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X-ORIGINAL-URL:http://www.mediabistro.com/courses/ical/
X-WR-CALNAME:mediabistro.com Events
BEGIN:VEVENT
SUMMARY:Email Marketing - ONLINE - Amanda McCormick - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing and Public Relations.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to build and manage qualified distribution lists in a way that engages your users -- without spamming them. We\'ll discuss how to design email templates to best support your brand while including and following the proper legal disclaimers. You\'ll also learn how to use analytics tools to monitor campaign engagement and effectiveness as well as ways to respect your users’ privacy while introducing them to your products or services.\n\nIn this class, you will learn how to: \n\nCreate and manage distribution lists, including resources for mass mailings\n\nEvaluate optimal time, date, and frequency to decrease unsubscribes and increase your open rate \n\nDevelop and execute copywriting and design techniques, including subject lines\n\nIntegrate social media tools into email campaigns to function as a part of your overall digital strategy\n\nPrevent blacklisting from servers\n\nBy the end of class, you will have:An email campaign designed to build traffic and increase sales.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nAmanda McCormick has created high impact branding initiatives for clients ranging from major media companies to emerging technology startups to nonprofits. Past assignments for SocialFlow, Lifetime Television, the Book of the Month Club, Lexis-Nexis, the British Tourist Board, Film Society of Lincoln Center and Virgin Atlantic Airways have appeared in print, outdoor venues, TV and online. She also provides digital, content and brand strategy to a variety of clients through her consulting firm, Jellybean Boom. \n\nTestimonials\n\n"If you need an extra boost with your copywriting skills, this is the class to take. Amanda evaluates everyone\'s experience and incorporates great examples and homework to really get you thinking. Simply an amazing class!" -- Nicole Monahan\n\n"Amanda brings energy, enthusiasm, and professional experience. I\'d definitely take another class with her. Digital space and social networking are changing daily, so we need someone like her to help us wade through it." -- Rachel Wallack\n\n"Amanda believes in you, brainstorming to make your ideas more marketable. She also shares her experience with interesting, relevant stories that bring her lessons to life." -- Carole Lotito\n\n"I was very impressed with Amanda\'s depth of knowledge. There was never a question she couldn\'t answer and she was engaging, witty, and drew everyone in. She perfectly bridged the creative and technological sides of web copywriting." -- Vanessa Read\n\n"Amanda\'s class was engaging, informative, and practical. I came away with a wealth of knowledge I can use in everyday situations in my industry." -- Angela Havrilla\n\n"I have nothing but positive things to say about Amanda! She is a great teacher and covers a lot of subject material. She is honest and fair regarding homework critiques. Her funny sense of humor makes the classes even more enjoyable. Thanks, Amanda, for a great class!" -- Michelle Snell\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T042811
UID:event_7819@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130122T152859
DTSTAMP;TZID=US-Eastern:20130122T152859
DTSTART;TZID=US-Eastern:20130529T200000
DTEND;TZID=US-Eastern:20130529T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Email-Marketing-crs7819.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Public Relations: Media Training and Relations - ONLINE - Dick Pirozzolo - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Public Relations.\n\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIn PR, the relationships you create with editors, reporters, bloggers, and producers can make or break your next campaign.Learn how to target and pitch top media outlets and events, prep your client for appearances and interviews to make sure their message gets through, and establish your clients as reliable sources to ensure repeat bookings and interviews.In this class, you will learn how to:\n\nPitch contacts using media lists, online databases, blogs, and social media\n\nUnderstand what producers, news editors, and segment bookers look for\n\nMaster the media interview, from understanding types of interviews to developing questions and responses\n\nDevelop and write briefing documents and talking points that keep your client on message\n\nFollow up to land repeat appearances and build lasting relationships\n\nBy the end of class, you will have:A tailored media list, along with a custom pitch, briefing document, and sample questions and answers.The online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDick Pirozzolo is principal of Pirozzolo Company Public Relations, where he offers public relations, marketing communication, and media placement services to corporations and government agencies internationally. Prior to this, he served as public relations advisor to WBZ-TV Boston and was a newspaper reporter for the Worcester Telegram. Dick has arranged publicity for industries including technology, IT systems, homebuilding, television broadcasting, food, institutional, and retail financial services. \n\nFollowing 9/11, Dick was named media liaison for industry talks in New York on new security measures and technology. He has generated publicity in BusinessWeek, Forbes, The Wall Street Journal, and the CBS Evening News. His byline has appeared in The Affluent Page, The Boston Herald, Yankee, and the Washington Times. He is author of five nonfiction books.\n\nTestimonials\n\n"I enrolled for the certificate in Public Relations, and was stunned by how Dick exceeded all expectations! Our PR agency is more polished and refined in just a month\'s time. One assignment that I applied to a real-life prospect even resulted in our gaining a client! Don\'t miss this class." -- Diane Saarinen\n\n"Dick is knowledgeable and experienced, with the ability and enthusiasm to convey his knowledge. His lectures were well organized and informative. Right after class, I was able to generate media interest for my client directly related to Dick\'s suggestions." -- Tom Panas\n\n"Dick has great insights and an open, inviting teaching style. He has great experience and teaches in a way that is hands-on, interactive, and effective." -- Avantika Wagle\n\n"Dick teaches a wonderful class. He\'s a seasoned professional who shares his experiences and insider tips garnered over a lifetime of accomplishments." -- Maria Plati\n\n"Dick\'s class was richly informative, upbeat, involved, and interactive. A seasoned  professional, Dick taught with a twist and gave real-life examples from his own client roster." -- Susanne Macdonald\n\n"I drove two hours each way just for Dick\'s seminar, and I will recommend it to everyone I know. He was personable, knowledgeable, fun to work with, and I\'ll definitely look out for future courses he teaches." -- Andrew de Geofroy\n\n"If you want to learn PR and the latest methods from a pro, take this class. I traveled from New Jersey to Boston by bus to take Dick\'s class, and I would do it again!" -- Bob Taylor\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T042811
