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SUMMARY:Blogging: Advanced - ONLINE - Jim Hopkinson - 4 sessions, $385
DESCRIPTION:\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to connect with other bloggers via social media efforts, continue to maintain your blog so search engines rank its relevancy, and how to write for the search engines.We\'ll also review how to use your blog to leverage new career opportunities -- be it speaking on a panel, publishing an ebook, or consulting for major brands.\n\nIn this class, you will learn how to:\n\nRead analytics reports and interpret key performance indicators\n\nUse effective tagging, SEO writing, and responding to comments\n\nIntegrate social media platforms (Twitter, Facebook, LinkedIn, YouTube) \n\nMonetize your blog through ads, sponsorships, affiliates, and digital products by packaging your overall brand\n\nLeverage your blog toward a larger platform, such as publishing, speaking, and consulting\n\nBy the end of class, you will have:An understanding of how to use analytics to improve your content and a content plan for increasing traffic and exposure.\n\nAdmission Requirements:Apply with a note to explain your interest in this topic and your previous blogging experience. This class will not focus on CSS, advanced HTML, or design templates. Prior use with Google Analytics is helpful, but not required.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for Wired.com and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for ESPN.com and Mobile ESPN. \n\nJim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the WallStreetJournal.com, Forbes.com, Monster.com, Yahoo Finance, and the New York Post.\n\nTestimonials\n\n"I can\'t stress enough what a great experience this was. Jim\'s professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it." -- Tracy Wetzel\n\n"Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student\'s questions. He is an accessible, communicative, special teacher. -- Gayle Goodman\n\n"I learned much more than I bargained for in Jim\'s class. Jim\'s strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I\'d definitely take another course with Jim, for sure!" -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T104541
UID:event_7775@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130110T144555
DTSTAMP;TZID=US-Eastern:20130110T144555
DTSTART;TZID=US-Eastern:20130521T200000
DTEND;TZID=US-Eastern:20130521T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Blogging-Advanced-crs7775.html?c=ical
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BEGIN:VEVENT
SUMMARY:Food Blogging - ONLINE - Helen Rosner - 6 sessions, $470
DESCRIPTION:\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nFood blogging has launched careers. Just ask Julie Powell, who\'s used her food blog to land a book deal and the film Julie & Julia. \n\nIn this class, we’ll review the fundamentals of food writing including establishing tone, sensory details, and highlighting taste. We\'ll also discuss ways to apply these to the successful launch or update of your own food blog. \n\nWe’ll cover the tenets of blogging strategy so you can use your food blog to join an online community, position yourself as an authority, and land writing jobs at food publications. \n\nIn this class, you will learn how to:\n\nCraft an engaging, clear blog post optimized for search \n\nDevelop a mission statement and theme for your blog\n\nIntegrate photo, video, social, and interactive media into your content strategy\n\nUse your blog to land writing jobs for food magazines, websites, and publications \n\nBuild connections with other food bloggers through link sharing \n\nBy the end of class, you will have: A food blog complete with a mission statement, posts, and a content plan.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nHelen Rosner is the editor of Saveur.com, the award-winning website of the food and travel magazine Saveur. Previously she worked as an editor of Grub Street New York, Grub Street Chicago, and as the online restaurant editor for New York Magazine.\n\nHelen is the co-founding editor of the former culinary culture blog EatMeDaily.com; the co-author, with Amanda Hesser, of the chapter "Food and Journalism" in the 2012 Routledge International Handbook of Food Studies; and a former cookbook editor. Her writing can be found in Saveur, New York Magazine, Eater, The Hairpin, and the Huffington Post, and her photography has appeared on Saveur.com, Out.com, and NYMag.com.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T104541
UID:event_7868@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130222T141829
DTSTAMP;TZID=US-Eastern:20130222T141829
DTSTART;TZID=US-Eastern:20130522T200000
DTEND;TZID=US-Eastern:20130522T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Food-Blogging-crs7868.html?c=ical
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BEGIN:VEVENT
SUMMARY:Blogging - ONLINE - Claire Zulkey - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Journalism and Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nA blog can help you stand out, whether you\'re an author building your marketing platform, a freelance writer creating an online portfolio of clips, or a business owner growing your customer base.\n\nLearn how to design, promote, and maintain a blog to build your authority as a writer, forge connections with an audience, or drive sales for your brand. \n\nIn this class, you will learn how to:\n\nChoose a blogging platform that\'s right for you\n\nDesign, organize, and archive your blog using categories, tags, and photos\n\nUse effective tagging, SEO writing, and comment management to develop an audience\n\nIntegrate social media platforms (Twitter, Facebook, Flickr, Digg, Stumbleupon)\n\nBuild connections with your blogging community with link sharing\n\nBy the end of class, you will have:A blog complete with a mission statement, profile page, a basic knowledge of HTML, and 8-10 blog posts.