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X-ORIGINAL-URL:http://www.mediabistro.com/courses/ical/
X-WR-CALNAME:mediabistro.com Events
BEGIN:VEVENT
SUMMARY:Writing and Editing for the Web - ONLINE - Rachel Bertsche - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Copy Editing, Digital Journalism, and Ad Copywriting.\n\nEnroll now -- just 2 seats left!\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThanks to Facebook, Twitter, and blogs, almost anyone can publish content online. The trick is getting people to read what you write -- and pay you for doing it.This course will show you how to write, edit, and produce engaging online content. We\'ll discuss how to thrive in a high-tech medium with the editorial skills you already have. We’ll highlight the main differences between writing and editing for the Web versus print. We\'ll also talk about the trends in online journalism and what they mean for professional writers and editors.\n\nIn this class, you will learn how to:\n\nUnderstand the basics of usability including rules to follow when creating your site\n\nNavigate your blog presence\n\nUse message boards, social networks, and online communities to find sources\n\nCome up with interactive elements for your Web content\n\nUnderstand emerging trends, including online video, social networking, and microblogging\n\nBy the end of class, you will have: The skills to write engaging Web content that connects with readers and expands your audience.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nRachel Bertsche spent three and a half years as a producer at Oprah.com, where she wrote original content and helped adapt TV, magazine, and book club content for the web. She has written for websites including CNN, AOL, Huffington Post, MSN, Vulture (New York magazine\'s entertainment site), MarieClaire.com, Daily Candy, and Blogher. Rachel\'s memoir, MWF Seeking BFF, was released by Ballantine (Random House) in January 2012. She blogs daily at \n\nmwfseekingbff.com. Read more of her work at rachelbertsche.com.\n\nTestimonials\n\n"Any print journalist looking to make a smooth and informed transition to web journalism will find Rachel\'s instruction essential for the journey." -- Mike Knights\n\n"Rachel gets an A+. She is very knowledgeable, her lectures were interesting and informative, and she provided helpful and detailed feedback. She was always very encouraging and positive." -- Stacy Whitman\n\n"Thank you Rachel for sharing your lessons learned and experience as an online editor. Your feedback on assignments was helpful and having a blog as a result of the course is fantastic." -- Sally Mayberry\n\n"This course is a great starting point for someone looking to write/edit web content. Rachel is FANTASTIC! She makes the content digestible and intuitive, and she gives insightful yet succinct feedback." -- Krystn Powers\n\n"Rachel is extremely knowledgeable about web writing, but just as importantly, she knows how to TEACH it! I enjoyed the course and learned a lot in a fairly short time." -- James Erickson\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062253
UID:event_7793@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130116T164150
DTSTAMP;TZID=US-Eastern:20130116T164150
DTSTART;TZID=US-Eastern:20130520T210000
DTEND;TZID=US-Eastern:20130520T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Writing-and-Editing-for-the-Web-crs7793.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Blogging: Advanced - ONLINE - Jim Hopkinson - 4 sessions, $385
DESCRIPTION:\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to connect with other bloggers via social media efforts, continue to maintain your blog so search engines rank its relevancy, and how to write for the search engines.We\'ll also review how to use your blog to leverage new career opportunities -- be it speaking on a panel, publishing an ebook, or consulting for major brands.\n\nIn this class, you will learn how to:\n\nRead analytics reports and interpret key performance indicators\n\nUse effective tagging, SEO writing, and responding to comments\n\nIntegrate social media platforms (Twitter, Facebook, LinkedIn, YouTube) \n\nMonetize your blog through ads, sponsorships, affiliates, and digital products by packaging your overall brand\n\nLeverage your blog toward a larger platform, such as publishing, speaking, and consulting\n\nBy the end of class, you will have:An understanding of how to use analytics to improve your content and a content plan for increasing traffic and exposure.\n\nAdmission Requirements:Apply with a note to explain your interest in this topic and your previous blogging experience. This class will not focus on CSS, advanced HTML, or design templates. Prior use with Google Analytics is helpful, but not required.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for Wired.com and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for ESPN.com and Mobile ESPN. \n\nJim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the WallStreetJournal.com, Forbes.com, Monster.com, Yahoo Finance, and the New York Post.\n\nTestimonials\n\n"I can\'t stress enough what a great experience this was. Jim\'s professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it." -- Tracy Wetzel\n\n"Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student\'s questions. He is an accessible, communicative, special teacher. -- Gayle Goodman\n\n"I learned much more than I bargained for in Jim\'s class. Jim\'s strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I\'d definitely take another course with Jim, for sure!" -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062253