UID:event_7856@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130220T172251
DTSTAMP;TZID=US-Eastern:20130220T172251
DTSTART;TZID=US-Eastern:20130604T200000
DTEND;TZID=US-Eastern:20130604T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Public-Relations-Media-Training-and-Relations-crs7856.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Public Speaking - New York, NY - Joel Schwartzberg - 2 sessions, $275
DESCRIPTION:\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\nGreat public speakers aren\'t born; they\'re trained.In the first part of this course, we\'ll focus on nuts-and-bolts tips and techniques for becoming a more confident and competent public speaker. In the second part, students will be assessed on their abilities to apply the learning to specific presentations and coached to address areas of improvement. In this class, you will learn how to:\n\nCaptivate and engage an audience\n\nUse "Power Periods" and oral techniques to project competence\n\nWalk, gesture, and position your body to convey strength\n\nInteract with displays, notes, and PowerPoint presentations\n\nCome up with customized ways to improve your own personal public speaking style\n\nBy the end of class, you will have: The skills to speak confidently and with authority to engage any audience.\n\nINSTRUCTOR BIO\nJoel Schwartzberg teaches public speaking to corporate, group, and individual clients. He won the 1990 United States Championship in After-Dinner Speaking, the 1990 State Championship in Persuasive Speaking, and was ranked among the ten top public speakers in the country. After coaching public speaking/forensic teams at the University of Pennsylvania, Seton Hall University, and the City University of New York, he was inducted into the National Forensic Association Hall of Fame in 2002.\n\nJoel has written about public speaking for The Huffington Post and is a contributor to Public Speaking Superpowers, which will be released this fall. His essays have appeared in The New York Times Magazine, The New York Daily News, Newsweek, New Jersey Monthly, The New York Post, Babble.com, and Chicken Soup for the Soul. He is also the author of the award-winning essay collection The 40-Year-Old Version. Visit his website at successcoacher.com.\n\nTestimonials\n\n"Joel offered excellent drills to help attendees stand, speak, and gesture before an audience with confidence. I recommend Joel and this class to anyone interested in fine-tuning their public speaking style." -- Anne Hollyday\n\n"Joel conducts a fun, hands-on class where everyone walks away a more confident speaker." -- Nicole Niebisch\n\n"In only two sessions, I feel that I am already a stronger public speaker as a result of Joel\'s instruction. He creates a kind environment for confidence-building exercises and provides thoughtful, precise feedback. I would absolutely take another class with this instructor."-- Molly Maymar\n\n"Joel was funny, patient, and encouraging. He provides a number of tricks to get over speaking anxiety, to sound confident and project strength, and to win over any audience."  -- Lionel Beehner, mediabistro.com instructor\n\n"Joel was extremely helpful and engaging. He peppered his presentation with humor and made the room feel at ease. It was well worth the money." --  Debbie Sirico\n\n"Joel delivered an enormous amount of information in an extremely palatable -- not to mention memorable -- way." -- Laura Harrison McBride\n\n"Joel was an enthusiastic and accomplished speaker. I came away with great information that I can put to use right away." -- Valerie Peterson\n\n"Joel is an inspiring, energetic, and well-informed teacher who generously shared  tips from his years of experience. I recommend this class to anyone." -- Karen Sorensen\n\n"Joel had great energy and was a great speaker. He was a perfect instructor and I enjoyed taking his class." -- Beverly Anderson\n\n"Joel did an excellent job sharing his skills. I definitely will remember all the techniques and become a more effective public speaker." -- Khristina Godlewski\n\n"Joel was friendly and helpful throughout the course, offering timely, clear, and detailed feedback. I have already applied what I learned and achieved great results!" -- Nicola Lees\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T042811
UID:event_7882@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130225T154415
DTSTAMP;TZID=US-Eastern:20130225T154415
DTSTART;TZID=US-Eastern:20130606T184500
DTEND;TZID=US-Eastern:20130606T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Public-Speaking-crs7882.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Speechwriting - ONLINE - Henry Ehrlich - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Public Relations.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nKnowing how to craft a strong speech -- and ensure the best possible delivery -- is a valued and lucrative skill for those in both the public and private sectors. In this class, we\'ll touch upon the most practical elements of speechwriting, with our main focus on how to produce a strong speech, quickly and efficiently. In this class, you will learn how to:\n\nWrite a polished, convincing speech ready for delivery \n\nConduct research and craft arguments\n\nUse stylistic options ranging from humorous to philosophical\n\nWrite a memorable opening\n\nMotivate an audience to take action on what they\'ve heard\n\nBy the end of class, you will have:A polished speech, and experience drafting, editing, and delivering speeches for a variety of audiences.The online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nHenry Ehrlich has worked as a speechwriter at Citibank, JP Morgan, and the New York City Transit Authority. In addition, he\'s written speeches for clients including Booz Allen Hamilton, Susan Komen Foundation, CBS, Ford, GE, IBM, and Merril Lynch. \n\nHenry is the author of several books on speechwriting including Writing Effective Speeches and The Wylie Book of Business Quotations.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T042811
