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SUMMARY:Copywriting for the Web: Advanced - ONLINE - Amanda McCormick - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nWhether you’re developing copy for a website, Facebook Page, Twitter feed, or mobile device, advanced copywriting means leveraging relationships with your brand\'s most engaged customers and fans. Great copywriting creates brand evangelists, plain and simple.\n\n \n\nThrough weekly assignments, you\'ll learn how to craft engaging copy, choose the right platform for your message, and ensure that your client is found by search engines.\n\n \n\nIn this class, you will learn how to:\n\nCreate online copy that generates leads and sales\n\nUnderstand emerging technologies and where they fit into the copywriter\'s craft\n\nChoose the social and mobile platforms that will offer benefit to your brand and set a copy strategy for each platform\n\nBuild superlative relationships with your customers through multiple online channels \n\nOptimize your copy for search engines (SEO) from title to metatags to alt tags on images to keyword density in copy \n\nBy the end of class, you will have:\n\nMultiple samples of web and social media copy to add to your portfolio, and a deep understanding of how to write and deliver compelling online copy.\n\n \n\nAdmission Requirements:\n\nStudents should have a least one year copywriting experience, or have completed our Copywriting for the Web course. Apply with a note to explain your interest in this topic and a brief work history with details about your copywriting experience.\n\n \n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nAmanda McCormick has created high impact branding initiatives for clients ranging from major media companies to emerging technology startups to nonprofits. Past assignments for SocialFlow, Lifetime Television, the Book of the Month Club, Lexis-Nexis, the British Tourist Board, Film Society of Lincoln Center and Virgin Atlantic Airways have appeared in print, outdoor venues, TV and online. She also provides digital, content and brand strategy to a variety of clients through her consulting firm, Jellybean Boom. \n\nTestimonials\n\n"If you need an extra boost with your copywriting skills, this is the class to take. Amanda evaluates everyone\'s experience and incorporates great examples and homework to really get you thinking. Simply an amazing class!" -- Nicole Monahan\n\n"Amanda brings energy, enthusiasm, and professional experience. I\'d definitely take another class with her. Digital space and social networking are changing daily, so we need someone like her to help us wade through it." -- Rachel Wallack\n\n"Amanda believes in you, brainstorming to make your ideas more marketable. She also shares her experience with interesting, relevant stories that bring her lessons to life." -- Carole Lotito\n\n"I was very impressed with Amanda\'s depth of knowledge. There was never a question she couldn\'t answer and she was engaging, witty, and drew everyone in. She perfectly bridged the creative and technological sides of web copywriting." -- Vanessa Read\n\n"Amanda\'s class was engaging, informative, and practical. I came away with a wealth of knowledge I can use in everyday situations in my industry." -- Angela Havrilla\n\n"I have nothing but positive things to say about Amanda! She is a great teacher and covers a lot of subject material. She is honest and fair regarding homework critiques. Her funny sense of humor makes the classes even more enjoyable. Thanks, Amanda, for a great class!" -- Michelle Snell\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T214030
UID:event_7806@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130118T155507
DTSTAMP;TZID=US-Eastern:20130118T155507
DTSTART;TZID=US-Eastern:20130603T200000
DTEND;TZID=US-Eastern:20130603T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Copywriting-for-the-Web-Advanced-crs7806.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Copywriting for the Web - ONLINE - Derek Scheips - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nFrom information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.\n\nThrough weekly assignments, you\'ll learn how to carry concepts past headlines, recreate real-life sensations online, and craft copy that lingers in the consciousness long after the user has left a site. Copywriters new or seasoned will find techniques to move effective communication from the printed page to the Web and mobile devices.\n\nIn this class, you will learn how to:\n\nWrite benefit-driven web copy that\'s both engaging and succinct\n\nCreate copy for social networks and curated content for branded communities\n\nTalk with art directors about new digital options\n\nFigure out which media (traditional or new) is best for your marketing message\n\nAdapt your style for social media messaging, mobile content, or a proper landing page\n\nBy the end of class, you will have:Experience (and portfolio samples) to apply to web, mobile and social media copywriting.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDerek Scheips has more than a decade of experience as a digital copywriter and web content strategist for global brands including Microsoft, IBM, Citibank, Sony, and Pfizer. At Ogilvy, Rapp Collins, MRM, Draft/FCB, and Wunderman, he\'s worked closely with teams to create copy that\'s compelling and compatible for Web 3.0.\n\nTestimonials\n\n"Derek\'s class was a very informative introduction to copywriting. Thanks to this course, I was able to secure several freelance copywriting clients within a week of our final project." -- Jennifer Clinehens\n\n"I appreciated Derek\'s experience and willingness to share what he\'s learned to give  us a leg up. His lectures were full of information that will be useful to me for a long time." -- Sally Moe\n\n"Derek is an exceptional instructor. He is extremely knowledgeable, resourceful, patient, and really wants his students to be successful. He provides the tools and information to help attain your web copywriting goals. Take his course!" -- Sandy Cogan\n\n"Derek is very friendly and approachable. He is very casual and always makes the chats fun. This was a very enjoyable class." -- Courtney Adams\n\n"Derek is a wonderful instructor. He is an expert in his field and relayed material in a clear, concise, and easy to understand fashion. He was a pleasure to learn from and I hope to take another one of his courses soon!" -- Lisa Plummer\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T214030
UID:event_7899@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130301T154101
