll learn how to sift through web analytics, Facebook Insights, and Twitter mentions in order to develop a comprehensive reporting and tracking system. We\'ll look at free and paid tools so no matter what your budget, you will have a strategy to measure results.In this class, you will learn how to:\n\nKnow which metrics matter to your brand\n\nUse web analytics to measure social media efforts\n\nMake use of the latest tools for measuring Twitter and Facebook\n\nUse shortcuts to measure and monitor your online activity\n\nDevelop a social media measurement report\n\nBy the end of class, you will have:A social media measurement report of your online activity and a comprehensive strategy to monitor and measure your social media efforts.Admission Requirements:Students should have access to web analytics and at least one social media presence.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDanielle Brigida is manager of social media for the National Wildlife Federation, where she actively engages constituents using a mixture of online tools and social networking sites. An early adopter of social media with creative, engaging campaigns, Danielle has been recognized by Mashable, Change.org, Greenopia, and Katie Paine for her efforts to drive traffic and engagement for NWF\'s campaigns.\n\nDanielle has spoken at South by Southwest (SXSW), PR News Digital Media Summit, Blog World, and Nonprofit Technology Conference. Additionally, she has been interviewed by The New York Times, USA Today, Fast Company, The Washington Post, The Nonprofit Times, and Mashable.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130813T200928
UID:event_8106@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130627T140458
DTSTAMP;TZID=US-Eastern:20130627T140458
DTSTART;TZID=US-Eastern:20131017T210000
DTEND;TZID=US-Eastern:20131017T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-Metrics-crs8106.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Twitter Marketing - ONLINE - Jim Hopkinson - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing and Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to maximize the impact Twitter can have on your business or personal brand. You’ll gain practical, hands-on knowledge about how to build your Twitter presence and engage in relevant conversations shaping your industry. We’ll cover essential skills including how to filter out the noise and focus on meaningful dialogue that’s appropriate for your business. We’ll demonstrate how to build audience by writing tweets that will get retweeted or shared with new groups of people. We\'ll also  review proven Twitter techniques for yielding conversions into page views and actual sales. You\'ll learn how to review analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you’re reaching your followers when they’re listening. In this class, you will learn how to:\n\nBrand yourself on Twitter using a keyword-rich bio, an authoritative tone, and a meaningful strategy\n\nOptimize your follower count and increase your targeted audience\n\nDissect the anatomy of a successful tweet\n\nUse TweetDeck, HootSuite, and other services to manage your tweet schedule\n\nIntegrate your Twitter strategy with Facebook, LinkedIn, and other social media platforms to maximize web presence\n\nBy the end of class, you will have:A well-crafted Twitter presence, a strategy for understanding and increasing your audience, and an in-depth understanding of the techniques that make Twitter a powerful social media tool.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for Wired.com and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for ESPN.com and Mobile ESPN. \n\nJim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the WallStreetJournal.com, Forbes.com, Monster.com, Yahoo Finance, and the New York Post.\n\nTestimonials\n\n"I can\'t stress enough what a great experience this was. Jim\'s professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it." -- Tracy Wetzel\n\n"Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student\'s questions. He is an accessible, communicative, special teacher. -- Gayle Goodman\n\n"I learned much more than I bargained for in Jim\'s class. Jim\'s strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I\'d definitely take another course with Jim, for sure!" -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130813T200928
UID:event_8130@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130712T150823
DTSTAMP;TZID=US-Eastern:20130712T150823
DTSTART;TZID=US-Eastern:20131104T200000
DTEND;TZID=US-Eastern:20131104T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Twitter-Marketing-crs8130.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Writing and Editing for the Web - ONLINE - Rachel Bertsche - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Copy Editing, Digital Journalism, and Ad Copywriting.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThanks to Facebook, Twitter, and blogs, almost anyone can publish content online. The trick is getting people to read what you write -- and pay you for doing it.This course will show you how to write, edit, and produce engaging online content. We\'ll discuss how to thrive in a high-tech medium with the editorial skills you already have. We’ll highlight the main differences between writing and editing for the Web versus print. We\'ll also talk about the trends in online journalism and what they mean for professional writers and editors.\n\nIn this class, you will learn how to:\n\nUnderstand the basics of usability including rules to follow when creating your site\n\nNavigate your blog presence\n\nUse message boards, social networks, and online communities to find sources\n\nCome up with interactive elements for your Web content\n\nUnderstand emerging trends, including online video, social networking, and microblogging\n\nBy the end of class, you will have: The skills to write engaging Web content that connects with readers and expands your audience.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nRachel Bertsche spent three and a half years as a producer at Oprah.com, where she wrote original content and helped adapt TV, magazine, and book club content for the web. She has written for websites including CNN, AOL, Huffington Post, MSN, Vulture (New York magazine\'s entertainment site), MarieClaire.com, Daily Candy, and Blogher. Rachel\'s memoir, MWF Seeking BFF, was released by Ballantine (Random House) in January 2012. She blogs daily at \n\nmwfseekingbff.com. Read more of her work at rachelbertsche.com.\n\nTestimonials\n\n"Any print journalist looking to make a smooth and informed transition to web journalism will find Rachel\'s instruction essential for the journey." -- Mike Knights\n\n"Rachel gets an A+. She is very knowledgeable, her lectures were interesting and informative, and she provided helpful and detailed feedback. She was always very encouraging and positive." -- Stacy Whitman\n\n"Thank you Rachel for sharing your lessons learned and experience as an online editor. Your feedback on assignments was helpful and having a blog as a result of the course is fantastic." -- Sally Mayberry\n\n"This course is a great starting point for someone looking to write/edit web content. Rachel is FANTASTIC! She makes the content digestible and intuitive, and she gives insightful yet succinct feedback." -- Krystn Powers\n\n"Rachel is extremely knowledgeable about web writing, but just as importantly, she knows how to TEACH it! I enjoyed the course and learned a lot in a fairly short time." -- James Erickson\n\n