UID:event_7972@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130408T153328
DTSTAMP;TZID=US-Eastern:20130408T153328
DTSTART;TZID=US-Eastern:20130611T200000
DTEND;TZID=US-Eastern:20130611T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Speechwriting-crs7972.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Public Relations: New Business Development - ONLINE - Dick Pirozzolo - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Public Relations.\n\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nTo start or grow your public relations business, you need to land new accounts, manage existing clients, and exceed expectations. Learn how to approach the business development process, develop and qualify prospects, respond to prospects’ needs, create a winning pitch, and close faster.\n\nIn this class, you will learn how to:\n\nFind, target, and qualify new business leads\n\nLaunch a sales campaign and lead prospects through the path to closing\n\nPrepare winning sales presentations and deliver your pitch\n\nUse digital media to enhance your network\n\nSell add-on services to existing clients for increased revenue\n\nBy the end of class, you will have:The skills to win business, qualify leads, and close new accounts. You\'ll also know how to structure client relationships, account for scope creep, and offer additional services to maximize returns.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through writtenand video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDick Pirozzolo is principal of Pirozzolo Company Public Relations, where he offers public relations, marketing communication, and media placement services to corporations and government agencies internationally. Prior to this, he served as public relations advisor to WBZ-TV Boston and was a newspaper reporter for the Worcester Telegram. Dick has arranged publicity for industries including technology, IT systems, homebuilding, television broadcasting, food, institutional, and retail financial services. \n\nFollowing 9/11, Dick was named media liaison for industry talks in New York on new security measures and technology. He has generated publicity in BusinessWeek, Forbes, The Wall Street Journal, and the CBS Evening News. His byline has appeared in The Affluent Page, The Boston Herald, Yankee, and the Washington Times. He is author of five nonfiction books.\n\nTestimonials\n\n"I enrolled for the certificate in Public Relations, and was stunned by how Dick exceeded all expectations! Our PR agency is more polished and refined in just a month\'s time. One assignment that I applied to a real-life prospect even resulted in our gaining a client! Don\'t miss this class." -- Diane Saarinen\n\n"Dick is knowledgeable and experienced, with the ability and enthusiasm to convey his knowledge. His lectures were well organized and informative. Right after class, I was able to generate media interest for my client directly related to Dick\'s suggestions." -- Tom Panas\n\n"Dick has great insights and an open, inviting teaching style. He has great experience and teaches in a way that is hands-on, interactive, and effective." -- Avantika Wagle\n\n"Dick teaches a wonderful class. He\'s a seasoned professional who shares his experiences and insider tips garnered over a lifetime of accomplishments." -- Maria Plati\n\n"Dick\'s class was richly informative, upbeat, involved, and interactive. A seasoned  professional, Dick taught with a twist and gave real-life examples from his own client roster." -- Susanne Macdonald\n\n"I drove two hours each way just for Dick\'s seminar, and I will recommend it to everyone I know. He was personable, knowledgeable, fun to work with, and I\'ll definitely look out for future courses he teaches." -- Andrew de Geofroy\n\n"If you want to learn PR and the latest methods from a pro, take this class. I traveled from New Jersey to Boston by bus to take Dick\'s class, and I would do it again!" -- Bob Taylor\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T042812
UID:event_7880@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130225T151604
DTSTAMP;TZID=US-Eastern:20130225T151604
DTSTART;TZID=US-Eastern:20130612T200000
DTEND;TZID=US-Eastern:20130612T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Public-Relations-New-Business-Development-crs7880.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Public Relations - ONLINE - Lindsey Benoit - 4 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Public Relations.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nOver the last decade, we\'ve seen an unprecedented surge of interest in public relations that is creating an incredible abundance of PR jobs in firms, corporations, non-profits, and consulting. In this course, learn how to break into PR, enhance your skills, and develop PR programs. You\'ll also find out everything you need know to get that all-important first job.\n\nIn this class, you will learn how to:\n\nDevelop a targeted, tactical PR plan that generates results\n\nWrite dynamic biographies for yourself, your clients, and your associates\n\nExecute a targeted media outreach program geared to the needs of your client\n\nDraft attention-getting media pitch letters\n\nDistribute a news release\n\nBy the end of class, you will have:A tactical public relations plan, a corporate biography, and a news release you can use in job interviews.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nLindsey Benoit is Director of Communications for Women\'s Health. Prior to that, she was associate director of public relations at Self. She previously worked at the Conde Nast Media Group, where she executed Fashion Rocks and other large celebrity-driven events. \n\nLindsey started her career as a book publicist at Random House. In 2006, she created Rock for Lymphoma, a large-scale charity event at the Paradise Rock Club in Boston.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T042812
UID:event_7945@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130319T123253
DTSTAMP;TZID=US-Eastern:20130319T123253
