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X-WR-CALNAME:mediabistro.com Events
BEGIN:VEVENT
SUMMARY:Vine: Create Quick Social Videos to Market Your Brand - ONLINE - Gemma Craven - 1 session, $49
DESCRIPTION:\n\nPRICE\n$49 ($39 for AvantGuild)\n\nCOURSE DETAILS\nSince its launch in January 2013, Vine has added sound and motion to Twitter, making microblogging even more fun and interactive. These six-second videos are a great way to get noticed on the web and get the word out about your brand, project, or business. \n\nIn this webcast, Gemma Craven, executive vice president and New York group director of Social@Ogilvy, will show you how her team has used Vine to demonstrate tricky concepts and bring information to life for brands like State Street asset management and Twitter’s own ad API. She’ll show you what works and what doesn’t work on Vine and answer your questions about how to make the video app work for you and your brand. \n\nYou\'ll learn how to:\n\nCreate Vine videos that will stand out and get noticed \n\nChoose effective content and visuals that will work for your audience\n\nWrite a script, storyboard, and shoot your video\n\nUse mentions and hashtags to draw attention to your Vines on Twitter \n\nEmbed Vine posts on the web to enhance your site\n\nHow this works:\n\nYou\'ll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked\n\nYou\'ll have the chance to ask questions and get advice from the speaker in real time\n\nYou\'ll receive a copy of the speaker\'s presentation slides and access to a recording of the presentation\n\nIf you can\'t make it to the live presentation, you can watch the recording for one week after the live broadcast. \n\n \n\nINSTRUCTOR BIO\nGemma Craven is the executive vice president, New York group director of Social@Ogilvy, where she has worked with AMEX, AOL, British Airways, IBM, IKEA, Microsoft, Nestle, Unilever, and UPS. She co-hosts a weekly podcast for Ogilvy, Weekly Word on Social, talking about how to apply social media best practices to business strategy. She is on the board of directors for the Word of Mouth Marketing Association.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130619T124123
UID:event_8029@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130517T155449
DTSTAMP;TZID=US-Eastern:20130517T155449
DTSTART;TZID=US-Eastern:20130619T160000
DTEND;TZID=US-Eastern:20130619T170000
LOCATION:Online 
URL:http://www.mediabistro.com/Vine-Create-Quick-Social-Videos-to-Market-Your-Brand-crs8029.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Public Relations: Incorporating Social Media and Multimedia - ONLINE - Kelli Matthews - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Public Relations.\n\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nIn this course, learn how to develop online video, make social media updates, and display multimedia content that will spread your message and reach in all the right places. We’ll also look at keyword search and SEO as it applies to public relations to ensure that your client or organization lands at the top of search results.\n\nIn this class, you will learn how to:\n\nOptimize your use of key social media tools including Twitter, Facebook, YouTube, and smaller niche tools\n\nProduce and package multimedia digital press releases\n\nUse keywords to get top search engine rankings\n\nFind, reach, and pitch key bloggers and influencers\n\nMeasure and track your social outreach efforts\n\nBy the end of class, you will have:A multimedia press release, a list of leading industry bloggers to pitch, and a strategic plan for improving your client’s reach using SEO and social media.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nKelli Matthews is the founder and managing director of Verve Northwest Communication, a full-service public relations, marketing, and design agency. She is responsible for high-level communication, strategic planning, budget management, and leadership for clients including nonprofits and community organizations. She also teaches undergraduate and graduate classes in public relations and social media at the University of Oregon\'s School of Journalism and Communications. Kelli writes about PR and social media on her blog, PRos in Training, and you can find her on Twitter at \n\n@kmatthews.\n\nTestimonials\n\n"Kelli is a great instructor. Her lectures are engaging and easy to follow and her lessons are creative and well planned. She offers insightful feedback on assignments." -- Gina Fernandes\n\n
LAST-MODIFIED;TZID=US-Eastern:20130619T124123
UID:event_7896@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130301T151604
DTSTAMP;TZID=US-Eastern:20130301T151604
DTSTART;TZID=US-Eastern:20130702T210000