UID:event_7775@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130110T144555
DTSTAMP;TZID=US-Eastern:20130110T144555
DTSTART;TZID=US-Eastern:20130521T200000
DTEND;TZID=US-Eastern:20130521T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Blogging-Advanced-crs7775.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Social Media Metrics - ONLINE - Danielle Brigida - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThis class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your social media activity and make sense of the data you collect. You\'ll learn how to sift through web analytics, Facebook Insights, and Twitter mentions in order to develop a comprehensive reporting and tracking system. We\'ll look at free and paid tools so no matter what your budget, you will have a strategy to measure results.In this class, you will learn how to:\n\nKnow which metrics matter to your brand\n\nUse web analytics to measure social media efforts\n\nMake use of the latest tools for measuring Twitter and Facebook\n\nUse shortcuts to measure and monitor your online activity\n\nDevelop a social media measurement report\n\nBy the end of class, you will have:A social media measurement report of your online activity and a comprehensive strategy to monitor and measure your social media efforts.Admission Requirements:Students should have access to web analytics and at least one social media presence.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDanielle Brigida is manager of social media for the National Wildlife Federation, where she actively engages constituents using a mixture of online tools and social networking sites. An early adopter of social media with creative, engaging campaigns, Danielle has been recognized by Mashable, Change.org, Greenopia, and Katie Paine for her efforts to drive traffic and engagement for NWF\'s campaigns.\n\nDanielle has spoken at South by Southwest (SXSW), PR News Digital Media Summit, Blog World, and Nonprofit Technology Conference. Additionally, she has been interviewed by The New York Times, USA Today, Fast Company, The Washington Post, The Nonprofit Times, and Mashable.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062253
UID:event_7792@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130116T163644
DTSTAMP;TZID=US-Eastern:20130116T163644
DTSTART;TZID=US-Eastern:20130521T210000
DTEND;TZID=US-Eastern:20130521T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-Metrics-crs7792.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Copywriting for the Web - ONLINE - Derek Scheips - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nFrom information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.\n\nThrough weekly assignments, you\'ll learn how to carry concepts past headlines, recreate real-life sensations online, and craft copy that lingers in the consciousness long after the user has left a site. Copywriters new or seasoned will find techniques to move effective communication from the printed page to the Web and mobile devices.\n\nIn this class, you will learn how to:\n\nWrite benefit-driven web copy that\'s both engaging and succinct\n\nCreate copy for social networks and curated content for branded communities\n\nTalk with art directors about new digital options\n\nFigure out which media (traditional or new) is best for your marketing message\n\nAdapt your style for social media messaging, mobile content, or a proper landing page\n\nBy the end of class, you will have:Experience (and portfolio samples) to apply to web, mobile and social media copywriting.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDerek Scheips has more than a decade of experience as a digital copywriter and web content strategist for global brands including Microsoft, IBM, Citibank, Sony, and Pfizer. At Ogilvy, Rapp Collins, MRM, Draft/FCB, and Wunderman, he\'s worked closely with teams to create copy that\'s compelling and compatible for Web 3.0.\n\nTestimonials\n\n"Derek\'s class was a very informative introduction to copywriting. Thanks to this course, I was able to secure several freelance copywriting clients within a week of our final project." -- Jennifer Clinehens\n\n"I appreciated Derek\'s experience and willingness to share what he\'s learned to give  us a leg up. His lectures were full of information that will be useful to me for a long time." -- Sally Moe\n\n"Derek is an exceptional instructor. He is extremely knowledgeable, resourceful, patient, and really wants his students to be successful. He provides the tools and information to help attain your web copywriting goals. Take his course!" -- Sandy Cogan\n\n"Derek is very friendly and approachable. He is very casual and always makes the chats fun. This was a very enjoyable class." -- Courtney Adams\n\n"Derek is a wonderful instructor. He is an expert in his field and relayed material in a clear, concise, and easy to understand fashion. He was a pleasure to learn from and I hope to take another one of his courses soon!" -- Lisa Plummer\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062253
UID:event_7821@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130122T160057
DTSTAMP;TZID=US-Eastern:20130122T160057
DTSTART;TZID=US-Eastern:20130523T200000