DTSTART;TZID=US-Eastern:20130619T200000
DTEND;TZID=US-Eastern:20130619T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Public-Relations-crs7945.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Public Relations: Incorporating Social Media and Multimedia - ONLINE - Kelli Matthews - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Public Relations.\n\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nIn this course, learn how to develop online video, make social media updates, and display multimedia content that will spread your message and reach in all the right places. We’ll also look at keyword search and SEO as it applies to public relations to ensure that your client or organization lands at the top of search results.\n\nIn this class, you will learn how to:\n\nOptimize your use of key social media tools including Twitter, Facebook, YouTube, and smaller niche tools\n\nProduce and package multimedia digital press releases\n\nUse keywords to get top search engine rankings\n\nFind, reach, and pitch key bloggers and influencers\n\nMeasure and track your social outreach efforts\n\nBy the end of class, you will have:A multimedia press release, a list of leading industry bloggers to pitch, and a strategic plan for improving your client’s reach using SEO and social media.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nKelli Matthews is the founder and managing director of Verve Northwest Communication, a full-service public relations, marketing, and design agency. She is responsible for high-level communication, strategic planning, budget management, and leadership for clients including nonprofits and community organizations. She also teaches undergraduate and graduate classes in public relations and social media at the University of Oregon\'s School of Journalism and Communications. Kelli writes about PR and social media on her blog, PRos in Training, and you can find her on Twitter at \n\n@kmatthews.\n\nTestimonials\n\n"Kelli is a great instructor. Her lectures are engaging and easy to follow and her lessons are creative and well planned. She offers insightful feedback on assignments." -- Gina Fernandes\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T042812
UID:event_7896@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130301T151604
DTSTAMP;TZID=US-Eastern:20130301T151604
DTSTART;TZID=US-Eastern:20130702T210000
DTEND;TZID=US-Eastern:20130702T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Public-Relations-Incorporating-Social-Media-and-Multimedia-crs7896.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Online Reputation Management - ONLINE - Polly Wood - 1 session, $49
DESCRIPTION:\n\nPRICE\n$49 ($39 for AvantGuild)\n\nCOURSE DETAILS\nGoogle yourself or your business and see what comes up.  Good or bad, right or wrong, the information that’s found on the first two pages of your search results paints a vivid picture of who you are -- one that’s challenging to alter. So what do you do when what’s online is outdated, unbalanced, inaccurate, or misleading? And what\'s the best way to respond to criticism on Yelp or other posting sites?\n\nYou\'ll learn how to:\n\nKnow what online reputation management is -- and isn’t -- and why it matters to everyone\n\nTurn feedback into benefits for businesses, consumers, and prosumers, from online reviews to social media\n\nRespond to commenters -- and what you should never do\n\nLearn from case studies from recent media disasters, including the Amy’s Bakery rant and the viral sorority girl email\n\nHow this works:\n\nYou\'ll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked\n\nYou\'ll have the chance to ask questions and get advice from the speaker in real time\n\nYou\'ll receive a copy of the speaker\'s presentation slides and access to a recording of the presentation\n\n\n\nINSTRUCTOR BIO\nPolly Wood is director of the special projects team for Reputation.com, the global leader in online reputation management and digital privacy protection. Her clients include politicians, Fortune 100 companies, and their executives.\n\nPrior to this, Polly served as a private equity research analyst with Hall Capital Partners, where she focused on venture capital managers across all investment stages. She is an MBA Candidate at Columbia University\'s Executive Program.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T042812
UID:event_8026@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130516T153329
DTSTAMP;TZID=US-Eastern:20130516T153329
DTSTART;TZID=US-Eastern:20130717T160000
DTEND;TZID=US-Eastern:20130717T170000
LOCATION:Online 
URL:http://www.mediabistro.com/Online-Reputation-Management-crs8026.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Web Analytics - New York, NY - Grace Mangum - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, Digital Journalism, and Digital Project Management.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nRemember when people cared about website hits? Now that that\'s over, we can focus on tracking the website metrics that can drive sales, engagement, and traffic.\n\nIn this class, we\'ll cover the plethora of web analytics data available today, and how you can use those metrics to build a multifaceted digital strategy for your brand or business. Through weekly assignments using Google Analytics, you\'ll learn what to look for in analytics reports, what the data means, and how you can use your findings to improve your online initiatives.\n\nIn this class, you will learn how to:\n\nRead an analytics dashboard\n\nGather information about your site visitors from analytics data\n\nIdentify your best performing Internet marketing channel\n\nUnderstand your lead generation or sales funnel\n\nKnow what drives conversion to improve results\n\nBy the end of class, you will have:The ability to analyze your data and a firm understanding of its impact on your business.\n\nNote: We recommend students have access to Google Analytics to get the most from assignments. Email us with questions.\n\nINSTRUCTOR BIO\nGrace Mangum is the GM Digital for Source Media, where she is responsible for the digital strategy, product development, and marketing of 13 of the company\'s 28 brands. She is a Webby Award-winning digital strategist and marketing executive with experience in digital program, product and content development, editorial, and integrated marketing strategies.