BEGIN:VCALENDAR
PRODID:-//mediabistro.com//RemoteApi//EN
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
X-ORIGINAL-URL:http://www.mediabistro.com/courses/ical/
X-WR-CALNAME:mediabistro.com Events
BEGIN:VEVENT
SUMMARY:Online Marketing - New York, NY - Andrew Becks - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing.\n\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIn order to run a successful online marketing campaign, you need to understand how to conceive, structure, and measure your efforts across several different outlets -- from landing pages to social media to mobile. In this course, you\'ll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the Web to successfully deliver your message.We’ll review the fundamentals of online marketing including search engine marketing, keyword optimization, targeted display advertising, and mobile outreach. You\'ll develop the key components of a successful online marketing campaign while learning how to create display ads, distribute email newsletters, and develop a social media marketing strategy. We’ll also discuss how to measure ROI and track the effectiveness of your campaign.In this class, you will learn how to: \n\nApply the four pillars of marketing to an online campaign\n\nUse paid search and search engine marketing\n\nCreate successful display ads and track ROI on landing pages\n\nLaunch successful email marketing campaign\n\nIdentify the appropriate social media and mobile applications for your marketing strategy\n\nBy the end of class, you will have:An understanding of best practices to launch an interactive marketing campaign and how to use online channels to achieve measurable results.\n\nINSTRUCTOR BIO\nAndrew Becks is director of audience development for Scripps Networks Interactive, where he supports the Food Network and Cooking Channel. Prior to this, he was the database marketing manager, where he managed email and database marketing efforts for the company\'s digital media and television brands.\n\nAndrew also worked in several digital marketing and information technology roles with the casual-dining restaurant chain Ruby Tuesday. In his free time, he works as a freelance digital marketer and web/database developer.\n\nTestimonials\n\n"Andrew was a very thorough, passionate instructor who took time to ensure that everyone understood the content of the course and got what they wanted. He did a great job and I would recommend this course to others who are interested in web analytics." -- Michelle Snell\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T175233
UID:event_7939@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130314T134228
DTSTAMP;TZID=US-Eastern:20130314T134228
DTSTART;TZID=US-Eastern:20130709T184500
DTEND;TZID=US-Eastern:20130709T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Online-Marketing-crs7939.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Online Marketing - ONLINE - Mandy Gresh - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIn order to run a successful online marketing campaign, you need to understand how to conceive, structure, and measure your efforts across several different outlets -- from landing pages to social media to mobile. In this course, you\'ll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your message. We’ll review the fundamentals of online marketing including search engine marketing, keyword optimization, targeted display advertising, and mobile outreach. You\'ll develop the key components of a successful online marketing campaign while learning how to create display ads, distribute email newsletters, and develop a social media marketing strategy. We’ll also discuss how to measure ROI and track the effectiveness of your campaign.In this class, you will learn how to: \n\nUse the four pillars of marketing within an online campaign\n\nIncorporate paid search and best practices of search engine marketing\n\nCreate successful display ads and track ROI on landing pages\n\nImplement the anatomy of a successful email marketing campaign\n\nIdentify the appropriate social media and mobile applications for your marketing strategy\n\nBy the end of class, you will have: An understanding of best practices to launch an interactive marketing campaign and how to use online channels to achieve measurable results.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nMandy Gresh is Vice President, Brand Channel Management at Big Fuel Communications LLC, a full-service marketing and communications company. She leads the team of social media channel and community Managers who moderate and produce content for clients including Gatorade, Starwood Hotels & Resorts, Budweiser, T-Mobile, GoSmart Mobile and Chase United Credit Cards.\n\nMandy has also worked as a digital marketing and content consultant for clients including American Express Publishing, the Canadian Tourism Commission, Ladies Who Launch and Wanderfly (now owned by TripAdvisor). During this time she was also a coach and mentor to more than 100 women in the process of starting their own business or going through career transitions.\n\nTestimonials\n\n"I commend Mandy on an excellent job formatting this class in a way that everyone could understand. She took the time to define the vocabulary of online marketing, had us actually use the various marketing platforms and methods, and made herself available if we had questions. Great class -- I recommend it to everyone thinking about getting into online marketing." -- Tricia Chatterton-Goldrick\n\n"Mandy went above and beyond what I was hoping to get out of the course. She gave the perfect amount of lecture time and the homework assignments were thought provoking but not unmanageable." -- Michelle Snell\n\n"Mandy was an exceptional instructor. She was very knowledgeable and eager to help while always offering great tips. Thank you!" -- Susan Sonderegger\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T175233
UID:event_7961@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130403T163838
DTSTAMP;TZID=US-Eastern:20130403T163838
DTSTART;TZID=US-Eastern:20130709T200000