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nClaire Zulkey is a contributor to the Los Angeles Times and AV Club. She is also the author of An Off Year. Claire\'s blog, Zulkey.com, is produced by NPR affiliate WBEZ. She lives in Chicago and she runs the literary humor reading series Funny Ha-Ha.\n\nTestimonials\n\n"Claire was very informative and fun! Her experience as a writer was inspiring, and she gave a ton of information for us to take away from the course. I didn\'t want the class to end, as I looked forward to it each week!" -- Julie Lemerond\n\n"Claire was one of the best instructors I\'ve had thus far at Mediabistro. She was extremely knowledgeable, gave good, solid feedback, and provided the collaborative learning environment I was looking for. She went above and beyond. I highly recommend her to anyone who wants to take this class." -- Tricia Chatterton-Goldrick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T104541
UID:event_7937@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130313T161623
DTSTAMP;TZID=US-Eastern:20130313T161623
DTSTART;TZID=US-Eastern:20130711T210000
DTEND;TZID=US-Eastern:20130711T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Blogging-crs7937.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Blogging - ONLINE - Claire Zulkey - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Journalism and Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nA blog can help you stand out, whether you\'re an author building your marketing platform, a freelance writer creating an online portfolio of clips, or a business owner growing your customer base.\n\nLearn how to design, promote, and maintain a blog to build your authority as a writer, forge connections with an audience, or drive sales for your brand. \n\nIn this class, you will learn how to:\n\nChoose a blogging platform that\'s right for you\n\nDesign, organize, and archive your blog using categories, tags, and photos\n\nUse effective tagging, SEO writing, and comment management to develop an audience\n\nIntegrate social media platforms (Twitter, Facebook, Flickr, Digg, Stumbleupon)\n\nBuild connections with your blogging community with link sharing\n\nBy the end of class, you will have:A blog complete with a mission statement, profile page, a basic knowledge of HTML, and 8-10 blog posts.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nClaire Zulkey is a contributor to the Los Angeles Times and AV Club. She is also the author of An Off Year. Claire\'s blog, Zulkey.com, is produced by NPR affiliate WBEZ. She lives in Chicago and she runs the literary humor reading series Funny Ha-Ha.\n\nTestimonials\n\n"Claire was very informative and fun! Her experience as a writer was inspiring, and she gave a ton of information for us to take away from the course. I didn\'t want the class to end, as I looked forward to it each week!" -- Julie Lemerond\n\n"Claire was one of the best instructors I\'ve had thus far at Mediabistro. She was extremely knowledgeable, gave good, solid feedback, and provided the collaborative learning environment I was looking for. She went above and beyond. I highly recommend her to anyone who wants to take this class." -- Tricia Chatterton-Goldrick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T104541
UID:event_8022@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130515T120116
DTSTAMP;TZID=US-Eastern:20130515T120116
DTSTART;TZID=US-Eastern:20130912T210000
DTEND;TZID=US-Eastern:20130912T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Blogging-crs8022.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Food Blogging - ONLINE - Helen Rosner - 6 sessions, $470
DESCRIPTION:\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nFood blogging has launched careers. Just ask Julie Powell, who\'s used her food blog to land a book deal and the film Julie & Julia. \n\nIn this class, we’ll review the fundamentals of food writing including establishing tone, sensory details, and highlighting taste. We\'ll also discuss ways to apply these to the successful launch or update of your own food blog. \n\nWe’ll cover the tenets of blogging strategy so you can use your food blog to join an online community, position yourself as an authority, and land writing jobs at food publications. \n\nIn this class, you will learn how to:\n\nCraft an engaging, clear blog post optimized for search \n\nDevelop a mission statement and theme for your blog\n\nIntegrate photo, video, social, and interactive media into your content strategy\n\nUse your blog to land writing jobs for food magazines, websites, and publications \n\nBuild connections with other food bloggers through link sharing \n\nBy the end of class, you will have: A food blog complete with a mission statement, posts, and a content plan.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nHelen Rosner is the editor of Saveur.com, the award-winning website of the food and travel magazine Saveur. Previously she worked as an editor of Grub Street New York, Grub Street Chicago, and as the online restaurant editor for New York Magazine.\n\nHelen is the co-founding editor of the former culinary culture blog EatMeDaily.com; the co-author, with Amanda Hesser, of the chapter "Food and Journalism" in the 2012 Routledge International Handbook of Food Studies; and a former cookbook editor. Her writing can be found in Saveur, New York Magazine, Eater, The Hairpin, and the Huffington Post, and her photography has appeared on Saveur.com, Out.com, and NYMag.com.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T104541
UID:event_7999@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130503T140947
DTSTAMP;TZID=US-Eastern:20130503T140947
DTSTART;TZID=US-Eastern:20130918T200000
DTEND;TZID=US-Eastern:20130918T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Food-Blogging-crs7999.html?c=ical
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