\n\nGrace has developed digital strategies, marketing programs, campaigns and products for Lifetime Television, IFC (Independent Film Channel), BBC America, and The New York Observer. \n\nTestimonials\n\n"I loved how Grace would explain a technique/technology/approach and then show how it works in internet marketing. She engages her students in lively discussions, which really helped us grasp the knowledge she is sharing." -- Sherry Bloom\n\n"Grace covered a lot of material, but made sure we comprehended topics before moving on. She also made a point to understand our individual objectives for taking the class and gave us guidance on tactics tailored to our specific industries. I look forward to taking another class with Grace." -- Kimberly Connolly\n\n"I am not very technically minded, and I was worried I wouldn\'t understand the course material, but Grace was excellent at explaining things in an interesting way and using real-life examples to bring theory to life." -- Laura Garrity\n\n"Grace made this class an amazing experience. She taught in a way that made sense not only to me, but to everyone in class. She is intelligent,  creative, and really cared. I truly feel that I learned more than in any other class I\'ve taken. I now feel that I can take everything I learned from class and use it in my career." -- Melissa Emert-Hutner\n\n"Grace does a great job keeping the class engaged. She is energetic, in the know, and able to advise us on best practices tailored to our various industries. This is the second class of Grace\'s I\'ve taken, and I highly recommend her." -- Kimberly Connolly\n\n"I highly recommend Grace. She is highly knowledgeable, organized, and thorough." -- Lisa Iddings\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T042812
UID:event_7908@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130304T150039
DTSTAMP;TZID=US-Eastern:20130304T150039
DTSTART;TZID=US-Eastern:20130724T184500
DTEND;TZID=US-Eastern:20130724T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Web-Analytics-crs7908.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Email Marketing - ONLINE - Amanda McCormick - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing and Public Relations.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to build and manage qualified distribution lists in a way that engages your users -- without spamming them. We\'ll discuss how to design email templates to best support your brand while including and following the proper legal disclaimers. Youu\'ll also learn how to use analytics tools to monitor campaign engagement and effectiveness as well as ways to respect your users’ privacy while introducing them to your products or services.\n\nIn this class, you will learn how to: \n\nCreate and manage distribution lists, including resources for mass mailings\n\nEvaluate optimal time, date, and frequency to decrease unsubscribes and increase your open rate \n\nDevelop and execute copywriting and design techniques, including subject lines\n\nIntegrate social media tools into email campaigns to function as a part of your overall digital strategy\n\nPrevent blacklisting from servers\n\nBy the end of class, you will have:An email campaign designed to build traffic and increase sales.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nAmanda McCormick has created high impact branding initiatives for clients ranging from major media companies to emerging technology startups to nonprofits. Past assignments for SocialFlow, Lifetime Television, the Book of the Month Club, Lexis-Nexis, the British Tourist Board, Film Society of Lincoln Center and Virgin Atlantic Airways have appeared in print, outdoor venues, TV and online. She also provides digital, content and brand strategy to a variety of clients through her consulting firm, Jellybean Boom. \n\nTestimonials\n\n"If you need an extra boost with your copywriting skills, this is the class to take. Amanda evaluates everyone\'s experience and incorporates great examples and homework to really get you thinking. Simply an amazing class!" -- Nicole Monahan\n\n"Amanda brings energy, enthusiasm, and professional experience. I\'d definitely take another class with her. Digital space and social networking are changing daily, so we need someone like her to help us wade through it." -- Rachel Wallack\n\n"Amanda believes in you, brainstorming to make your ideas more marketable. She also shares her experience with interesting, relevant stories that bring her lessons to life." -- Carole Lotito\n\n"I was very impressed with Amanda\'s depth of knowledge. There was never a question she couldn\'t answer and she was engaging, witty, and drew everyone in. She perfectly bridged the creative and technological sides of web copywriting." -- Vanessa Read\n\n"Amanda\'s class was engaging, informative, and practical. I came away with a wealth of knowledge I can use in everyday situations in my industry." -- Angela Havrilla\n\n"I have nothing but positive things to say about Amanda! She is a great teacher and covers a lot of subject material. She is honest and fair regarding homework critiques. Her funny sense of humor makes the classes even more enjoyable. Thanks, Amanda, for a great class!" -- Michelle Snell\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T042812
UID:event_7971@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130408T145234
DTSTAMP;TZID=US-Eastern:20130408T145234
DTSTART;TZID=US-Eastern:20130724T200000
DTEND;TZID=US-Eastern:20130724T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Email-Marketing-crs7971.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Event Planning - New York, NY - Nicole Halton - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Public Relations.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nIn this course, you\'ll learn how to create successful events from conception to completion. You\'ll discover how to think, plan, problem solve, and produce like a professional event planner. Through weekly assignments, you\'ll write essential event documents including production reports and timelines, proposals for strategic collaborations and partnerships, and new business presentations. This class will follow the process of planning an event from beginning to end.\n\nIn this class you\'ll learn how to:\n\nCreate production documents including production reports, timelines, budgets, and event recaps\n\nDevelop invitations, advertisements, calendar listings, and media alerts \n\nCreate and manage an event budget\n\nWrite effective sponsorship decks\n\nThink creatively to build strategic collaborations\n\nBy the end of class, you will have: The skills to create successful events for a brand, business, or client.