DTEND;TZID=US-Eastern:20130523T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Copywriting-for-the-Web-crs7821.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Search and Online Marketing - ONLINE - Nate Cooper - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIf you don\'t come up at the top of a search, your audience may never find you. This course will teach you how to use SEO and search marketing, social media, and digital outreach methods to drive traffic to your website. You\'ll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.In this class, you will learn how to:\n\nUnderstand the difference between SEO and SEM\n\nDetermine the most important factors of search rankings\n\nReport on web traffic and keep your website code clean\n\nReach out to bloggers and other webmasters to have them link to your site\n\nManage SEO and social media projects\n\nBy the end of class, you will have:An understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nNate Cooper is a blogging strategist and writer. Through his company, Pedestrian Consulting, he has led training for corporate clients including the Gap and NBC. He is a regular contributor to contently.com, and his writing has appeared on Mashable. Prior to this, Nate worked in event marketing for Apple.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062253
UID:event_7776@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130110T145357
DTSTAMP;TZID=US-Eastern:20130110T145357
DTSTART;TZID=US-Eastern:20130523T200000
DTEND;TZID=US-Eastern:20130523T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Search-and-Online-Marketing-crs7776.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Twitter Marketing - New York, NY - Jim Hopkinson - 6 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing and Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to maximize the impact Twitter can have on your business or personal brand. You’ll gain practical, hands-on knowledge about how to build your Twitter presence and engage in relevant conversations shaping your industry. We’ll cover essential skills including how to filter out the noise and focus on meaningful dialogue that’s appropriate for your business. We’ll demonstrate how to build audience by writing tweets that will get retweeted or shared with new groups of people. We\'ll also  review proven Twitter techniques for yielding conversions into page views and actual sales. You\'ll learn how to review analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you’re reaching your followers when they’re listening. In this class, you will learn how to:\n\nBrand yourself on Twitter using a keyword-rich bio, an authoritative tone, and a meaningful strategy\n\nOptimize your follower count and increase your targeted audience\n\nDissect the anatomy of a successful tweet\n\nUse TweetDeck, HootSuite, and other services to manage your tweet schedule\n\nIntegrate your Twitter strategy with Facebook, LinkedIn, and other social media platforms to maximize web presence\n\nBy the end of class, you will have:A well-crafted Twitter presence, a strategy for understanding and increasing your audience, and an in-depth understanding of the techniques that make Twitter a powerful social media tool.\n\nINSTRUCTOR BIO\nJim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for Wired.com and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for ESPN.com and Mobile ESPN. \n\nJim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the WallStreetJournal.com, Forbes.com, Monster.com, Yahoo Finance, and the New York Post.\n\nTestimonials\n\n"I can\'t stress enough what a great experience this was. Jim\'s professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it." -- Tracy Wetzel\n\n"Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student\'s questions. He is an accessible, communicative, special teacher. -- Gayle Goodman\n\n"I learned much more than I bargained for in Jim\'s class. Jim\'s strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I\'d definitely take another course with Jim, for sure!" -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062253
UID:event_7849@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130219T161350
DTSTAMP;TZID=US-Eastern:20130219T161350
DTSTART;TZID=US-Eastern:20130605T184500
DTEND;TZID=US-Eastern:20130605T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Twitter-Marketing-crs7849.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Pinterest: Market Your Brand - ONLINE - Jennifer Gaonach - 1 session, $49
DESCRIPTION:\n\nPRICE\n$49 ($39 for AvantGuild)\n\nCOURSE DETAILS\nIn just three years since its launch, Pinterest has grown to 48.7 million users. If your brand isn’t properly reaching this audience, you’re missing out on a great marketing opportunity on the social visual platform.\n\nIn this webcast, Jennifer Gaonach, the former digital consumer marketing director for Conde Nast, will show you how her team has used Pinterest to reach new audiences as she presents a case study of Epicurious.com. \n\nYou\'ll learn how to:\n\nUnderstand the key metrics of this marketing platform \n\nCreate a Pinterest playbook\n\nBecome a member of the Pinterest community\n\nExpand growth through group boards, sweepstakes, and contests\n\nUse new and upcoming features to stay ahead of the competition and get your content noticed by your audience\n\nHow this works:\n\nYou\'ll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked\n\nYou\'ll have the chance to ask questions and get advice from the speaker in real time\n\nYou\'ll receive a copy of the speaker\'s presentation slides and access to a recording of the presentation\n\n \n\nINSTRUCTOR BIO\nJennifer Gaonach oversees online consumer marketing for several of Conde Nast\'s top lifestyle brands, including Epicurious, Gourmet, and Brides. Prior to that, she managed last-minute merchandising at Travelocity, worked for several tech startups (including one of the first social networks), and began her career in book publishing at Simon & Schuster and Random House.  \n\nJennifer has run several affiliate programs in travel and retail, and as worked with sponsors including Macys, Ann Taylor, Bed Bath & Beyond, Sandals Resorts, JP Morgan Chase, and American Express. She has been recognized with marketing awards from MIN and OMMA, and has been named Condé Nast marketer of the year.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062253