DTEND;TZID=US-Eastern:20130702T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Public-Relations-Incorporating-Social-Media-and-Multimedia-crs7896.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Public Relations: Incorporating Social Media and Multimedia - ONLINE - Kelli Matthews - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Public Relations.\n\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nIn this course, learn how to develop online video, make social media updates, and display multimedia content that will spread your message and reach in all the right places. We’ll also look at keyword search and SEO as it applies to public relations to ensure that your client or organization lands at the top of search results.\n\nIn this class, you will learn how to:\n\nOptimize your use of key social media tools including Twitter, Facebook, YouTube, and smaller niche tools\n\nProduce and package multimedia digital press releases\n\nUse keywords to get top search engine rankings\n\nFind, reach, and pitch key bloggers and influencers\n\nMeasure and track your social outreach efforts\n\nBy the end of class, you will have:A multimedia press release, a list of leading industry bloggers to pitch, and a strategic plan for improving your client’s reach using SEO and social media.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nKelli Matthews is the founder and managing director of Verve Northwest Communication, a full-service public relations, marketing, and design agency. She is responsible for high-level communication, strategic planning, budget management, and leadership for clients including nonprofits and community organizations. She also teaches undergraduate and graduate classes in public relations and social media at the University of Oregon\'s School of Journalism and Communications. Kelli writes about PR and social media on her blog, PRos in Training, and you can find her on Twitter at \n\n@kmatthews.\n\nTestimonials\n\n"Kelli is a great instructor. Her lectures are engaging and easy to follow and her lessons are creative and well planned. She offers insightful feedback on assignments." -- Gina Fernandes\n\n
LAST-MODIFIED;TZID=US-Eastern:20130619T124123
UID:event_8086@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130617T115628
DTSTAMP;TZID=US-Eastern:20130617T115628
DTSTART;TZID=US-Eastern:20130702T210000
DTEND;TZID=US-Eastern:20130702T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Public-Relations-Incorporating-Social-Media-and-Multimedia-crs8086.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Marketing with Social Video - ONLINE - Jennifer Starkey - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nRemember Old Spice’s first video campaign? We do, and so do millions of other people. In this course, you’ll learn to use video as a marketing tool. We\'ll show you how to think of video as a key element of an online marketing campaign. Throught class, you’ll work on an outline of a video marketing campaign for your brand, business, or client. Learn ho to bring a social video campaign through all the product stages, from conception to execution to measuring success.\n\nIn this class, you will learn how to:\n\nDissect and comprehend the elements that make a video go viral\n\nUnderstand what it takes to script, edit, and shoot a video\n\nEvaluate production costs and work within your budget\n\nCreate a social video contest with user-generated content and tie it to marketing goals\n\nAssess the merits of VEVO, YouTube, Facebook, and BrightCove\n\nMeasure the effectiveness of your video campaign\n\nBy the end of the class, you will have:An outline for executing your own social video campaign and an understanding of the elements that go into creating a successful social video.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJennifer Starkey is the manager of audience development and social media for SourceMedia, a diversified media company for the financial services industry. With a deep understanding of the marketing challenges of both business-to-consumer and business-to-business brands, Jennifer develops strategic digital marketing campaigns and initiatives for nearly 30 media websites and publications including American Banker, Accounting Today, The Bond Buyer, and Financial Planning. She recently worked on The 5th Vespa Sweepstakes for Health Data Management and has worked on national integrated marketing communications campaigns for Niagara USA tourism and within the healthcare and retail industries.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130619T124123
UID:event_7926@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130311T111251
DTSTAMP;TZID=US-Eastern:20130311T111251
DTSTART;TZID=US-Eastern:20130710T200000
DTEND;TZID=US-Eastern:20130710T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Marketing-with-Social-Video-crs7926.html?c=ical