\n\nINSTRUCTOR BIO\nNicole Halton is director of corporate events for Disney/ABC Television Group. Her events have included ABC Family Upfront Party and Presentation, the Disney Camp Rock 2 premiere event, the ABC Daytime Casino Party, ABC Family Screening events, and Super Soap Weekend at Walt Disney World.\n\nShe previously served as events director at SPARTY!, a full service event marketing company that creates and executes custom spa experiences. There, she planned events for clients including Shaquille O\'Neal, Vogue magazine, The Emmy Awards, and Access Hollywood. She also worked at GM R* Works, the exclusive sales promotion agency of General Motors, where she worked events with world class properties and sponsors including the NCAA, NFL, PGA, NBA, NASCAR, MLB, Tribeca Film Festival, Essence Music Festival, Fashion Rocks, and the ESPY Awards.\n\nTestimonials\n\n"Nicole is superb -- both charming and enthusiastic at the same time. The course flew by and I became happily enriched with more skills.\' -- Timothy Kirk\n\n"Nicole is an expert in event planning. It was a great pleasure to listen to her experiences and the advice she offered. Thanks to Nicole for motivating a jumpstart into a potential career." -- Kristi Appleby\n\n"Nicole is fantastic! She truly loves what she does and it shows. She was energetic, creative, supportive, and knowledgable. She was a pleasure to learn from." -- Michele Miller\n\n"Nicole provided extensive information, resources, and tools to be an effective event planner. She made herself available and created an exciting learning environment! I came all the way from Maryland and it was worth every mile, penny, and train ride!" -- Elecia James\n\n"Nicole\'s experience in event planning allowed her to guide class discussions and share insights on problems that we might have as professional event planners while still letting the members of the class contribute. I hope I\'ll be half as good an event planner as Nicole when I grow up." -- Adam Tracey\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T042812
UID:event_7944@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130319T114421
DTSTAMP;TZID=US-Eastern:20130319T114421
DTSTART;TZID=US-Eastern:20130806T184500
DTEND;TZID=US-Eastern:20130806T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Event-Planning-crs7944.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Public Speaking - New York, NY - Joel Schwartzberg - 2 sessions, $275
DESCRIPTION:\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\nGreat public speakers aren\'t born; they\'re trained.In the first part of this course, we\'ll focus on nuts-and-bolts tips and techniques for becoming a more confident and competent public speaker. In the second part, students will be assessed on their abilities to apply the learning to specific presentations and coached to address areas of improvement. In this class, you will learn how to:\n\nCaptivate and engage an audience\n\nUse "Power Periods" and oral techniques to project competence\n\nWalk, gesture, and position your body to convey strength\n\nInteract with displays, notes, and PowerPoint presentations\n\nCome up with customized ways to improve your own personal public speaking style\n\nBy the end of class, you will have: The skills to speak confidently and with authority to engage any audience.\n\nINSTRUCTOR BIO\nJoel Schwartzberg teaches public speaking to corporate, group, and individual clients. He won the 1990 United States Championship in After-Dinner Speaking, the 1990 State Championship in Persuasive Speaking, and was ranked among the ten top public speakers in the country. After coaching public speaking/forensic teams at the University of Pennsylvania, Seton Hall University, and the City University of New York, he was inducted into the National Forensic Association Hall of Fame in 2002.\n\nJoel has written about public speaking for The Huffington Post and is a contributor to Public Speaking Superpowers, which will be released this fall. His essays have appeared in The New York Times Magazine, The New York Daily News, Newsweek, New Jersey Monthly, The New York Post, Babble.com, and Chicken Soup for the Soul. He is also the author of the award-winning essay collection The 40-Year-Old Version. Visit his website at successcoacher.com.\n\nTestimonials\n\n"Joel offered excellent drills to help attendees stand, speak, and gesture before an audience with confidence. I recommend Joel and this class to anyone interested in fine-tuning their public speaking style." -- Anne Hollyday\n\n"Joel conducts a fun, hands-on class where everyone walks away a more confident speaker." -- Nicole Niebisch\n\n"In only two sessions, I feel that I am already a stronger public speaker as a result of Joel\'s instruction. He creates a kind environment for confidence-building exercises and provides thoughtful, precise feedback. I would absolutely take another class with this instructor."-- Molly Maymar\n\n"Joel was funny, patient, and encouraging. He provides a number of tricks to get over speaking anxiety, to sound confident and project strength, and to win over any audience."  -- Lionel Beehner, mediabistro.com instructor\n\n"Joel was extremely helpful and engaging. He peppered his presentation with humor and made the room feel at ease. It was well worth the money." --  Debbie Sirico\n\n"Joel delivered an enormous amount of information in an extremely palatable -- not to mention memorable -- way." -- Laura Harrison McBride\n\n"Joel was an enthusiastic and accomplished speaker. I came away with great information that I can put to use right away." -- Valerie Peterson\n\n"Joel is an inspiring, energetic, and well-informed teacher who generously shared  tips from his years of experience. I recommend this class to anyone." -- Karen Sorensen\n\n"Joel had great energy and was a great speaker. He was a perfect instructor and I enjoyed taking his class." -- Beverly Anderson\n\n"Joel did an excellent job sharing his skills. I definitely will remember all the techniques and become a more effective public speaker." -- Khristina Godlewski\n\n"Joel was friendly and helpful throughout the course, offering timely, clear, and detailed feedback. I have already applied what I learned and achieved great results!" -- Nicola Lees\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T042812
UID:event_7950@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130321T115559