DTSTAMP;TZID=US-Eastern:20130301T154101
DTSTART;TZID=US-Eastern:20130711T200000
DTEND;TZID=US-Eastern:20130711T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Copywriting-for-the-Web-crs7899.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Copywriting for the Web - New York, NY - Amanda McCormick - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nFrom information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.\n\nThrough weekly assignments, you\'ll learn how to carry concepts past headlines, recreate real-life sensations online, and craft copy that lingers in the consciousness long after the user has left a site. Copywriters new or seasoned will find techniques to move effective communication from the printed page to the Web and mobile devices.\n\nIn this class, you will learn how to:\n\nWrite benefit-driven web copy that\'s both engaging and succinct\n\nCreate copy for social networks and curated content for branded communities\n\nTalk with art directors about new digital options\n\nFigure out which media (traditional or new) is best for your marketing message\n\nAdapt your style for social media messaging, mobile content, or a proper landing page\n\nBy the end of class, you will have:Experience (and portfolio samples) to apply to web, mobile and social media copywriting.\n\nINSTRUCTOR BIO\nAmanda McCormick has created high impact branding initiatives for clients ranging from major media companies to emerging technology startups to nonprofits. Past assignments for SocialFlow, Lifetime Television, the Book of the Month Club, Lexis-Nexis, the British Tourist Board, Film Society of Lincoln Center and Virgin Atlantic Airways have appeared in print, outdoor venues, TV and online. She also provides digital, content and brand strategy to a variety of clients through her consulting firm, Jellybean Boom. \n\nTestimonials\n\n"If you need an extra boost with your copywriting skills, this is the class to take. Amanda evaluates everyone\'s experience and incorporates great examples and homework to really get you thinking. Simply an amazing class!" -- Nicole Monahan\n\n"Amanda brings energy, enthusiasm, and professional experience. I\'d definitely take another class with her. Digital space and social networking are changing daily, so we need someone like her to help us wade through it." -- Rachel Wallack\n\n"Amanda believes in you, brainstorming to make your ideas more marketable. She also shares her experience with interesting, relevant stories that bring her lessons to life." -- Carole Lotito\n\n"I was very impressed with Amanda\'s depth of knowledge. There was never a question she couldn\'t answer and she was engaging, witty, and drew everyone in. She perfectly bridged the creative and technological sides of web copywriting." -- Vanessa Read\n\n"Amanda\'s class was engaging, informative, and practical. I came away with a wealth of knowledge I can use in everyday situations in my industry." -- Angela Havrilla\n\n"I have nothing but positive things to say about Amanda! She is a great teacher and covers a lot of subject material. She is honest and fair regarding homework critiques. Her funny sense of humor makes the classes even more enjoyable. Thanks, Amanda, for a great class!" -- Michelle Snell\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T214030
UID:event_7955@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130329T120538
DTSTAMP;TZID=US-Eastern:20130329T120538
DTSTART;TZID=US-Eastern:20130716T184500
DTEND;TZID=US-Eastern:20130716T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Copywriting-for-the-Web-crs7955.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Copywriting for the Web - ONLINE - Derek Scheips - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nFrom information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.\n\nThrough weekly assignments, you\'ll learn how to carry concepts past headlines, recreate real-life sensations online, and craft copy that lingers in the consciousness long after the user has left a site. Copywriters new or seasoned will find techniques to move effective communication from the printed page to the Web and mobile devices.\n\nIn this class, you will learn how to:\n\nWrite benefit-driven web copy that\'s both engaging and succinct\n\nCreate copy for social networks and curated content for branded communities\n\nTalk with art directors about new digital options\n\nFigure out which media (traditional or new) is best for your marketing message\n\nAdapt your style for social media messaging, mobile content, or a proper landing page\n\nBy the end of class, you will have:Experience (and portfolio samples) to apply to web, mobile and social media copywriting.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDerek Scheips has more than a decade of experience as a digital copywriter and web content strategist for global brands including Microsoft, IBM, Citibank, Sony, and Pfizer. At Ogilvy, Rapp Collins, MRM, Draft/FCB, and Wunderman, he\'s worked closely with teams to create copy that\'s compelling and compatible for Web 3.0.\n\nTestimonials\n\n"Derek\'s class was a very informative introduction to copywriting. Thanks to this course, I was able to secure several freelance copywriting clients within a week of our final project." -- Jennifer Clinehens\n\n"I appreciated Derek\'s experience and willingness to share what he\'s learned to give  us a leg up. His lectures were full of information that will be useful to me for a long time." -- Sally Moe\n\n"Derek is an exceptional instructor. He is extremely knowledgeable, resourceful, patient, and really wants his students to be successful. He provides the tools and information to help attain your web copywriting goals. Take his course!" -- Sandy Cogan\n\n"Derek is very friendly and approachable. He is very casual and always makes the chats fun. This was a very enjoyable class." -- Courtney Adams\n\n"Derek is a wonderful instructor. He is an expert in his field and relayed material in a clear, concise, and easy to understand fashion. He was a pleasure to learn from and I hope to take another one of his courses soon!" -- Lisa Plummer\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T214030
UID:event_8003@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130506T121821
DTSTAMP;TZID=US-Eastern:20130506T121821
DTSTART;TZID=US-Eastern:20130926T200000
DTEND;TZID=US-Eastern:20130926T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Copywriting-for-the-Web-crs8003.html?c=ical
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