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BEGIN:VEVENT
SUMMARY:Social Media Marketing: Master Class - ONLINE - Geoffrey Colon - 4 sessions, $445
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Social Media Marketing.\n\nPRICE\n$445 ($420 for AvantGuild)\n\nCOURSE DETAILS\nWhether you work for a big brand, a start-up, a non-profit, or your own company, social media marketing is the best way to get your message directly to your audience. Social platforms and technologies constantly evolve, and it\'s crucial to understand latest trends to get the results you want before your competition does. \n\nIn this intensive class -- limited to 12 students -- you\'ll work with a social media expert to refine your current social media marketing efforts, measure success, and plan ahead for new campaigns and projects. You\'ll evaluate recent efforts on Facebook, Twitter, LinkedIn, Google +, YouTube, Pinterest, Instagram, and other platforms to determine which new tools you should try and which ones you may want to defer.\n\nIn this class, you will learn how to:\n\nAnalyze your audience to measure engagement and see how to connect more closely\n\nAssess and revise efforts to reach influencers, potential customers, and new markets\n\nManage social media resources and balance your workload with tools for time management and scheduling\n\nEvaluate competition, determine which campaigns you should follow, and learn from examples\n\nBy the end of class, you will have:A comprehensive social media strategy including a competitive analysis and an action plan for future success.\n\nThis class is purely workshop-based and does not contain written lectures.\n\nAdmission Requirements:This class is for students who have completed Social Media Marketing Boot Camp or have a working knowledge of social media with a marketing plan in place for a company or project. Please apply with a note to explain your interest in this topic and the current status of your social media marketing efforts.\n\nThe online classroom has several components:\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nGeoffrey Colon is vice president of digital influence at Ogilvy, where he creates and executes tactical social strategies for business divisions within IBM across Facebook, Twitter, LinkedIn, YouTube, Tumblr, and Google+. \n\nPrior to this, he was supervisor of digital communities at 360i, where he ran content strategy for Coca-Cola, Lysol, Kraft, and National Car Rental. He also was a senior account strategist at Bond Strategy and Influence, where he established and operated communities for WWE, The Food Network, Netflix, USA Network, A&E, History, HGTV, and Invisalign. \n\nGeoffrey spent four years as head of his own consulting company, Frenzy Multi-Marketing, where clients included Red Bull Energy Drink, Glaceau Smartwater, Diadora Sneakers, KOCH Entertainment, UBL Entertainment, and RCA Records. \n\nTestimonials\n\n"Geoffrey was friendly, knowledgeable, and available for questions. He was up-to-date with the latest Facebook developments, and his enthusiasm was contagious. Geoffrey was great!" -- Laura Buchholz\n\n"Geoffrey is extremely knowledgeable and an insider in the ad industry. His class was engaging and his lectures interesting and insightful. I recommend you take any course he is instructing." -- Jeffrey Boyle\n\n"Geoffrey was very knowledgeable and helpful. If someone has a business and would like to learn more on how to use Facebook as a marketing tool, this is the class." -- Angie Keenan\n\n
LAST-MODIFIED;TZID=US-Eastern:20130619T124124
UID:event_7978@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130412T145314
DTSTAMP;TZID=US-Eastern:20130412T145314
DTSTART;TZID=US-Eastern:20130711T210000
DTEND;TZID=US-Eastern:20130711T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-Marketing-Master-Class-crs7978.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Social Media Metrics - ONLINE - Danielle Brigida - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThis class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your social media activity and make sense of the data you collect. You\'ll learn how to sift through web analytics, Facebook Insights, and Twitter mentions in order to develop a comprehensive reporting and tracking system. We\'ll look at free and paid tools so no matter what your budget, you will have a strategy to measure results.In this class, you will learn how to:\n\nKnow which metrics matter to your brand\n\nUse web analytics to measure social media efforts\n\nMake use of the latest tools for measuring Twitter and Facebook\n\nUse shortcuts to measure and monitor your online activity\n\nDevelop a social media measurement report\n\nBy the end of class, you will have:A social media measurement report of your online activity and a comprehensive strategy to monitor and measure your social media efforts.Admission Requirements:Students should have access to web analytics and at least one social media presence.