DTSTAMP;TZID=US-Eastern:20130321T115559
DTSTART;TZID=US-Eastern:20130808T184500
DTEND;TZID=US-Eastern:20130808T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Public-Speaking-crs7950.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Facebook Marketing - ONLINE - Geoffrey Colon - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nFacebook marketing strategy goes beyond getting Likes. In this course, you\'ll learn how to apply proven Facebook marketing strategies and techniques, build a fan base, and grow your business with a meaningful Facebook presence. We\'ll look at best practices to see what works, and explore how to effectively use Facebook to bring your business the best returns.\n\nIn this class, you will learn how to:\n\nSet up and enhance your company Facebook page\n\nUnderstand best practices for marketing through Facebook and how to measure its success\n\nAnalyze data using Facebook Insights\n\nExecute a monthly content strategy\n\nIncorporate Facebook applications into your marketing strategy with the new open action verb graph\n\nBy the end of class, you will have:A Facebook marketing strategy and a clear understanding of how to reach customers using the site.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nGeoffrey Colon is vice president of digital influence at Ogilvy, where he creates and executes tactical social strategies for business divisions within IBM across Facebook, Twitter, LinkedIn, YouTube, Tumblr, and Google+. \n\nPrior to this, he was supervisor of digital communities at 360i, where he ran content strategy for Coca-Cola, Lysol, Kraft, and National Car Rental. He also was a senior account strategist at Bond Strategy and Influence, where he established and operated communities for WWE, The Food Network, Netflix, USA Network, A&E, History, HGTV, and Invisalign. \n\nGeoffrey spent four years as head of his own consulting company, Frenzy Multi-Marketing, where clients included Red Bull Energy Drink, Glaceau Smartwater, Diadora Sneakers, KOCH Entertainment, UBL Entertainment, and RCA Records. \n\nTestimonials\n\n"Geoffrey was friendly, knowledgeable, and available for questions. He was up-to-date with the latest Facebook developments, and his enthusiasm was contagious. Geoffrey was great!" -- Laura Buchholz\n\n"Geoffrey is extremely knowledgeable and an insider in the ad industry. His class was engaging and his lectures interesting and insightful. I recommend you take any course he is instructing." -- Jeffrey Boyle\n\n"Geoffrey was very knowledgeable and helpful. If someone has a business and would like to learn more on how to use Facebook as a marketing tool, this is the class." -- Angie Keenan\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T042812
UID:event_8005@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130507T111653
DTSTAMP;TZID=US-Eastern:20130507T111653
DTSTART;TZID=US-Eastern:20130919T210000
DTEND;TZID=US-Eastern:20130919T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Facebook-Marketing-crs8005.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Public Relations: New Business Development - ONLINE - Dick Pirozzolo - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Public Relations.\n\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nTo start or grow your public relations business, you need to land new accounts, manage existing clients, and exceed expectations. Learn how to approach the business development process, develop and qualify prospects, respond to prospects’ needs, create a winning pitch, and close faster.\n\nIn this class, you will learn how to:\n\nFind, target, and qualify new business leads\n\nLaunch a sales campaign and lead prospects through the path to closing\n\nPrepare winning sales presentations and deliver your pitch\n\nUse digital media to enhance your network\n\nSell add-on services to existing clients for increased revenue\n\nBy the end of class, you will have:The skills to win business, qualify leads, and close new accounts. You\'ll also know how to structure client relationships, account for scope creep, and offer additional services to maximize returns.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through writtenand video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDick Pirozzolo is principal of Pirozzolo Company Public Relations, where he offers public relations, marketing communication, and media placement services to corporations and government agencies internationally. Prior to this, he served as public relations advisor to WBZ-TV Boston and was a newspaper reporter for the Worcester Telegram. Dick has arranged publicity for industries including technology, IT systems, homebuilding, television broadcasting, food, institutional, and retail financial services. \n\nFollowing 9/11, Dick was named media liaison for industry talks in New York on new security measures and technology. He has generated publicity in BusinessWeek, Forbes, The Wall Street Journal, and the CBS Evening News. His byline has appeared in The Affluent Page, The Boston Herald, Yankee, and the Washington Times. He is author of five nonfiction books.\n\nTestimonials\n\n"I enrolled for the certificate in Public Relations, and was stunned by how Dick exceeded all expectations! Our PR agency is more polished and refined in just a month\'s time. One assignment that I applied to a real-life prospect even resulted in our gaining a client! Don\'t miss this class." -- Diane Saarinen\n\n"Dick is knowledgeable and experienced, with the ability and enthusiasm to convey his knowledge. His lectures were well organized and informative. Right after class, I was able to generate media interest for my client directly related to Dick\'s suggestions." -- Tom Panas\n\n"Dick has great insights and an open, inviting teaching style. He has great experience and teaches in a way that is hands-on, interactive, and effective." -- Avantika Wagle\n\n"Dick teaches a wonderful class. He\'s a seasoned professional who shares his experiences and insider tips garnered over a lifetime of accomplishments." -- Maria Plati\n\n"Dick\'s class was richly informative, upbeat, involved, and interactive. A seasoned  professional, Dick taught with a twist and gave real-life examples from his own client roster." -- Susanne Macdonald\n\n"I drove two hours each way just for Dick\'s seminar, and I will recommend it to everyone I know. He was personable, knowledgeable, fun to work with, and I\'ll definitely look out for future courses he teaches." -- Andrew de Geofroy\n\n"If you want to learn PR and the latest methods from a pro, take this class. I traveled from New Jersey to Boston by bus to take Dick\'s class, and I would do it again!" -- Bob Taylor\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T042812