LAST-MODIFIED;TZID=US-Eastern:20130813T200928
UID:event_8110@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130701T150032
DTSTAMP;TZID=US-Eastern:20130701T150032
DTSTART;TZID=US-Eastern:20131104T210000
DTEND;TZID=US-Eastern:20131104T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Writing-and-Editing-for-the-Web-crs8110.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Blogging - ONLINE - Catherine Devine - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Journalism and Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nA blog can help you stand out, whether you\'re an author building your marketing platform, a freelance writer creating an online portfolio of clips, or a business owner growing your customer base.\n\nLearn how to design, promote, and maintain a blog to build your authority as a writer, forge connections with an audience, or drive sales for your brand. \n\nIn this class, you will learn how to:\n\nChoose a blogging platform that\'s right for you\n\nDesign, organize, and archive your blog using categories, tags, and photos\n\nUse effective tagging, SEO writing, and comment management to develop an audience\n\nIntegrate social media platforms (Twitter, Facebook, Flickr, Digg, Stumbleupon)\n\nBuild connections with your blogging community with link sharing\n\nBy the end of class, you will have:A blog complete with a mission statement, profile page, a basic knowledge of HTML, and 8-10 blog posts.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nCatherine Devine is an assistant editor at allure.com, where she reports and writes all things beauty for both the website and Allure\'s award-winning blog, The Daily Beauty Reporter. In addition to writing, she also has experience with website production, SEO, and social media. A graduate of Syracuse University\'s SI Newhouse School of Public Communications, she\'s previously contributed to StyleCaster.com, The Cut, NYMag.com, and Parents.com.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130813T200928
UID:event_8135@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130716T100349
DTSTAMP;TZID=US-Eastern:20130716T100349
DTSTART;TZID=US-Eastern:20131107T210000
DTEND;TZID=US-Eastern:20131107T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Blogging-crs8135.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Social Media Marketing: Master Class - ONLINE - Geoffrey Colon - 4 sessions, $445
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Social Media Marketing.\n\nPRICE\n$445 ($420 for AvantGuild)\n\nCOURSE DETAILS\nWhether you work for a big brand, a start-up, a non-profit, or your own company, social media marketing is the best way to get your message directly to your audience. Social platforms and technologies constantly evolve, and it\'s crucial to understand latest trends to get the results you want before your competition does. \n\nIn this intensive class -- limited to 12 students -- you\'ll work with a social media expert to refine your current social media marketing efforts, measure success, and plan ahead for new campaigns and projects. You\'ll evaluate recent efforts on Facebook, Twitter, LinkedIn, Google +, YouTube, Pinterest, Instagram, and other platforms to determine which new tools you should try and which ones you may want to defer.This class is purely workshop-based and does not contain written lectures.\n\nIn this class, you will learn how to:\n\nAnalyze your audience to measure engagement and see how to connect more closely\n\nAssess and revise efforts to reach influencers, potential customers, and new markets\n\nManage social media resources and balance your workload with tools for time management and scheduling\n\nEvaluate competition, determine which campaigns you should follow, and learn from examples\n\nBy the end of class, you will have:A comprehensive social media strategy including a competitive analysis and an action plan for future success.\n\nAdmission Requirements:This class is for students who have completed Social Media Marketing Boot Camp or have a working knowledge of social media with a marketing plan in place for a company or project. Please apply with a note to explain your interest in this topic and the current status of your social media marketing efforts.\n\nThe online classroom has several components:\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nGeoffrey Colon is group marketing manager of social media at Microsoft/BingAds. He is also a subject matter expert on social business and disruptive innovation. Prior to this, he was vice president of Social@Ogilvy at Ogilvy & Mather, where he created and executed tactical social strategies for a variety of business divisions within IBM. He wrote several of the top thought leadership pieces for the agency including one on content as the new currency for Fast Company. \n\nGeoffrey was also supervisor of digital communities at 360i and social media specialist at Bond Strategy and Influence. Past clients include American Express, Coca-Cola, Lysol, Kraft, Smirnoff, Spotify, The Food Network, Netflix, USA Network, A&E, History, HGTV, and Invisalign. \n\nTestimonials\n\n"Geoffrey was friendly, knowledgeable, and available for questions. He was up-to-date with the latest Facebook developments, and his enthusiasm was contagious. Geoffrey was great!" -- Laura Buchholz\n\n"Geoffrey is extremely knowledgeable and an insider in the ad industry. His class was engaging and his lectures interesting and insightful. I recommend you take any course he is instructing." -- Jeffrey Boyle\n\n"Geoffrey was very knowledgeable and helpful. If someone has a business and would like to learn more on how to use Facebook as a marketing tool, this is the class." -- Angie Keenan\n\n
LAST-MODIFIED;TZID=US-Eastern:20130813T200928
UID:event_8158@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130807T143735
DTSTAMP;TZID=US-Eastern:20130807T143735
DTSTART;TZID=US-Eastern:20131114T210000
DTEND;TZID=US-Eastern:20131114T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-Marketing-Master-Class-crs8158.html?c=ical
END:VEVENT
END:VCALENDAR