UID:event_8025@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130516T110507
DTSTAMP;TZID=US-Eastern:20130516T110507
DTSTART;TZID=US-Eastern:20130605T160000
DTEND;TZID=US-Eastern:20130605T170000
LOCATION:Online 
URL:http://www.mediabistro.com/Pinterest-Market-Your-Brand-crs8025.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Social Media Marketing Boot Camp: June 6 - ONLINE - Jennifer Gaonach - 6 sessions, $470
DESCRIPTION:\n\nPRICE\n$470 ($445 for AvantGuild)\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062253
UID:event_7925@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130308T125548
DTSTAMP;TZID=US-Eastern:20130308T125548
DTSTART;TZID=US-Eastern:20130606T140000
DTEND;TZID=US-Eastern:20130606T153000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-Marketing-Boot-Camp-June-6-crs7925.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Social Media Marketing Boot Camp: Single Session Pass - ONLINE - Jennifer Gaonach - 1 session, $95
DESCRIPTION:\n\nPRICE\n$95 ($90 for AvantGuild)\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062253
UID:event_8001@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130503T150642
DTSTAMP;TZID=US-Eastern:20130503T150642
DTSTART;TZID=US-Eastern:20130606T140000
DTEND;TZID=US-Eastern:20130606T153000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-Marketing-Boot-Camp-Single-Session-Pass-crs8001.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Inside Social Apps: June 6-7 - San Francisco, CA - Jennifer Gaonach - 2 days, $495
DESCRIPTION:WHAT Inside Social Apps brings together today\'s leading developers of social and mobile apps and games for a 2 day summit on the future and game growth and monetization on social and mobile platforms.\n\nHave a question? Email us at events@mediabistro.com or call (212) 547-7891.\n\nPRICE\n$495 ($495 for AvantGuild)\n\nCOURSE DETAILS\nLearn the future and game growth and monetization on social and mobile platforms. For details, see our Inside Social Apps website.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062254
UID:event_7767@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130108T120908
DTSTAMP;TZID=US-Eastern:20130108T120908
DTSTART;TZID=US-Eastern:20130606T000000
DTEND;TZID=US-Eastern:20130606T000000
LOCATION:Hilton San Francisco Union Square - 333 O\' Farrell Street, San Francisco, CA 94102 
URL:http://www.mediabistro.com/Inside-Social-Apps-June-6-7-crs7767.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Community Management - ONLINE - Emily Miethner - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nCommunity management requires an adeptness with online tools and a thorough understanding of your brand and the needs of its audience. Since community managers are at the front lines of the brand experience, interacting with users every day, they’re often the first to notice a problem and the first to propose a solution.\n\n \n\nIn this class, we’ll prepare you for a multi-faceted career in community management at a startup, established company, or organization. We’ll review the fundamentals of the role, including how to respond to positive and negative feedback on Twitter an Facebook, how to develop a customer service strategy using case management tools, and how to build loyal brand evangelists. \n\n \n\nIn this class, you will learn how to:\n\nIncentivize positive and negative feedback from customers about your product, service, or content\n\nEngage your audience on social networks like Twitter and Facebook\n\nUnderstand the benefits and limitations of customer service management tools including Salesforce, Fogbugz, and Get Satisfaction\n\nRespond to users by email in a way that’s informative and maintains an authentic voice \n\nBuild new audiences on Tumblr, Pinterest, and through in-person events\n\nBy the end of class, you will have:An understanding of how to create and maintain connections with your customer base to drive sales and engagement. \n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nEmily Miethner is a community manager and social media strategist for RecordSetter, an online site tracking and setting goals for world records. As Founder and President of NY Creative Interns, the largest Meetup for college students and recent grads in the country, she has produced dozens of events promoted entirely through social media platforms.\n\nEmily has spoken about the power of community building at Columbia University, SXSW Interactive, Internet Week, and New York University. She is a board member of Techies Give Back, and has been featured in The New York Times, U.S. News, and Fast Company.\n\n\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062254
UID:event_7841@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130208T104823
DTSTAMP;TZID=US-Eastern:20130208T104823
DTSTART;TZID=US-Eastern:20130610T210000
