BEGIN:VCALENDAR
PRODID:-//mediabistro.com//RemoteApi//EN
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
X-ORIGINAL-URL:http://www.mediabistro.com/courses/ical/
X-WR-CALNAME:mediabistro.com Events
BEGIN:VEVENT
SUMMARY:Copywriting: Advanced - ONLINE - Sarah Grace</br> McCandless - 4 sessions, $350
DESCRIPTION:WHEN 4 sessions, September 12 - October 3\nOnline chats Wednesdays, 9-10 pm ET \n\nWHERE Online\n\nCERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$350 ($325 for AvantGuild)\n\nCOURSE DETAILS\nIf you\'re a junior to mid-level copywriter or marketing professional who wants to expand your skills, this class will focus on how to improve your ad writing across print, web, mobile, and social platforms to create new clips, manage relationships with art directors, and land more work.\n\nIn class, you\'ll learn how to:\n\nCreate concise messages that conquer short attention spans and distractions\n\nDraft concise messages that conquer short attention spans and distractions\n\nDifferentiate between ad and promo writing\n\nUse SEO basics to improve visibility of client work\n\nBrainstorm and collaborate with art directors, account managers, and other copywriters\n\nAfter class, you\'ll have:Two to four samples to add to your portfolio immediately. Admission Requirements:Students should have completed Copywriting: Creative Ad Writing or have proven ad experience. Apply with a note to explain your interest in this topic and your previous copywriting experience.\n\nThe online classroom has several components:\n\nLessons: Access weekly lectures.\n\nHomework: Share your work and receive instructor feedback.\n\nDiscussion: Exchange resources and ask questions via discussion forum.\n\nChat: Join a weekly group discussion via instant message. Transcripts are available if you can\'t participate.\n\n\n\nINSTRUCTOR BIO\nSarah Grace McCandless is director of social media strategy at the Swift Collective, a digital experience agency. She has also developed digital content including websites, e-communication platforms, and social media tools for Animal Planet, HowStuffWorks.com, the USO, Delivery Agent, and Ask Sponsored Listings. \n\nAdditionally, Sarah Grace has penned the novels Grosse Pointe Girl: Tales from a Suburban Adolescence and The Girl I Wanted to Be, both published by Simon & Schuster. Her short fiction and essays have appeared in the anthology Cassette From My Ex: Stories and Soundtracks of Lost Loves. She has also contributed to HowStuffWorks.com, Daily Candy, and Venus magazine. Visit her online at sarahdisgrace.com.\n\nTestimonials\n\n"I came out of Sarah Grace\'s class much farther ahead in the field than I went in, because she zeroes in on what your weaknesses are and gives tons of one-on-one help." -- Wendy Baker\n\n
LAST-MODIFIED;TZID=US-Eastern:20130523T073455
UID:event_7426@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20120604T155253
DTSTAMP;TZID=US-Eastern:20120604T155253
DTSTART;TZID=US-Eastern:20120912T210000
DTEND;TZID=US-Eastern:20120912T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Copywriting-Advanced-crs7426.html?c=ical
END:VEVENT
END:VCALENDAR