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SUMMARY:SEO Writing - ONLINE - Lisa Aragon - 4 sessions, $350
DESCRIPTION:WHEN 4 sessions, July 5 - July 26\nOnline chats Thursdays, 9-10 pm ET\n\nWHERE Online\n\nPRICE\n$350 ($325 for AvantGuild)\n\nCOURSE DETAILS\nIn this intensive course, join fellow editors, writers, and bloggers to learn how to implement SEO writing techniques immediately to ensure your content reaches your intended audience. We\'ll cover how to improve your organic page ranking to drive traffic to your website, the anatomy of a search engine, and link-building techniques to maximize the visibility of your content.\n\nStudents will conduct keyword research to analyze their audience and develop a search strategy for increasing page views.\n\nIn this class, you will learn: \n\nHow to identify your audience and conduct keyword research accordingly\n\nHow to use Google Trends and the Google Keyword Tool to understand keyword densities\n\nHow to use social networking sites to distribute your work and build your authority for search engine ranking\n\nTechniques for effective tagging\n\nHow to navigate through the ever-changing landscape of Search to maintain visibility\n\nBy the end of class, you will:  Be able to use keyword research and analysis to drive traffic to your blog or website.\n\nThe online classroom has several components:\n\nLessons: Access weekly lectures.\n\nHomework: Share your work and receive instructor feedback.\n\nDiscussion: Exchange resources and ask questions via discussion forum.\n\nChat: Join a weekly group discussion via instant message. Transcripts are available if you can\'t participate.\n\n\n\nINSTRUCTOR BIO\nLisa Aragon is the co-founder and digital architect for Double Dutch & Company, a micro digital agency that embodies serious marketing play to digitally connect clients with their target audience. She harnesses her agency and strategic collaboration experience with a slew of Fortune 500 companies to better equip startups, emerging businesses, and companies trying to build digital campaigns. \n\nPrior to this, Lisa worked at AOL and Washingtonian interactive agencies TIG Global and New Media Strategies. She also led account teams at the award-winning Arizona firms Terralever, Sitewire, and The Lightly Agency.\n\nTestimonials\n\n"I knew only the bare bones basics of SEO and SEM when I started class. I now know skills I implemented immediately with new websites I\'ve started. Lisa is an amazing instructor and I\'d definitely take another class with her. I loved it." -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130619T211431
UID:event_7411@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20120521T145207
DTSTAMP;TZID=US-Eastern:20120521T145207
DTSTART;TZID=US-Eastern:20120705T210000
DTEND;TZID=US-Eastern:20120705T220000
LOCATION:Online 
URL:http://www.mediabistro.com/SEO-Writing-crs7411.html?c=ical
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