DTEND;TZID=US-Eastern:20130610T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Community-Management-crs7841.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Twitter Marketing - ONLINE - Jim Hopkinson - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing and Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to maximize the impact Twitter can have on your business or personal brand. You’ll gain practical, hands-on knowledge about how to build your Twitter presence and engage in relevant conversations shaping your industry. We’ll cover essential skills including how to filter out the noise and focus on meaningful dialogue that’s appropriate for your business. We’ll demonstrate how to build audience by writing tweets that will get retweeted or shared with new groups of people. We\'ll also  review proven Twitter techniques for yielding conversions into page views and actual sales. You\'ll learn how to review analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you’re reaching your followers when they’re listening. In this class, you will learn how to:\n\nBrand yourself on Twitter using a keyword-rich bio, an authoritative tone, and a meaningful strategy\n\nOptimize your follower count and increase your targeted audience\n\nDissect the anatomy of a successful tweet\n\nUse TweetDeck, HootSuite, and other services to manage your tweet schedule\n\nIntegrate your Twitter strategy with Facebook, LinkedIn, and other social media platforms to maximize web presence\n\nBy the end of class, you will have:A well-crafted Twitter presence, a strategy for understanding and increasing your audience, and an in-depth understanding of the techniques that make Twitter a powerful social media tool.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for Wired.com and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for ESPN.com and Mobile ESPN. \n\nJim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the WallStreetJournal.com, Forbes.com, Monster.com, Yahoo Finance, and the New York Post.\n\nTestimonials\n\n"I can\'t stress enough what a great experience this was. Jim\'s professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it." -- Tracy Wetzel\n\n"Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student\'s questions. He is an accessible, communicative, special teacher. -- Gayle Goodman\n\n"I learned much more than I bargained for in Jim\'s class. Jim\'s strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I\'d definitely take another course with Jim, for sure!" -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062254
UID:event_7892@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130301T110531
DTSTAMP;TZID=US-Eastern:20130301T110531
DTSTART;TZID=US-Eastern:20130610T200000
DTEND;TZID=US-Eastern:20130610T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Twitter-Marketing-crs7892.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Crowdfunding for Media: The State of the Art - ONLINE - David Marlett - 1 session, $49
DESCRIPTION:\n\nPRICE\n$49 ($39 for AvantGuild)\n\nCOURSE DETAILS\nIt\'s all over the news -- platforms like Kickstarter and IndieGoGo are making it possible to raise money through reward/donation crowdfunding. With so many developments in this new investment system, it\'s hard to keep up and understand how to get involved. \n\nIn this webcast, David Marlett, executive director of the National Crowdfunding Association, will use examples from the audience to explain how just about any project can be successfully crowdfunded. David will also outline how upcoming legal changes will allow for equity crowdfunding and Reg D/accredited investor crowdfunding.\n\nYou\'ll learn how to:\n\nChoose the right platform and reach out to investors for your potential project\n\nRaise the right amount of money and provide appropriate investor rewards\n\nIdentify entrepreneurs whose businesses might make good investments\n\nUnderstand upcoming legal changes that will affect crowdfunding\n\nHow this works:\n\nYou\'ll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked\n\nYou\'ll have the chance to ask questions and get advice from the speaker in real time\n\nYou\'ll receive a copy of the speaker\'s presentation slides and access to a recording of the presentation\n\n\n\nINSTRUCTOR BIO\nDavid Marlett is a writer, producer, and director at his production company, BlueRun Media, and CEO of its financing arm, BlueRun Crowdfund.  BlueRun Crowdfund provides innovative consulting, financing, management, and reward-fulfillment services to the film crowdfunding and finance industry. In addition, he is the founder and executive director of the National Crowdfunding Association, the world\'s largest trade association for crowdfunding, and the founder and chairman of the board of the World Crowdfund Federation.\n\n\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062254
UID:event_8031@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130517T172334
DTSTAMP;TZID=US-Eastern:20130517T172334
DTSTART;TZID=US-Eastern:20130612T160000
DTEND;TZID=US-Eastern:20130612T170000
LOCATION:Online 
URL:http://www.mediabistro.com/Crowdfunding-for-Media-The-State-of-the-Art-crs8031.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Marketing with Social Video - ONLINE - Jennifer Starkey - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nRemember Old Spice’s first video campaign? We do, and so do millions of other people. In this course, you’ll learn to use video as a marketing tool. We\'ll show you how to think of video as a key element of an online marketing campaign. Throught class, you’ll work on an outline of a video marketing campaign for your brand, business, or client. Learn ho to bring a social video campaign through all the product stages, from conception to execution to measuring success.\n\nIn this class, you will learn how to:\n\nDissect and comprehend the elements that make a video go viral\n\nUnderstand what it takes to script, edit, and shoot a video\n\nEvaluate production costs and work within your budget\n\nCreate a social video contest with user-generated content and tie it to marketing goals\n\nAssess the merits of VEVO, YouTube, Facebook, and BrightCove\n\nMeasure the effectiveness of your video campaign\n\nBy the end of the class, you will have:An outline for executing your own social video campaign and an understanding of the elements that go into creating a successful social video.