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SUMMARY:Public Relations: Media Training and Relations - ONLINE - Dick Pirozzolo - 4 sessions, $350
DESCRIPTION:WHEN 4 sessions, August 7 - August 28\nOnline chats Tuesdays, 8-9 pm ET \n\nWHERE Online\n\nCERTIFICATE Use this course to earn a certificate in Public Relations.\n\n\nPRICE\n$350 ($325 for AvantGuild)\n\nCOURSE DETAILS\nAs a PR professional, the relationships you create with editors, reporters, bloggers, and producers can make or break your next campaign and determine the media attention your clients receive. Getting your clients’ message on-air, in print, or online means knowing who to contact, what they\'re looking for, and how to make them listen. To make a real impact with the media, you need to understand the needs and motivations of journalists and producers and build a rapport that exceeds traditional media relations.Learn how to target and pitch top media outlets and events, prep your client for appearances and interviews to make sure their message gets through, and establish your clients as reliable sources to ensure repeat bookings and interviews.In this class, you will learn how to:\n\nPitch contacts using media lists, online databases, blogs, and social media\n\nUnderstand what producers, news editors, and segment bookers look for\n\nMaster the media interview, from understanding types of interviews to developing questions and responses\n\nDevelop and write briefing documents and talking points that keep your client on message\n\nTurn client participation in trade shows, conferences, and other events into coverage\n\nFollow up to land repeat appearances and build relationships\n\nBy the end of class, you will have:Strategies and tactics to get media attention, a tailored media list and online media database sources, custom pitches that resonate with producers and journalists, a briefing document, and sample questions and answers.\n\nThe online classroom has several components:\n\nLessons: Access weekly lectures.\n\nHomework: Share your work and receive instructor feedback.\n\nDiscussion: Exchange resources and ask questions via discussion forum.\n\nChat: Join a weekly group discussion via instant message. Transcripts are available if you can\'t participate.\n\n\n\nINSTRUCTOR BIO\nDick Pirozzolo is principal of Pirozzolo Company Public Relations, where he offers public relations, marketing communication, and media placement services to corporations and government agencies internationally. Prior to this, he served as public relations advisor to WBZ-TV Boston and was a newspaper reporter for the Worcester Telegram. Dick has arranged publicity for industries including technology, IT systems, homebuilding, television broadcasting, food, institutional, and retail financial services. \n\nFollowing 9/11, Dick was named media liaison for industry talks in New York on new security measures and technology. He has generated publicity in BusinessWeek, Forbes, The Wall Street Journal, and the CBS Evening News. His byline has appeared in The Affluent Page, The Boston Herald, Yankee, and the Washington Times. He is author of five nonfiction books.\n\nTestimonials\n\n"I enrolled for the certificate in Public Relations, and was stunned by how Dick exceeded all expectations! Our PR agency is more polished and refined in just a month\'s time. One assignment that I applied to a real-life prospect even resulted in our gaining a client! Don\'t miss this class." -- Diane Saarinen\n\n"Dick is knowledgeable and experienced, with the ability and enthusiasm to convey his knowledge. His lectures were well organized and informative. Right after class, I was able to generate media interest for my client directly related to Dick\'s suggestions." -- Tom Panas\n\n"Dick has great insights and an open, inviting teaching style. He has great experience and teaches in a way that is hands-on, interactive, and effective." -- Avantika Wagle\n\n"Dick teaches a wonderful class. He\'s a seasoned professional who shares his experiences and insider tips garnered over a lifetime of accomplishments." -- Maria Plati\n\n"Dick\'s class was richly informative, upbeat, involved, and interactive. A seasoned  professional, Dick taught with a twist and gave real-life examples from his own client roster." -- Susanne Macdonald\n\n"I drove two hours each way just for Dick\'s seminar, and I will recommend it to everyone I know. He was personable, knowledgeable, fun to work with, and I\'ll definitely look out for future courses he teaches." -- Andrew de Geofroy\n\n"If you want to learn PR and the latest methods from a pro, take this class. I traveled from New Jersey to Boston by bus to take Dick\'s class, and I would do it again!" -- Bob Taylor\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T092317
UID:event_7444@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20120606T140612
DTSTAMP;TZID=US-Eastern:20120606T140612
DTSTART;TZID=US-Eastern:20120807T200000
DTEND;TZID=US-Eastern:20120807T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Public-Relations-Media-Training-and-Relations-crs7444.html?c=ical
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