DTEND;TZID=US-Eastern:20130709T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Online-Marketing-crs7961.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Search and Online Marketing - ONLINE - Nate Cooper - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIf you don\'t come up at the top of a search, your audience may never find you. This course will teach you how to use SEO and search marketing, social media, and digital outreach methods to drive traffic to your website. You\'ll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.In this class, you will learn how to:\n\nUnderstand the difference between SEO and SEM\n\nDetermine the most important factors of search rankings\n\nReport on web traffic and keep your website code clean\n\nReach out to bloggers and other webmasters to have them link to your site\n\nManage SEO and social media projects\n\nBy the end of class, you will have:An understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nNate Cooper is a blogging strategist and writer. Through his company, Pedestrian Consulting, he has led training for corporate clients including the Gap and NBC. He is a regular contributor to contently.com, and his writing has appeared on Mashable. Prior to this, Nate worked in event marketing for Apple.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T175234
UID:event_7946@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130319T134115
DTSTAMP;TZID=US-Eastern:20130319T134115
DTSTART;TZID=US-Eastern:20130718T200000
DTEND;TZID=US-Eastern:20130718T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Search-and-Online-Marketing-crs7946.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Online Marketing - ONLINE - Mandy Gresh - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIn order to run a successful online marketing campaign, you need to understand how to conceive, structure, and measure your efforts across several different outlets -- from landing pages to social media to mobile. In this course, you\'ll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your message. We’ll review the fundamentals of online marketing including search engine marketing, keyword optimization, targeted display advertising, and mobile outreach. You\'ll develop the key components of a successful online marketing campaign while learning how to create display ads, distribute email newsletters, and develop a social media marketing strategy. We’ll also discuss how to measure ROI and track the effectiveness of your campaign.In this class, you will learn how to: \n\nUse the four pillars of marketing within an online campaign\n\nIncorporate paid search and best practices of search engine marketing\n\nCreate successful display ads and track ROI on landing pages\n\nImplement the anatomy of a successful email marketing campaign\n\nIdentify the appropriate social media and mobile applications for your marketing strategy\n\nBy the end of class, you will have: An understanding of best practices to launch an interactive marketing campaign and how to use online channels to achieve measurable results.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nMandy Gresh is Vice President, Brand Channel Management at Big Fuel Communications LLC, a full-service marketing and communications company. She leads the team of social media channel and community Managers who moderate and produce content for clients including Gatorade, Starwood Hotels & Resorts, Budweiser, T-Mobile, GoSmart Mobile and Chase United Credit Cards.\n\nMandy has also worked as a digital marketing and content consultant for clients including American Express Publishing, the Canadian Tourism Commission, Ladies Who Launch and Wanderfly (now owned by TripAdvisor). During this time she was also a coach and mentor to more than 100 women in the process of starting their own business or going through career transitions.\n\nTestimonials\n\n"I commend Mandy on an excellent job formatting this class in a way that everyone could understand. She took the time to define the vocabulary of online marketing, had us actually use the various marketing platforms and methods, and made herself available if we had questions. Great class -- I recommend it to everyone thinking about getting into online marketing." -- Tricia Chatterton-Goldrick\n\n"Mandy went above and beyond what I was hoping to get out of the course. She gave the perfect amount of lecture time and the homework assignments were thought provoking but not unmanageable." -- Michelle Snell\n\n"Mandy was an exceptional instructor. She was very knowledgeable and eager to help while always offering great tips. Thank you!" -- Susan Sonderegger\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T175234
UID:event_8087@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130617T144809
DTSTAMP;TZID=US-Eastern:20130617T144809
DTSTART;TZID=US-Eastern:20130910T200000
DTEND;TZID=US-Eastern:20130910T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Online-Marketing-crs8087.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Search and Online Marketing - New York, NY - Grace Mangum - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIf you don\'t come up at the top of a search, your audience may never find you. This course will teach you how to use SEO and search marketing, social media, and digital outreach methods to drive traffic to your website. You\'ll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.In this class, you will learn how to:\n\nUnderstand the difference between SEO and SEM\n\nDetermine the most important factors of search rankings\n\nReport on web traffic and keep your website code clean\n\nReach out to bloggers and other webmasters to have them link to your site\n\nManage SEO and social media projects\n\nBy the end of class, you will have:An understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.\n\nINSTRUCTOR BIO\nGrace Mangum is the GM Digital for Source Media, where she is responsible for the digital strategy, product development, and marketing of 13 of the company\'s 28 brands. She is a Webby Award-winning digital strategist and marketing executive with experience in digital program, product and content development, editorial, and integrated marketing strategies.\n\nGrace has developed digital strategies, marketing programs, campaigns and products for Lifetime Television, IFC (Independent Film Channel), BBC America, and The New York Observer. \n\nTestimonials\n\n"I loved how Grace would explain a technique/technology/approach and then show how it works in internet marketing. She engages her students in lively discussions, which really helped us grasp the knowledge she is sharing." -- Sherry Bloom\n\n"Grace covered a lot of material, but made sure we comprehended topics before moving on. She also made a point to understand our individual objectives for taking the class and gave us guidance on tactics tailored to our specific industries. I look forward to taking another class with Grace." -- Kimberly Connolly\n\n"I am not very technically minded, and I was worried I wouldn\'t understand the course material, but Grace was excellent at explaining things in an interesting way and using real-life examples to bring theory to life." -- Laura Garrity\n\n"Grace made this class an amazing experience. She taught in a way that made sense not only to me, but to everyone in class. She is intelligent,  creative, and really cared. I truly feel that I learned more than in any other class I\'ve taken. I now feel that I can take everything I learned from class and use it in my career." -- Melissa Emert-Hutner\n\n"Grace does a great job keeping the class engaged. She is energetic, in the know, and able to advise us on best practices tailored to our various industries. This is the second class of Grace\'s I\'ve taken, and I highly recommend her." -- Kimberly Connolly\n\n"I highly recommend Grace. She is highly knowledgeable, organized, and thorough." -- Lisa Iddings\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T175234
