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SUMMARY:Digital Content Strategy - New York, NY - Kara Masi - 4 sessions, $350
DESCRIPTION:WHEN 4 sessions, Tuesdays, August 7 - August 28, 6:45-9:45 pm ET\n\nWHERE New York (Midtown East)\n\nPRICE\n$350 ($325 for AvantGuild)\n\nCOURSE DETAILS\nAn effective content strategist is part editor, part marketer, part business analyst. With knowledge of the principles of content strategy, you can adeptly use audience data to drive creative decisions and build a revenue model that sustains a digital media business.  This course will help you define and expand your audience by creating a roadmap for your editorial content that integrates with larger business goals. This strategy will consider brand identity, audience habits, cultural trends, and revenue initiatives.    In this course, you will learn how to:\n\nCreate editorial content that aligns with the overall business goals\n\nDevelop a digital content distribution strategy that works across the Web, social media, mobile, e-books, and emerging platforms\n\nUnderstand the content types that best reach your viewers including video, audio, graphics, and interactive features\n\nAnalyze and measure content performance to optimize your plans for success\n\nUnderstand content management and metadata strategies to best organize, sort, and repurpose content\n\nBy the end of class, you will have:A strategic plan for creating, distributing, analyzing, and managing your digital content, a greater understanding of your audience, and a plan to reach users on a variety of digital platforms.\n\nINSTRUCTOR BIO\nKara Masi is a digital project manager and strategist with more than 12 years experience developing online campaigns and websites. At Fenton, she manages the strategy, budgeting, design, and development processes for digital practice. She has worked with clients including Warner Bros., Unilever, UN Women, ASPCA, Save the Children, Stonyfield Farm, Ad Council, USAID, and SodaStream. Kara lives in Brooklyn and is active in the local food scene. She can be found on Twitter @karamasi.\n\nTestimonials\n\n"Kara was friendly and made the subject fun to learn about. She brought great insight and made it easy to follow. On top of that, she was truly a professional." -- Janet Rodriguez\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T092437
UID:event_7392@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20120509T171538
DTSTAMP;TZID=US-Eastern:20120509T171538
DTSTART;TZID=US-Eastern:20120807T184500
DTEND;TZID=US-Eastern:20120807T214500
LOCATION:mediabistro.com/WebMediaBrands 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Digital-Content-Strategy-crs7392.html?c=ical
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