UID:event_8023@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130515T121031
DTSTAMP;TZID=US-Eastern:20130515T121031
DTSTART;TZID=US-Eastern:20130925T200000
DTEND;TZID=US-Eastern:20130925T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Public-Relations-New-Business-Development-crs8023.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:On-Camera Training: 6-Session Self-Paced Course - ONLINE - Dick Pirozzolo - , $179
DESCRIPTION:Mediabistro Self-Paced Courses: Learning for the independent-minded. No teachers, no fellow students. Just a rich multimedia curriculum designed to teach you what you need to know.\n\nPRICE\n$179 ($159 for AvantGuild)\n\nCOURSE DETAILS\nNo matter what your role, you need to be able to communicate effectively on camera. Learn how to prepare for live and taped media appearances, address interview questions clearly, and ensure that you look and sound your best onscreen. Whether you’re promoting your personal brand, business, or client, we\'ll cover everything from dealing with difficult questions, to using a teleprompter, to what to wear. You\'ll work independently, at your own pace, with our video lessons, written assignments, and lists of other resources.\n\nIn this class, you will learn how to:\n\nAppear on live television with poise and confidence\n\nThink and speak in sound bites \n\nUnderstand what to expect when you arrive at a studio\n\nPrepare notes in advance\n\nConceive of video promotion projects\n\nCheck out the complete syllabus.\n\nThe self-paced course includes:\n\nA video introduction with Mediabistro\'s Carmen Scheidel\n\nSix video lessons with expert advice from Mediabistro instructors who specialize in public speaking, on-camera reporting, and presentation skills\n\nWritten lessons and crib sheets that will help you prepare for your on-camera appearance, whether you have days, weeks, months, or (gulp!) hours to prepare\n\nLists of resources to guide your search for more information\n\nBy the end of class, you will have:A thorough understanding of how to prepare for on-camera appearances and experience filming and self-assessing your performance.\n\nHow the self-paced classroom works:\n\nYou have access to the course platform for three months. Please note, if you sign up after 6 pm ET Monday-Friday, your email invitation will be sent the following business day.\n\nMediabistro\'s education team is available to answer your questions.\n\nThere are no other students and no instructor. Students are invited to post comments on our community forum of media professionals to interact with others in the field.\n\n\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T042812
UID:event_5290@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20091023T153426
DTSTAMP;TZID=US-Eastern:20091023T153426
DTSTART;TZID=US-Eastern:30000130T000000
DTEND;TZID=US-Eastern:30000130T000000
LOCATION:Online 
URL:http://www.mediabistro.com/On-Camera-Training-6-Session-Self-Paced-Course-crs5290.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Public Relations Certificate Program - ONLINE - Dick Pirozzolo - 6 courses, $1650
DESCRIPTION:All classes are available online, with select classes also offered in NYC.\n\nWHAT Six courses leading to a complete skill set in public relations. Plus AvantGuild membership and a Freelance Marketplace listing.\n\nPRICE\n$1650 ($1650 for AvantGuild)\n\nCOURSE DETAILS\nMediabistro\'s Public Relations Certificate Program provides extensive practical training in the expanding field of PR. You\'ll progress through our series of public relations classes and learn how to use social media to spread your message. In the electives of your choice, you\'ll learn more about blogging or branding. By the end of the program, you\'ll know how to get maximum results for your client, your product, or personal brand.You\'ll also get access to Freelance Marketplace and AvantGuild.Mediabistro is the premier online education program for media professionals. When you graduate from the program, you will receive certification that will enhance your resume -- and your job prospects. \n\nBy the end of the program, you will be able to:\n\nProduce clear, succinct press releases, pitch letters, media advisories, and other marketing materials\n\nTarget and pitch top media outlets\n\nUnderstand how to use online distribution platforms to reach your audience and develop your client base\n\nCourse of Study\n\nThe certificate is awarded to students who successfully complete the 4 required courses and 2 electives within one year. Students receive a letter of completion and certificate suitable for display.  \n\nRequired Courses\n\nPublic Relations\n\nPublic Relations: Media Training and Relations\n\nPublic Relations: New Business Development\n\nPublic Relations: Incorporating Social Media and Multimedia\n\nChoose Two Electives\n\nSocial Media 101 or Social Media Marketing Boot Camp\n\nBrand Writing\n\nSpeechwriting\n\nEvent Planning\n\nEmail Marketing\n\nAdditional Resources\n\nThe Mediabistro Public Relations Certificate Program includes access for 12 months to the following mediabistro.com resources:\n\nFreelance Marketplace Showcase your work and get jobs from managers who need to fill editorial assignments.\n\nAvantGuild Make your professional life a little easier and a lot more productive with premium access to mediabistro.com\'s career-focused resources, editorial content, discounts, and other member benefits.\n\nAdmission and Enrollment\n\nStudents have 2 certification options. 1) Enroll in each required class separately and apply for certification when you have completed all requirements. 2) Enroll in the full program for $1650. Only program enrollees receive priority notice about upcoming courses, expedited enrollment, 1 year of access to Freelance Marketplace and AvantGuild.\n\nCourses must be completed within one calendar year. Questions? Email us.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T042812
UID:event_5169@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20090902T104652
DTSTAMP;TZID=US-Eastern:20090902T104652
DTSTART;TZID=US-Eastern:30000130T000000
DTEND;TZID=US-Eastern:30000130T000000
LOCATION:Online 
URL:http://www.mediabistro.com/Public-Relations-Certificate-Program-crs5169.html?c=ical
END:VEVENT
END:VCALENDAR