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SUMMARY:Strategic Mobile Marketing - ONLINE - Adam Broitman - 4 sessions, $350
DESCRIPTION:WHEN 4 sessions, June 27 - July 25\nOnline chats Wednesdays, 8-9 pm ET\n\nWHERE Online\n\nCERTIFICATE Use this course to earn a certificate in Digital Marketing. \n\nPRICE\n$350 ($325 for AvantGuild)\n\nCOURSE DETAILS\nWith the proliferation of smart mobile devices, marketers have more access to consumers than ever. But harnessing the marketing potential of the mobile space requires an understanding of technologies and how to use branded messages to cut through the noise and engage users.In this course, you\'ll learn how to conceive, implement, and manage a mobile marketing strategy. We\'ll examine the growth of the mobile marketplace, from text messages to apps to the rise of HTML5 as the next web standard. We\'ll also cover how to use analytics to determine where to focus your mobile efforts to maximize engagement with your branded content.  In this class, you will learn: \n\nHow to optimize content and email marketing efforts for mobile devices\n\nHow to use analytics to determine where to focus mobile efforts\n\nThe anatomy of a mobile landing page\n\nWhen to use text message (SMS) and multimedia message (MMS) campaigns\n\nBy the end of class, you will have:A thorough understanding of mobile marketing and a campaign strategy.\n\nThe online classroom has several components:\n\nLessons: Access weekly lectures.\n\nHomework: Share your work and receive instructor feedback.\n\nDiscussion: Exchange resources and ask questions via discussion forum.\n\nChat: Join a weekly group discussion via instant message. Transcripts are available if you can\'t participate.\n\n\n\nINSTRUCTOR BIO\nAdam Broitman is partner and ringleader at Circ.us, an imaginative tech firm that helps brands and their agencies elevate and monetize social interaction. His clients include Cisco, Red Bull, A&E, Ben & Jerrys, and Carls Jr. Adam is also co-founder of next generation Social TV startup TV Dinner. \n\nPrior to founding Circ.us, Adam was director of strategy at Crayon and director of emerging and creative strategy for Morpheus Media. He started his digital marketing career at Digitas, working on the American Express team. He was recognized by iMedia as one of 2010\'s Top 25 Internet Marketing Leaders and Innovators.\n\nTestimonials\n\n"Adam is an incredibly knowledgeable practitioner of creative mobile strategy. He is not only aware of industry trends, he helps set them. He is generous with his expertise and helpful to students of all levels." -- Karen Pattani-Hason\n\n"Adam was an eager and able teacher who was more than willing to share his knowledge and wisdom. He went beyond the scope and made himself available for further questions at any time." -- Firas Wahbeh\n\n
LAST-MODIFIED;TZID=US-Eastern:20130526T004041
UID:event_7358@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20120427T114309
DTSTAMP;TZID=US-Eastern:20120427T114309
DTSTART;TZID=US-Eastern:20120627T200000
DTEND;TZID=US-Eastern:20120627T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Strategic-Mobile-Marketing-crs7358.html?c=ical
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