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJennifer Starkey is the manager of audience development and social media for SourceMedia, a diversified media company for the financial services industry. With a deep understanding of the marketing challenges of both business-to-consumer and business-to-business brands, Jennifer develops strategic digital marketing campaigns and initiatives for nearly 30 media websites and publications including American Banker, Accounting Today, The Bond Buyer, and Financial Planning. She recently worked on The 5th Vespa Sweepstakes for Health Data Management and has worked on national integrated marketing communications campaigns for Niagara USA tourism and within the healthcare and retail industries.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062254
UID:event_7926@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130311T111251
DTSTAMP;TZID=US-Eastern:20130311T111251
DTSTART;TZID=US-Eastern:20130612T200000
DTEND;TZID=US-Eastern:20130612T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Marketing-with-Social-Video-crs7926.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Search and Online Marketing - New York, NY - Grace Mangum - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIf you don\'t come up at the top of a search, your audience may never find you. This course will teach you how to use SEO and search marketing, social media, and digital outreach methods to drive traffic to your website. You\'ll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.In this class, you will learn how to:\n\nUnderstand the difference between SEO and SEM\n\nDetermine the most important factors of search rankings\n\nReport on web traffic and keep your website code clean\n\nReach out to bloggers and other webmasters to have them link to your site\n\nManage SEO and social media projects\n\nBy the end of class, you will have:An understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.\n\nINSTRUCTOR BIO\nGrace Mangum is the GM Digital for Source Media, where she is responsible for the digital strategy, product development, and marketing of 13 of the company\'s 28 brands. She is a Webby Award-winning digital strategist and marketing executive with experience in digital program, product and content development, editorial, and integrated marketing strategies.\n\nGrace has developed digital strategies, marketing programs, campaigns and products for Lifetime Television, IFC (Independent Film Channel), BBC America, and The New York Observer. \n\nTestimonials\n\n"I loved how Grace would explain a technique/technology/approach and then show how it works in internet marketing. She engages her students in lively discussions, which really helped us grasp the knowledge she is sharing." -- Sherry Bloom\n\n"Grace covered a lot of material, but made sure we comprehended topics before moving on. She also made a point to understand our individual objectives for taking the class and gave us guidance on tactics tailored to our specific industries. I look forward to taking another class with Grace." -- Kimberly Connolly\n\n"I am not very technically minded, and I was worried I wouldn\'t understand the course material, but Grace was excellent at explaining things in an interesting way and using real-life examples to bring theory to life." -- Laura Garrity\n\n"Grace made this class an amazing experience. She taught in a way that made sense not only to me, but to everyone in class. She is intelligent,  creative, and really cared. I truly feel that I learned more than in any other class I\'ve taken. I now feel that I can take everything I learned from class and use it in my career." -- Melissa Emert-Hutner\n\n"Grace does a great job keeping the class engaged. She is energetic, in the know, and able to advise us on best practices tailored to our various industries. This is the second class of Grace\'s I\'ve taken, and I highly recommend her." -- Kimberly Connolly\n\n"I highly recommend Grace. She is highly knowledgeable, organized, and thorough." -- Lisa Iddings\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062254
UID:event_7894@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130301T143928
DTSTAMP;TZID=US-Eastern:20130301T143928
DTSTART;TZID=US-Eastern:20130613T184500
DTEND;TZID=US-Eastern:20130613T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Search-and-Online-Marketing-crs7894.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Vine: Create Quick Social Videos to Market Your Brand - ONLINE - Gemma Craven - 1 session, $49
DESCRIPTION:\n\nPRICE\n$49 ($39 for AvantGuild)\n\nCOURSE DETAILS\nSince its launch in January 2013, Vine has added sound and motion to Twitter, making microblogging even more fun and interactive. These six-second videos are a great way to get noticed on the web and get the word out about your brand, project, or business. \n\nIn this webcast, Gemma Craven, executive vice president and New York group director of Social@Ogilvy, will show you how her team has used Vine to demonstrate tricky concepts and bring information to life for brands like State Street asset management and Twitter’s own ad API. She’ll show you what works and what doesn’t work on Vine and answer your questions about how to make the video app work for you and your brand. \n\nYou\'ll learn how to:\n\nCreate Vine videos that will stand out and get noticed \n\nChoose effective content and visuals that will work for your audience\n\nWrite a script, storyboard, and