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDanielle Brigida is manager of social media for the National Wildlife Federation, where she actively engages constituents using a mixture of online tools and social networking sites. An early adopter of social media with creative, engaging campaigns, Danielle has been recognized by Mashable, Change.org, Greenopia, and Katie Paine for her efforts to drive traffic and engagement for NWF\'s campaigns.\n\nDanielle has spoken at South by Southwest (SXSW), PR News Digital Media Summit, Blog World, and Nonprofit Technology Conference. Additionally, she has been interviewed by The New York Times, USA Today, Fast Company, The Washington Post, The Nonprofit Times, and Mashable.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130619T124124
UID:event_7969@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130404T122728
DTSTAMP;TZID=US-Eastern:20130404T122728
DTSTART;TZID=US-Eastern:20130806T210000
DTEND;TZID=US-Eastern:20130806T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-Metrics-crs7969.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Social Media 101: Sept 12 - ONLINE - Danielle Brigida - 5 sessions, $330
DESCRIPTION:WHAT Conference & Workshop\n\nPRICE\n$330 ($300 for AvantGuild)\n\nCOURSE DETAILS\nLearn best practices for Facebook, LinkedIn, Twitter, Google+, Foursquare, YouTube, and Flickr. For details, see our Social Media 101 website.\n\nMore advanced students who want to create a social media strategy should consider our Social Media Marketing Boot Camp. \n\n
LAST-MODIFIED;TZID=US-Eastern:20130619T124124
UID:event_8008@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130508T111638
DTSTAMP;TZID=US-Eastern:20130508T111638
DTSTART;TZID=US-Eastern:20130912T140000
DTEND;TZID=US-Eastern:20130912T150000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-101-Sept-12-crs8008.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Social Media 101: Single Session Pass - ONLINE - Danielle Brigida - 1 session, $95
DESCRIPTION:\n\nPRICE\n$95 ($90 for AvantGuild)\n\n
LAST-MODIFIED;TZID=US-Eastern:20130619T124124
UID:event_8009@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130508T114148
DTSTAMP;TZID=US-Eastern:20130508T114148
DTSTART;TZID=US-Eastern:20130912T140000
DTEND;TZID=US-Eastern:20130912T150000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-101-Single-Session-Pass-crs8009.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Social Media Marketing Boot Camp: Oct. 17 - ONLINE - Danielle Brigida - 6 sessions, $370
DESCRIPTION:\n\nPRICE\n$370 ($345 for AvantGuild)\n\n
LAST-MODIFIED;TZID=US-Eastern:20130619T124124
UID:event_8049@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130529T121549
DTSTAMP;TZID=US-Eastern:20130529T121549
DTSTART;TZID=US-Eastern:20131017T140000
DTEND;TZID=US-Eastern:20131017T153000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-Marketing-Boot-Camp-Oct-17-crs8049.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Master Certificate in Social Media Marketing - ONLINE - Danielle Brigida - 12 courses, $3200
DESCRIPTION:All classes are available online, with select classes also offered in NYC.\n\nWHAT Twelve courses leading to a complete skill set in social media marketing. Plus AvantGuild membership and a Freelance Marketplace listing.\n\nPRICE\n$3200 ($3200 for AvantGuild)\n\nCOURSE DETAILS\nMediabistro\'s Master Certificate in Social Media Marketing provides hands-on training in the practical and strategic components of social media marketing. Students complete 10 required courses and two electives to earn a professional certificate from Mediabistro’s leading digital media education program.\n\nBenefits include access to Freelance Marketplace and AvantGuild.\n\nMediabistro is the premier online education program for media professionals. When you complete the program, you will receive a certificate that will enhance your resume -- and your job prospects.\n\nBy the end of the program, you will be able to:\n\nCreate and maintain a social media marketing strategy across multiple platforms\n\nAnalyze and report on pertinent data to measure engagement and return on investment\n\nImplement customer acquisition plans across a company\n\nCourse of Study\n\nThe certificate is awarded to students who successfully complete the 10 required courses and two electives within 18 months. Students receive a letter of completion and certificate suitable for display.  \n\nRequired Courses\n\nTwitter Marketing\n\nFacebook Marketing or Facebook Marketing Intensive\n\nOnline Marketing\n\nSocial Media Marketing Boot Camp\n\nSearch and Online Marketing\n\nWeb Analytics\n\nWeb Analytics: Advanced\n\nSocial Media Metrics\n\nEmail Marketing\n\nCommunity Management\n\nChoose Two Electives\n\nBlogging\n\nDigital Project Management\n\nStrategic Mobile Marketing\n\nSports Event Marketing\n\nSocial Media 101 \n\nAdditional Resources\n\nThe Mediabistro Social Media Certificate Program includes access for 18 months to the following Mediabistro resources:\n\nAvantGuild Make your professional life a little easier and a lot more productive with premium access to Mediabistro.com\'s career-focused resources, editorial content, discounts, and other member benefits.\n\nFreelance Marketplace Showcase your professional work samples in a marketplace for media people.\n\nAdmission and Enrollment\n\nStudents have 2 certification options. 1) Enroll in each required class separately and apply for certification when you have completed all requirements. 2) Enroll in the full program for $3200. Only program enrollees receive priority notice about upcoming courses, expedited enrollment, 1 year of access to Freelance Marketplace and AvantGuild.\n\nCourses must be completed within 18 months of enrollment. Questions? Email us.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130619T124124
UID:event_7759@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20121213T175339
DTSTAMP;TZID=US-Eastern:20121213T175339
DTSTART;TZID=US-Eastern:30000130T000000
DTEND;TZID=US-Eastern:30000130T000000
LOCATION:Online 
URL:http://www.mediabistro.com/Master-Certificate-in-Social-Media-Marketing-crs7759.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Social Media Certificate Program - ONLINE - Danielle Brigida - 6 courses, $1650
DESCRIPTION:All classes are available online, with select classes also offered in NYC.\n\nWHAT Six courses leading to a complete skill set in social media. Plus AvantGuild membership and a Freelance Marketplace listing.\n\nPRICE\n$1650 ($1650 for AvantGuild)\n\nCOURSE DETAILS\nMediabistro\'s Social Media Certificate Program provides hands-on training in the practical and strategic components of social media. You’ll learn the social media sites and measurement tools available today, techniques for driving engagement, and how to use these social platforms to develop a multifaceted strategy that enhances your business or personal brand.\n\nYou\'ll also get access to Freelance Marketplace and AvantGuild.\n\nMediabistro is the premier online education program for media professionals. When you graduate from the program, you will receive certification that will enhance your resume -- and your job prospects.\n\nBy the end of the program, you will be able to:\n\nManage your social presence on Facebook, Twitter, LinkedIn, Google+, Foursquare, YouTube, and more\n\nConnect with an online audience in a way that’s authentic and meaningful\n\nDevelop and execute a social media strategy for your personal or professional use\n\nSet strategic goals to measure your success\n\nCourse of Study\n\nThe certificate is awarded to students who successfully complete the 4 required courses and 2 electives within one year. Students receive a letter of completion and certificate suitable for display.  \n\nRequired Courses\n\nTwitter Marketing\n\nSocial Media Marketing Boot Camp\n\nSocial Media Marketing: Master Class\n\nFacebook Marketing or Facebook Marketing Intensive\n\nChoose Two Electives\n\nSocial Media Metrics\n\nCommunity Management\n\nBlogging\n\nSearch and Online Marketing \n\nDigital Project Management\n\nAdditional Resources\n\nThe Mediabistro Social Media Certificate Program includes access for 12 months to the following mediabistro.com resources:\n\nFreelance Marketplace Showcase your work and get jobs from managers who need to fill editorial assignments.\n\nAvantGuild Make your professional life a little easier and a lot more productive with premium access to mediabistro.com\'s career-focused resources, editorial content, discounts, and other member benefits.\n\nAdmission and Enrollment\n\nStudents have 2 certification options. 1) Enroll in each required class separately and apply for certification when you have completed all requirements. 2) Enroll in the full program for $1650. Only program enrollees receive priority notice about upcoming courses, expedited enrollment, 1 year of access to Freelance Marketplace and AvantGuild.\n\nCourses must be completed within one calendar year. Questions? Email us.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130619T124124
UID:event_7105@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20111130T165347
DTSTAMP;TZID=US-Eastern:20111130T165347
DTSTART;TZID=US-Eastern:30000130T000000
DTEND;TZID=US-Eastern:30000130T000000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-Certificate-Program-crs7105.html?c=ical
END:VEVENT
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