UID:event_8043@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130528T134952
DTSTAMP;TZID=US-Eastern:20130528T134952
DTSTART;TZID=US-Eastern:20130912T184500
DTEND;TZID=US-Eastern:20130912T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Search-and-Online-Marketing-crs8043.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Search and Online Marketing - ONLINE - Nate Cooper - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIf you don\'t come up at the top of a search, your audience may never find you. This course will teach you how to use SEO and search marketing, social media, and digital outreach methods to drive traffic to your website. You\'ll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.In this class, you will learn how to:\n\nUnderstand the difference between SEO and SEM\n\nDetermine the most important factors of search rankings\n\nReport on web traffic and keep your website code clean\n\nReach out to bloggers and other webmasters to have them link to your site\n\nManage SEO and social media projects\n\nBy the end of class, you will have:An understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nNate Cooper is a blogging strategist and writer. Through his company, Pedestrian Consulting, he has led training for corporate clients including the Gap and NBC. He is a regular contributor to contently.com, and his writing has appeared on Mashable. Prior to this, Nate worked in event marketing for Apple.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T175235
UID:event_7995@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130429T144837
DTSTAMP;TZID=US-Eastern:20130429T144837
DTSTART;TZID=US-Eastern:20130912T200000
DTEND;TZID=US-Eastern:20130912T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Search-and-Online-Marketing-crs7995.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Online Marketing: Advanced - ONLINE - Grace Mangum - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nMarketing is part art, part science. For a digital marketer, success depends on an awareness of analytics, search engine marketing, display advertising, and mobile. But once an adeptness with tools is in place, marketing becomes an art, balancing the use of available online tools to create a strategy that achieves measureable results.\n\nIn this intensive course, designed for marketing professionals, we’ll review how to develop a multi-faceted digital campaign from start to finish. Class will operate like a workshop, with each student setting their own strategic campaign goals and outlining components of a strategy to achieve them.\n\nIn this class, you will learn how to:\n\nCreate a digital marketing plan, from start to finish\n\nSet strategic goals based on past online marketing campaigns  \n\nIdentify your marketing budget and adapt your strategy accordingly\n\nIdentify your top performance channels using analytics\n\nAudit your completed strategy for your next campaign\n\nBy the end of class, you will have:An outline for a multi-faceted brand campaign and an understanding of how to use digital marketing to drive sales or engagement for your company or organization. Admission Requirements: Students should have a least one year of marketing experience, or have completed our Online Marketing course. Apply with a note to explain your interest in this topic and a brief work history with details about your marketing experience.  The online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nGrace Mangum is the GM Digital for Source Media, where she is responsible for the digital strategy, product development, and marketing of 13 of the company\'s 28 brands. She is a Webby Award-winning digital strategist and marketing executive with experience in digital program, product and content development, editorial, and integrated marketing strategies.\n\nGrace has developed digital strategies, marketing programs, campaigns and products for Lifetime Television, IFC (Independent Film Channel), BBC America, and The New York Observer. \n\nTestimonials\n\n"I loved how Grace would explain a technique/technology/approach and then show how it works in internet marketing. She engages her students in lively discussions, which really helped us grasp the knowledge she is sharing." -- Sherry Bloom\n\n"Grace covered a lot of material, but made sure we comprehended topics before moving on. She also made a point to understand our individual objectives for taking the class and gave us guidance on tactics tailored to our specific industries. I look forward to taking another class with Grace." -- Kimberly Connolly\n\n"I am not very technically minded, and I was worried I wouldn\'t understand the course material, but Grace was excellent at explaining things in an interesting way and using real-life examples to bring theory to life." -- Laura Garrity\n\n"Grace made this class an amazing experience. She taught in a way that made sense not only to me, but to everyone in class. She is intelligent,  creative, and really cared. I truly feel that I learned more than in any other class I\'ve taken. I now feel that I can take everything I learned from class and use it in my career." -- Melissa Emert-Hutner\n\n"Grace does a great job keeping the class engaged. She is energetic, in the know, and able to advise us on best practices tailored to our various industries. This is the second class of Grace\'s I\'ve taken, and I highly recommend her." -- Kimberly Connolly\n\n"I highly recommend Grace. She is highly knowledgeable, organized, and thorough." -- Lisa Iddings\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T175235
UID:event_8024@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130515T144352
DTSTAMP;TZID=US-Eastern:20130515T144352
DTSTART;TZID=US-Eastern:20131003T210000
DTEND;TZID=US-Eastern:20131003T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Online-Marketing-Advanced-crs8024.html?c=ical
END:VEVENT
END:VCALENDAR