shoot your video\n\nUse mentions and hashtags to draw attention to your Vines on Twitter \n\nEmbed Vine posts on the web to enhance your site\n\nHow this works:\n\nYou\'ll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked\n\nYou\'ll have the chance to ask questions and get advice from the speaker in real time\n\nYou\'ll receive a copy of the speaker\'s presentation slides and access to a recording of the presentation\n\n \n\nINSTRUCTOR BIO\nGemma Craven is the executive vice president, New York group director of Social@Ogilvy, where she has worked with AMEX, AOL, British Airways, IBM, IKEA, Microsoft, Nestle, Unilever, and UPS. She co-hosts a weekly podcast for Ogilvy, Weekly Word on Social, talking about how to apply social media best practices to business strategy. She is on the board of directors for the Word of Mouth Marketing Association.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062254
UID:event_8029@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130517T155449
DTSTAMP;TZID=US-Eastern:20130517T155449
DTSTART;TZID=US-Eastern:20130619T160000
DTEND;TZID=US-Eastern:20130619T170000
LOCATION:Online 
URL:http://www.mediabistro.com/Vine-Create-Quick-Social-Videos-to-Market-Your-Brand-crs8029.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Writing and Editing for the Web - ONLINE - Tiffany Black - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Copy Editing, Digital Journalism, and Ad Copywriting.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThanks to Facebook, Twitter, and blogs, almost anyone can publish content online. The trick is getting people to read what you write -- and pay you for doing it.This course will show you how to write, edit, and produce engaging online content. We\'ll discuss how to thrive in a high-tech medium with the editorial skills you already have. We’ll highlight the main differences between writing and editing for the Web versus print. We\'ll also talk about the trends in online journalism and what they mean for professional writers and editors.\n\nIn this class, you will learn how to:\n\nUnderstand the basics of usability including rules to follow when creating your site\n\nNavigate your blog presence\n\nUse message boards, social networks, and online communities to find sources\n\nCome up with interactive elements for your Web content\n\nUnderstand emerging trends, including online video, social networking, and microblogging\n\nBy the end of class, you will have: The skills to write engaging Web content that connects with readers and expands your audience. Students will also have the opportunity to get a clip published on About.com.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nTiffany Black is the social media manager at CBS Sports and Facebook topic writer for About.com. Prior to this, she was a senior producer at Inc.com and the editorial producer at InStyle.com. She has also been a producer at SportsIllustrated.com, a sports producer at The New York Times on the Web, the night online sports editor and relationships blogger at the Atlanta-Journal Constitution, and online news editor at the Philadelphia Inquirer.\n\nTestimonials\n\n"Tiffany is excellent. Thanks to her suggestions and feedback, I\'m much more prepared to transition into web writing from print. Just a few days into the course, my boss noted the difference in my web voice." -- Beth Lacey Gill\n\n"Tiffany was an absolute rock star! She was extremely knowledgeable and always had excellent suggestions. I appreciate her dedication and all of the effort she put into the course." -- Elizabeth Siska\n\n"Tiffany is enthusiastic, smart, and encouraging. She is generous with her knowledge of the media world and ways to break into it." -- Nena Donovan Levine\n\n"Tiffany is a powerhouse of knowledge. She disseminates information in a lively, entertaining, thorough, and enticing manner. I was really inspired and challenged." -- Patrick Connolly\n\n"Tiffany was fantastic! She did a terrific job breaking down complicated concepts for people  unfamiliar with them. I would love to take another class with her." -- Gloria Gonzalez\n\n"Tiffany translated her web experience and knowledge into a focused presentation, making it easy to understand and enjoyable." -- Valerie Shestakow\n\n"Tiffany was fantastic. Her knowledge of the field was exhaustive and her presentation was well-organized and easy to follow. This was my first course with mediabistro, and I\'m hooked." -- Barry Moskowitz\n\n"Tiffany is an enthusiastic, articulate, and savvy instructor who knows the business of Web production. Her presentation is clear and her course materials are comprehensive. What more could you ask for?" -- Laura Kidder\n\n"Tiffany was fantastic, knowledgeable, and personable. It was great to see the process as a whole, from writing the content to posting it and making sure that everyone from the editor to the designer to the advertiser is happy!" -- Helena Carey\n\n"Tiffany was, clear, easy to follow, and demonstrated her expertise through high-profile, real-life job experience." -- Alexander Kippen\n\n"Tiffany was very engaging and enthusiastic. She drew on her own experiences, which was very insightful." -- Paul Suwan\n\n"Every week I felt confident that I was gaining new skills and improving in areas of direct and demonstrable value to the job market." -- Marla Dial\n\n"I recommend this class to anyone -- even those who already have a good grasp of the web." -- Michelle Mulligan\n\n"Tiffany\'s guidance, encouragement, and support were great. I\'m encouraged to try my hand at web writing with a more developed and accurate critical eye to edit. I definitely recommend Tiffany." -- G. Comer\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062254
UID:event_7962@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130403T164859
DTSTAMP;TZID=US-Eastern:20130403T164859
DTSTART;TZID=US-Eastern:20130701T210000
DTEND;TZID=US-Eastern:20130701T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Writing-and-Editing-for-the-Web-crs7962.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Public Relations: Incorporating Social Media and Multimedia - ONLINE - Kelli Matthews - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Public Relations.\n\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nIn this course, learn how to develop online video, make social media updates, and display multimedia content that will spread your message and reach in all the right places. We’ll also look at keyword search and SEO as it applies to public relations to ensure that your client or organization lands at the top of search results.\n\nIn this class, you will learn how to:\n\nOptimize your use of key social media tools including Twitter, Facebook, YouTube, and smaller niche tools\n\nProduce and package multimedia digital press releases\n\nUse keywords to get top search engine rankings\n\nFind, reach, and pitch key bloggers and influencers\n\nMeasure and track your social outreach efforts\n\nBy the end of class, you will have:A multimedia press release, a list of leading industry bloggers to pitch, and a strategic plan for improving your client’s reach using SEO and social media.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nKelli Matthews is the founder and managing director of Verve Northwest Communication, a full-service public relations, marketing, and design agency. She is responsible for high-level communication, strategic planning, budget management, and leadership for clients including nonprofits and community organizations. She also teaches undergraduate and graduate classes in public relations and social media at the University of Oregon\'s School of Journalism and Communications. Kelli writes about PR and social media on her blog, PRos in Training, and you can find her on Twitter at \n\n@kmatthews.\n\nTestimonials\n\n"Kelli is a great instructor. Her lectures are engaging and easy to follow and her lessons are creative and well planned. She offers insightful feedback on assignments." -- Gina Fernandes\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062254
UID:event_7896@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130301T151604
DTSTAMP;TZID=US-Eastern:20130301T151604
DTSTART;TZID=US-Eastern:20130702T210000
DTEND;TZID=US-Eastern:20130702T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Public-Relations-Incorporating-Social-Media-and-Multimedia-crs7896.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Facebook Marketing Intensive: July 10 - ONLINE - Kelli Matthews - 4 sessions, $330
DESCRIPTION:WHAT Conference & Workshop\n\nPRICE\n$330 ($300 for AvantGuild)\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062254
UID:event_7906@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130304T132254
DTSTAMP;TZID=US-Eastern:20130304T132254
DTSTART;TZID=US-Eastern:20130710T140000
DTEND;TZID=US-Eastern:20130710T150000
LOCATION:Online 
URL:http://www.mediabistro.com/Facebook-Marketing-Intensive-July-10-crs7906.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Blogging - ONLINE - Claire Zulkey - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Journalism and Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nA blog can help you stand out, whether you\'re an author building your marketing platform, a freelance writer creating an online portfolio of clips, or a business owner growing your customer base.\n\nLearn how to design, promote, and maintain a blog to build your authority as a writer, forge connections with an audience, or drive sales for your brand. \n\nIn this class, you will learn how to:\n\nChoose a blogging platform that\'s right for you\n\nDesign, organize, and archive your blog using categories, tags, and photos\n\nUse effective tagging, SEO writing, and comment management to develop an audience\n\nIntegrate social media platforms (Twitter, Facebook, Flickr, Digg, Stumbleupon)\n\nBuild connections with your blogging community with link sharing\n\nBy the end of class, you will have:A blog complete with a mission statement, profile page, a basic knowledge of HTML, and 8-10 blog posts.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nClaire Zulkey is a contributor to the Los Angeles Times and AV Club. She is also the author of An Off Year. Claire\'s blog, Zulkey.com, is produced by NPR affiliate WBEZ. She lives in Chicago and she runs the literary humor reading series Funny Ha-Ha.\n\nTestimonials\n\n"Claire was very informative and fun! Her experience as a writer was inspiring, and she gave a ton of information for us to take away from the course. I didn\'t want the class to end, as I looked forward to it each week!" -- Julie Lemerond\n\n"Claire was one of the best instructors I\'ve had thus far at Mediabistro. She was extremely knowledgeable, gave good, solid feedback, and provided the collaborative learning environment I was looking for. She went above and beyond. I highly recommend her to anyone who wants to take this class." -- Tricia Chatterton-Goldrick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T062254
UID:event_7937@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130313T161623
DTSTAMP;TZID=US-Eastern:20130313T161623
DTSTART;TZID=US-Eastern:20130711T210000
DTEND;TZID=US-Eastern:20130711T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Blogging-crs7937.html?c=ical
END:VEVENT
END:VCALENDAR